Chapter 3116 Shortcut

The matter was settled just like that.

Asida will focus on marketing next.

It’s not that we don’t stop doing technology research and development and design innovation, it’s that we no longer put it first and focus on marketing. If technology and innovation cannot defeat Apple, they still have to work hard in the market and use dazzling marketing methods to keep Asda's mobile phones in the spotlight and boost sales.

Co-branding of luxury cars is a good idea.

Zhou Buqi asked: "What's the negotiated price? Don't make it too expensive!"

"It's not expensive. Ferrari is the cheapest. The minimum guarantee is only 2 million euros, and it will not exceed 20 million euros at most." Zhou Shaoning has already finalized the matter. "Porsche is also very easy to operate and the price is very cheap. Lamborghini Originally, they wanted to offer a high price, but Ferrari and Porsche offered such low prices, so Lamborghini had no choice but to acquiesce.”

Zhou Buqi was a little surprised, "So few?"

Zhou Shaoning said with a smile: "Our partners are actually not car companies. If we cooperate directly with Ferrari and Porsche, the price would be too expensive. We bypassed the luxury car manufacturers and took a shortcut."

"shortcut?"

Zhou Buqi didn't quite understand what he meant.

Zhou Shaoning said: "Ferrari and Porsche are both family businesses, and they will share brands when distributing family assets. Ferrari Group has Ferrari Automobile Company, and a design company called Ferrari Design. They can design toys, clothes, yachts, furniture, etc. Yes. We signed a contract with Ferrari Design, which will design the co-branded mobile phones for us and provide brand licensing. The same goes for Porsche, who signed a contract with Porsche Design.”

"Internal strife is a common practice in European family businesses."

Zhou Buqi understood it as soon as he heard it.

This kind of brand sharing has really weakened the value of luxury car brands.

No wonder these luxury cars are getting worse and worse.

Porsche Cars and Porsche Design, these are two companies.

But the "Porsche" brands of the two brands are both genuine and extended from the Porsche Group. But this leads to a major disagreement in brand marketing. The Porsche in public perception is a luxury sedan Porsche.

But when the family property was divided, one family member did not receive the core property of "Porsche Cars", so they could only use the "Porsche" brand to create a new company like "Porsche Design", so that they could rely on Porsche brand to make a living.

Asda is making a co-branded mobile phone for luxury cars, but it would be too difficult to cooperate with Porsche. Porsche doesn't even care about the small business of co-branded mobile phones. Porsche's annual sales are tens of billions of euros. No matter what it does, it can make back the money from co-branded mobile phones.

Porsche Design is different.

This is a small company.

Just relying on the Porsche brand to get some design business, and co-branding with Asda mobile phones, they are expected to earn millions and tens of millions of euros. This is a big business for them, and they will be very happy. cooperate.

And we will take it very seriously!

We will bring out the most capable design team to work with Asda to create this co-branded mobile phone.

It's the same with Porsche, and it's the same with Ferrari.

Lamborghini is similar.

Luxury car brands in Europe have a history of hundreds of years. They have been passed down by the family for several generations, and the family property has been divided up many times. After a few generations, there is no blood relationship anymore, and they all work independently to make a living.

Zhou Shaoning said with a smile: "The most radical design is Ferrari. I did some research before and was shocked to find that there are more than a dozen Ferrari co-branded mobile phones on the market!"

"Ah?" Zhou Buqi was stunned, "No way? Why didn't I hear about it?"

Zhou Shaoning said: "It's not started! It's been put into the market, and it hasn't made any splash at all. Last year, Ferrari also cooperated with Rittal to launch a joint mobile phone, which completely lacked market effect."

"What's the reason?"

In Zhou Buqi’s opinion, co-branded mobile phones are doing quite well. At least Huawei is doing very well. When it entered the European market, because Huawei lacked its own brand power, it found Porsche to cooperate and launched a Porsche co-branded model. It can be said that it opened up the European high-end mobile phone market in one fell swoop.

If there were no policy factors, Huawei would probably rely on co-branding marketing ideas to take high-end phones into Europe!

Different nations have their own pride.

There are now only two prides of Europe left, one is a luxury brand and the other is a luxury car brand.

When it comes to cooperating with luxury brands like LV, Chanel, and Hermès, this road is almost blocked. The remaining choice for Asda is to co-brand luxury cars. If the cooperation with Ferrari and Porsche goes well, then Boss Zhou will not hesitate to come forward and personally come to find American luxury car brands Cadillac or Lincoln to cooperate, thus further opening up the market. US market.

If necessary, we can even co-brand with spaceX!

The back of the phone is a SpaceX rocket design, and some aerospace elements are added. If you think about it, it will be very marketable and can win over many technology enthusiasts.

Marketing is all about tricks.

How come the flowers come as you please and how you attract attention. If the competitiveness of the product is weak, then rely on various marketing methods to increase consumers' purchasing power.

Unexpectedly, Zhou Shaoning said that Ferrari had launched more than a dozen co-branded mobile phones, but all of them failed without exception.

Zhou Shaoning was not worried at all, and said with a smile: "The main reason was the lack of understanding of mobile phone manufacturers in the past. Mobile phone brands such as Motorola, Nokia, and Samsung did not engage in co-branding, and they were unwilling to transfer profits. Only those who lacked competitiveness in the market Only mobile phone manufacturers are willing to give up part of their profits to co-brand with luxury car brands. These weak mobile phone manufacturers have poor products, poor design, and poor marketing. Even if they co-brand, they can’t do anything.”

Zhou Buqi nodded, "As long as you have confidence."

"You don't have confidence?"

Zhou Shaoning asked back.

Zhou Buqi said: "Theoretically, the luxury car co-branding strategy can take the Aster series to a higher level. However, in terms of specific operations, it depends on whether your team can execute it. You must Have a strong marketing team.”

Zhou Shaoning promised: "Definitely!"

Zhou Buqi said: "Marketing mainly involves two aspects. I suggest this. With the domestic team as the core, hire a large number of Internet marketing talents, and the domestic side will design the marketing plan. Overseas marketing promotion must still be implemented by foreigners. For those who are not familiar with the place, you can’t let the domestic marketing team go into battle. Therefore, I suggest you go to Ziweixing Global to find someone.”

"Looking for a filmmaker?"

"The global marketing of Hollywood movies can be said to be the best global product marketing in the world, with large scale and high frequency. Moreover, there are enough Hollywood movies, and a lot of marketing plans and marketing resources have been accumulated over the years. All of them. My family, you can use it!”

"OK!"

Zhou Shaoning felt more confident now.

Zhou Buqi said: "Just in time, I'm going to the United States tomorrow, to Hollywood. Come with me, and I'll introduce you to a few people."

…

The situation is urgent.

Zhou Buqi didn't waste time. At noon the next day, after finishing the meeting at Ziweixing, he got on the plane and left for the United States.

The big incident happened when I was having afternoon tea with Zhou Shaoning on the plane.

Secretary Zhao Li Muge directly moved her laptop over and opened the Yahoo website on the PC.

The news headlines on the front page are designed in black and bold.

"Hollywood Sexy Photos, Many Actresses' Nude Photos Leaked!" 》

Zhou Buqi nodded, calmly, "Everything that should come has come."

If the ransom is not paid, the hackers will definitely not show mercy.

Let’s release some real materials first to shake up the field!

Some people with a guilty conscience will take the initiative to pay the money obediently.

Zhao Li Muge was very nervous, "I see there are more revelations on Facebook. Hackers are very rampant, saying that this is just the beginning. And... and the intention to target Ziweixing Global is very obvious! In this first wave of nude photos released, In fact, there are no big stars. The biggest stars are directly related to us.”

"Who?"

"The Hunger Games 3 star, Jennifer Lawrence."