Chapter 3132 Stable Cash Flow

Zhou Buqi said: "The difference in this hacking incident lies in the way it is handled, which can be a signal. If I win, it will become a natural trend for technology to lead Hollywood. Even if Warner and Fox are not willing, they will To follow my footsteps and develop, to a certain extent, I can help them and guide them to transform their businesses faster.”

Zhang Chaoyang said slowly: "There are also many streaming media platforms in the United States, right?"

"There are some, but the ideas are different." Zhou Buqi shook his head, "Hollywood's current view of streaming media is more of an additional profit channel and the final link of the distribution channel."

"The last part?"

"Yes, Hollywood's film and television content is still using traditional distribution channels. First it goes to theaters, then to on-demand channels and TV stations, and then to the DVD and video tape markets. After a year and a half, these channels are all gone. If you can’t squeeze out any extra profits, you can push your film and television works to streaming media to make the last profit.”

"This won't work. The publicity period has passed long ago."

Zhang Chaoyang shook his head. He immediately realized the conceptual mistake Hollywood made in its current approach to the streaming media industry.

Many excellent film and television works will carry out a lot of publicity when they are launched into the market.

Especially for Hollywood blockbusters, the publicity budget is very high, often reaching hundreds of millions of dollars.

If such a large amount of publicity funds are spent, the driving effect in the market will be very strong.

Movie fans will be very interested in this type of film.

The heat can be maintained for a long time.

Relying on the popularity, the movie can be released in theaters for at least half a year. After being released in theaters, it can also be promoted to TV stations to play the first, second and third rounds, and can also be released on DVD...the effectiveness of these distribution channels The utilization is all related to the early promotion of the movie.

If the early stage publicity is good, the later stage of distribution will be smooth. Therefore, publicity and distribution are collectively referred to as "publicity and distribution" and are considered to be the same thing in the industry.

But the existing model is incompatible with streaming media.

It will take at least a year and a half until the traditional distribution channels have been exhausted and enough money has been made before the film and television works can be put on the streaming platform... It will take at least a year and a half, and the promotion of the film has passed! At this time, if relevant film and television works are launched on the streaming media platform, they will not be able to enjoy the early publicity effect, and it will be difficult to promote the development of the streaming media platform.

Zhang Chaoyang said with a smile: "But it's not surprising that Netflix has nothing to do with Hollywood. Hollywood blockbusters often cost hundreds of millions of dollars in promotional expenses. This part of the expenditure is borne by Hollywood giants. Of course they want to take advantage of it." . It can’t be that the Hollywood giants do the promotion, and then let Netflix enjoy the huge benefits, and do the distribution of the internal system during the promotion protection period, and then go to other channels like Netflix after the promotion protection period is over. Media platform cooperation.”

Zhou Buqi said: "Netflix has nothing to do with Hollywood, but Hulu was co-founded by several Hollywood giants. Isn't it treated like this? Those people just lack attention to streaming media. They are still sticking to the traditional practices of the past. . Many Hollywood tycoons are at least 60 or 70 years old, and their ideas are rigid and do not understand the importance of technology in changing Hollywood."

Zhang Chaoyang now basically understood what was going on, and said with a smile: "I see that you are a little tired of standing and talking. The traditional distribution system must be huge, and every link is an interest group... Just like the DVD market, this market How many DVD producers, transporters and sellers can be supported? If we go directly to streaming media, wouldn’t everyone in this industry lose their jobs?”

Zhou Buqi laughed haha.

Lao Zhang's words can be said to hit the nail on the head.

Many times, some people are unwilling to reform, not because they cannot see the benefits of reform, but because they have been colluding with the same set of interest groups in the past for too long, and they have long formed a "you have it, I have it, I have it" Your pattern.

It is too difficult to change.

Zhang Chaoyang said angrily: "Tell me the truth."

Zhou Buqi whispered: "Fundamentally speaking, it is a battle between TV stations and streaming media platforms."

Zhang Chaoyang said seriously: "I guessed it."

Zhou Buqi said: "Ziweixing Global does not have a TV station. The most important reason why I was able to integrate Ziweixing Global so smoothly was that I divested all the TV station businesses. Otherwise those TV stations... It would take at least hundreds of TV licenses from different places, and it would take too long. It would be too difficult for me as a foreigner to operate, so I might as well give up completely. But this gives Ziweixing Global a certain amount of business strategically. Missing."

Zhang Chaoyang nodded, "The mediaization of Hollywood giants is tied to large TV stations and relies on TV stations to provide stable cash flow. This has been the trend of Hollywood in the past two decades."

Zhou Buqi smiled and said, "Yes, we know each other well."

"Well, what you are thinking makes sense. Although Ziweixing Universal is doing well now, there are indeed considerable risks. Once a black swan like the '911' incident occurs, movie fans all over the world will not If you dare to watch movies in public, it may be a huge crisis if Ziweixing Global does not have a TV station.”

Zhang Chaoyang is indeed a veteran who has been involved in the shopping mall for many years and has a unique vision.

Zhou Buqi's concerns were clearly stated in one sentence.

Indeed.

Ziweixing Global is developing very well and smoothly now because it is not experiencing risks now. Under the arrangement of Mr. Zhou, it has launched one super-selling Hollywood blockbuster after another. Each blockbuster can at least make a net profit of hundreds of millions of dollars, and an average of 5 blockbusters can be released every year.

The strong performance of commercial blockbusters in the market provides Ziweixing Global with a strong cash flow.

But what if a black swan event occurs?

For example, the 911 incident, or the global plague.

Movie fans can't go to the cinema to watch movies.

This will cause the film company to suffer a catastrophe, which is a huge survival risk. Even the best movies will suffer a box office collapse when encountering such a black swan event.

Therefore, Hollywood giants have combined with TV giants in the past 20 years to share this part of the risk. Through TV stations to provide a stable cash flow to fight against various black swan events that may suddenly appear.

Ziweixing Global does not have a TV business.

This is a strategic deficiency.

Fortunately, Zhou Buqi has now completed the supplement of this part of the missing strategy-Peacock will be online soon.

It doesn't matter if there is no TV station, Ziweixing Global can have a streaming platform!

It will take three years to quickly get Peacock to 100 million users worldwide. In this way, there will be at least $10 billion in stable membership fees every year, which can cope with various black swan events that may occur in the future.

Zhou Buqi and Lao Zhang don't need to hide it, and whispered: "I hope Hollywood will listen to me about this hacker incident. The main thing is to gain Hollywood's collective recognition, transform from tradition to technology, and then transfer this recognition to the streaming business, so that more people can recognize the potential and future of streaming media, and let more film companies, producers, directors and actors be willing to cooperate with streaming platforms, not just limited to TV stations."

"No wonder it's so difficult!" Lao Zhang realized the complexity here, "Hollywood giants all have TV stations, you ask them to reduce the power of the TV station's business, and then follow you to promote the development of the streaming industry, can they agree No way! Now you not only have Netflix, but Peacock is also about to be launched, and you are about to dominate the streaming market. They are not stupid. It is obvious that they will agree to it! "

Zhou Buqi smiled and said, "Basically it's done."

Zhang Chaoyang was very surprised, "Done?"

Zhou Buqi said, "This afternoon, I just got accurate information that Disney has compromised. You will see later that Disney will stand with me and become a key force in promoting Hollywood streaming."

"How could it be?" Zhang Chaoyang couldn't believe it, "Disney is full of idiots, no one understands the Internet? The Internet has a first-mover advantage, and they don't understand this?"