Chapter 3138 Internet TV

Next, we talked about film and television copyrights.

Robert Iger was very melancholy, complaining that the contract with Netflix was signed too early two years ago, causing Disney to suffer a huge loss. It sold its own movie streaming rights at a bargain price, and the sale lasted for five years. It was really A living contract trap.

Zhou Buqi naturally disagreed and said that market prices vary in different periods. In 2012, the price for streaming media rights was fair and just.

Who would have expected that in just two years, the price of streaming media rights would more than double?

Robert Iger didn’t believe it, so he hit him back, saying that others could not have predicted it, but you, Boss Zhou, could definitely have predicted it. The current boom in the streaming media industry was driven by you, Boss Zhou, and you single-handedly gave birth to it. new industries.

In the past, I relied on Netflix and worked on the outskirts of Hollywood.

It’s different now, it’s blossoming inside Hollywood!

Purple Star Global is about to launch its own streaming media platform Peacock.

Now we can combine the inside and the outside, completely rely on the new concept of "Internet + Movies", and rely on streaming media to subvert Hollywood's traditional distribution channels.

Zhou Buqi laughed and said that this was the general trend of the times.

Besides, Disney only authorized the streaming copyright of movie content to Netflix, but as a media giant, Disney also owns the ABC TV network, one of the three major TV networks in the United States, and the most popular children's channel, the Disney Channel Woolen cloth!

Disney has far more TV content than movie content!

Robert Iger was very embarrassed about this, "I'm afraid this plan will be difficult to pass. TV content needs to be exclusively provided to our TV stations. This is our TV station's greatest competitiveness."

Zhou Buqi shook his head, "Too conservative!"

"ABC's independent operation system is different from that at Disney headquarters."

Robert Egger has some explanation for this.

Disney is headquartered in Hollywood, and ABC Television Network is headquartered in New York.

Hollywood has begun to move towards streaming media. The transformation speed in New York is obviously much slower than that in Hollywood. Even if it is moving towards streaming media, it is more about live streaming... which is the concept of online TV.

Zhou Buqi said: "Streaming media is about to penetrate Hollywood's traditional 'safety deposit box' policy, but it can't even crack the TV station's supply system? Could it be that some old movies can't be used?"

Robert Egger said with a smile: "Old films also have long-term partners, and they need to be authorized to local stations that have long-term cooperation to provide them with content. Other TV stations may be different, and ABC will definitely not be able to open this hole in the short term. "

Zhou Buqi said it was bad.

This guy is even showing off!

It seems that the promotion of the signing of Netflix and Disney two years ago made him deeply wary, and he did not dare to easily have any further licensing cooperation for streaming media rights.

"Then you can think about it. I just think this is a win-win opportunity and can create more licensing revenue for Disney." Zhou Buqi did not get too entangled, but moved to the next topic. This was the main purpose of his visit today. , "What do you think about the live broadcast of sports events?"

Robert Egger didn't understand what he meant, "What do you think?"

Zhou Buqi said: "ESPN is going to launch ESPN+ for streaming media?"

"Yes." Robert Egger nodded, "It's imminent. As you already know, I have sent people to contact Major League Baseball to promote cooperation with BAMTech."

Zhou Buqi asked knowingly: "It's strange. Since Disney lacks relevant technology, why doesn't it find a technology company to cooperate? How can it find a sports company?"

Robert Iger laughed and said: "What do you think? It's not just me. HBO, CBS, WWE, Verizon and other online live broadcast businesses have all chosen to cooperate with BAM, and no one will choose Silicon Valley."

"If BAM can do it, then the big technology companies in Silicon Valley will definitely be able to do better things with less money!"

Zhou Buqi has this confidence.

Although BAM is good, it is a business under the baseball league after all. It has technical content, so how can it compare with Silicon Valley?

Live streaming of sports events is indeed technically more difficult than film and television streaming, for example, it requires regional protection technology.

The copyright of sports events will be divided into different areas and subject to different authorizations.

Also in North America, the United States and Canada are different copyright owners.

This means that Canadians cannot go to games whose copyright belongs to the United States, and Americans cannot cross the border to watch games purchased by Canadian rights companies. This is much more complicated than film and television streaming media. It requires more technical restrictions, auditing user IPs, and connecting with the scope of copyright owners to ensure the rights and interests of different copyright owners.

But this technical demand is nothing to Silicon Valley.

Robert Iger said tactfully: "BAMTech is a more trustworthy partner. If you look for big companies like Amazon or Google, they may indeed do better than BAM, with more powerful technology and wider coverage. But once Once these technology companies figure out something during the cooperation, it will be easy to replace them.”

Zhou Buqi laughed and said, "Such risks do exist, but even if we don't cooperate, will those technology companies not do it? It's a bit self-deception to want to restrict Silicon Valley's technology giants by not cooperating."

"At least we can't surrender voluntarily."

Robert Iger is very cautious in this regard, and he is even wary of Apple.

Zhou Buqi said, "I don't think it's necessary. The technology of Silicon Valley giants is far more powerful than BAMTech, and their resources are more extensive."

Robert Iger smiled and said, "BAMTech is also very powerful. The case of HBO_Now is amazing enough."

HBO is a TV station.

But young people now like to watch TV on the Internet.

So HBO launched the live streaming service HBO_Now, which is equivalent to HBO's online TV station, and the two sides are synchronized. Whatever content is broadcast on HBO, it will also be broadcast on HBO_Now, the online TV station.

Zhou Buqi said, "It's just online TV, how amazing can it be? HBO doesn't need regional copyright protection like sports live broadcasts, so what's the technical difficulty? Any two college students can create an online TV station."

"How is it possible?"

Robert Iger was shocked.

Zhou Buqi was speaking the truth, "It is, what's so difficult about online TV? There are a lot of them!"

He was not convenient to say more about the specific details.

At this time, there were at least hundreds of online TV stations on the Internet in China, and it was not easy to develop them. However, most of these online TVs did not have legitimate content authorization, and many of them were pirated foreign film and television content, so he couldn't use this as an example.

But the reason is clear.

Online TV is very simple. Those small companies that play piracy can easily steal other people's film and television content and then send it to their own online TV. The technical difficulty is more difficult than genuine online TV, because there is an additional link of circulation and content capture.

HBO_Now is also an online TV, how difficult can it be?

Robert Iger said: "When HBO was about to launch HBO_Now a few years ago, the plan given was that it would take 5 years and cost $900 million to complete."

"Huh?"

Zhou Buqi was stunned.

Damn!

These technology laymen in the film and television industry are really cruel!

A mere shabby online TV actually takes 5 years to develop and costs a total of $900 million?

This is too dark!