Chapter 314 Grasping Overseas Markets

In any case, Taobao is currently the most famous e-commerce platform in China. Relying on Taobao, Ali is also enough to aspire to the top three domestic Internet companies.

If it is a Taobao store ten years later, it will be basically cool.

But now it is different, most people are cautious about online stores. Buyers are afraid of being cheated and dare not buy; sellers are also afraid of being cheated, what should I do if the goods are sent out but the money cannot be received?

So, the little girl made the right choice.

Most of the Taobao stores in this era are small stores in Yiwu, and most of them are intermediaries. Just go to the wholesale market to take some photos and hang them on Taobao.

After the customer places an order and buys it, he then goes to the wholesale market to buy it, and it is shipped out by express delivery.

That's kind of friendly.

The most exaggerated is what Zhou Buqi said.

Taobao has 9 million daily visitors, and at least 7 million of them lack understanding of e-commerce. They don’t even know what Dangdang, eBay, Joyo, and JD.com exist.

There are many shops that do third-party online shopping business, go to other websites to pick up information, and hang it in their own stores.

Then after the user places an order, they go to other e-commerce platforms to place the order and mail it directly to the user.

As a result, many users will have words such as "Dangdang" and "Excellence" after receiving the goods. But I don't understand what this means, and I thought these were Taobao's cooperation platforms.

The Internet these days is in a reckless stage, and there is no concept of copyright at all. For the sake of competition, any despicable means can be used.

"By the way, why did you think of opening a Taobao store?"

Zhou Buqi is very optimistic about Ma Shangqi, a little girl who is daring and courageous. This kind of person may not be able to perform well in middle school, but is often the most popular in college.

"Because..." Ma Shangqi's little face turned red.

Ma Pingshan was taken aback, "Are you in a relationship? Let me tell you, your dad has already said..."

"Okay, don't use chicken feathers as arrows, I don't listen to my father's words, can you, a middleman, control me?" Ma Shangqi snorted and gave him a contemptuous look.

Zhou Buqi almost laughed out loud.

This little pepper stunned her brother.

In comparison, Zhou Nan is considered good.

After hesitating for a while, Ma Shangqi raised her chin slightly, and said angrily: "I am over 18 years old, and I can decide on my own! Hmph! The reason why I want to open a Taobao store is because I am a roommate on Taobao. Bought a second-hand MP4."

Zhou Buqi nodded, "That should be very cheap."

"Well, it's only 120 yuan. At first we persuaded her not to buy it, what if she was a scammer? But my roommate got so mad that she didn't even have online banking, so I went directly to the post office to pay her."

"And then you got it?"

"Um."

Ma Shangqi's face turned red again, as bright as blood.

Ma Pingshan was stunned.

But Zhou Buqi thought it over in an instant, and almost burst out laughing. In order to attract customers, Taobao shopkeepers often put some small welfare videos in them when selling storable hardware devices.

It is estimated that her roommate took back the second-hand MP4, and they feasted their eyes on the whole dormitory.

Zhou Buqi didn't order anything, and after drinking all the milk tea, he wanted to leave, "Okay, then I'll go, I wish you success in opening the store."

"Hey, hey, don't go..."

Ma Shangqi stood up quickly, looking very reluctant.

"What are you doing?"

Zhou Buqi looked at her strangely.

Ma Shangqi scratched her head and said with a smile: "I think you are very smart, and you know how to recruit intermediaries on other online shopping platforms. Why don't you come and help me and be the deputy store manager of my Taobao store."

"Ahem..."

Ma Pingshan, who was trying to drink up the milk tea and planned to leave, almost choked to death.

"It's okay for me to come up with an idea. The typical high-sighted and low-handed, can't do practical things. You can look for it in the school. Beihang is such a good school, are you afraid that you can't find help?" Zhou Buqi smiled and declined, "However, I have a suggestion for you."

"What advice?"

"Don't look for your good friends to partner with, and don't look for people in your dormitory. It's best not to even look for classmates."

"Why?"

Ma Shangqi looked strange, she just wanted to ask her roommate to help.

Ma Pingshan said angrily: "Do you think starting a business is so easy? It's okay to fail. If you make money, the distribution of benefits will be troublesome. At that time, good friends will have to become enemies. Since it is a business, the relationship must be pure , Once there is a disagreement, they should be fired and replaced."

Even a person like Boss Zhou fired his most capable partner in the early days of his business. You little girl, can you handle it?

Ma Shangqi had an adoring look on her face, her eyes sparkled, "Brother, you are so amazing!"

"snort!"

Ma Pingshan couldn't hide his complacency.

"Brother, it seems that my dad is right. Let me learn from you."

"Um."

"My dad also said that he wants you to take care of me."

"Um."

"Brother, you need a deposit of 5,000 yuan to open a Taobao store. I don't have any money now. Can you lend me some?"

"ah?"

Ma Pingshan was dumbfounded.

Zhou Buqi laughed twice, thinking that his sister is really a smart ghost, which is quite interesting.

...

With the increase in downloads of Micropoint Security Guard, the number of registered users of Friends.com has exceeded 32 million.

However, many of them just downloaded the software and left.

There are still a large part of them who have registered, and after watching the excitement, they become zombie users.

The real active users are about 15 million.

College students and white-collar workers each account for half.

This is already a very impressive result.

Such attractiveness is still based on the "drifting bottle" and "poke" functions launched in the new semester.

"Poke" is currently the most used function on Friends.com, with an average of no less than 20 million interactions per day.

In many cases, there is no verbal interaction between friends, classmates, and colleagues, and they are constantly poking around, so that Zhang Yiming is baffled after getting the data.

I really don't know what's the meaning of these men and women's poking around, is the behavior imitation?

In contrast, the popularity of Drift Bottle is much lower, with only about 300,000 active users per day.

But these 300,000 users have become diehard fans of Friends.com. They are the group with the highest online time and activity every day, and the group with the largest friendship span in the circle of friends.

However, this is not enough.

If you want to really make a light website like Friends.com stick, you must launch more interesting social functions.

Goal: game.

The first social page game to be launched by Youyou.com will focus on the two characters "Friends" in Youyou.com, which is called Friends Trading.

The game framework is designed by Zhou Buqi himself.

Even in the game, users can trade their friends as slaves, and the value of slaves will increase accordingly, and users can also earn more cash by buying and selling friends.

This friend is naturally a friend in the friend list of Friends.com.

After buying a slave, you can appease him and torture him; as a slave, you can also please the master, and these actions may make money. The more times a person is bought and sold, the more means of torture and appeasement.

If the master tortures the slave too hard, the value of the slave will be reduced; if the slave master doesn't like a slave, he can also deal with it at a discount.

If you don't want to be a slave, you have to log in every day, participate in various activities, or collect slaves and let them work for you to make money, until you have 10 slaves, you will become a big slave owner and regain your freedom.

The whole game design is relaxed and simple, but it is easy to operate and a lot of fun, especially to become the master of good friends. This gimmick is enough to detonate the white-collar market.

If you are criticized by the leader at work, you might as well take the leader as a slave on your friend's network, and then humiliate it! torture! ill!

"According to the current pace, by December, the game should be online."

The technical director in charge of the game business department, named Liang Rubo, is Zhang Yiming's college classmate and roommate, and the one who made Douyin later.

Zhou Buqi nodded, "Is there any question?"

Liang Rubo thought for a while, and said in a low voice: "At the regular meeting that day, Cheng Binghao expressed some ideas, which I think made sense. He said that he sold his friends as slaves, which is a gimmick, but it deviates from reality, and the attraction may not be very great. .If you want to truly gain user stickiness, you have to fit in with the real scene.”

Zhou Buqi smiled, "It makes sense, don't worry, take your time, let's make the gimmick first. By the way, have you followed Facebook in the United States?"

"I have paid attention, what's the matter?"

"The development momentum of this website is not as fast as Friends.com, but its momentum is not weak. School SNS websites are being developed all over the world, and the main season is the promotion from this website."

Liang Rubo was a little dazed, not understanding what he meant.

Zhou Buqi said with a smile: "In terms of nature, Facebook is very similar to Friends.com. This page game can be made into a bilingual version. I will contact someone to see if we can cooperate with Facebook."

"Huh?" Liang Rubo was surprised and excited, "Can you really access Facebook?"

Zhou Buqi said: "Facebook's world-class influence stems from the fact that it is a Silicon Valley company. In terms of maturity, fun, user volume and product structure, how can Facebook compare to Friends.com? Let’s not belittle ourselves, the number one in the world is the number one in the world, there is nothing to shy away from. The positioning of Youyou.com is doomed to be difficult to promote to foreign markets, but this does not mean that our products cannot be sold overseas.”

Liang Rubo's face was ruddy, and he felt full of energy, "It would be great if this is really possible!"

"So you have to redouble your efforts, especially the underlying logic of the game. The social culture in the United States is different from that in China. If you really enter the American market, you have to make major changes to adapt to their game habits."

"But... what about the profit model?"

"Are you afraid that you won't be able to make money with a good product? Finish the game first, and we'll talk about the operation later." Zhou Buqi waved his hand and smiled, "Now we have found dozens of advertisers who want to cooperate with Friends.com. , there are many big advertisers such as Mercedes-Benz, Procter \u0026 Gamble, Dangdang, and Giant, and making money is not a problem.”

The only problem is that this kind of light social game has no technical barriers.

With the urgency of the domestic group of colleagues, once a friend's business is done, the followers will immediately follow.

In contrast, foreign markets are more friendly and pay more attention to copyright.

If you grasp the overseas market, you will have more long-term benefits.