Chapter 3143 Transformation of Technology Marketing

After two days of fermentation, the flames of war finally reached Apple.

The topic of iPhone being unsafe and leaked photos causing harm to hundreds of Hollywood female stars has become the hottest public topic.

Hollywood has also organized a high-level human rights protection committee.

The committee is chaired by Jason Kilar, CEO of Ziweixing Global. In addition, 20th Century Fox, Sony Pictures and Lionsgate Pictures also participated, as well as the Directors Guild and Screen Actors Guild, as well as many individuals. Well-known social figures who join in name.

The rights committee has two targets.

There are two defendants, one is a hacker and the other is Apple.

For a time, public opinion was noisy.

Society was in an uproar.

It was named the "War of Civilizations" by the New York Times' commentary, which means that Hollywood and Silicon Valley, two places representing the most avant-garde civilization in the United States, are competing for the right to speak of American civilization. And because Hollywood is in Los Angeles and Silicon Valley is in the San Francisco Bay Area, both in the West, some media call it the "Western Chaos."

At the same time, Robert Iger's resignation as Apple's director was also publicized.

It is considered to be a team choice for Disney.

Disney is firmly on the side of Hollywood, and even the CEO has given up his rights in Apple.

Zhou Buqi just goes with the flow and strengthens the amount of news in this direction.

Disney has not joined the rights protection committee, but at this time it is necessary to push Robert Iger out and make him the focus of the incident to divert the public's attention from Boss Zhou.

Robert Egger is really in trouble.

But he no longer cares.

All he could think about was Disney’s development path in streaming media, and he was considering whether to accept relevant suggestions from Boss Zhou.

At this time, Zhou Buqi had left Hollywood and was invited by Kurian to go to a large lake in eastern Virginia, where a new Ziwei Cloud data center would be officially launched.

Kurian is excited about this.

Because this cloud data center adopts a new cooling structure.

"This is the world's first large-scale cloud data center that uses liquid cooling." Kurian is proud of this. "By introducing the cooling strategy of lake water, we can greatly reduce energy waste and reduce the operation of the data center by 40%. cost."

The structure of liquid cooling is more sophisticated and advanced than traditional air conditioning or air cooling. The peripherals must be like everyone else, wearing a green disposable hood to enter, which looks nondescript.

Zhou Buqi first told them not to use green hoods in the future. This color is unlucky. Then he asked: "Can liquid cooling reduce operating costs by 40%?"

Kurian said with a smile: "This is in line with our basic expectations. The cost of the data center is mainly the cost of electricity. In the composition of the electricity bill, servers and IT equipment only account for about 50%, and the cooling system will occupy 40%. Use With the physical cooling technology of liquid cooling, this part of energy can be effectively saved, especially if there are a larger number of AI processors in this cloud data center, the significance of cooling will be even greater.”

“What’s different about AI processors?”

"The power consumption of GPU is much greater than that of CPU. Greater power consumption means greater heat energy generated, which requires better and more uniform cooling equipment."

"Yeah." Zhou Buqi nodded, "We need to spread the word."

"ah?"

Kurian was slightly startled.

Zhou Buqi said: "To run a business, you must have a marketing mindset. Technology marketing will become more and more important. Look at Elon Musk. He has only made some small achievements and has become a world-class leader." A big entrepreneur, he is as famous as me. Mainly because the things he does have higher technological standards...at least in the eyes of the public."

"Technology marketing is indeed a very important new concept."

Kurian is good at products, engineering, technology, mergers and acquisitions, personnel management, and financial control. Marketing is his weak point.

Zhou Buqi said: "Since it is the world's first cloud database that truly fully applies liquid cooling architecture, it should be utilized and such a good name cannot be wasted. Invite some reporters to take some photos... or make a short video, Spread the word on social media and let the whole world realize the powerful technological advantages of Ziweiyun.”

Kurian coughed and said: "This is actually not an advanced technology. The liquid cooling model appeared many years ago. We are just the first large-scale application."

"Facts are not important." Zhou Buqi didn't pay attention to this. "The performance of the market lies in cognition. Isn't the concept of environmental protection popular nowadays, advocating a low-carbon economy? You can contact some environmental protection organizations and use them to call for this A new low-carbon economy.”

Kurian smiled and said: "I know."

Zhou Buqi continued: "To be generous, Ziweiyun has realized the shortcomings of high energy consumption and high pollution in data centers, so it has launched a new green refrigeration technology. For the sake of all mankind, for this reason Ziweiyun is willing to share our liquid cooling technology with peers around the world... If you look at how Elon Musk does technology marketing, he must first set a big goal that exceeds the public and show a big pattern that exceeds the public. , to gain the public’s admiration.”

"Then we need to set up a technology marketing group in the marketing department to evaluate Ziweixing's various technological achievements."

Kurian quickly followed Boss Zhou's thoughts.

Zhou Buqi was very satisfied, "Yes, that's what I mean. We can't learn from Google. Google has made so many experimental-level technical products, but many of them have been quietly abandoned in the laboratory. This is not okay. This completely lacks the concept of technology marketing."

Kurian felt as if he had suddenly realized something, "We must learn to share!"

Zhou Buqi smiled and said, "Yes, it is sharing. We are a social media company, and a core element of social media is sharing. Through sharing, we can complete the transformation from R\u0026D costs to marketing costs."

Any large technology company has a wide range of R\u0026D projects.

Even many domestic technology companies that are criticized for not doing R\u0026D have many new projects under their umbrella.

However, the risk of R\u0026D is too great.

The vast majority of new project R\u0026D ended in failure, and the outside world didn't know about it at all. Even some projects have been successfully developed, but because they are at a high laboratory level and difficult to apply in the market, they will be shelved and left in the warehouse to gather dust.

This is too wasteful.

It can be said that most of the scientific research funds in the technology industry are actually spent on the "waste" of such failed projects.

If this part of the "waste" can be effectively utilized, the capital utilization rate of a company can be greatly improved!

How to use it?

That is technology marketing, turning this part of the wasted funds into marketing funds.

Even if it fails, it must fail with great fanfare!

Just like Musk's rocket, a successful launch is naturally the best. Even if the launch fails, it must be broadcast live worldwide and shared with everyone, turning the cost of the failed rocket launch into the company's marketing cost.

In this way, it saves money and improves the company's style.