Chapter 3157 Control

Zhang Chaoyang asked: "Why are you targeting South Korea?"

Zhou Buqi went to the lounge next to him and did not interact with the people coming and going in this so-called Internet conference. He himself had no interest. "It has been planned for a long time. I have met the South Korean president several times. South Korea is now a country based on the entertainment industry and is obsessed with cultural exports."

"What are the benefits for you?"

"There are too many benefits. First of all, Netflix wants to develop internationally and launch a batch of multi-language overseas film and television dramas. Korean dramas have high production standards, low costs, and small plates. Of course, they are the first choice."

"Small plate?" Zhang Chaoyang became curious, "What does this have to do with the size of the plate?"

Zhou Buqi said: "Hollywood's plate is too big. If Hollywood's plate is the same as the Korean film and television market, I would have used the 'Internet +' strategy to change Hollywood, After unifying Hollywood, why is it so troublesome now? The smaller the plate, the easier it is to control. "

Zhang Chaoyang was very surprised, "You want to control the Korean film and television market?"

Zhou Buqi said: "At least we must exert enough influence. Netflix will go in first. After one or two years, Peacock will develop and it will definitely be the first choice when it comes to overseas markets. South Korea is also a developed country with strong consumption power. But the low cost of South Korea's film and television industry is far from matching South Korea's overall economic level."

Zhang Chaoyang didn't understand, "What's the point of you going to South Korea to make such a big fuss?"

"Meaning?" Zhou Buqi snorted, "That's a big point!"

Let's not talk about anything else, just talking about beauties. In the past half month, he has been on vacation in Australia, playing in several cities in Australia and New Zealand, and he picked up a group of idol girls from South Korea to play together. In the four or five days before and after, four or five bloody white handkerchiefs were collected.

Beauty is a scarce resource anywhere.

If you don't have enough control over this industry, it's easy to be envied by others. If it is the big boss behind the scenes who controls the development of the industry, then it is not jealousy, but worship.

Xu Baihui's layout in Korea is still a little small.

It only has influence in the idol market of girl groups.

Once Boss Zhou makes a move, it will definitely affect the entire Korean entertainment industry. Now Korea's national policy is still cultural industry. Now that the country's door is open, there is no need to be polite.

Zhou Buqi explained: "Korea is such a small place, and there are very few resources in the film and television industry. The industry is so small, and there are so few excellent practitioners. If they still shoot films at will, it will be a waste. I have to let them shoot films according to my requirements."

"Your requirements?"

Zhang Chaoyang frowned.

Zhou Buqi smiled and said, "It's the feedback of data, the Internet. Netflix has very clear data statistics. There is a type of film that can well break the differences between different countries, cultures, regions, languages ​​and religions, and is popular worldwide."

Zhang Chaoyang asked, "Which type?"

Zhou Buqi said, "Crime and suspense."

"Like "Breaking Bad."

"Yes, including movies and TV series, this is the most watched drama on Netflix. The top ten are basically this type of TV series. And it is the most cross-regional and cross-language. Those dramas, romances, comedies, etc. are not suitable for global dissemination and can only be operated locally."

"Different countries have different cultures and different understandings."

"Yes, only crime, suspense, or detective dramas like "Sherlock"... In essence, they are still crime and suspense, and the dramas that reveal the secrets layer by layer are easy to spread globally without the barriers of traditional language and culture."

Zhou Buqi is a film and television enthusiast, and he actually has such feelings.

When watching some films in small languages, he prefers to watch crime and suspense films. Such films are more attractive, and the tension of the plot is enough to break the language limit. Netflix's ratings data also reflects this point. Film and television enthusiasts around the world have similarities.

Once such a judgment is made, Netflix's overseas self-made dramas will have a good choice of direction, such as Colombia, Argentina, Spain, Germany, Japan and South Korea.

These are all big countries that produce crime and suspense dramas.

In contrast, South Korea has a good economy, high national security, and low labor costs, which is most suitable for the front station.

There are only a few excellent film and television practitioners in South Korea. If they are allowed to shoot at will, whether it is a romance film, science fiction film, drama film, comedy film, historical film, or war film, there will be too little useful material for Netflix.

If a little trick is used to "control" the Korean film and television industry.

Let those excellent directors, screenwriters, and actors do crime and suspense dramas, and Netflix can be supplied with more and better film and television dramas.

In fact, Boss Zhou doesn't even need to step in on this.

Netflix alone is enough.

In the past, after Netflix invaded South Korea, it offered high prices for TV series and the opportunity to win international awards. It can be said that it snatched away the best Korean film and television practitioners, who all went to shoot Netflix series. This led to "inflation" in South Korea's local film and television industry, and a sharp increase in production costs... and the Korean market is too small. Once the production costs skyrocketed, those local TV series that lacked international elements were doomed to lose money, resulting in fewer and fewer investors.

With fewer and fewer investors, there are fewer and fewer other types of TV series, and practitioners will rely more and more on Netflix.

This forms a positive cycle.

This control is reflected.

Zhou Buqi said: "Now is the era of social media. The number of social media fans is often a key data to measure an actor's market appeal and influence. If a Korean filmed a Netflix drama, it can gain fans worldwide, and it is not difficult to have tens of millions of fans. If it only shoots local dramas, it is good to have hundreds of thousands of fans."

Zhang Chaoyang felt that this was a bit big, and said with a little worry: "Is it appropriate for you to do this? Isn't it going to overturn the Korean film and television industry by relying on streaming media? You are going to lead their development? Can they agree? Once Netflix goes to shoot dramas at high prices, inflation will occur, which will make many practitioners lose their jobs."

Zhou Buqi was not worried at all, "What South Korea wants is cultural output, who cares about the lives of those people?"

"Uh..."

Zhang Chaoyang pulled the corner of his mouth.

Zhou Buqi said: "If Netflix's drama is well made and globalization is promoted, it will be a huge boost to South Korea's cultural tourism industry and can also effectively stimulate South Korea's foreign trade. How big is the film and television industry? The Korean chaebols don't care about the little money in the film and television industry. Only when Netflix's drama is well made can it be better internationalized and pave the way for them to make big money in the global market. I am helping. You don't know that every time I go to South Korea, the people in the Film and Television Association have to worship me like an ancestor. The president has come out several times and hopes that I will support the development of South Korea's film and television industry. They also gave me several hundred million dollars in support funds. "

"It's okay if you know the number." Zhang Chaoyang nodded, "Then I don't care, I... I actually want to tell you something else."

"What's the matter?"

"Netflix spends so much money on filming dramas in Korea, why doesn't it come to China to film?"

"China?" Zhou Buqi was amused by him, "China is allowed to film? Are you pretending to be a foreign guest in front of me?"

Zhang Chaoyang said: "Report to the relevant departments, set up a studio in China, and follow the same procedures as domestic companies."

Zhou Buqi said: "Netflix is ​​impossible to develop in China. What's the point of filming a drama? The most important reason for filming a drama in Korea is that Netflix wants to capture the 50 million people in Korea. If there are 20 million Netflix members in Korea, it can contribute more than a billion dollars in revenue to Netflix every year. Without the revenue generated by the local market, what can we use to film a drama? "

Zhang Chaoyang smiled and said, "There are many overseas Chinese."

"That's not enough." Zhou Buqi looked at him strangely, "What? Are you still concerned about Netflix?"

Zhang Chaoyang said, "Don't you know that the industry says that this year is the first year of domestic network self-made dramas."

"Ha!" Zhou Buqi laughed, "I heard that a lot of relevant policies and regulations have been issued."

Zhang Chaoyang smiled and said, "Sohu Video is also making its own dramas. How about finding some good projects for Sohu and Netflix to cooperate? The domestic market belongs to Sohu; the overseas market belongs to Netflix. Just as you said, we can shoot some crime and suspense films with an international perspective."

Zhou Buqi suddenly realized, "Waiting for me here!"

Zhang Chaoyang was looking forward to it, "How is it? Isn't the strength of the domestic film and television industry much greater than that of South Korea? The directors are good, there are more excellent actors, and there are many projects to choose from."