Chapter 317 Separation of Production and Broadcasting
The separation of production and broadcasting began in the 1990s.
However, so far, the separation and cooperation mode of production and broadcasting between TV stations and production companies is an unequal cooperation.
The TV station firmly occupies a strong position, that is, the TV station purchases one-time program samples based on the expected advertising revenue. In order to obtain profits, the production company tries to lower the production cost as much as possible, which reduces the quality and fails to meet the expectations of the advertisement, which eventually leads to the suspension of cooperation with the TV station, which has become a vicious circle.
Many years later, the TV industry began to decline, and streaming media became the mainstream of the market.
But under such circumstances, the variety shows of reality shows are bucking the trend, and the continuous launch of popular programs is almost the last glory of the TV industry.
The reason for the change is still the system of separation of production and broadcasting.
It was brought up by Jiangsu and Zhejiang TV's "The Voice".
The main way of cooperation is that the production company gambles with the TV station and shares with the program guests.
Zhou Buqi has a good relationship with Director Li of Yanjing TV.
Director Li is in charge of the variety show, and was overwhelmed by Mango Channel. In addition, the head of the station is getting old and will abdicate at any time, so he intends to go further...
And the excessive investment of 30 million yuan promised by Zhou Buqi!
Due to various factors, Director Li decided to make a bold decision, the first of its kind in the domestic TV industry, to start a bet with a private production company!
The main content of the bet is the ratings.
Jieyu Media promised that the ratings of "Run, Brother" will reach 1 point.
Below this point, the TV station and the producer will share the revenue from the placement of advertisements equally, and all the revenue from the interstitial advertisements will belong to the TV station. In addition, the production company has to pay frequency occupation fee, broadcast fee and other fees, which is very unfavorable to the producer;
Above this point, all the revenue from the placement of advertisements belongs to the producer, and the revenue from interstitial advertisements is shared equally between the TV station and the producer. At the same time, the TV station will exempt the producer from all broadcast-related expenses.
The revenue brought by a blockbuster program to the TV station is far more than the advertising fee, but the all-round image improvement of the entire station, as well as the improvement of user attractiveness and the benefit of more programs.
Moreover, the producer is not only Jieyu Media, Yanjing TV will also participate in the production, the ratio is 8:2.
Yanjing TV will send the top production team in the station to participate, including executive producers, main directors, post-editing and other executives, as well as dozens of people including channel leaders, editor-in-chief, marketing center, strategic development center, promotion team, etc. join.
not only that.
The producer will not get all the dividends that belong to the producer, but only 80%.
The remaining 20% will be allocated to the program guests.
This is the business philosophy put forward by Zhou Buqi.
Just like running a company.
For core executives, high salaries cannot motivate them, but equity can.
The core guests of "Run, Brother" are the three members of the Little Tigers. It is not easy to get these three people together. It is even more difficult for them to let go of the idol burden and play games on the show.
Therefore, in terms of program arrangement, they can be given a basic salary, and then wait for the high dividends after the program becomes popular. This will prompt them to invest more, ensure the quality of the program, and promote the rising advertising price.
Guests like Su Youpeng and Wu Qilong who have their career centers in the mainland and even opened their own studios can even let them join in with the depth of the producer to better mobilize their enthusiasm.
In the whole process, it seems that the TV station and the producer are not running a program, but starting a company, sharing risks and profits.
For this reason, Director Li made a high-profile speech on the stage, saying: "The concept of separation of production and broadcasting has changed, and the more mature form refers to the cooperation between us and Jieyu Media, which is jointly planned and completed from the early stage to the late stage. The content planning, production, broadcasting, advertising management, follow-up development and other links of TV programs need to be seamlessly coordinated. Yanjing TV should take the strategic thinking of "self-made strong channels, open channels" as the leading factor, and welcome the market with an embracing attitude The new model, in line with international standards, will make Yanjing TV one of the best TV stations in Greater China!"
...
Cooperation intention reached.
Jieyu Media invested a huge sum of 30 million yuan, and Yanjing TV also made an unprecedented bet. It can be said that both parties are putting all their eggs in one basket.
The next step is to prepare the production team and invite guests.
Only succeed, not fail.
Zhou Buqi had already decided on the first guest to be invited.
Because it was the end of the month, Wen Zhixia had relatives.
Zhou Buqi stayed with Xu Wenxuan.
Hearing that the benefactor arranged a reality show for himself, and specially invited the Little Tigers to be the green leaves to make him popular, tears of joy flowed down his face.
This night, she flattered her in every possible way.
But Zhou Buqi received an urgent phone call.
It was Ji Zi'an calling.
"What's the matter?" Zhou Buqi took the phone from Xu Wenxuan's phone.
Ji Zian's voice was heavy, "You guessed it, they made a move."
Zhou Buqi leaned against the head of the bed, smoking an afterthought cigarette, "What is it?"
"Doctor QQ."
"How about it?"
"The operating habits and interface are basically the same, and there is no innovation. In addition, their routines are a bit like dudu plug-ins."
"oh?"
"It is mandatory installation, background installation, no options, and the installation process cannot be seen by the client. This is the first point. The second point is even more powerful. QQ Doctor will prompt that it is not compatible with Weidian Security Guard."
"Incompatible?"
"Yes! If the user has run Weidian Security Guard before, and then runs QQ Doctor, an error will be reported. QQ Doctor will ask the user to close Weidian Security Guard."
"Not surprisingly."
Zhou Buqi had already smelled the same smell, but he was calm.
"How is that product doing?"
"Poor!"
In Ji Zian's dignified voice, finally there was a little smile, showing disdain that couldn't be concealed, "Dong Shi imitated, and learned how to behave differently. If you want to force users to choose one or the other with this kind of product, you will screw yourself up sooner or later. "
Zhou Buqi nodded, "Is there any movement at Jinshan?"
"not yet."
"Are you ready for version 2.0?"
"Everything is in place, as long as you say a word, it can be published."
"QQ doctors have come out, and Jinshan's products won't be too late." Zhou Buqi paused and made a decision, "Wait another three days! After three days, regardless of whether Jinshan has moved or not, Weidian Security Guard 2.0 The version is online!"
Ji Zian hesitated and said, "Should we ask the technical department to coordinate and make our products as compatible as possible with QQ Doctor."
Zhou Buqi refused: "No need! Weidian Security Guard hasn't sunk yet. The main users are college students, white-collar workers and people who have a deep foundation in the Internet. They all have judgment, know who is right and who is wrong, and know who is wrong. Which product is better."
Ended the call.
Zhou Buqi called Guo Pengfei again: "Doctor QQ is here, do you know?"
"Well, I just heard."
"Well, let's take action. Starting tomorrow, we will post a post on the school forum, telling us about their glorious history."
Guo Pengfei frowned and said, "Even if such a post spreads to Tianya, Maopu and Tieba, it will only affect the middle and high-end netizens. Those low-level netizens know how to play games and chat on QQ every day. It’s not a big idea. This group is the foundation of penguins, and it is difficult for us to shake them.”
"Do it first and then talk about it."
(Deleted version.)
