Chapter 3175 Conquering India

Zhou Buqi has a big plan this year.

Just go back to school with your friends, recharge your batteries, experience society and understand life again. He and his friends are all too young, most of them are less than thirty years old. At such a young age, they all have billions of dollars in wealth. They are all on the rich list and have earned more money than they can spend in a few lifetimes. .

Having too much money makes me feel a little confused.

Even Zhou Buqi feels this way.

It is necessary to take some time off, return to campus to rediscover the meaning of struggle, and enter a short semi-retirement period for studying.

Before his "retirement", Zhou Buqi's last major task was to run Asda to go public.

To this end, he personally went into battle and designed a Bluetooth headset as a product manager.

After Cook came to power, he led Apple to launch one of his "original" products, which was a smart watch. Although it is not that amazing, it is enough to lead the industry trend, causing hardware manufacturers around the world to follow suit and achieve great success.

Zhou Buqi can't give up all the halo to him.

Smart Bluetooth headsets are an option.

This project has reached the final stages of testing and will be finalized around March this year or April at the latest. Then Asda plans to hold a global press conference in May to release this brand new product designed and developed by Boss Zhou himself!

As long as this product explodes, Asda's IPO in July or August will be more confident and more popular in the capital market.

But I didn't expect that I would encounter such an accident at the beginning of the year.

Asda has been subject to serious patent litigation in India, which may even lead to a ban on the sale of mobile phones from Asda and its sub-brand Motorola in India!

This matter must be resolved as soon as possible.

Not only that, it’s already a new year, and every major company will have a management summary meeting for the previous year.

It is also necessary for Zhou Buqi to participate.

Even Lao Zhang sent out an invitation and called him, "You have to come to Changyou's annual summary meeting!"

Zhou Buqi responded: "Here we are, we have already entered the border and will land in more than two hours."

Zhang Chaoyang smiled and said, "You're back? That's just in time. I'll call a few friends and let's get together."

"Farewell, there are too many things." Zhou Buqi knew what he meant and said with a smile, "Are you talking about the cooperation between Netflix and Sohu Video?"

Zhang Chaoyang said "ha", "I mentioned two projects, but Xu Baihui didn't agree with them."

Zhou Buqi said: "You have to pass her test, right? What are you doing? Do you still want to bypass Jieyu Media and find another production company to help you film your drama?"

Zhang Chaoyang sighed: "It's difficult!"

Zhou Buqi said angrily: "I've given you the green light. I've given you such good resources, and you still have trouble."

"Actually, I have an idea."

"Um?"

"Let's wait until you come back. After reading Changyou's financial report for the past year and understanding the operations of some key games, I guess you will have the same idea as me. That's right! It's in line with your usual style!"

Zhang Chaoyang is confident.

Zhou Buqi smiled and said, "Okay, let me go back and see. When will the meeting be held?"

"Tomorrow or the day after tomorrow is fine, the time is up to you."

"Where's Mattrick?"

"He has arrived in the capital. I will invite him to dinner tonight to see if he wants roast duck or Beijing-style hot pot."

"Okay." Zhou Buqi thought for a moment, "Then let's have a meeting the day after tomorrow."

Zhang Chaoyang smiled and said, "Okay."

He has made Sohu a mess now.

However, Sohu's current market value is still as high as more than 20 billion US dollars, not much worse than NetEase, mainly because of Sohu's shareholding in Changyou.

Today, Changyou’s market value has exceeded the US$90 billion mark. When the plane landed, Zhou Buqi was not idle for a moment.

Go straight to Asda.

Met Zhou Shaoning.

Zhou Shaoning was afraid of being criticized and was too embarrassed to mention the trouble directly, so he smiled and said: "Last year, Asda was the world's largest mobile phone manufacturer! It was 7 points ahead of Samsung!"

"Oh?" Zhou Buqi was really interested in what he said, "What aspect are you talking about?"

Zhou Shaoning said: "Sales! Preliminary statistics show that the total global smartphone shipments last year were 1.16 billion units, and Asda Group's smartphone shipments were 360 ​​million units, accounting for 31% of the market share. Samsung's was 280 million units. Taiwan, with a market share of 24%. iPhone ranks third in the world, with 190 million units shipped and a market share of 16%.”

Zhou Buqi asked a more pointed question, "Where's the profit?"

Zhou Shaoning coughed and said: "The financial reports of Samsung and Apple have not been announced, and the specific profits are not clear. As for Asda, the mobile phone business revenue is 77 billion U.S. dollars, and the operating profit margin can be about 13%. In terms of net profit , basically 10% can be achieved.”

Although Asda's shipments are high, 300 million of them are Motorola's mid-to-low-end models, with low prices and low profits, with an average price of just over 200 US dollars.

The iPhone is different.

190 million units are all high-end machines.

The price is high and the profit margin is high.

Although the shipment volume is not as high as that of Asda, the iPhone can bring Apple at least 20 billion US dollars in profits in the past year.

Zhou Buqi waved his hand and asked, "Where's the shipment list? Let me take a look. Our shipments have surpassed Samsung's. Is it the explosion of the Indian market?"

Zhou Shaoning smiled and said: "It is mainly the explosion of the three markets of China, Europe and India, mainly low-end and mid-range phones. We still have to rely deeply on the brand of 'Motorola'. Facts have proved that your decision to acquire Motorola was extremely correct."

"An aging brand like Motorola can only be revitalized in our hands. Without some Internet-based operations, the Motorola brand will die like Nokia."

Zhou Buqi is really not bragging.

Like in the previous life, Lenovo acquired Motorola and was once extremely optimistic about the market. But the brand value of that kind of old-fashioned and rigid IT company is constantly shrinking, let alone leading Motorola to turn around. The result is that Motorola's brand value is getting lower and lower, and its mobile phone business is becoming more and more marginalized.

However, even if Lenovo is very bad, it is better than Microsoft.

After Microsoft acquired Nokia's mobile phone business, Nokia basically bid farewell to the mobile phone market.

Zhou Shaoning took the document from his secretary, handed it over, and said with a smile: "The Indian market is booming. Last year, the shipment of smartphones exceeded 45 million units. We are the company with the largest shipments, reaching 19 million units, accounting for 42%."

"Samsung..." Zhou Buqi raised his eyebrows, "Samsung is only 16%? Only more than 3 million units?"

Zhou Shaoning smiled and said: "Yes, Samsung's market share in India was as high as 33% last year. This year, the market has been snatched by us. It is expected that by next year, Samsung's market share in India will further shrink to about 5%."

"LAVA? What is this?"

"Indian local brand, nothing, OEM ZTE."

"What about this MICROMAX?"

"It's also OEM, either ZTE or Huawei, or Coolpad or Panda."

Zhou Shaoning gave some simple explanations for this.

He said that in recent years, many local smartphone brands have appeared in India, all wanting to "start a business" to grab the market. But many brands have died, because these brands all look for domestic copycat manufacturers to cooperate, and the OEM products are all poor quality copycat phones, which naturally aroused users' disgust.

The reason why the two brands LAVA and MICROMAX can be established is that these two brands are more "sincere" in doing business, cooperating with domestic large manufacturers, and the quality of mobile phones is guaranteed, which has formed a good reputation among users.

However, these large manufacturers are not the opponents of Estar in China.

It is even more unrealistic to compete head-on with Estar after OEM.

Zhou Buqi said: "When I came back, I read some reports. The Indian Ministry of Commerce issued a document saying that India's mobile phone manufacturing industry has reached a self-sufficiency rate of 96%. Is this bragging?"

Zhou Shaoning laughed, "It may be true, but locally manufactured mobile phones cannot survive. LAVA and MICROMAX are so competitive because they chose OEM. Those who design, develop and manufacture their own products are either dead or dying."