Chapter 3179 Heroes want an alliance

The Ericsson lawsuit is more complicated than expected.

This not only involves Ericsson's own rights and interests, but also the shadow of chip giant Qualcomm.

Qualcomm hopes that mobile phone manufacturers around the world can use Qualcomm's processor solutions. It not only wants to hit MediaTek, but also wants Samsung, Apple, Asda, Huawei, ZTE, HTC, LG and other mobile phone manufacturers that develop their own chips to adjust their strategies and abandon the self-developed route.

Asda and Ericsson got along very well.

There was no patent dispute.

It was because in the past year, two mobile phone models equipped with MediaTek chips and one equipped with self-developed chips were launched, which aroused Qualcomm's vigilance and also caused conflicts with Ericsson.

There is no rush for this.

Let's see the situation first.

Let's see if India will really be as expected. With Qualcomm's entry into the game to "help", the Indian court will issue Asda a temporary entry permit and approve all Asda Group mobile phones equipped with Qualcomm chips to enter the Indian market.

Zhou Buqi will have to attend many annual summary meetings next.

Not only Astar.

There are also Ziweixing, Yuanwei Group, Jieyu Media, Fantuan.com, Didi Taxi, Changyou, and the "resurrected" Shengshi Bicycle. Even JD.com has sent an invitation to invite Boss Zhou to participate. If you have any opinions, you can give them. If you don't have any opinions, you can at least listen in and understand the development of JD.com in the past year.

They are lining up to come.

On the morning of January 7, I attended the annual meeting of Astar; in the afternoon, I attended the annual meeting of Ziweixing.

The next day, Zhou Buqi rushed to four meetings, namely Didi Taxi, Fantuan.com, Shengshi Bicycle and Yuanwei Group.

On the morning of the third day, Changyou was the main focus.

Lao Zhang had contacted in advance.

So Zhou Buqi did not go directly to Changyou headquarters, but went around the North Fifth Ring Road first, picked him up at Lao Zhang's house, and then went to Changyou for a meeting together.

The winter in the capital is unusually cold.

Under the biting cold wind, Lao Zhang wore a black cashmere windbreaker that looked very thin.

Zhou Buqi smiled and said, "You have a good physique, you are really resistant to cold."

"You get in the car when you go out, and go back to the house when you get off the car," Zhang Chaoyang said without caring, "By the way, have you read the report I sent you last night?"

Zhou Buqi nodded, "I took a quick look."

It was Changyou's unaudited estimated financial report last year, with total revenue exceeding US$14 billion and net profit estimated to be between US$3.5 billion and US$3.8 billion.

This is a very eye-catching data.

After the official financial report is released in a few months, Changyou's market value can steadily exceed US$100 billion.

Zhang Chaoyang smiled and said, "It's amazing. I specifically asked about the situation at Penguin."

"Really? How is it?"

"Penguin's revenue from the game business is estimated to be less than 7 billion US dollars, less than half of Changyou."

"Not surprising." Zhou Buqi was very happy, "Changyou is doing global business, and Penguin is doing the domestic market. However, relying only on the domestic market, Penguin has become the world's second largest game giant, which is still a great achievement."

Zhang Chaoyang was a little proud, "It's far worse than Changyou!"

Zhou Buqi snorted, "It's not that Penguin is bad, but because Changyou is too strong, or it's because I am the leader. Well directed. If it weren't for me, Changyou wouldn't even be ranked in the top ten in China, let alone the world's number one. The throne of the world's number one gaming giant belongs to Penguin, and Sony, Microsoft, EA, Blizzard, Google, and Nintendo all have to rank behind. "

Zhang Chaoyang nodded, "It's true. The two games "Crossfire" and "DNF" have an annual revenue of nearly 2 billion US dollars, mainly thanks to Penguin. They can also rank second and third on the annual game revenue list. Fortunately, you have a unique vision and bought "League of Legends", leaving the first place to Changyou. "

"Uh..." Zhou Buqi didn't know what to say.

"League of Legends" was originally snatched from Penguin. If it weren't for him, the top three game revenues of the year would have been occupied by Penguin. This is indeed related to Penguin's strong operational capabilities.

For example, "DOTA2", "League of Legends" is actually a game developed by imitating Dota.

It was originally unknown.

It became popular under the operation of Penguin.

In contrast, the control of "DOTA2" was controlled by a US game company, so it did not operate. Whether it was revenue or the number of players, it was far less than "League of Legends", and the gap was getting bigger and bigger.

But this life has changed.

Under the promotion of Boss Zhou, "League of Legends" and "DOTA2" are both Changyou's games.

This is exactly what Lao Zhang is concerned about.

Zhang Chaoyang said: "Have you noticed that the revenue of "League of Legends" is several times higher than that of "DOTA2". I asked them and analyzed many reasons. One of the important reasons is the difference in regional consumption. The audience of "League of Legends" is mainly in East Asia, and its popularity in Europe and the United States is not enough."

"Huh?" Zhou Buqi turned his head and looked at him, "What about "DOTA2"? "

Zhang Chaoyang said: "The popularity of "DOTA2" is more balanced, but the domestic team has a focus when doing market operations, and is more focused on promoting "League of Legends". Because "League of Legends" is more original and has a higher profit ratio."

Zhou Buqi nodded, "Yes, DOTA2 was modified from DOTA1, and there are also the interests of the designer Icefrog. After Changyou makes money from operating DOTA2, it must give at least 25% to Blizzard and Icefrog. This is the contract I signed at the beginning."

"Yes, League of Legends doesn't need it. League of Legends is an original story, and it is the original creation of the founding team. There is no copyright dispute, and 100% of the profits belong to the company." Zhang Chaoyang agrees with the operation strategy of the domestic team. "From this perspective, Changyou should stick to this strategy and put more promotion resources in League of Legends, instead of making money for DOTA2 and then paying Icefrog such a high dividend."

"Agree."

Zhou Buqi agrees with this idea.

Zhang Chaoyang said: "The audiences of "DOTA2" and "League of Legends" are highly similar. If more Dota players can be converted into "League of Legends" players, it will be more in line with Changyou's interests."

"Yes."

"But the current situation is that the promotion of "League of Legends" overseas is not favorable. In the East Asian market, mainly in China and South Korea, "League of Legends" is the most popular, higher than "DOTA2". But in the European and American markets, players are more accepting of "DOTA2". This can be seen from the distribution of champions in e-sports competitions."

"What do you mean?"

Zhou Buqi was a little surprised and felt that Lao Zhang was referring to something.

Why is he interested in Changyou's business today for the first time? He also analyzed it very well and made various analogies. Didn't he say that he is now focusing his main energy on Sohu Video?

Zhang Chaoyang said with a smile: "What I mean is that Changyou should invest more resources to promote "League of Legends", and it should be a global promotion. In the European and American markets, we need to increase players' recognition of this game; in the Asian market, we need to further increase the popularity of "League of Legends" and strive for more market share."

Zhou Buqi said with some embarrassment: "This is a bit troublesome. In terms of the organizational structure, Xiao Ren is mainly responsible for the domestic market, and it is enough to give him South Korea and Japan. If he is given more resources and allowed to lead the global operation and promotion of "League of Legends", whether he can do it or not, this will definitely affect Changyou's existing joint CEO system and power balance."

"No need to adjust the organizational structure!"

"What do you mean?"

"Filming!"

"Ah?"

Zhou Buqi was stunned at first, then suddenly realized and laughed.

I told you!

So you are waiting here!

Zhang Chaoyang smiled and said, "What you said before makes sense. Netflix has no market in China, so it is really far-fetched to cooperate with Netflix to make a drama. League of Legends is a good solution. It can not only solve Netflix's concerns and reduce Netflix's investment, but also benefit Changyou, Netflix, Sohu, Jieyu Media and other parties! Heroes should be united."