Chapter 3181 Two Mobile Games

Changyou's summary meeting almost turned into a commendation meeting.

The biggest recognition among them is, of course, "League of Legends", which has generated US$1.5 billion in revenue for Changyou in the past year. The game team received a super gift package with a total bonus of US$50 million!

It includes more than 300 people from multiple teams including design, art, development, technology, testing, operations, and marketing.

The one with the most received a bonus of US$4.5 million, and the one with the least received a bonus of over US$30,000.

Zhou Buqi is very satisfied with this reward plan.

Because this game is mainly popular in the Chinese and Korean markets, the award recipients are mainly domestic development and operation teams, and the money is given to their own people.

The summary meeting also focused on the topic of "League of Legends".

Co-CEO Ren Yuxin said, "The success of "League of Legends" illustrates the correctness of this creative direction. The most important task this year is to launch the mobile version of "League of Legends", focusing on the Chinese and Korean markets. , to make mobile game products better.”

Mattrick, the co-CEO in charge of the European and American markets, is very embarrassed about this.

Because this is his weakness.

China and South Korea have evolved to the mobile version of "League of Legends", but the European and American markets have not even started to develop the PC market. On the surface, European and American players prefer “DOTA2”. However, the total revenue of "DOTA2" in Europe, America, Latin America, and Australia is not much higher than that in Asia.

Mattrick said: "The main reason is the difference in gaming culture. In the past few days, I have visited dozens of Internet cafes in the capital. When I went to the Internet cafes, I found that everyone mainly played multiplayer competitive games, not " "League of Legends" is "DOTA1" and "DOTA2". Europe and the United States...especially the United States are not like this at all."

Zhou Buqi didn't want him to be too embarrassed and said with a smile: "Internet cafes in the United States are different from those here."

Mattrick said: "Yes, the Internet cafes here are so advanced that people are surprised! Many of them have even been renamed 'Internet cafes'. They are a combination of Internet cafes and coffee shops, with more beautiful decoration and higher quality." The machines, seats and sofas are in a cleaner and more elegant environment, with hundreds of machines and more than a dozen staff. The service is really amazing, it’s really amazing, it’s really ahead of the world!”

Ren Yuxin smiled and said: "It is a trend passed down from South Korea. This has indeed greatly promoted the Internet cafe culture."

Mattrick sighed, "That's not the case in the United States. Those Internet cafes are too small, cold and damp, just like those adult movie and video halls in the past... In fact, many Internet cafes were converted from adult video halls. . They are all very small, with more than a dozen machines in one Internet cafe. Moreover, the Internet environment is very poor, and there are often some black people and illegal immigrants. The conditions in Europe are better than those in the United States, but compared to the Internet cafe culture in China and South Korea. , It’s really a big difference.”

Zhou Buqi heard what he meant, "So multiplayer competitive games are related to Internet cafe culture?"

Mattrick said firmly: "It's related! It's very related!"

Ren Yuxin nodded, "Many times, this type of game is not just about games, but also about getting along between people. High school students, college students, and even many old friends who have graduated and worked for many years also like to get together. Playing Dota online is indeed a culture.”

Mattrick said: "The game culture in Europe and the United States is mainly based on 'car, gun and ball'."

Zhou Buqi said "hmm".

"Car, Gun and Ball" refers to racing games, shooting games and sports games.

This is actually the bulk of Changyou’s revenue.

In the past year, Changyou's global revenue exceeded US$14 billion, of which capital income (investment) exceeded US$2.5 billion, and revenue from the three major categories of "Car, Gun, and Ball" exceeded US$6 billion.

As the vice chairman of Changyou, Zhang Chaoyang sat on the left hand side of Zhou Buqi. He said: "We can also make a simple judgment from the general trend of the financial report. The development trend of games is the interaction between people. The revenue growth of online games , much faster than the growth rate of stand-alone games.”

After a pause, Lao Zhang continued: "Behind Changyou are the genes of Ziweixing and Sohu, as well as the genes of the Internet. Changyou's core strategy is to make Internet-related games. Stand-alone games can be golden signs, but they are not revenue-generating. main direction.”

Zhou Buqi wanted to laugh at him, and even put Sohu and Ziweixing side by side, but he couldn't slap him in public, so he smiled and said: "The interactivity between people is the showcase of the charm of games. Multiplayer Competitive games can be said to be the best way to stimulate player interaction. "It's a game." Don Mattrick immediately said, "Yes, so I can guarantee that we will create a world-class multiplayer competitive shooting game this year... and it will be a European and American mobile game. In Internet cafes, players play more shooting games.”

Ren Yuxin agreed: "It must be a mobile game!"

Shooting games on the PC have little chance. CS, as the most classic multiplayer online competitive shooting game, has been popular for twenty years. China and South Korea are also imitating CS and launching a series of similar games. For example, the game "Crossfire" operated by Penguin, which generated the second highest revenue in the world in the past year, is actually a multiplayer competitive imitation of CS. Shooting game developed.

There is no chance to compete with "Cross Fire".

Then we must win this market on the mobile game side!

As early as the beginning of last year, Zhou Buqi had actually made a decision to invest a total of 600 million to 800 million US dollars in development funds, and mobilized six game studios to develop two mobile games.

One is to imitate "League of Legends" and launch a mobile version. Three game studios are all in China;

One is to imitate CS and "Cross Fire" and launch a mobile version. One game studio is in the United States, one in the United Kingdom, and one in South Korea.

This was the request made by Zhou Buqi at the summary meeting last year.

After a year, both CEOs stood up and set the flag.

Ren Yuxin said: "The three studios have developed two relatively successful products. Next, internal evaluation and confirmation will be carried out. It is expected that this summer, the total development funds for the mobile version of "League of Legends" will not exceed 200 million US dollars, which is 55% less than expected... By the way, you named it "Honor of Kings"? "

"Yeah, I just thought of it."

Zhou Buqi coughed his throat and was a little embarrassed.

Ren Yuxin smiled and said: "I think this name is good. According to the plan, the internal test version can be launched in June, and the official version should be released in September."

Zhou Buqi was very satisfied.

Vice Chairman Zhang Chaoyang also praised him highly.

Don Mattrick, who was responsible for developing shooting mobile games, was embarrassed. His three game studios were all overseas, and their work efficiency could not be compared with that of domestic ones. The most efficient one was actually the Korean studio, but he was not very satisfied with the design of the Korean studio.

Mattrick said: "Shooting games may be more complicated. Europe and the United States pursue shooting games that are more exciting and more realistic. Asia's understanding of shooting games seems to be different. The game mechanism of "Cross Fire" is not suitable for European and American players."

Zhou Buqi glanced at him and said decisively: "Then transfer the Korean studio that develops shooting games to Ren Yuxin. You are responsible for the other two studios. You must develop a multiplayer competitive shooting mobile game that can be popular in the European and American markets."

Mattrick took a deep breath, not daring to procrastinate or explain any more, and quickly assured: "No problem, this year... this year, such a game can definitely be developed!"

The game industry is not a big plate.

In the past year, the total revenue of the game industry was less than 90 billion US dollars.

As more people play mobile games, fewer people play other types of games.

Zhou Buqi said coldly: "The data has proved that our previous judgment was correct. In the game industry, the share of social games is shrinking rapidly, and the share of console games and handheld games is also shrinking. Mobile games are dominating the entire game industry. Changyou's focus cannot change, and mobile games must still be the core strategy! This point cannot be lost! Whoever fails to do this will step down!"