Chapter 319 Women's Community

(Blocked again.)

It was definitely a classic acquisition case when Dongfang Weidian was purchased.

Zhou Buqi was a little flustered, and after hanging up the phone, he said forgetfully, "Linlin, tell me, what's the matter?"

Shi Jinglin's expression changed, and she said coldly, "What's your name?"

Luo Ji next to him almost burst out laughing.

Zhou Buqi quickly restrained himself, coughed lightly, and said seriously: "Comrade Shi Jinglin, please explain your thoughts in detail, and we will discuss together."

Shi Jinglin gave him a hard look.

That means there are outsiders present, otherwise she would definitely have a good debate with this scumbag.

You're already scumbag enough, stop playing tricks on your aunt!

After a little sternness, Shi Jinglin said very seriously: "Group buying is the economic pillar of Xiaonei, and even the entire Ziweixing Group. The benefits of group buying are related to the company's development speed and industrial scale, and are the most important. Therefore, we must Treat group buying as a core business.”

Zhou Buqi nodded.

Definitely.

At the very beginning, Zhou Buqi handed over the group buying business to Ji Zian, but he didn't even touch the door. There was no other way, Zhou Buqi had no choice but to go to the battle in person and start the group buying business on the platform of Xiaonei.

If there is no financing, you must find a way to expand the business scale of group buying.

"I said the other day that among the four easiest ways to make money, the elderly, children, and men are not suitable for group buying on Xiaonei, but women are. It is necessary to make them beautiful. The data in the past half a month also proves this a little."

Then, Shi Jinglin reported several data.

There are 10,000 suits in group purchase, of which more than 5,800 are women's suits.

This group purchase of down jackets is even more reasonable.

Now a total of more than 18,000 down jackets have been sold, of which 15,000 are women's models!

"In clothing sales, women are the main force. Not to mention cosmetics, which are just what girls need. Of course, some accessories, hairpins, false eyelashes and other small items are also included."

"Well, when it comes to dressing and grooming, men are indeed careless. Especially college students, no one cares about their personal image. Walk around the school and you will know that most of the male students are very sloppy."

Rozie agrees with her.

"Thank you." Shi Jinglin thanked him for his support, smiled, and then her tone became serious, "However, this does not mean that college girls will buy all clothing and cosmetics. This time the down jacket is unsalable, which is an example. The main consumers of electronic products are male students, while the main consumers of clothing are female students. However, the profit margins of electronic products and clothing and cosmetics cannot be compared at all.”

Zhou Buqi nodded and agreed: "Indeed, mainstream electronic products will definitely sell well. But mainstream clothes may not necessarily buy it. Different consumer groups have different preferences, and clothing is subject to seasonal changes. and trends have a great influence, to do well, you must have sufficient market research.”

Shi Jinglin clapped her hands, "Yes! That's what I mean!"

"oh?"

"I want to close the comment section of famous teachers' lectures, and then make a platform dedicated to female college students."

"What?"

Luo Ji opened his eyes wide, not very happy.

Why?

Specially for girls?

Don't boys need to be taken care of? Boys are also vulnerable, okay?

Shi Jinglin rolled her eyes angrily.

Zhou Buqi suppressed a smile, and said deeply, "Well, this idea is good! I agree!"

Shi Jinglin said calmly: "The campus forum is well organized, but it's an open platform where boys can freely discuss all the topics they want to discuss. I see there are also tutorials for male colleagues to pick up girls, but they don't There will be tutorials on women chasing men, this is the social atmosphere. I think female students need to be given a more private space."

"good idea!"

"In this space, girls can exchange ideas with each other, and exchange some content that should not be discussed in public. Of course, for the meaning of group buying, in this space, there must be exchanges in shopping, and it is necessary to grasp the experience of female college students. The latest shopping preferences."

"very good."

Zhou Buqi agrees with this very much.

Luo Ji's expression was cold, he didn't think this was a good idea, it was a waste of resources.

Zhou Buqi felt a little helpless when he saw his straight-faced face. This is probably the common problem of all technicians, so he thought slowly and said: "Shi Jinglin, your idea is very good, but it is not enough. Since To serve girls, it must be all-round, we want to provide a service platform for managing health, solving problems, finding girlfriends, and entertaining and communicating.”

"How to say?"

Shi Jinglin had a happy expression on her face, it was a great feeling to be recognized.

Zhou Buqi said: "In terms of physiology and life, women have to bear too much, and they really need better protection and care. Xiaonei.com can provide female college students across the country with a new way of life and a healthy life for women. The correct entrance provides girls with exchanges on shopping, weight loss, slimming, beauty, breast enhancement, horoscope, medical beauty and plastic surgery; it can also record, remind, and predict menstrual periods to avoid embarrassment in life; it can record mood, love, habits, etc. Menstrual periods Details of the period, and some advice on contraception."

Luo Ji's face turned red, and he almost hid his face and walked away.

It's a bit embarrassing for this general topic to come from a big man's mouth.

Shi Jinglin's beautiful eyes were shining brightly, and there were signs of iceberg melting on her slightly icy pretty face. She really didn't expect that this scumbag was quite caring and gentle.

Zhou Buqi continued: "Besides, the forum model you mentioned is too old-fashioned. Since it is aimed at female users, a more lovely discussion model is needed, which can be made into a female community for users to put their emotions, forming a A discussion circle for different topics forms a circle culture. In different circles, you can form an alliance with your fellow enthusiasts and get together quickly, including Korean drama fans, horror film experts, emotional novels, and some dirty topic discussions, etc. "

"What do you mean dirty?"

Shi Jinglin blinked her eyes a few times with a puzzled look on her face.

Zhou Buqi coughed lightly, "You can understand the content of sex."

Luo Ji couldn't listen anymore, and frowned: "This is a niche market, and the operation is too cumbersome. It needs a female team with unique insights to run the operation. This..."

Before finishing speaking, Shi Jinglin interrupted, and said very bluntly: "Luo Ji, you are completely wrong. Don't think that it is only for women, so it is a niche, on the contrary, this business has started. , will become the most profitable project on Xiaonei after group buying. As for the cumbersome... you can rest assured that this is my business and I will handle it."

Luo Ji choked immediately.

Some annoyed.

As a website, don't you still need developers? But developers, almost no girls.

Zhou Buqi said with a smile: "This vertical field does have a lot of market space. Not to mention anything else, advertisers are very good at attracting them. It would be absurd if there are advertisements for sanitary napkins and underwear on regular websites. Lower the level of the platform. Therefore, this type of advertisement basically belongs to the black five categories in the Internet field, and only those small websites and unscrupulous websites will be placed. This is the inconsistency between supply and demand. Relevant advertisers have this demand, we This vertically geared towards women could be the biggest customer for this type of advertising."

"What is this? Once this platform is established, it can firmly grasp the preferences of contemporary female college students, thereby promoting our group buying of clothing, cosmetics and other products. This is a treasure market! It has been said in social reports that women's Consumer demand is nearly three times that of men!"

Shi Jinglin said plausibly.

Luo Ji said weakly: "We can't just talk about money..."

"Okay, then let's not talk about money." Shi Jinglin snorted, "In today's workplace culture, for women, it must be well-dressed, but for many girls, they have worked hard to study and take exams. They don’t know how to dress up at all. We need to provide a platform for them to learn to take care of themselves during college. Beautification is not only a personal need, but also a social need.”

It really is a unique social perspective.

"It seems that you have already thought it through." Zhou Buqi glanced at her.

Shi Jinglin said: "This project is much more meaningful than the tasteless comments made by famous teachers!"

Zhou Buqi thought for a while, and said: "It can be done, and you are responsible. However, what Luo Ji said is also right, this proposition is too big, and it will not happen overnight if we want to do all the content we just discussed. There are a lot of privacy topics. It takes time to build a sense of trust for girls. You can first make functions such as menstrual period prediction, horoscope, weight loss, exercise, and health tips to build trust for female students, and then add sex and contraception. Even pregnancy preparation, pregnancy, parenting and other links.”

"Well, you can make coupons in the early stage. When girls buy a group, they can get coupons here, and promote girls to become users of this platform."

"Yes." Zhou Buqi nodded and said with a smile: "This must be an independent website, just like a job-hunting website for fresh graduates. Have you decided what to call it? I'll get you a domain name."

Shi Jinglin shook her head lightly, "I haven't thought about it."

"Well, think about it later. Now that you have made up your mind to do it, don't hesitate, do it now and assemble the team!"

"Are you recruiting college students?"

"What do you mean?"

Shi Jinglin wondered: "This is a platform to take care of the daily life of female college students and provide them with warm help, but what experience do female college students have? Women with rich personal experience are needed to help female college students' physiology, Advice on emotions, health, etc.”

Zhou Buqi frowned: "Social recruitment?"

This will break the current model of Xiaonei.

Shi Jinglin bit her lip and said, "There is always something to change, and the technical team can continue to be in charge of Luo Ji and Fu Hongliang. I just need a relatively mature operation and management team, and I have already thought about the candidates."

"What?"

Zhou Buqi was taken aback.

Shi Jinglin felt guilty, "My aunt has a classmate who is not a few years older than me. We used to play together when we were young. She is the editor-in-chief of the fashion channel of "Southern Metropolis Daily". But now the media is not doing well, and she has left. She wants to go to emerging media. She went to Netease for an interview and said she could offer the post of editor-in-chief of the fashion center. Her life experience is very rich. When she reported SARS, she even won a journalism award and is also an expert in the fashion circle. She will definitely be able to Do a good job in the fashion culture of the university campus."

Zhou Buqi took a deep look at her, and said firmly: "Shi Jinglin, my principle is to hire people without suspicion and not to use people with suspicion. You are the person in charge of the project, and you can decide the composition of the team yourself. However, if in the future If something goes wrong, don't blame me for being cruel."

"no problem!"

Shi Jinglin's face brightened, and she quickly promised.