Chapter 3195 Show

Because of Lao Zhang's suggestion, Zhou Buqi felt that it would be a good choice to serve Twitch members and add some streaming film and television content.

This is a video platform after all.

And recently, the Twitch team intends to expand its business scale.

Just add some show-type live broadcasts.

Today's Twitch anchors basically focus on broadcasting games, and there are also many female anchors who are very popular. These beautiful female game anchors, in addition to playing games on a daily basis, will occasionally show off their talents or figures, and they will be very popular among players.

This makes the Twitch team feel that they have found a new direction and want to add show live broadcasts in addition to game live broadcasts.

This really means moving Twitch closer to a full range of live streaming platforms.

Zhou Buqi is not optimistic about this direction.

What’s the value of live streaming a show?

Live streaming services require huge amounts of bandwidth, which means high operating costs. If you want to make money from live broadcast business, you need to have a more rational profit model.

In fact, there are two types.

First, paid live streaming.

Just like many adult live broadcast platforms, they have paid content. If viewers want to watch more exciting and rich content, they have to purchase memberships or temporary viewing tickets. In this way, the number of viewers is greatly reduced, broadband expenses are reduced, and the platform has long-term stable income.

The second one is carrying goods.

Although it is a free live broadcast, the content of the live broadcast is related to "sales". It actually guides users to purchase related products, thereby generating revenue for the platform. Game live streaming is a kind of product delivery. The anchor playing games is a kind of promotion of the game. The platform can get money from the game manufacturers.

There is really no income-generating point for those beauties’ live shows.

Just relying on the big brothers’ rewards for female anchors, this amount of money is really not enough.

Another point is that the "Big Brother" in foreign countries is not as crazy as in China. Even if they give rewards, the amount is far less than those greasy middle-aged men in China who go crazy when they see beautiful women. The environment abroad needs to be more open. If the rich "big brother" wants to have fun with beautiful women, there are so many places to go. There is no need to risk the beauty and face exchange of live broadcast platforms to pick up female anchors. .

So what Zhou Buqi means is that if Twitch expands its business, it is best to focus on membership services.

Find ways to improve membership services.

To position the game.

Don't do those show-like live broadcasts. It's really pointless to do those little side projects... There are so many adult live broadcast platforms abroad, and there are so many female Bodhisattvas who can really watch whatever they want.

The temptation of twerking and shaking buttocks while dancing in the show is not worth mentioning at all. As for singing at the show, this is more related to the copyright of the songs, which brings a lot of trouble to the platform.

If Twitch can reach 50 million members and the annual membership fee is US$50, the annual membership fee will be US$2.5 billion... This is the right way.

Gaming is a big theme.

Don’t look at the fact that the total game market last year was less than 90 billion US dollars. In fact, many people don’t play games as they get older. But the love for games will not weaken. More and more people will have no time to play games themselves, and will only spare some fragmented time to watch others play games.

Let’s start with game-based film and television streaming media and see how it goes.

If the elite competition of gaming events can be changed into a professional sports competition that requires payment to watch, or can only be watched by member users, then Twitch will really skyrocket.

Just give up on the show live broadcast project!

This naturally caused dissatisfaction from Twitch’s president and operating officer.

Chief Operating Officer Rick Wang is Chinese and communicated directly with Boss Zhou, "Live broadcasting of shows is a trend and an outlet. Twitch now has traffic, popularity, and popularity. If we don't seize the opportunity to occupy it, The live show track will be taken away by other competitors.”

Zhou Buqi didn't care at all, "Just take it away. This track has no potential for growth."

Rick Wang was very worried, "As long as it develops, there might be a chance for transformation!"

"You're overthinking."

Zhou Buqi is a person who has been here before and would not have such illusions.

Rick Wangdao: "Facebook has already participated, and they are developing the live broadcast business. Relying on Facebook's huge user base and richer social platform attributes, they can use friend relationships to quickly develop the live broadcast business."

Zhou Buqi smiled and said: "If Facebook does this, it will really take a fork in the road."

"Yeah?"

Rick Wang was in a daze.

I didn’t expect the big boss to be so sure.

Zhou Buqi said: "Live broadcasting is possible, but it must not be the main project. Show live broadcasting is indeed quite popular, but it lacks a long-term and stable monetization model. For Twitch, game anchors do some talent in their spare time. Of course, you can show it. But you can’t promote live shows as an important part, and you can’t guide all the excellent anchors in this direction, let alone invest too much money in this direction.”

Rick Wang, whose real name is Wang Rui, said hesitantly: "If this is the case, we will completely give up this track. The live broadcast platforms in China, Japan and South Korea actually have this trend, and they are all actively creating shows. The combination of live broadcast and game live broadcast.”

Zhou Buqi smiled and said, "Don't worry about them, let alone those small companies, even Facebook can't afford it."

"Huh?"

Rick Wang was a little confused.

Zhou Buqi had a plan, "Even if live streaming really becomes popular in the future, we have a way to catch up and grab this market. Now, don't do these things. Stabilize the track of game videos. Steam was the most profitable single business of our company last year. The strategic significance of Twitch is to cooperate with Steam. Live streaming has nothing to do with Steam."

"Well..."

Rick Wang was somewhat disappointed.

Boss Zhou has downgraded the Twitch strategy and wants Twitch to be an auxiliary to the Steam game platform.

Zhou Buqi said with a bit of criticism: "Next, we need to fully connect the relationship between Twitch members and Steam members, provide good member services, and provide members with more colorful content. Your team should focus on this, rather than engaging in new businesses that are out of the core strategy, such as show live broadcasts and outdoor live broadcasts."

"Okay, I will convey your meaning clearly."

"Have you used YY?"

"Yes."

"I will give you the contact information later, and you can contact YY." Zhou Buqi showed his strong resource advantages. "YY has been doing live broadcasts for many years, and now it has encountered a bottleneck. This is a company in the Ziwei star system, so you don't have to be polite. Contact them directly, you can get some operating data and analyze the live broadcast clearly. Don't blindly follow the trend. The live broadcast craze in the market now is all an illusion. Whether it is Facebook or YouTube, it is impossible to promote live broadcast as a core business."

To put it another way, even if the live broadcast business has a spring due to some butterfly effect.

That doesn't matter.

Zhou Buqi still has a backup plan.

The era of short videos has not yet arrived. As long as TikTok is launched, any live streaming platform or live streaming track can be killed as long as they want to do it.

That night, Zhou Buqi kept communicating with the US side and did not rest until after 2 a.m.

The next morning, he was woken up by Wang Yanan in a daze, and was called to a meeting after putting on his clothes.

Fantuan.com has been in trouble recently.