Chapter 3213: Optimization of running points

Speaking of rogue software, there are two great masters in China, one is Zhou Hongyi and the other is Fu Sheng.

When Zhou Hongyi founded 360, its core business was actually search.

But the competition in the search market is too fierce and it’s impossible to do it.

It was an inconspicuous little software that became popular in the market with some tricks. This was the 360 ​​Security Guard developed by Fu Sheng's team. This made 360 ​​change its core strategy from search to security.

After Zhou Buqi made several operations, Ziweixing acquired 360.

Fu Sheng also successfully joined the Ziweixing team.

He played a huge role in the early framework design and software development of the Micropoint system and entered the core senior management of Ziweixing. However, his philosophy has never changed, and he always likes to use some crooked tricks to promote business development.

At this time, Ziweixing was already a domestic giant.

This is a bit out of place.

You don’t want face, Boss Zhou wants it too!

What you do is not in line with Ziweixing’s values!

After some internal fighting, Fu Sheng was eliminated.

Zhou Buqi did not ignore his talent, and decisively invited him to the United States to start Panda Mobile. Now the entire company has been sold to Cisco. Fu Sheng can't sit still, he will definitely find something to do in the market.

Invested in several software products in the country.

A product that smacks of gangsterism.

I finally found AnTuTu two years ago. Last year, I made great efforts to strongly promote the cooperation between AnTuTu and Asda... AnTuTu quickly took off and became the largest product in China and even the world. Mobile phone evaluation software.

Not only was AnTuTu successful, Aisda also received huge benefits.

Zhou Buqi didn't know much about this.

But Ziweixing was once going to develop a mobile phone evaluation software, but it was stopped urgently. The main reason was that it discovered some shady activities in the cooperation between smartphones and evaluation software. Ziweixing must not participate in such activities.

And behind this is also related to Aisda and Fu Sheng.

Wang Xiaochuan said tactfully: "Last year, Asda developed a self-developed mobile phone chip, which is quite popular."

Zhou Buqi said: "Well, self-developed chips are not mature enough and can only be used in the lowest-end mobile phones."

Wang Xiaochuan stopped clicking, "I heard that the chip has very good running scores, better than Qualcomm and MediaTek chips of the same level. In addition, this is a domestic chip, which has caught up with the current trend of domestic substitution, which has caused a stir. The social response is great and the running scores are pretty good, so it’s very popular.”

"Okay, I get it."

Zhou Buqi understood it as soon as he heard it.

Sure enough, there is something fishy.

Zhou Shaoning has said many times that Asda's self-developed chips are still very immature, not to mention compared with Qualcomm, even MediaTek. But this is only the truth told by insiders. In external publicity, self-developed chips have surpassed Qualcomm and MediaTek at the same level, symbolizing the rise of domestic alternative chips!

This is really flattering.

With such advantages, low-end phones equipped with self-developed chips can achieve very good sales.

After finishing the call with Wang Xiaochuan, Zhou Buqi looked at Lei Jun, who was sitting opposite and sipping red wine, with a meaningful look in his eyes, "I thought Kingsoft was behind AnTuTu! After all, when it comes to domestic software , There is no way around Kingsoft. By the way, you are now the chairman of Kingsoft, right? I heard that Kingsoft has done a good job in transitioning to mobile.”

Lei Jun sighed, "The existence of this kind of evaluation software will make market competition unfair."

Zhou Buqi's attitude has changed, "Then I don't know. I haven't been deeply involved in front-line business for many years."

Lei Jundao: "Due to the emergence of the mobile phone evaluation industry, many mobile phone manufacturers have to do some special customization and optimization in order to achieve good results in evaluations. The biggest source of revenue from this kind of evaluation software comes from enterprises."

Zhou Buqi laughed and said, "Internal evaluation?"

"What kind of internal evaluation is this?" Lei Jun said bitterly, "This is obviously an external evaluation."

When a new mobile phone is launched, it must go through dozens or hundreds of internal tests.

That is, internal testing.

This is a systematic and comprehensive project that covers all aspects and costs a lot.

However, with the emergence of mobile phone evaluation software, many tedious procedures have been added to the testing of new mobile phones before they are launched. It’s not just an internal test, you have to go to the benchmarking software to test it! If you pass the internal test and use the benchmarking software, but you can't get a high score, that won't work!

Therefore, during the internal testing phase of mobile phones, mobile phone manufacturers need to contact the evaluation software and let the internal test machine run on the evaluation software to see the data first. If the data is not good, quickly make some optimizations specifically for running scores. After running out good data, we can finalize the final plan of the mobile phone.

And this process of finding evaluation software for testing requires huge costs.

Lei Jundao: "Before a new phone is released, we must first contact the mobile phone evaluation software internally and conduct hundreds of tests. This is an enterprise-side service. Each test costs thousands or even tens of thousands of yuan. . A new phone costs millions of dollars just for testing services on the enterprise side. After the new phone is released, it may cost millions more for testing services on the consumer side.”

Zhou Buqi was confused, "Testing on the consumer side? What do you mean?"

Lei Jundao: "After consumers get the mobile phone, they will also conduct software evaluation!"

"Can I still participate in this assessment?"

"Yes, for example, when a domestic chip scores on AnTuTu, it is directly related to AnTuTu's interests. If it outperforms Qualcomm chips of the same level, AnTuTu can earn a profit from mobile phone manufacturers. If it loses, AnTuTu will pay the mobile phone manufacturer five cents. For its own benefit, AnTuTu will definitely adjust the calculation of the running score so that this chip can beat Qualcomm in the running score. of chips.”

"interesting."

Zhou Buqi nodded.

This kind of gameplay really has domestic characteristics, like something done by Fu Sheng.

As for the chip that Lei Jun mentioned without mentioning it by name, it is most likely a self-developed chip by Asda. It was Fu Sheng who was the one who interfered and matched the relationship, which not only won the favor of the market for Asda, but also led to Antutu. Here comes the opportunity for development.

Lei Jun sighed: "In order to cope with this market change, more and more mobile phone manufacturers will carry out special benchmark optimization for mobile phone evaluation software. The performance of mobile phones is actually not very good, but they specialize in benchmark scores With optimization, you can maximize the performance of your phone during the scoring process and achieve high scores.”

Zhou Buqi said: "The fairness of market competition lies in that when competition is unfair, the market will definitely change and tilt and evolve in an unfair direction. Finally, a fair consensus is reached. If Only one or two mobile phone manufacturers do optimization, which is of course unfair competition. If all mobile phone manufacturers do optimization, this will create a new level of fairness.”

"ah?"

Lei Jun was not satisfied. He felt that Lao Zhou was not easy to talk to today.