Chapter 3229 Creating a New Culture
Zhou Buqi's idea of "offering production" for American cartoons is actually not new at all.
Over the past decade or so, the domestic animation industry has been doing this.
On the one hand, there are really no good animation projects in China. At most, they are making some very young cartoons for TV stations, and they are all the same old 2D animations. On the other hand, domestic animation does have little experience in the field of 3D computer animation.
Many people want to do animation, so they can only take orders from the United States.
The reason why "The Return of the Monkey King" did so well is actually because the creative team has been outsourcing American cartoons for many years. They felt that they had accumulated enough and no longer wanted to do some side projects, so they decisively raised money independently and took huge risks. Go it alone.
But the success of a movie is still far from the progress of the entire industry.
The only advantage is that people realize the potential and market of domestic animation, and let the industry see that making animated movies can be so profitable!
But there is still a huge gap in people who can actually independently produce such large-scale 3D animated films.
The trendsetting significance of "The Return of the Great Sage" is that many Chinese working in animation studios in the United States saw opportunities in the country, and then returned to China with dreams in mind. This is a more important event. Talent is the core element of absolute industrial development. The return of this group of people and the outsourcing of animators who have been doing OEM work for the United States all year round ushered in a new era for the rise of domestic animation.
Xu Baihui chuckled and said: "In the past, the domestic animation team, when receiving overseas orders, did some very low-end scraps. Those foreigners didn't believe us. It will be different in the future. The filming of "The Return of the Great Sage" It’s so good that the domestic team can actually take on some core tasks.”
Zhou Buqi said: "Naifei and Peacock may make a batch of cartoons adapted from games next. You can also find some similar projects in China and cooperate with Sohu Video. First, be serious about making these two films. With three chapters, you can figure out the secrets here."
Xu Baihui nodded, "Yes, listening to you say that, it seems that the domestic animation industry has just started."
Zhou Buqi said: "In the past, it was a contract system where TV stations were bought out. Now it is a market-oriented operation. There are two models. In the past, cartoons were contracted by TV stations. This was a monopolized broadcast channel, and the audience had to watch it even if they didn't want to watch it. Now when working with streaming media platforms, you must rely on content to retain viewers.”
Xu Baihui said: "To put it bluntly, it is the users who determine the market. Today's young people have become well-informed under the influence of the Internet. They know what is good and what is bad. If you want to use some garbage to fool them, but more and more people It’s getting harder.”
Zhou Buqi smiled and said: "The more picky you are, the better it is. Bad money can never drive out good money. In the domestic movie market, there are still some bad movies with high box office, but the market is still not mature enough. After two years, Looking back next year, Douban ratings will have an even greater impact on the box office.”
"That's not necessarily the case. Each of those love movies is uglier than the last, but some people still go to see it..." Xu Baihui couldn't help but laugh, "There is a colleague in the office of the company, a woman. When I listened to her chatting, she It’s interesting to talk about her.”
"What's up?"
"She was on a date with a boy. After dinner, the boy wanted to invite her to a movie, a bad love movie. She really didn't want to waste time on such a bad movie, so she said don't beat around the bush and get to the point. Save the movie. For the ticket price, I might be able to choose a better hotel.”
"In fact, it is also a good thing. This is the film culture that we have been missing, and we still have to rely on young people to reconstruct it. This is no different from when we watch movies now. Watching movies is not just for the sake of watching movies."
Zhou Buqi felt the same way.
Friends from the "Ten School Entrepreneurship Alliance" gathered together for dinner.
After dinner, where to go?
A few years ago, we might have gone to KTV or bars or nightclubs together. It's different now. Movie culture has gradually taken shape, and movie theaters have gradually become a more respectable leisure place than "vulgar" nightclubs.
A movie theater is more than just a place to show movies.
But a culture and life.
People don’t go to the cinema just to watch movies, but it’s an attitude towards life.
This gathering was because more than 20 billion Hong Kong dollars were successfully cashed out, and everyone enjoyed a feast of capital. You can't just go to nightclubs together after making a lot of money...that would be too nouveau riche.
Go to the cinema for team building, only then will you appear cultured, pursuing and classy.
Cinemas have become a more upscale option than nightclubs.
The box office of a movie is the driving force for the rise, not only from the movie itself, but also from the movie atmosphere of the entire society.
Just like the American movie market.
The total box office revenue of the American film market can reach 10 billion US dollars a year, mainly due to the guidance of film culture. Watching movies is not just for the sake of watching movies. Movies are a way of life, a social activity with friends and a family activity.
Just like most people go to KTV not to sing.
Xu Baihui couldn't help but feel proud, "Yes, we are creating a new culture."
…
I don’t know if it’s because Boss Zhou is famous, or if AsterPods is really a good product and has led a new trend in the industry.
When the product was first launched, the excessively high price once aroused doubts in the market.
But as time goes by, it has gained more and more recognition.
It is no exaggeration to say that AsterPods has become a new trend in the field of electronic products.
Global sales have exceeded 4 million units!
This has really opened up a second business for Aster.
Before, in addition to selling mobile phones, Aster also had some mobile product-related businesses, such as tablets and smart watches, which were all made by following Apple, and the market response was very flat. It can only rely on low-price advantages to compete with Apple, but it still can't compete.
Now it's different. Smart Bluetooth headsets have made enthusiasts all over the world realize the general trend of smart products. Boss Zhou has created a new cultural phenomenon.
This is undoubtedly a huge benefit for Aster's listing!
Some financial media on Wall Street have also made bold predictions, believing that Aster's listing is likely to give birth to a technology giant with a market value of more than 120 billion US dollars.
After all, even Xiaomi's valuation has reached 50 billion US dollars.
Zhou Buqi went to the United States with the executives of Aster, and went to New York to negotiate with investment banks and Nasdaq. The issue price of the stock seemed to be able to be further increased. After all, the market response of AsterPods was so good that the capital heat could be higher.
Zhou Shaoning was very proud and said with a smile: "Xiaomi may be able to choke this time."
"Xiaomi?" Zhou Buqi was amused, thinking that Zhou Shaoning had been bullied by Lei Zong many times and was almost psychologically traumatized, "What's wrong with Xiaomi?"
Zhou Shaoning said: "Xiaomi will insist on using Qualcomm's Snapdragon 810 chip. They have a long-term strategic cooperation with Qualcomm and can only use Snapdragon chips on their flagship phones. If Xiaomi's mobile phone is unpopular this time, Aster will have more advantages when Aster's next press conference in July."
Commercial competition comes from two advantages.
One is that you are strong.
The other is that others are weak.
If Xiaomi uses the Snapdragon 810 chip, then Aster's biggest domestic rival will lack competitiveness. Aster's subsequent sales growth can ensure that the company has a stable growth in stock price after listing.
Zhou Buqi said: "So, Qualcomm helped you a lot."
