Chapter 332 Xiaonei is a sweet pastry

After Singles' Day, Shi Jinglin was busy operating the group buying activities of USB flash drives.

This is what college students need.

5 days after its launch, 100,000+ USB flash drives have been sold, which is a shame, and it has resolved the negative impact caused by the slow sales of down jackets.

You can feel it from the company atmosphere.

Some time ago, the atmosphere in the group buying group was very solemn, everyone seemed to be facing a big enemy, and it was obviously much happier these days.

However, Zhou Buqi has been avoiding Shi Jinglin.

There was no follow-up to the incident of beating her last time.

So much so that Zhou Buqi was sneaky in his office, afraid that the old witch would come in to settle the score, and when he saw Guo Pengfei coming to report his work, he asked cautiously, "Is there no one behind you?"

"Who is it?"

"Shi Jinglin."

"She went to Jingdong, isn't she going to buy mobile phones again?"

"Oh, that's good." Zhou Buqi heaved a sigh of relief, "What's the matter?"

"Taobao contacted us."

"oh?"

"They wanted to renew the contract, and even raised the price." Guo Pengfei looked excited.

Zhou Buqi's eyes lit up, "Contract renewal? Taobao wants to renew the contract with us? Didn't they say in the past two months that they will terminate the cooperation as soon as the contract expires at the end of the year?"

Guo Pengfei was also a little unbelievable, "The Internet world is really changing rapidly. Before we launched Weidian Security Guard, people clamored that they didn't want to cooperate anymore. They felt that the sponsorship fee for Xiaonei was too high and it was not worthwhile. As a result, we launched Weidian security guards have been blocked, and a large number of rogue plug-ins have been blocked, which is equivalent to offending Taobao. Unexpectedly... Hehe, they are rushing to continue to cooperate with us!"

"Yeah, I can't think of it."

Zhou Buqi was also shocked inexplicably.

It stands to reason that Weidian security guards offended Ali quite badly. They just surpassed eBay's Taobao, and before they had time to be happy, the core plug-ins were blocked; they just acquired Yahoo China, and before the business integration, the core products Yahoo Assistant (3721) was also blocked.

Unexpectedly, not only did they not target them, but they asked for continued cooperation.

Needless to say, in terms of tolerance, Ali is well-rounded.

Guo Pengfei said: "The previous cooperation agreement was 20 yuan/1000PV, but this time the quotation is even higher, reaching 22 yuan/1000PV. The sincerity of the cooperation is too high. In terms of the size and growth rate of Xiaonei, by next year , we can get about 10 million advertising fees from Taobao every month. The one-year contract is 100 million."

Zhou Buqi waved his hand, and said in a deep thought: "He has a lot of money, so he doesn't care about such a small amount of money. Boss Ma, in particular, is resolute and resolute. As long as one thing is confirmed, he will not consider expenditure and cost. However, Ali suddenly changed from the end The attitude of cooperation has changed to the meaning of actively renewing the contract, and this input and output will be 200 million yuan per year. This is not something that Taobao’s marketing department can decide, it must be the decision of Ali’s decision-making.”

Guo Pengfei's eyes widened, "You mean that Ali's strategic decision made a different market positioning for Xiaonei?"

Zhou Buqi got up, walked to the side with his hands behind his back, looked at the college students wearing cotton padded clothes on the campus, thought for a long time, and said slowly: "College students wear bloated cotton padded clothes not because they want to wear them, but because winter is coming. The external environment has changed, and they have to wear it."

"Is this Ali's new judgment on the current domestic Internet situation?" Guo Pengfei understood what he meant.

"Taobao is an e-commerce business, with huge potential consumption scenarios. However, Taobao is not a website that can expand itself virally, and needs to continuously import traffic from the outside. Before that, they had rogue plug-ins that could attract enough traffic to the platform. Many users. Now that the rogue gameplay is no longer feasible, some decision-making changes must be made.”

"No wonder!"

Guo Pengfei suddenly realized.

Now I understand it.

Taobao needs traffic.

However, Weidian Security Guard has cut off the informal channels of Taobao traffic. In order to maintain the growth of Taobao and not give eBay a chance to revive, it must spend a high price to drain traffic through formal channels.

In contrast, Xiaonei and Friends.com are the best choices.

Most of the current Taobao users are college students and white-collar workers, and the user matching is almost highly consistent.

"This time, their contract is '2+1', with a two-year contract and a one-year renewal right. If the three-year contract goes through... Taobao will spend at least 400 million on Xiaonei in advertising fees."

Guo Pengfei was so excited, his heart was pounding.

Zhou Buqi was very calm and asked, "Where's Yibei? No response yet?"

Guo Pengfei shook his head.

Zhou Buqi was very strange, "It shouldn't be. Not long after Xiaonei was established, eBay had a big business, so it was normal to look down on it. At that stage, the advertisements of the three major portals were all monopolized by EBay. Taobao only Can you find another way to go to some small websites to place a large number of pop-up advertisements. Xiaonei is now in full swing, leading the campus SNS website, and eBay still doesn’t cooperate with us? Are you really waiting for death?”

In the current C2C market, Taobao is the leader, with a market share of 60%. However, eBay should not be underestimated, and it has nearly 40% of the market.

Moreover, eBay has made a lot of moves recently, first upgrading the payment platform Anfutong; then connecting with Paypal, users can use Anfutong or Paypal to pay online.

The third point is that eBay has finally realized the power of the Taobao model, and it has to learn from Taobao and launch a free store opening plan. And the fourth point is that eBay will integrate with the well-known chat tool Skype to provide a smoother communication channel for buyers and sellers.

There is no intention of admitting defeat at all, and they intend to integrate all resources to fight back and regain lost ground.

At this time, you don't want to cooperate with Xiaonei.com?

What are you kidding?

Guo Pengfei was a little surprised, glanced at him, and said: "In the summer, the marketing department of eBay communicated with us, but I rejected it." (The website is called eBay eBay)

"ah?"

"We are cooperating with Taobao. If we start negotiating with eBay, wouldn't that be tantamount to breaking the face with Ali? At that time, Ali was so popular, and he wanted to invite Clinton to participate in the West Lake Talk, and he wanted to raise $1 billion and acquire Yahoo China, I don’t think it should be offended.”

Zhou Buqi didn't have so many scruples, "How can there be so many worries in the shopping mall? Contact eBay immediately and ask about the price over there."

The parent company of eBay and eBay is the American giant eBay, with a market value of 100 billion U.S. dollars, much richer than Ali. The advertisements of all major domestic websites are monopolized by eBay.

NetEase had a falling out with Ali just because it was on eBay's advertisement. They are both from Hangzhou. Originally, Boss Ding and Boss Ma were good friends.

Guo Pengfei was startled, "Really contact?"

Zhou Buqi smiled and said: "It's good to find someone to raise the price. The big websites have been swept away by eBay, and Xiaonei is Taobao's only chance to enter the mainstream website. Since they have changed their strategy, they will definitely not miss it. There may be more Make a fortune."

...

Of course, Taobao is not the only one optimistic about Xiaonei.

Since the last membership purchase business was launched on Dangdang.com, Zhou Buqi and Li Guoqing have often exchanged emails to exchange topics such as management, talent, market, and business.

That night, Li Guoqing invited Zhou Buqi out.

The location is a resplendent... bath center.

Zhou Buqi was stupid.

And do you talk about business in this kind of place?

Boss Li, our IT and technology circles are not into this, right?

Li Guoqing pulled him enthusiastically, and said with a smile: "I'm from here. When I was studying in the Sociology Department of Peking University, I read countless social cases every day. What I liked to watch the most were the things about bars, KTV, nightclubs and bathing centers. Let's go." , The environment here is good, let's go and have a steaming."

This is also a major feature of the northern business district.

Go to the bathing center, everyone strips off their clothes and meets each other frankly, takes a bath, steams in a sauna, and then finds two young girls to have a good time... The business is done smoothly.

Fortunately, Zhou Buqi is from the Northeast. If he were from the south, he would not be able to accept it for a while.

However, the bodyguard following Zhou Buqi tonight is Zhao Xinyan.

"Xinyan, why don't you take a bath by yourself and make a beauty spa. Boss Li will pay for it, so you're not afraid of spending money." Zhou Buqi felt a little sorry.

Li Guoqing quickly said: "Yes, there are many service items in it, you can do whatever you want."

Zhao Xinyan nodded without expressing her opinion.

Only when she was changing her shoes, she sneaked up to Zhou Buqi, lowered her voice, and said very fast: "Boss, don't touch the lady inside."

Zhou Buqi nodded calmly, "I know."

After entering the bathhouse, the business is really booming.

Thirty or fifty elders took a bath in it with their buttocks bare, and Zhou Buqi and Li Guoqing were no exception. Fortunately, they are both from the north, and they have long been used to such white-hot scenes.

Simply take a shower, and then put on the steaming suit, first go to the Korean-style steaming, and then go to the European-style sauna.

Then, wearing a uniform steaming suit, I went straight to the teahouse in the rest area on the fourth floor, ordered a pot of Longjing, and played two games of chess. Li Guoqing was obviously superior, but the result was one win and one loss.

"There's a billiards hall over there, go play two shots?"

I really didn't expect that the billionaire boss Li Guoqing was so enthusiastic about this big bathroom culture.

Zhou Buqi smiled, "I'm not good at billiards, but bowling is okay."

"Forget it, the facilities here are not good, there is no bowling alley. Let's go upstairs, find two technicians to press, Chinese style, Korean style, Thai style, Japanese style, European style, all of them are recruited from the local area The technician. But I suggest you come for a set of Thai massage, it feels...hehe."

Li Guoqing had a smile on his face, and he didn't think anything good when he saw it.

Zhou Buqi in this life has never experienced it, but he has a lot of experience in his previous life. Thai massage has the unique skill of pulling out the crotch.

Sure enough, after enjoying a wave of professional Thai essential oil spa, I felt unsatisfied. Li Guoqing warmly invited: "Go! Go upstairs and go to the draft!"

Zhou Buqi had expected it a long time ago, and quickly refused: "Forget it, I won't be drafting. I still have something to do, so I have to go home."

"What's the hurry? I'll go back after the audition. There's no delay."

"No, go back and spend more time with your girlfriend."

"oh?"

Li Guoqing looked at him with a half-smile.

Zhou Buqi looked determined, "I'm a good man!"