Chapter 335 Shopping Guide

Shi Jinglin's background is very good, and her clothes are basically international famous brands.

She is also aware of her own disadvantage of being ungrounded. In order to make clothing group buying a reality, she launched a series of operations, one of which is Weimi.com, which is only aimed at women.

This is not enough. With the visit and investigation during this period, she has a better understanding of the clothing needs of female college students.

The main points are three points - new styles, low prices, and no bumping shirts.

These three elements will lead to clothing group buying on Xiaonei.com, which has too many disadvantages. Once the carefully selected clothes are sold in large quantities, they will encounter the situation of shirt collision.

"Didn't it say that it can be limited to 10,000 pieces?"

Zhou Buqi remembered that she mentioned before that in order to maintain the individuality of female college students, each type of clothing can be limited to 10,000 pieces, which will effectively avoid the collision of shirts.

Shi Jinglin was very reconciled, "The clothes for group buying are all selected from the best of the best. It may be selected from thousands of pieces of clothes, which is time-consuming and labor-intensive. The result is only limited to 10,000 pieces, which will greatly affect the team. Even if clothing is a huge profit, how much can you earn from 10,000 pieces? With the group buying schedule, you can earn more by selling other things.”

"Then what do you want to do?"

"As the director of group buying, I want to make a positioning for group buying, that is, we only make popular products. Cosmetics are very good, without the embarrassment of bumping into shirts. On the contrary, if the effect is good, users will spontaneously promote it like friends."

"The clothes are gone?"

"Yes, but you can't make personalized clothing. Of course, this market is still dominated by female college students. You can make underwear, lining, suspenders, safety pants, shaping underwear, etc. Jeans are relatively popular, and you can also Do it. But long skirts, T-shirts and other clothes that can show your personality outside, don’t do it.”

Stop messing around, Zhou Buqi still agrees with her, nodded and said: "It should be like this."

"The group buying of mobile phones is over. I will sell a wave of thermal underwear, both for men and women. At that time..." Shi Jinglin curled her lips with contempt, "You have the data in your hand, which is more convenient for you to be a scumbag." male."

"What?"

Zhou Buqi frowned, a little annoyed.

What's the point of talking nonsense?

"Isn't it?" Shi Jinglin snorted, "At that time, when girls order underwear, they will definitely choose the size that suits them. You can secretly check the backstage and check their cups. Isn't it cheap for you?"

Zhou Buqi sneered, "Are you each other? It seems that you are not interested."

Shi Jinglin's face turned red instantly, "What are you talking about? You thought it was with you..."

"Okay, stop talking nonsense." Zhou Buqi waved his hand and interrupted her angrily, "Then why are you going to Hangzhou?"

Shi Jinglin gave him a hard look, then pulled her hair around her ear, took a deep breath and said, "The women's clothing market is too big to be imagined. Our group buying must not give up this business. I During this period of time, I studied Taobao, and there are a large number of shops selling women’s clothing on it.”

"Yes, they are all counterfeit and shoddy products."

"But it doesn't affect the sales." Shi Jinglin shook her head, "I also misunderstood it before. Taking this opportunity to renew the contract with Taobao, I consulted there. Taobao's sales this year have exceeded 80%. 100 million yuan, of which 4 billion is from women's clothing. That is to say, even if it is fake and shoddy, it is still very popular among users."

Zhou Buqi took it seriously, "Clothing is Taobao's biggest competitiveness, and women's clothing is the core of it."

"Yes, so I asked a lot of people and did some thinking, why are the counterfeit clothes on Taobao selling so well? I have summed up three points. First, the price is low enough; second, the style is novel and they are all counterfeit. The latest well-known brand clothing keeps up with fashion trends, and many celebrities have the same style; third, there are many stores and styles, and the chance of hitting the shirt is very small.”

"Um?"

Zhou Buqi immediately understood what she meant.

The price is low, the style is new, and the shirts are not bumped... The advantage of Taobao is precisely the clothing demand of female college students, and it is also the difficulty of making good clothing through group buying on Xiaonei.

"You mean to cooperate with Taobao in the online shopping business?" Zhou Buqi opened his eyes wide, and immediately vetoed, "This is not possible, it is clearly written in the contract that the designated partner of Xiaonei.com group buying is Jingdong. Cooperation with Dangdang , is only temporary and cannot be used as an analogy.”

"It's not Xiaonei.com, it's Weimi.com. These two business entities are both subsidiaries of Ziweixing Technology. It is reasonable to say that they are at the same level and there is no affiliation relationship."

"You can really take advantage of loopholes."

"Weimi.com is for girls. It should be a platform for shopping, weight loss, slimming, beauty, breast enhancement, horoscope, physical safety and other girls' healthy lives. The shopping section can be made into a shopping guide for Taobao traffic. We Screen out some valuable and cheap products on Taobao, and push them in front of female college students.”

"hiss!"

Zhou Buqi couldn't help being a little shocked.

This Shi Jinglin can do it! Very thoughtful!

"Taobao is developing so fast and has great prospects. It is not surprising that the annual growth rate will reach 100% in the next few years. In my opinion, being a shopping guide for Taobao is more profitable than cooperating with JD." Shi Jinglin added out of their own judgment.

Zhou Buqi smiled coldly.

More than 100% growth rate?

This year, Taobao’s sales are more than 8 billion, and three years later, it will be 100 billion! In another three or four years, it will be a scale of 1 trillion!

However, to say that being a shopping guide business is better than cooperating with JD.com is bullshit.

To put it bluntly, a shopping guide is an intermediary platform. The stores, products, and sales are all from Taobao. Once people turn their backs and don't cooperate, they can be strangled to death in minutes. For example, Meilishuo, Aitugou, Zhe800, Yizhe.com, Keikewan, and other later popular shopping guide platforms, once they are targeted by Taobao and their ports are closed, they can only be forced to transform or wait for death.

"What expression do you have? Is it okay?" Shi Jinglin stared at him suspiciously.

Zhou Buqi coughed lightly, "It's a good idea."

"Then you agree?"

Shi Jinglin's beautiful eyes flashed, she was very pleasantly surprised.

"In principle, it is possible," Zhou Buqi nodded lightly, "but... how about Weimi.com? I bought the domain name for you, and it cost a total of 220,000 yuan, and you ended up drawing big pictures for me every day. Cake, is the team assembled yet?"

Shi Jinglin pursed her lips and said, "I'm already doing it. What are you in a hurry for? It is estimated that the website will be launched when school starts next semester. At that time, Weimi.com will have two teams. I will lead them from the capital, and Pengcheng Zhao Ying over there will take it."

"Zhao Ying? Did she agree?"

"That's for sure. We are good friends who grew up together... Uh, she is a good friend of my aunt's, but it doesn't matter how old I am. The annual salary is 260,000, isn't it high? It's more expensive than when she was in the "Southern Metropolis Daily" 10% of salary."

"Okay, you can make whatever you want!"

"How do you talk?"

Shi Jinglin is a little annoyed, she is devoted to the public, and even the wages of the sisters who grew up together are trying to keep down, why are you irresponsible as a boss?

Zhou Buqi was very relieved of her.

The big reason is that she was born in such a good condition and was too rich. It's not worth infringing on the company's interests for tens of thousands or hundreds of thousands. She joined Xiaonei to pursue career advancement, not money.

Zhou Buqi said: "That's it. When the time comes, you can go to Hangzhou with me to negotiate, make a good PPT, see if you can play a wave of PPT Dafa, and fool them. You haven't even made a product yet. , just want to ask Taobao for money with empty hands, you are really whimsical."

"Taobao's rogue plug-in has been blocked, and the traffic loss is serious. I must be trying to find other traffic entrances. I went over at this time, not to beg them, but to give them help in the snow. Do you understand?"

Shi Jinglin looked contemptuous.

Zhou Buqi became more and more surprised, feeling that the old hag's insight was really extraordinary, with a macro perspective, and said with a smile: "Well, then I wish you success."

"Thanks."

"Then let's forget about what happened last time?"

"What's the matter?"

Shi Jinglin pretended to be dazed.

Zhou Buqi's eyes widened, "I beat you! I promised to take you with me. You don't want to renege on your debt, do you?"

"idiot!"

Shi Jinglin gave him a blank look, turned around and left without looking back, "I've already forgotten what happened last time."

...

Ordered takeaway at noon.

All Xiaonei employees have a share, and everyone eats together.

It's also a form of team building.

Zhou Buqi also participated, sitting next to Guo Pengfei and eating bibimbap. Guan Ting beside him suddenly turned her head and said softly, "Zhou Buqi, are you still a student?"

"It must be, a sophomore student at the School of Economics and Management of Beijing University of Science and Technology."

"Are you still participating in that class activity?"

"ah?"

Zhou Buqi was slightly taken aback.

Isn't this nonsense, he doesn't even go to class now, and he doesn't go back to the dormitory to sleep, let alone his classmates, he almost forgot what his roommate's name is, and he still goes back to participate in class activities? Isn't this uncomfortable?

Guan Ting said: "This Christmas, Tian Qingran...do you still remember? Our class monitor, she said that this Christmas, our class will hold an event to have a fellowship with a class from the School of Economics and Management, and invite you to participate .”

"No!"

Zhou Buqi refused without thinking.

Guan Ting said weakly: "The squad leader said that we can't do it without you."

Zhou Buqi was eating, and said vaguely: "I want to go to you, you are a class flower, and I don't have time."

When Guo Pengfei heard this, he became furious on the spot and ordered Guan Ting, "You are not allowed to go either. We are busy at Christmas time. Why do you participate in such children's activities?"

"oh."

Guan Ting shrank her neck and stopped talking.

Zhou Buqi's eyes lit up, and he joked immediately: "Yes, Guo Pengfei, he's good at tricks, and you learned how to tidy up Guan Ting, right?"

Guo Pengfei was beaten to the bottom and almost died of anger.

Guan Ting blushed, and said softly: "Pengfei, if you fail to learn from him, he will ignore you."

Guo Pengfei said softly, "Tingting, I'm wholeheartedly for you."

Zhou Buqi was furious and slammed his chopsticks hard, "This bibimbap is too unpalatable, it's like dog food, don't eat it!"