Chapter 346 Big Advertisement Sheet

Compared with Weimi.com's business cooperation, Xiaonei's advertising business cooperation is actually a small business.

That's like 100 million a year.

In the eyes of Ali's decision-makers, money is not a problem, and strategy is the most important.

In the morning, we will first talk about the home page advertising contract between Taobao and Xiaonei.

Boss Ma will definitely not participate in the specific business negotiations, and Zhou Buqi just suppresses the situation and rarely speaks. It was mainly Shi Jinglin and Pei Yao, vice president of Jieyu Media, who were talking.

Including various business details, as well as legal provisions and so on.

Because Xiaonei wants to reduce the advertising area, the contract price is definitely not as good as the previous contract.

At first, Taobao’s quotation was 10 yuan/1000PV, and Xiaonei’s quotation was 15 yuan/1000PV.

Later, after several rounds of negotiations, Zhou Buqi made a decision, Sun Tongyu nodded, and the final price of the master agreement was locked at 10 yuan/1000PV.

In addition, there is a supplementary agreement, that is, users who click on the advertisement on the Xiaonei platform to enter the Taobao page can get paid for each click, and each click is 0.3 yuan.

Because Xiaonei is aimed at college students across the country, the user base is limited. Currently, there are about 13 million registered users, and the growth will not grow much further.

Therefore, the income from the terms of the master agreement can basically be determined, and should be between 50 million and 70 million yuan a year.

Supplemental agreements, however, are fraught with uncertainty.

Whether college students will frequently click on Taobao links is anyone's guess.

According to the normal advertising data ratio, it is 0.5%. That is to say, generally 200PV will generate 1 click. Based on the calculation of about 20 million PV per day on Xiaonei.com, 100,000 clicks can be generated every day, and the single-day advertising fee is 30,000 yuan, which is about 10 million advertisements in a year. fee.

It is equivalent to earning money from Taobao.

Because it only needs to pay 70 to 80 million advertising fees per year, which is lower than the expected 100 million advertising fees.

Therefore, Shi Jinglin, Pei Yao and others are not very satisfied with such an advertising plan, and are trying their best to strive for an advertising plan of 15 yuan/1000PV, which is a stable annual advertising fee income of about 100 million.

One such contract is offered by eBay.

Taobao can't be lower than eBay's asking price, right? That would be too insincere to cooperate.

Zhou Buqi has his own little scheme.

First of all, the current registered users of Xiaonei.com are about 13 million, and the daily active independent IP accounts for about 10%, generating about 20 million PV volumes.

A daily activity rate of 10% is relatively high in the current Internet environment.

But this can't satisfy Zhou Buqi's appetite at all.

The daily activity of MSN has never been lower than 20%, hovering around 30% all year round. The group of white-collar workers and college students is the main force of the Internet, and they go online almost every day.

For national products such as WeChat and Douyin in later generations, the daily activity can be maintained at about 80%.

The user base of Xiaonei is limited. When the number of users is almost saturated and only new students can be recruited every year, increasing the daily activity rate is the way to earn more advertising fees.

To increase the daily activity rate, it is necessary to increase user stickiness.

The upcoming welfare section will be an important killer.

To lure college students to log in and sign in every day, they have to come to receive benefits.

Logging in and signing in is not enough. If you want to generate more PV, you have to allow users to stay longer, browse more web pages, and provide more interesting and informative content.

Sections such as group buying, forums, school beauty and school grass selection activities, and job-hunting websites for fresh graduates will play a role.

This is not the main source of Zhou Buqi's confidence.

Youyou.com and Xiaonei.com are integrated, especially for Xiaonei.com users, who load Youyou.com pages through interaction with personal information on the Xiaonei.com homepage.

The development momentum of social web games is very good. If this business is done, users can be firmly locked in!

If the daily activity rate reaches 20%, then Xiaonei.com can earn 100 million yuan from Taobao every year under the advertising agreement of "10 yuan/1000PV".

For example, when Kaixin.com first became popular, they signed some advertisements. As a result, it exploded later, with daily PV volume exceeding 100 million and monthly advertising expenses exceeding 30 million, directly turning losses into profits.

Sun Tongyu and others didn't know the inside story, and the contract was signed without any pressure.

As for the supplementary terms of 0.3 yuan per click... Zhou Buqi is equally confident.

In 2005, Taobao surpassed eBay and became the C2C website with the highest domestic market share. However, there are still a large number of users who choose eBay.

Taobao is not very well known.

But in 2006, eBay was over. The American e-commerce giant eBay gave up the Chinese market, and its stock price was cut in half. Taobao has no foreign troubles anymore, and has become the existence of Dugu seeking defeat.

In 2007, Alibaba's B2B business was listed (excluding Taobao, Alipay and other businesses), which is only a part of Ali's business. Its listing in Hong Kong reached a scale of 25 billion US dollars, ranking fifth among global Internet companies.

Unprecedented momentum!

Boss Ma immediately uttered a bold statement, saying that if all businesses of Ali were listed, it would be able to rank among the top three in the world, which was incredible at the time.

These future events will have a major impact on this supplementary agreement.

The more famous Taobao is, the higher the conversion rate of PV and clicks will be.

The conversion rate of 0.5% is just a mass advertisement. When Taobao becomes stronger and stronger, the number of clicks will increase. World of Warcraft's advertisements have a click-through rate of about 1% on the sub-pages of Xiaonei.

Zhou Buqi's conservative estimate is that Taobao's click conversion rate on Xiaonei.com will not be lower than 1.5%!

For this business, Zhou Buqi himself will make the most of his foresight to make a fortune!

The contract period is the "2+1" model.

That is, the contract is signed for 2 years, and if Taobao still needs to cooperate after 2 years, it has the right to renew the contract for 1 year. If Alimama has already developed at that time, the cooperation can be terminated, or the terms of the cooperation can be changed before the contract can be renewed.

After the cooperation was reached, the Taobao team all looked happy, feeling that they had taken advantage of it.

On Xiaonei, everyone looked suspicious and confused. Especially Shi Jinglin's eyes were not friendly, and she would stare at Zhou Buqi from time to time, her pupils were about to burst into flames.

I feel that the negotiating skills of this big boss are too poor!

The specific signing date is placed the day after tomorrow, and there are still many details in the contract that need to be deliberated and legally perfected.

The big frame has already been settled.

Sun Tongyu couldn't hide his joy and shook hands with Zhou Buqi, and said with a smile, "Xiao Zhou, I assure you that you won't suffer any disadvantages if you cooperate with Taobao."

Zhou Buqi sighed bitterly, "Didn't you look into their eyes? You wish you could kill me."

Sun Tongyu almost burst out laughing, and tried to hold back his words: "To do big business, you need a big picture and a big vision like you. Feng Qingyang didn't come, and your negotiating style...is quite similar to his."

Zhou Buqi was stunned for a moment, "Are you praising me or scolding me? If Lao Ma's negotiating skills are high, can he not participate in this kind of meeting?"

"It's different, he's floating in the sky. It's still the same sentence, to do big business, you need to have a big structure."

"Hey, God of Wealth, in fact, I understand in my heart that once this contract is signed, Xiaonei will lose at least 20 to 30 million in advertising fees every year. But you are right, to do a big business, you must have a big structure, tens of millions I really don’t care about the advertising fees. What I value is the cooperation between Weimi.com and Taobao, which is a mission and a strategy.”

"oh?"

Sun Tongyu was a little moved.

At first, he thought that this kid didn't understand, or that he couldn't save face, so he "suffered" in the negotiation just now. Unexpectedly, like Feng Qingyang, he also follows business strategy and does not treat money as money.

Zhou Buqi said with a serious face: "For thousands of years, the status of women in our country has been too bad. Even now, gender discrimination is still serious. I can't control other fields, but on the university campus, I hope to be a woman. College students provide the most intimate service guarantee, and Weimi.com is a platform to realize this vision. I am full of expectations for the cooperation between Weimi and Taobao.”

Sun Tongyu gave him a deep look, "Don't worry, Feng Qingyang has come forward in person, and this negotiation...we have also seen the sincerity of Xiaonei. Ali will definitely reciprocate, you don't have to worry about that at all."

Zhou Buqi said with a smile: "It's actually mutual benefit. The commission-based advertising alliance you launched is a new thing, and innovation is risky. Whether it can be successful or not depends on the test of the market. From this perspective, Weimi.com He is the first person to eat crabs, and he is your guinea pig."

Sun Tongyu laughed, and generously admitted, "So, Ali will definitely come up with a cooperation plan that satisfies you! I firmly believe in this!"

As a partner who started a business together and worked hard together for many years, he knows Boss Ma very well.

Now that Ali's mother's strategic plan has been set, Lao Ma will spare no effort to support it. For example, Alipay, in order to make it possible, Lao Ma even sent a technical team to the online banking group to help them improve the payment system, but was killed by the management mechanism of the state-owned enterprise.

...

The business negotiation of Weimi.com is put on tomorrow.

In the afternoon, Pei Yao will lead the legal team to repair and refine the details of the contract.

After leaving the Entrepreneurial Building, Shi Jinglin was still a little aggrieved, and said angrily, "Zhou Buqi, how can you be so arbitrary? Do you know how to negotiate? Pei Yao used to be the manager of the purchasing department in North China in China Resources Vanguard. Negotiation expert, how do you..."

"I'm really not good at negotiating." Zhou Buqi affirmed her statement and smiled.

"Are you still laughing? I'm almost mad at you!" Shi Jinglin became more and more angry as she spoke, her face flushed, and she said coldly and mockingly: "You still want me to sleep with you? You idiot, you don't deserve it at all!"

"Keep your voice down so that people won't hear you?"

"I……"

Shi Jinglin looked around guiltily, then gave him a hard look.

Zhou Buqi lowered his voice and said with a smile: "I'm not good at negotiating, but I'm good at strategic design. Um... even better than Ali's boss Ma. In my opinion, our contract will guarantee the bottom line of advertising revenue next year." 150 million, in the next year... it will definitely break through 200 million."

"Huh? Really?"

"Online shopping is becoming more and more popular, and Taobao is the leader. At that time, college students across the country may click on the Taobao advertisement on Xiaonei.com to enter the Taobao homepage. Tell me, how much is this advertising fee?"

"this……"

Shi Jinglin's beautiful eyes lit up instantly, if she could do this, then she would earn a lot of money.

Zhou Buqi smiled, leaned over, and whispered in her ear: "I like your angry look, let's go to bed tonight. I have decided to accept you as my woman. I am serious."

Shi Jinglin bit her lip and glanced at him.

Did not speak.