Chapter 376 Social Games Are Not Games

The most successful light social game is definitely Happy Farm.

However, this is an unexplored market. If you can't come up, you can scale up your moves. You must first cultivate users and let everyone understand the concept of social games.

"Buying and selling friends" is just throwing bricks to attract jade, and the effect is not bad.

According to the plan, the new game that will be launched next will be "Parking Space Grab". I thought it would be launched during the Spring Festival, but someone came up with a better design idea during the testing phase, so it went back to the furnace and reorganized.

"How did you feel when you went to Korea this time?"

"advanced."

"ah?"

Tang Binchen said very seriously: "As early as ten years ago, South Korea invested billions of dollars in the construction of optical fiber backbone network. Last year, 100M broadband access was basically popularized. This should be the country with the fastest network speed in the world. Yes, coffee shops, airports, libraries, subway stations and other places basically have wifi coverage.”

Zhou Buqi didn't take it seriously, and said with a smile, "Where's the person?"

"Uh...they are a big game country." Tang Binchen paused, a little amused, "Their population base is still relatively small, so it is difficult to have any giant Internet companies, not to mention China and the United States, even Japan. The first choice for their IT talents and employment is game companies.”

Zhou Buqi looked at him intently, "What do you think?"

Tang Binchen was stunned for a moment, "What do you mean?"

"It's their game."

"Very good, leading the world. Aren't half of our domestic online game market filled with Korean games?" Tang Binchen didn't quite understand what he meant.

Zhou Buqi sighed, "Mild social web games are not a long-term solution."

Tang Binchen was surprised and said, "Are you going to buy a Korean game company? It's easy to buy a game company, and it's everywhere in Korea. There are four game companies in the office building where we work, but..."

"how?"

"I have a little idea, I don't know if it's right."

Zhou Buqi smiled and said, "Let's just say it."

Tang Binchen said: "I think your focus is in the wrong direction. I have also read the data report of friends' buying and selling. New players join every day, but old players are also lost. The loss rate and speed of loss are far greater than traditional games. .This shows the truth that social games are not games.”

"oh?"

Zhou Buqi's eyes lit up.

Tang Binchen said: "The focus of social games is social interaction, not games. If you focus on games, the direction will be distorted. Social games are lightweight casual games, not deep games, which will definitely cause users to love the new and dislike the old. .That's not a problem, as long as new social games are launched that can trigger market effects."

Zhou Buqi shook his head, "I'm afraid that this whole genre won't last for a few years, and it will become obsolete."

This is a question he has been thinking deeply about during this time.

The Kaixin website in the previous life was once very popular.

But it didn't take a few years, the social game that was popular all over the world was over in one fell swoop. No matter what kind of new social games are launched, they are no longer sought after by users.

This is not just a problem with Kaixin.com, Renren is the same.

Including big names like Facebook.

It seems that netizens all over the world have agreed, and lost interest in social games overnight.

Kaixin and Renren are finished.

Affected by this, Facebook's stock price has also fallen all the way, giving up the throne of the world's largest social company to Tencent. Fortunately, Zuckerberg is very powerful. He quickly adjusted his strategy and laid out the mobile track. Facebook saved the crisis. Otherwise, like Kaixin.com, Xiaonei.com, including the old rival MySpace, it is likely to die out.

How can Friends.com not follow the old path of Kaixin.com and Renren.com, but become China's Facebook?

In the domestic social field, there is an almost unreadable mountain standing in front of us.

Tang Binchen understood what he meant, and pondered: "If the entire social game is abandoned by users, then look for other products that can attract users."

"How can it be that simple?" Zhou Buqi sighed, feeling that the road ahead was uncertain, "MSN gathered more than a dozen helpers to form an anti-QQ alliance, but half a year later, the number of MSN users continued to decrease. .QQ is simply the chosen one, and it has already made users use it."

Tang Binchen has the courage of a newborn calf not afraid of tigers, and he doesn't take it seriously, "QQ users have habit of using it, why can't Friends.com have it? Even if the timeliness of social games is not long, there must be an active period of four or five years, right? It is absolutely possible. Use these years to form your own social advantages. Again, social games are not games, but social.”

"Game...social..."

Zhou Buqi felt that he had caught something, but he couldn't grasp it accurately.

Ever since Shi Jinglin taught him a class about Zhang Sanfeng's martial arts practice in "Yi Tian Tu Long Ji" that night, he felt quite a bit.

When he first started Friends.com, he was also full of confidence. He wanted to defeat Penguin and QQ and become the number one overlord in the social field in China.

However, every time Friends.com grows stronger, his confidence in surpassing Penguin will weaken.

The opponent is really too strong.

Just like when Lei Jun, the later generation, made Xiaomi's high-end machine to challenge Huawei, he had a feeling of emotion. He said that at the beginning, he felt that Huawei’s camera level was the same, but when Xiaomi’s camera department delved deeper into technology, it became more and more impossible to surpass Huawei.

Of course, this issue is not what Zhou Buqi is most concerned about at the moment. He smiled and said, "Since you are so confident, why don't you stay and help me? Let's see what kind of social games you can make."

Tang Binchen rolled his eyes, feeling like he was being tricked.

The aggressive method!

After leaving, He Yang asked, "Is there bad news from Microsoft?"

Zhou Buqi nodded, and said: "Well, MSN is basically going to hand over its guns. You know that? Two months ago, MSN, Yahoo Messenger and other messy instant messaging software exchanged messages. I thought it was a good thing, but it turned out to be a good thing. It’s a mess, not only did MSN not increase its users, but it lost a lot of them.”

"MSN..." He Yang paused, shook his head, and expressed his feelings, "To be honest, this software is much worse than QQ. It has absolutely no user experience. It is basically okay for office use, and has no entertainment effect at all. It feels like Microsoft hasn’t made any progress in the past few years, and is busy selling operating systems all over the world to make money, and its product lines are aging.”

"You said I bought MSN and let's run it, how about that?"

"ah?"

He Yang was taken aback.

Zhou Buqi waved his hand and said with a smile: "Just kidding, if Microsoft sells MSN, it will be tantamount to giving up the social field, and the market value will evaporate by tens of billions."

He Yangdao: "Microsoft headquarters has approved another 60 million US dollars of operating funds for the country, and they plan to do a big job. They can't give up so easily."

"Oh, is it so?"

Zhou Buqi's eyes lit up.

It seems that Microsoft headquarters is still unwilling to give up the MSN business easily.

That's good, if there is money, there is a market, and it shouldn't be a big problem to fight with QQ for another year or so.

He Yang smiled and said: "Don't be too anxious. Negative emotions will affect your personal judgment. Be positive. I have thought about Ziweixing's business carefully. It seems scattered, but in fact they all have internal connections. Do your own thing, there is no need to overdo it. Keep an eye on your competitors."

"Um."

"By the way, my wife and I will go back to my hometown for the Spring Festival tomorrow. I wish you an early New Year in advance."

Zhou Buqi laughed, "Happy New Year!"

...

Today is the twenty-eighth day of the twelfth lunar month, and there are two days before the Spring Festival.

At night, after love, before going to bed.

Zhou Buqi asked, "Your parents aren't coming?"

"Come."

"Why is there still no movement? Can I buy tickets for the Spring Festival travel?"

"It's here, at my brother's."

"Ah?" Zhou Buqi was startled, a little annoyed, "Why didn't you say that? I'll pick you up at the station."

Wen Zhixia hugged him like a kitten, "Don't go see me."

"What's wrong?" Zhou Buqi was a little puzzled.

Wen Zhixia said with a headache: "My second aunt is also here, as well as my second uncle and cousin. They want to come to celebrate the New Year together, and they all live at my brother's place."

"Any questions?"

"Anyway, in my memory, I met my second aunt once at the school entrance banquet in the year of the college entrance examination. She married in northern Hebei Province, and she didn't have much contact with her. This time... she came here to find a job for my cousin. .”

Zhou Buqi smiled, "Help if you can."

He understands better.

Who doesn't have a few snobby relatives?

As long as you don't seek money and murder in the back and stab a knife.

"Oh, annoying!"

Wen Zhixia didn't seem to want to talk about this topic, and was a little annoyed.

Zhou Buqi asked: "What's the matter? Is there something else?"

Wen Zhixia lay in his arms, "Stop asking, I have a headache."

"You are my woman, of course I have to care about your affairs."

"My second aunt wants to introduce someone to me!"

"Ahem!"

Zhou Buqi almost choked, "What? Did I hear you right? You didn't say you have a partner and you are about to talk about marriage?"

"said!"

Wen Zhixia complained sullenly, very unhappy.

Zhou Buqi was very puzzled, and said depressedly: "I told you to introduce someone to you? Your second aunt advocates polyandry? You play polyandry, I play polygamy, our family can't mess up?"

"Pfft! Don't talk nonsense, do you think everyone is like you, hugging left and right?" Wen Zhixia pursed her lips and patted him on the chest, "It is enough for me to have a man. end."

"Then what happened to your second aunt?"

"I... hey, your status is too high, so I didn't tell my family. I just said that I fell in love with a college student in our school. But when my second aunt heard about it, she didn't agree with anything. Let me introduce a good one. It’s strange, how many years have we not seen each other? It’s just over an hour’s drive from her family to the capital, and I’ve been in Beijing for so many years, and she didn’t even say to come and see me.”

Zhou Buqi understood what was going on, and said with a smile: "You didn't tell them my identity?"

Wen Zhi Xia Bai glanced at him, "What do you say? My husband is a billionaire? He is in charge of a big company? My parents are both in the countryside, so I'm afraid to scare them."

"What's wrong with the countryside?" Zhou Buqi didn't take it seriously, "Your name is Wen Zhixia, and your younger brother's name is Wen Minghui. From the name, I know that your father's level is not average. He's better than my grandfather, Zhou Buqi, Zhou Buqi, this What's your name?"

Wen Zhixia's mother is Xia Xiaohui, her daughter is Wen Zhixia, and her son is Wen Minghui. They are simply romantic youths.

"Well, my dad used to be an educated youth."

"I'll just say it, otherwise I wouldn't be able to raise such a good daughter, and it would be a waste of money for me."

"You still know?" Wen Zhixia pursed her lips, and gave him a coquettish look, "I'm happy, no one cares."