Chapter 404 The real purpose of the trip to the United States

One advantage of a small company is that it does not have a set of complicated and cumbersome procedures like a large company.

Basically, the boss makes a decision in a snap of his head, and the subordinates start to implement it.

The efficiency is particularly high.

Zuckerberg is only 22 years old. He is very optimistic about the prospects of social games, especially the game of grabbing parking spaces. This will definitely promote the cooperation between the two parties.

Especially the VAM agreement proposed by Zhou Buqi, for Facebook... it can be called a deal that guarantees profits but not losses.

On the second day of the meeting, they first proposed a cooperation plan.

Progressive gambling.

For the social games provided by Friends.com, the PV amount reaches 1 billion, and Facebook provides 300,000 shares to Friends.com; the PV amount reaches 2 billion, and 600,000 stocks are provided; the PV amount reaches 3 billion, and 900,000 stocks are rewarded; the PV amount is 4 billion , reward 1.2 million stocks; PV volume 5 billion, reward 1.5 million stocks.

Facebook's B-round financing plan has been finalized, with a total share capital of about 30 million shares.

300,000 shares is 1% share.

The plan proposed by Zuckerberg can be attacked while advancing, and stick to it when retreating.

The first is that there is a cap, and the maximum payment is 1.5 million shares, which is 5% of the shares. Secondly, according to what was said before, all advertising dividends brought about by social games belong to Facebook.

Advertising costs in the United States are much higher than those in China.

1000PV costs at least 5 dollars, basically between 10-20 dollars.

Calculated on the basis of 10 US dollars, 1 billion PV volume is 10 million US dollars in advertising fees!

Earn blood!

You know, the financing price of the B round, 1% of the shares is only 5.5 million US dollars. But with the gambling agreement with Youyou.com, when you pay 1% of the shares, you can get 10 million US dollars, why not do it?

It is simply invincible.

If the social game plan fails, Facebook has no loss; if the social game calculation is successful, Friends.com certainly gets some shares, but Facebook earns more in terms of cash alone, not to mention the huge potential user growth. There is room for appreciation.

Of course, in negotiations, it is impossible to have only one opinion.

"300,000 shares? This concept is too vague. What if Facebook splits its shares?"

Zhou Buqi grasped the key point keenly.

The current share capital of Facebook is only more than 30 million. When the company gets bigger and bigger, it will definitely have to split its shares continuously, and the total share capital pool will reach a scale of several billion.

Zuckerberg didn't change his face, "according to the split share capital ratio, increase proportionally."

Zhou Buqi then asked: "What if the total PV reaches 6 billion?"

Zuckerberg said: "We believe that we need to set an upper limit to reduce the risk of equity loss that we may have in the future. Diluting 5% of the share is our maximum tolerance."

Zhou Buqi shook his head, expressing his dissatisfaction, "I don't see your sincerity in cooperation with this plan."

Emily was beside her, and she also said indignantly: "1 billion PV can generate at least tens of millions of dollars in advertising fees. According to the 900 million dollars advertising contract signed by MySpace and Google, such a large game traffic, corresponding to The most likely thing is that the overall traffic of the website will reach 10 billion PV scale, and the overall traffic will not be less than 100 million US dollars. Does Facebook only need to pay 1% of the shares for such a high advertising fee? Mark, you can’t do this.”

Zuckerberg may also feel that his plan is too much, and he smiled awkwardly like a child, "What about your plan? Let's compromise with each other and balance it."

Zhou Buqi said lightly: "Mark, I'm different from you. I came here with sincerity. I don't want to waste too much energy on boring negotiations. What I care more about is that after we reach an agreement, what will happen next?" The collision of business exchanges and creative sparks."

On the opposite side of the negotiating table, there are a total of 5 people. In addition to Zuckerberg, two are early investors of Facebook, and the other two are financial officers and legal officers.

They looked serious and listened patiently.

Zhou Buqi gave Sister Bao a look, and then she distributed the documents prepared in advance to the other side one by one.

Zuckerberg was dumbfounded when he saw it!

This plan...is not bad, but great!

Even in some respects, it is more conducive to the long-term interests of Facebook than the plan proposed by our own side.

First, the initial condition has been reduced from 1 billion PV to 500 million PV.

That is to say, if the social games provided by Friends.com have a total PV volume of 500 million on Facebook, they must provide 1% of the shares to Friends.com.

Next, it was more shocking.

This plan proposes exponential growth.

Since then, every time you get 1% of the shares, the PV volume will double. 1% is 500 million, 2% is 1 billion, 3% is 2 billion, 4% is 4 billion, 5% is 8 billion... …

In the first few gears, it has been reduced.

But starting from the fifth gear, there has been a qualitative leap.

In the plan provided by Facebook itself, as long as the PV volume reaches 5 billion, you can get 5% of the shares. However, in Friends.com's plan, it has to reach a scale of 8 billion PV volume!

8 billion PV volume, what is this concept?

As Emily said, if 10% of all Facebook traffic is converted into social game traffic, that's not bad.

The 8 billion PV volume of social games means that Facebook must have at least 80 billion traffic!

This is simply a fantasy.

You know, the website with the highest traffic in the world is Google. According to the latest public data, the annual traffic is about 75 billion, with 200 million PV in a single day.

Like MySpace, the annual PV volume is about 10 billion.

An e-commerce website like Amazon is about 3 billion.

The estimation of the future requires statistics, analysis, prediction and calculation through mathematical models.

These Americans are a little confused.

Isn't the mathematics of Chinese people not very good?

There used to be a story that King Shekhan of ancient India planned to reward the inventor of chess, Sisa Ban Dail.

The king asked him what he wanted, and he said to the king: "Your Majesty, please give me 1 grain of wheat in the first cell of this chessboard, 2 grains in the 2nd cell, and 2 grains in the 3rd cell." Each grid gives 4 grains, and every subsequent small grid will be twice as large as the previous one. Please reward your servants with the wheat grains that fill all the 64 grids on the board!"

The king felt that this request was too easy to satisfy, so he ordered to give him these grains.

When people brought sacks of wheat and started counting, the king realized that even taking all the wheat grains from all India and even the whole world could not satisfy his requirements.

This is mathematics.

This exponentially increasing mode, in the later stage, the increase is unimaginable.

Zuckerberg and others couldn't hide their surprise and looked at each other.

Then they whispered a few words together.

I quickly came to a unified conclusion, probably because I felt that the friends on Youyou.com were a bit self-defeating and only set their goals on the quota of less than 3%.

The 4% requirement is the same as our own requirement, and the 5% quota... is almost an impossible task.

Zuckerberg swallowed lightly, and he lost any thought of arguing. He felt that the sincerity of the other party was too much, and he was a little embarrassed. He asked tentatively, "Is there... no upper limit for this plan?"

"do you need?"

Zhou Buqi smiled.

Zuckerberg said: "If there is no upper limit, there needs to be a time limit. Although the exponential growth method is very large, it can be accumulated for decades, and it is also an astonishing number."

"How many years do you think is appropriate?"

"3 years."

"Less."

"Then 5 years? How about it?"

Zuckerberg tentatively asked, feeling that he had lost the initiative in an equal negotiation.

Because the proposal proposed by the other party was so good, he couldn't think of any reason to refuse it. In order to push this plan forward, he is willing to make some concessions within limits.

Zhou Buqi snapped and waved his hand, "Okay! 5 years is 5 years! Add the time clause. Today is March 14, 2006, and March 14, 2011. The contract will be automatically terminated."

Zuckerberg and others were overwhelmed by this man's courage.

Well, this person shouldn't be stupid.

That's really majestic, vigorous and resolute, and quite worthy of a hero!

"But..." Zhou Buqi made a long sound, and took a deep look at the other side.

Zuckerberg understood, and quickly said: "It's okay, just tell me if you have any requirements. We have already felt your sincerity in cooperation, and we are also willing to express our friendly side."

Zhou Buqi said: "Open platforms are a big trend. Last year, we cooperated with Microsoft and used MSN API to allow MSN users to log in directly to Youyou.com. To make Youyou.com better, it needs to be more open. , allowing more developers to participate.”

API is the process interface.

For example, Zhang San made a chat software "Dating", but he had no funds to promote it, and secondly, he had no source of traffic. After the product was made, he couldn't target players at all.

In the end, all the hard work was in vain.

However, if Youyou.com opens an API interface, Zhang San can connect with Youyou.com through this interface.

Then, users of Friends.com directly found the product "Dating" on the platform, looking for like-minded people to have sex.

It's a matter of mutual benefit.

Zhang San used the resources of Friends.com to promote his own products, and got dividends from users and advertisements; Friends.com used Zhang San's products to increase the stickiness of the website and obtain more benefits.

The most classic case in reality is that Android defeated Symbian and overthrew Nokia's mobile phone supremacy.

Relying on open source, a platform that brings together mobile phone, chip manufacturers and scientists from all over the world to make it together. Android belongs to Google, but it is not made by Google, but by the industry elites all over the world.

If Friends.com does not repeat the mistakes of Renren.com and Kaixin.com in the previous life, and even breaks the monopoly of Penguin, it is definitely not enough to "transplant flowers and trees" with the vision of the previous life.

This is the difference between the standard and the original, and the difference between Lenovo and Huawei.

Playing sex can only show off for a while, and core technology is the long-term solution.

Must have better and more powerful technology as support.

It is not difficult to design several API interfaces.

For example, Weidian Note, Weidian Input Method, Weidian Antivirus and other products can all be logged in through the account of Friends.com, which is calling the API of Friends.com.

But these are all internal products.

External websites, that is, deep strategic partners such as JD.com, Douban, and Youku, can call the API of Friends.com and log in directly with the account and password of Friends.com.

If you want to be more open, you have to make the platform bigger.

At least one must make the largest open platform in China.

This is very technically demanding.

Looking domestically, it is difficult even for Baidu. Baidu's box computing platform will not be launched until five or six years later.

This is the biggest purpose of Zhou Buqi coming to the United States.

A stake in Facebook?

make money?

These are secondary.

The most important thing is to be able to carry out in-depth strategic cooperation with Facebook, an American technology giant, and then learn, learn from, and acquire some world-class technologies of the other party.

Such as open platform!

The open platform launched by Facebook in 2007 quickly defeated giants such as Microsoft, Google, and Amazon, and became the world's largest open platform.

The attributes of Friends.com and the international environment are destined to develop only in China. And Facebook is destined to be difficult to enter the domestic market.

Facebook is number one in the world, and Friends.com is number one in China, which is also very good.

Zuckerberg has been paying attention to this field for a long time, raised his eyebrows, and was a little surprised: "Build an open platform? Do you still have this idea?"

"Microsoft can do it, Google can do it, Amazon, Yahoo can do it, why can't we do it?"

"Okay, what are you going to do is a centralized open platform, or a distributed open platform?"

"ah?"

Zhou Buqi was taken aback.

what?

Did not understand.

Open platform, also distributed? Isn't it said that this is the most cutting-edge technology in the world?