Chapter 414 Inventory turnover must be efficient

The matter of the panda mobile phone is not that simple. If it is not handled properly, it will cause serious troubles.

Zhou Buqi made a special trip to JD.com.

"No! Absolutely not!"

Liu Qiangdong firmly expressed his opposition.

Last year, JD.com cooperated with Xiaonei.com and bought the inventory machines of Kejian and Panda twice at extremely low prices, earning hundreds of millions of dollars.

Times have changed, and now it is no longer possible to eat so many slow-moving phones of Panda with a similar model.

Liu Qiangdong said solemnly: "I have heard that the board of directors of Panda Electronics has made a decision to abolish the mobile phone business department. We cannot bear the blame for the bankruptcy of Panda Mobile. Don't ruin your reputation and smash the signs of group buying .”

Zhou Buqi was a little annoyed, "This Tang Peng seems to be a shrewd person, so unreliable! Originally, I helped him restore blood during the two rounds of group buying last year. As long as it works properly, the panda phone can be brought back to life. Unexpectedly , give it some sunshine and it will be brilliant, and I want to play tricks on the road of supply price and rebate."

Liu Qiangdong said: "Thinking has become rigid, and we have applied the methods of traditional hypermarkets to us."

Zhou Buqi sighed, and said very speechlessly: "I have heard it all. Now there are gossips in the mobile phone industry, saying that Xiaonei.com bankrupted Panda Mobile, saying that I crossed the river and demolished the bridge, and would not save it."

Liu Qiangdong said: "Then you can't have anything to do with them, stay away. Especially these slow-moving phones, you must never touch them."

"I know, there are people in my company who are very jealous, and I rejected them." Zhou Buqi became more and more angry when he said that, "Old Liu, do you think that Tang Peng is stupid? This has happened several times, and there is no lesson at all." ?"

"Traditional industries are like this, and there is no one that does not give kickbacks."

"That's not what I said."

"Um?"

"It's the amount of stock." Zhou Buqi snorted, a little baffled, "Now the domestic mobile phone is in a recession, and major manufacturers are slow in sales. Especially the Panda mobile phone, since the year before last, tens of thousands of each mobile phone has been unsalable. How much money is it to clear hundreds of thousands of storage machines? There is no lesson!"

Liu Qiangdong looked at him in surprise, "What's your opinion?"

Zhou Buqi said: "Moore's Law, the number of transistors that can be accommodated on an integrated circuit will double every 24 months. This kind of electronic equipment is updated so fast that it almost changes every day. He Yang told me , When he was in Lenovo, the most troublesome thing for him was the changing price of Intel's supply. Whether it is mobile phones, including computers, MP3s, electronic dictionaries, etc., the inventory turnover rate must be kept as high as possible. It is better to be out of stock than to You can’t overstock. Most of the electronic equipment manufacturers are dying from the backlog of inventory.”

Liu Qiangdong thought about it for a while, and took it for granted: "Yes, a backlog of inventory is equivalent to a backlog of funds. Electronic products are updated too quickly, and once the backlog is over, it will form an endless loop, like a cancer, and it will become more and more serious."

Zhou Buqi sneered and said, "I have had two rounds of chemotherapy for the Panda phone. I thought it was getting better, but it turned out to be on the road to death. This time, the new Panda phone, I heard that 100,000 units were produced at one time?"

"Well, more than 10,000 units have been sold through various channels, and there are more than 80,000 left."

"Don't you think it's ridiculous? Can't we produce less?"

Liu Qiangdong laughed and said: "The larger the order quantity, the lower the unit price. For an order of 100,000, if the unit cost is 500 yuan, and for an order of 10,000 yuan, the unit cost may be 600 yuan. According to normal thinking, it must be Make a big deal."

"The level of operation is still not enough! If... hey, forget it!"

Zhou Buqi waved his hand.

If Lei Jun stepped in, all problems would be solved.

To make mobile phones, there must be a high inventory turnover rate. Lei Jun was aware of this problem from the first day he founded Xiaomi.

Therefore, when Xiaomi mobile phones come out, the supply is often in short supply.

It's always out of stock.

Xiaomi has to keep on urging orders to the foundry to expedite production.

It is better to keep increasing prices and expediting production, but also to ensure efficient inventory turnover.

Out of stock is okay, but not overstocked.

Whether in business or in life, this is often the case. There are many roads ahead, and when you take the first step, you must think a lot and think about it to find the most correct path.

If you take the wrong path, the harder you work in the future, the farther you will be from the right goal; if you take the right path, many things will come to fruition.

For example, Boss Lei’s Xiaomi model. The order quantity is low, resulting in short supply. Then it is necessary to expedite production, and the resulting market feedback is the hunger effect. The hunger effect will cause further market thirst, which will lead to market looting again, resulting in short supply, and then continue to rush orders, hunger marketing... The whole model is as smooth as silk.

As for the unit price of small orders is higher than that of large orders, it depends on cost control, operational capabilities and negotiation level.

Tang Peng obviously couldn't do it.

Zhou Buqi thought of something, and said seriously: "Old Liu, this is a lesson, you have to learn from experience!"

"Ah?" Liu Qiangdong was amused, "I'm an e-commerce business, a distributor, not a manufacturer."

Zhou Buqi said: "Logistics is a heavy asset. And you are a B2C model, a self-operated model. When stocking up, you must not try to increase the inventory turnover. The higher the turnover rate, the healthier the enterprise. In this regard, it can be operated intelligently, through big data processing, the inventory of each logistics collection and delivery center can be counted, and intelligent replenishment and supply can be carried out.”

"Big data processing..."

Liu Qiangdong twitched the corner of his mouth.

The current JD.com can be said to have no technical content at all. The entire technical department is completely the front-end and back-end of the page and database management.

Zhou Buqi smiled, "This is a big project, so there is no need to be in a hurry. Anyway, Ziweixing will carry out in-depth research and development on big data processing systems and distributed databases. Once it is completed, Jingdong can use it directly, and there is no need to waste research and development resources repeatedly. .”

Of course, the two companies that have in-depth strategic cooperation are also two companies.

is required to pay.

Especially for the self-developed distributed database, when it was first launched, you must first use it yourself, and then let your close partners use it. Only when the effect is no problem can the market be given confidence and spread to a wider range.

Liu Qiangdong nodded, and said with deep conviction: "You are right. We must provide inventory turnover. It is better to be out of stock than to overstock. I will hold a meeting with the executives in a while to make overall arrangements."

Hearing that he wanted to see off the guests, Zhou Buqi got up and said, "By the way, you go to see that Tang Peng, this guy is like crazy, blocking me every day. I am too lazy to see him, you go and settle it." .”

He got up and walked to the door, stopped suddenly, then took out a small red box from his pocket, and handed it over, "A gift for your son."

"ah?"

"Hold it, this is bought in the United States!"

When Liu Qiangdong opened it, he couldn't laugh or cry. It was a little golden dog bracelet held by a red string, the kind worn by infants and young children, and the total value was only a few hundred dollars.

"Americans also play zodiac signs?"

"I bought it in Chinatown, can't I?"

"The baby isn't born yet!"

"Give it first, so as not to forget."

...

Wen Zhixia's second aunt's family is here again.

The last time we met, we didn't get along very well.

Afterwards, Zhou Buqi also blamed himself a little, thinking that since he is a real relative, there is no need to play with those vain people, and if he revealed his identity early, can others take a high look? If I lower my posture a bit, can the atmosphere of getting along be harmonious and harmonious?

Later they broke up unhappy, Wen Zhixia was caught in the middle, I don't know how uncomfortable it was.

Therefore, Zhou Buqi has to make up for it this time.

I told them about their situation, opened a quota of 100,000 yuan, asked Zhao Xinyan to help, went shopping in a department store, and bought enough gifts!

Put your sincerity on display!

This is Teacher Wen's face in front of his family. As a man, he has to help her up.

Zhou Buqi went to Yan Guangming's electronics factory with another bodyguard.

He said that MP3 samples have already been made, and asked whether to start mass production.

On the way, I received a call from Zhang Chaoyang.

"Are you not in the company?"

"Well, outside, today shouldn't be over, what's the matter?"

"I'll introduce you to a friend."

Zhou Buqi smiled, thinking he was a big shot in the industry, he was very happy, "Who is it?"

"Ren Yingying."

"who?"

"It's Ren Yingying, the goddess of your dreams when you were young!"

Zhou Buqi's face darkened, and he said stubbornly: "Who said she is the goddess of my dreams? Don't insult people's innocence, my goddess is Wen Zhixia."

Zhang Chaoyang smiled and said, "It's Xiao Wen now, but it was Ren Yingying before."

"Stop talking, don't belittle me with women in the entertainment industry."

"I think you're belittling me."

"You think too much, it's too late to be envious."

Zhang Chaoyang smiled, "How is it? Come out at night? American Club? I'll call a few more friends in the circle, such as Gao Yuanyuan, Zhang Xinyi, Sun Nan, Man Wenjun, etc., and I will definitely deceive others."

Zhou Buqi refused without hesitation: "No need! I'm really not interested!"

"Stop pretending!"

"real!"

"pull!"

"Ahem, I have something to do tonight."

"Is something really wrong?"

Zhou Buqi said seriously: "Well, something really happened, Wen Zhixia's relatives came from other places, I'll go over and have a look."

Zhang Chaoyang said "Oh", "That's really an important matter. Okay, let me know when you think about it someday, and I'll get in touch for you."

Hanging up the phone, Zhou Buqi couldn't laugh or cry.

This Big Boss Zhang is really an outlier among Internet tycoons, and he is really interested in the entertainment industry. But the truth is, after graduating from MIT, he wanted to become a star in Hollywood. As a result, the star didn't take it seriously, and found an Internet company called "Yahoo" next door, and imitated "Sohu" after returning to China.

Went to Yongyan Electronics Factory and saw MP3 samples.

Storage space 2G.

At present, the mainstream size of MP3 players on the market is generally 500M and 1G memory, and this one is relatively large.

The sound quality...is average.

Not to mention the comparison with the iPod, it is much worse than Sony, Panasonic, and domestically produced Meizu, Newman, and OPPO.

At first glance, it looks like an assembly machine, lacking refined spare parts management and compatible trial control.

Seeing that he was silent, Yan Guangming couldn't help asking: "Brother, the current MP3 market is not in a good mood. It has been greatly impacted by MP4 and music phones."

Zhou Buqi looked at him amusedly, "Then you still listen to me and buy a production line to make MP3?"