Chapter 422 Detonate the market pricing

Shi Jinglin came over and gave a report on MP3.

She did a market survey, and immediately selected 1,000 students from ten universities including Tsinghua University, Beike, Beili, Minda, and Beijing Normal University, and conducted a questionnaire survey.

Among them, 32.6% of the students said they own MP3. 82.8% of the students said that they need an MP3.

The main function is to learn English.

Go to the Internet to download the English original sound, and then listen to it repeatedly in MP3.

In this era, if most schools fail to pass CET-4, they will not be able to obtain a diploma. In the English test for CET-4 and CET-6, the key point is listening comprehension.

"I asked someone to show the samples to the college students. They said that the memory of this MP3 is large enough to meet the needs. Many students can't store too many songs after downloading the original English sound files in their MP3s. Just It’s hard to balance work with rest.”

"What's their estimate?"

"More than 800 yuan."

"You have a good eye!"

"However, after hearing that it was the research team of Xiaonei.com's group buying, many people expressed their opinion with a smile, saying that they believe that we can lower the price to less than 500 yuan, and benefit universities all over the country."

"500 yuan?"

Zhou Buqi disapproved and shook his head.

Shi Jinglin saw what he meant, "Do you think 500 yuan is too high?"

Zhou Buqi said: "It doesn't matter if you earn more or less. The important thing is to artificially create a panic buying storm, so that the group buying on Xiaonei.com will once again become the focus of the university campus and even the whole society. Just like last year's several group buying on mobile phones, Many people in society have to participate in group buying activities through college students. This is the marketing effect we want. It must make non-college students feel hungry, so as to promote the sense of superiority of college students.”

Shi Jinglin curled her lips, "I don't think college students are superior."

Zhou Buqi said: "This kind of thing is not allowed to be said in the future. You must have it, and you must have it! Aren't you denying the existence of Xiaonei.com? If you pass on this idea, Xiaonei.com will become The walking dead."

Shi Jinglin was even angrier, "I took you as my own, so I muttered a few words casually, why are you so fierce? In the company, when did I not take your ideas as the main idea? When did I not put your ideas on the outline?" The theory of going online is explained to the extreme?"

Zhou Buqi waved his hand and sighed, "This is the value of Xiaonei, and it is the driving force for healthy development. Moreover, this is not only a utilitarian slogan, but also a social mentality that we should have. We Chinese , what is most lacking now is confidence. Look at the children in the United States, all of them are not self-confident, and they seem to be full of fighting spirit for everything. The young people in China worry about gains and losses in everything they do, and the low social fault tolerance rate has also been greatly reduced. The self-confidence of the Chinese people. Even college students don’t have self-confidence, so where does this country’s motivation come from? Do you put all your hopes on returnees?”

Shi Jinglin looked suspicious.

It is uncertain whether his words are sincere, or whether he is showing his big picture. But it doesn't matter, even if it's fake, if he really did it, and he succeeded, then it's true, and it's good to fart.

"Price..." Zhou Buqi pondered, and asked, "Have you paid attention to the market, I heard that Newman has an MP3, the price is as low as 199 yuan?"

"right."

"what happened?"

"That was an obsolete model two years ago. The memory is only 128M. Middle school students can use it to listen to music. For college students, the space is a bit small and inconvenient to use."

Zhou Buqi asked again: "What kind of models are generally in the 200 yuan range?"

Shi Jinglin said: "Generally, they are old models from the past one or two years, and they are all 256M. Newman has a price of 299 yuan, and other brands are basically between 200-400 yuan."

"The 300 yuan stall is also 256M?"

"Basically, mainstream big brands are generally like this. The rest are some refurbished or off-brand phones, with poor performance and no guarantee of quality, and they can still achieve 512M storage space."

"is it a lot?"

"Not much. Under normal circumstances, the market price of mainstream 512M models generally exceeds 500 yuan, and some foreign brands can even exceed 1,000 yuan. Most of the models with no quality guarantee may focus on cost performance. The price has been lowered to less than 500 yuan."

Zhou Buqi frowned, "It's too extravagant for college students to buy an MP3 player for more than 500 yuan?"

Shi Jinglin thought for a while, "I think it should be a comparison."

"oh?"

"I didn't want to do MP3 market research, so I went back to the dormitory and asked my roommate. I have a roommate named Wang Caihui, whose family conditions are quite good. I bought the latest Sony NW-A608 with 2GB flash memory. It cost more than 2,000 yuan. Another roommate Huang Lili’s family is not very good, and she planned to spend 200 yuan to buy a non-branded one, but was stimulated, so she spent more than 600 yuan and bought a Patriot.”

Zhou Buqi nodded and sighed.

Can't help but think of all kinds of past lives.

Boys are okay, they are usually thick-skinned. Especially girls, they have a strong personality of comparison. It was okay in the freshman year, but in the second and third year... then it was crazy. Comparing bags, clothes, mobile phones, cosmetics, boyfriends... and then two big gray industries of naked strips and paid house openings were born.

"The atmosphere is not right!"

"The general environment is like this. Have you ever been to Japan?"

"No."

"Go and see, you know, the young girls over there are too embarrassed to go out without putting on delicate makeup and carrying a designer bag."

"Where did you get the money?"

Shi Jinglin glanced at him contemptuously, "What do you think?"

Zhou Buqi said angrily: "What kind of eyes are you looking at? I didn't spend money on them."

Shi Jinglin's face flushed slightly, and she said coldly, "Don't you like me to call you daddy? You're so disgusting, it's just right to go to Japan."

"Don't talk nonsense!"

"Originally, there is a kind of business over there called finding a job with a father. It is a young girl who becomes a rich man's daughter, chats with her father, attends a reception or...something, and then receives pocket money regularly. You go, maybe There are a lot of daughters."

"Don't talk nonsense!"

Zhou patted the table in a stern way, people outside the office looked at them and thought they were arguing, "I'm...cough, I love you, we are a serious couple, different from them, you Don't equate. I'm not interested in developing games. If you slander my innocence again, be careful and I'll beat you!"

Shi Jinglin said contemptuously: "It's too much to say, and you want to beat someone? Domestic violence!"

Zhou Buqi said angrily: "Okay, don't talk about it with me. Hurry up and get down to business! Uh... What's the price of Sony's latest MP3 you mentioned just now?"

"The hard disk version is more expensive, and the flash memory version is cheaper. 2GB is 2199 yuan, 1GB is 1999 yuan, and 512M is 1599 yuan. This is the A series, which focuses on mid-to-high end."

"College students don't need mid-to-high-end products, and group buying should focus on high quality and low prices."

"Have you decided yet? How do we price our MP3 players?"

"Be low enough! Be sincere enough! Detonate the market!"

"399?"

"It's high, less than 300 yuan."

"299?"

Shi Jinglin opened her eyes wide in disbelief.

2G flash memory space MP3, only to sell so little money?

Zhou Buqi said firmly: "That's it, 299 yuan! The equipment is still in production, and it is estimated that group purchases will be available at the end of April or early May. The Xiaonei website will start hyping first, and post pictures of samples, configurations, and audio-visual All the feelings are posted in the forum, warm up first, so that college students can feel the sincerity of Xiaonei.”

Shi Jinglin said: "The cost of each MP3 is 150 yuan, plus the loss? Can the manufacturer agree?"

"Lao Yan will agree."

"It won't make a lot of money. In my opinion... it's better to set the price at 399 yuan. This price is enough to detonate the market, and it will definitely be sold out in a short time."

Zhou Buqi shook his head and refused, "Don't keep thinking about making money. I'm doing an experiment to see if I can create a new model through the small product of MP3. If it is done, it will be a super big business."

"What's the meaning?"

Shi Jinglin raised her eyebrows in surprise.

Zhou Buqi waved his hand with a calm face: "This is not something you should care about, do a good job in marketing first. I can tell you that He Yang is a little dissatisfied with your recent work performance, and he suggested that Chen Dong be the group buying director Now, you have to work harder for me. Especially cosmetics group buying, hurry up and do it."

Shi Jinglin said impatiently: "Do you still need to say? In the past, the weather was too cold and cosmetics could not be transported. Now that the weather has improved, of course we have to make cosmetics. Sister Zhao has already found a good source of goods in the south and is in the process of quality inspection." .Next month, I will open three cosmetic group purchases in a row, and I will show you stinky men!"

...

It was past eight o'clock in the evening, and Zhou Buqi hadn't left yet.

I held a business meeting with He Yang, Zhang Yiming and other people in charge of Youyou.com, and determined the implementation strategy of Youyou.com's advertising business.

Based on Zhang Yiming's suggestion.

However, He Yang is directly responsible for the negotiation with advertisers and the selection of advertisements. He was in charge of the marketing business at Lenovo, and he has many relationships and strong negotiating skills.

Zhou Buqi did not participate in the specific operation details, but he received a call.

No answer.

It's Boss Liu.

Zhou Buqi's heart skipped a beat, guilty and scared.

The two have only met once, and their friendship is not deep. It's a bit presumptuous to call so suddenly, it must be something more important.

"Boss Liu..." Zhou Buqi tried his best to calm his voice.

Boss Liu questioned, "Have you met Liu Qing?"

"Well, I've seen it in America."

"She submitted her resignation report to Goldman Sachs."

"I know."

Zhou Buqi's heart was beating wildly.

It feels really short to grab people, short to eat people, short to play with people... short life.

It shouldn't be revealing, right?

Boss Liu said: "She just talked to me on the phone. I just found out that she handed in her resignation report last week."

Zhou Buqi took a deep breath and said solemnly: "Boss Liu, Ms. Liu Qing majored in computer science. It's a bit of a shame to let her work in the financial field. Now Ziwei Star is developing very fast and urgently needs all kinds of talents. .”

"Don't be nervous, I didn't mean to criticize you."

"Then you are?"

"Liu Qing told me, you want to recruit a vice president, ask her for help?"

"Yes." Zhou Buqi admitted generously, he was young and not ashamed, "I just started my business not long ago, and my main business is also in the Internet circle of the capital. My network is very limited, and it is difficult to recruit people."

Boss Liu was silent for a long time before slowly opening his mouth: "Next Friday, I will have a private party with some old men. If you have time, you can come over to drink tea and chat."