Chapter 448

meeting room.

Zhou Buqi called people from Xiaonei and the marketing department, and held a meeting.

I talked about the idea of ​​the real-name system on the Xiaonei website.

If it happened in the previous life and it was confirmed to be successful, he would definitely make a decision and let people do it. But this matter has never been done in the previous life, and it is his personal opinion, so he is a little uncertain, and wants to brainstorm.

Everyone understands the meaning of the real-name system, that is, it can clearly identify the person responsible, and if something goes wrong, there will be a wrong and a debt.

Chen Dong raised his own doubts, "One-to-one correspondence with the student status files of the education system can indeed be real-named. The effect may be better than the authentication of ID documents. Forging student status files is much more difficult than forging ID cards. But the problem is, Only the authentication of identity documents has legal effect, right?"

Even if it corresponds to the student status information, everyone has their real names, but if they cannot be accepted as evidence, what is the use?

Zhou Buqi glanced at him, "What? You really want to go to court with the college student? Even if it can be accepted as evidence, can you really sue the college student? Do you want the reputation of Xiaonei?"

Chen Dong is the veteran of the Ten Schools Entrepreneurship Alliance, equivalent to the director of Ziwei Star. Although he is only the deputy director of Group Buying now, his real identity is higher than He Yang, and he immediately frowned: "It's only natural to pay back the debt!"

Zhou Buqi waved his hand, very bluntly, "You still need to grow up, this question, go back and think for yourself."

Chen Dong was a little embarrassed.

He Yang said with a smile: "You can't act with loyalty, small interests must be subordinated to big interests, and brand building is the top priority."

Pei Yao, the director of the marketing department, said softly: "I think the boss's idea is very good. University...is really a place outside the law in a certain sense. In society, if a boy makes a few girls pregnant, it doesn't matter. When it comes to money, it is difficult for the law to come forward. Universities are different. Universities have a set of ethics and rules and regulations for students.”

Shi Jinglin agreed: "Yes, the country attaches great importance to college students. The law is the bottom line of a society, but college students are the pride of heaven. Of course, they can't just be restricted by the bottom line, but also abide by school discipline and certain moral standards. More The important thing is that the power of life and death over college students is simpler and more direct, and whether it has legal effect is not important at all. As long as it is confirmed and confirmed, the school leaders can directly punish or even expel them as soon as the decision is made."

Zhou Buqi sat on the main seat and looked at her appreciatively.

I feel that among the few present here, her ability is second only to He Yang, and she is much more mature than Guo Pengfei and Chen Dong, with extraordinary vision.

Then, he regretted it a little.

It feels like a woman sleeps too much.

If the two had no personal relationship, they could have promoted her even more vigorously, even deposed Guo Pengfei, and made her the CEO of Xiaonei.

But now...

What would others think if he was promoted repeatedly?

Some people don't know the inside story, but veterans like Guo Pengfei and Chen Dong know the relationship between Shi Jinglin and him, so it's not good to get too close.

There is a more important point, although Shi Jinglin is not cold towards Zhou on weekdays, she is not proactive at all when she sleeps. But she is a pillow person after all, as the proprietress of Ziweixing, she seldom restrains her temper as a daughter of a daughter, and she often speaks well to immediate bosses like He Yang and Wang Haoyang.

If she was promoted again, she might be able to go to heaven.

No matter what, Shi Jinglin's words touched Zhou Buqi's heart, and he said: "The current e-commerce websites can't help but take some people who have dropped their packages. Whether it's Jingdong, Dangdang or Taobao, basically It’s bitter water to swallow. But! I want to say but, we must give full play to the role and characteristics of the school intranet! Some time ago, Guo Pengfei told me that he wanted to carry out more small projects without interruption and cooperate with college students. Many, it can not only cultivate talents, but also harvest fruitful harvest. This is very good, making full use of the resources of Xiaonei. The same is true for group buying, we are an e-commerce for university campuses!"

He Yangdao: "Many people dare to drop their packages, mainly due to the lack of deterrence. For e-commerce in universities, we don't need to look for the law, but the school leaders. With the reputation of Xiaonei and our good relationship with the Ministry of Education, for our No university dares to take the accusation lightly. The real-name certification of the education system, the university must recognize it, and this is enough as a basis for punishment.”

Zhou Buqi said: "The dropout rate of Xiaonei.com group purchases is actually much lower than that of other e-commerce platforms, but this is not enough. The highest level of Xiaonei.com is to help college students become better people and help them become better. Educating them to abide by the law is also a very important part. I have brought Meng Houkun back, and he will serve as the vice president of Xiaonei.com, mainly responsible for this. Promote the real-name system of Xiaonei.com, and secretly set up our own credit system .”

"Credit system?"

He Yang, Shi Jinglin, Guo Pengfei and others were slightly surprised.

This is a new concept.

Not at all in the country.

Zhou Buqi said: "Take your time. I don't know much about this. I have to ask some experts. But the real-name system of Xiaonei. , Weidian Antivirus, Weidian Notes and other tools are all unified accounts, which is equivalent to the real name of the whole industry. It provides a one-to-one guarantee for us to collect, analyze and process data.”

He Yang shook his head, "It's too complicated, even the bank can't handle it, so don't worry."

Guo Pengfei glanced at Zhou Buqi and agreed with He Yang's point of view, "Not to mention anything else, it's very difficult technically."

Zhou Buqi tentatively said: "I mean, it is mainly a payment service for membership purchases. After the credit system is established, is it possible to provide users with good credit with a strategy of using it first and paying after using it for a period of time? "

"Don't!" He Yang immediately refused, "Don't break into the financial system easily, and do a good job in the education system first."

"right."

Guo Pengfei agrees.

"I also think that we should do the things in the university well first." Chen Dong also nodded.

Shi Jinglin was even more direct, "No way!"

Pei Yao's confidence is not so strong anymore, it's not good to directly object to the big boss's intentions, so she said very euphemistically: "I think the most basic online shopping protection should be done now."

Then, she gave an example and said: "I have read a book written by Stanley Matthews, the former president of the American luxury department store Neiman Matthews. It is said that in 1932, a A woman bought a high-end evening dress from Neiman Matthews. A few days later, she returned to the store with an unrecognizable dress and asked to return it. The clerk quickly refunded the money. Later, the woman became a loyal customer , accumulatively spending more than $500,000."

This is a very clever change of subject, which resolved the embarrassment of the big boss.

He Yang pushed the boat smoothly, and hurriedly said: "Xiao Pei, what do you think? Just speak up and speak freely."

Pei Yao came from Jieyu Media and was in charge of the marketing department. It was the first time she participated in this kind of meeting. She was unavoidably nervous and said softly: "I think there is no difference between e-commerce and physical stores in essence. The most important thing is The shopping experience. A lot of people are indifferent to e-commerce because the shopping experience is terrible.”

This is still very euphemistic.

Criticizing the poor after-sales service of Xiaonei group buying.

Shi Jinglin's expression was indifferent, disapproving, "What do you think should be done?"

Pei Yao said: "I think it should be possible to return the product without any reason. I can't be too harsh on college students. They are still very young and are in the process of cultivating shopping habits. From a long-term perspective, the cultivation of consumption habits is more important than short-term Benefits are more important."

Shi Jinglin snorted coldly, disapprovingly, "Pei is always an expert who understands the market, so he must know about Logitech, right?"

"Well……"

Pei Yao stopped talking.

Guo Pengfei looked curious, "Logitech... Is it the Logitech of the Logitech mouse? What's the matter?"

"Yes, that's the Logitech. When their products enter the country, they have the same after-sales policy as foreign countries. They only need to replace but not repair, and they don't need invoices and proof of purchase. As long as the warranty period is broken, you can take it and replace it." A new one. So many people discovered this loophole, and used it until the end of the warranty period to deliberately break it and replace it with a new one. Later statistics show that the maintenance rate in China is surprisingly high. Replacement or repair warranty policy."

Shi Jinglin was very knowledgeable about this kind of thing.

Her second sister and many friends are studying abroad.

She gave another example, "I have a...a classmate in high school. He is studying in the United States as an undergraduate, and he has shown us off. He said that he does online shopping in the United States without spending a penny. For example, buying a piece of clothing , After receiving the goods, I contacted Amazon and said that I didn’t receive the goods. Amazon’s service is so good that I will reissue another one immediately. After the second reissue arrives, he will return the product for a refund. It is equal to one point If you don’t spend money, you can get a piece of clothing for nothing.”

After saying this, everyone fainted.

Going to the United States to study... This family should be in a good position, right? Still doing such immoral things?

Zhou Buqi had a headache.

Others were shocked, as if he had never seen the world, but he had experienced too much.

Samsung mobile phones exploded, and as a result, Samsung replaced new phones for consumers all over the world, but did not replace them for Chinese people, and would rather give up this market. It was miserably cheated by the "replacement instead of repair" policy of the past...

The same is true for Apple. At one time, it only changed but did not repair, and then found that it lost billions a year in vain.

They have formed a complete large-scale black production chain.

Later, Apple stopped changing phones in the mainland. Then some people played more ruthlessly, buying counterfeit mobile phones from China, and then taking them overseas to replace them...and then selling them back to China. Most of the parallel machines come from this way.

This was originally a welfare service provided by merchants to consumers, but it was abused by some people and trampled on the contract rules. After the merchants make policy changes, the real damage will be those consumers who really encounter problems and want to return or exchange products.

"Okay, don't digress." Zhou Buqi waved his hand, a little weak on this topic, "After-sales service, we will discuss it later... Well, when Meng Houkun joins the job, let him be in charge of after-sales, let's see what he means .Since there is no objection to the real-name system, let’s make it so. When Meng Houkun comes back, I’ll go to the ministries with him.”

Shi Jinglin said: "Anyway, I don't think the after-sales service is too good!"

Zhou Buqi thought for a while and said: "The real-name system is mainly aimed at those people in the society who pretend to be college students to buy group purchases. Let's do it first. If the effect of the real-name system is good, the after-sales service should be improved, and it still needs to be improved. Consumption Investors must abide by the contract, and enterprises must also have a conscience."

While writing this paragraph, I remembered one thing. When I was in college, I accidentally broke into a student registration website of the school, which contained the personal file information of college students, which was very detailed. There are bareheaded photos and mobile phone numbers, giving you the feeling of being able to see all the beauties in the world. However, the author himself is too pure. After visiting the Faculty of Letters and the Faculty of Business, he hurriedly withdrew. Later, he was worried for several days, for fear of leaving traces and being discovered. Thinking about it now, I really admire the high spirit and integrity back then.