Chapter 45: Business Models Are Originally Created

It's Friday.

Zhou Buqi got up early in the morning and called Chen Dong from Peking University, Ma Pingshan from Beihang University, and Zhen Yu from the University of Finance and Economics to go to the research institute together.

There is good news out.

The first version of the milk tea recipe is officially released!

The Institute notified them to check and find room for improvement.

After getting on the subway, Zhou Buqi called home.

There is no way, my parents only have a son like him, and they need to call at least once every two days, otherwise it would be too irresponsible.

On the phone, my mother asked about the cold and warm as before, caring for everything. Suddenly, the phone was snatched by his bear father.

"Come, come, let me have a word with that kid."

"Dad, tell me."

"Go, go, we two are chatting, what are you doing, you bitch? Step aside!"

On the other end of the phone, Zhou Jianjun was cursing, but Zhou Buqi smiled wryly and was speechless.

After a while, Zhou Jianjun lowered his voice and asked, "How are you doing, son? How many have you learned?"

Zhou Buqi was very ashamed, and tightly covered the receiver of the mobile phone, for fear that other people in the same compartment would hear it.

This old man is really out of tune every day.

He had no choice but to deal with it casually: "Uh... how many..."

"Why is it so bad?" Zhou Jianjun was very dissatisfied with his son's skill, and cursed, "You worthless thing, don't say that you are my seed when you go out!"

Zhou Buqi had a bitter look on his face.

After scolding for a while, Zhou Jianjun lowered his voice again, "I sent you a package, and it has been mailed to your dormitory, pay attention to check it."

"what?"

"nice one!"

"I'm dizzy!"

Zhou Buqi rolled his eyes.

With the virtue of this bear father, he would know what he mailed with his ass.

"Dad, it's really unnecessary. I'm already an adult. I can handle these things myself."

"Don't talk nonsense! I came from your age group, so I don't know what you think? Don't just try to have fun for a while, delaying other girls, and delaying yourself!"

Damn!

Zhou Buqi couldn't laugh or cry.

Papa Bear still cares about people?

The sun came out in the west.

"Okay, okay, I see."

"The body is more important than anything else. This is your old man's experience, understand?"

"Um."

After hanging up the phone, Zhou Buqi was deep in thought.

Not to mention, Dad's last sentence is very reasonable, the body is the capital.

There is a rule in Beike that freshmen have to go to the playground for a run in the morning. But Zhou Buqi is lazy and has a hard relationship with the instructor, so he has never participated. It seems that in the future, we will take part in and exercise regularly.

Passing through the University of Finance and Economics, I picked up Senior Sister Zhen Yu, and we all went to the research institute together.

When he arrived at the institute, Manager Liu seemed to be more enthusiastic than the previous two visits. After inquiring privately, I found out that the head of the research institute was very satisfied with the milk tea project and praised Manager Liu a lot.

A promotion should be in sight.

The demand list that Zhou Buqi submitted at the beginning included more than 20 milk tea recipes. Later, after many negotiations and discussions, as well as the actual situation of campus milk tea, four basic formulas were finally determined - mellow flavor (green tea), sweet and greasy taste (green tea), mellow flavor (black tea), sweet and greasy taste (black tea) ).

All milk teas can be made according to these four basic formulas by adding corresponding fruits, pigments, and cream.

That's right, it's fruit!

In terms of formula development, Zhou Buqi gave the research institute great trust, and most of Manager Liu's suggestions were adopted.

They are professionals, and many of their suggestions are very bright and groundbreaking.

Now, what is popular all over the country is pearl milk tea, that is, Baodao milk tea.

The research institute completely abandoned "pearls", but used fresh fruits as solid auxiliary materials, which are even better in terms of food safety and milk tea taste.

The bad thing is the taste.

Glutinous rice pearls are more refreshing to bite, and the fruit is not chewy.

But it doesn't matter, Manager Liu said, he will solve these problems. This is the Capital Food Research Institute, whose influence radiates across the country and has the responsibility to "save" the national food taste.

As for the capital, it has to play an exemplary role, which is of political significance.

During the tasting stage, Zhen Yu gave a suggestion, saying that the sweet and greasy version of green tea is not very friendly, and black tea is more suitable for girls. Chen Dong said that the mellow taste of green tea is more suitable for boys.

Ma Pingshan thought for a while and said: "We are college students. The biggest difference between school and society is that the consumption capacity is limited and there is a greater tendency to trend. I think that the cost of milk tea should be kept down as much as possible. make concessions.”

Manager Liu deeply agrees, "That's right, the cost of fruit milk tea must be higher than that of pearl milk tea, more than twice as high. I heard that you still don't use that kind of soft plastic cup? The cost will be even greater. If you want to To be competitive, you must keep costs down."

Ma Pingshan said: "Improving efficiency is the best way to reduce costs. Simplification and specificity are often the guarantee of high efficiency. So I think we only need to choose two basic formulas, the mellow version of green tea and the version of black tea. The sweet version is aimed at users of different genders."

Chen Dong pondered: "Well, fewer recipes will shorten the training time, reduce the work difficulty of salesmen, and facilitate streamlined operations, which will help the long-term promotion of our chain stores."

Zhen Yu pulled her hair and said, "This is a completely different business model from the current milk tea shop. It's similar to the Costco supermarket in the United States. In today's large supermarkets, many items are full of beautiful things. They have caused great difficulty in choosing, and have also increased the shopping time of customers, reducing the flow of people in the supermarket per unit time. On the contrary, Costco is different. Each product only chooses the most classic hot styles. After customers go, There is not too much room for selection, just take the goods and leave, which greatly improves the purchasing efficiency of customers, saves time, and also increases the flow of people per unit time in the supermarket, and the supermarket will not be full."

Chen Dong's eyes lit up, and he said with a smile: "Yes, we should look for different business models. In the past few days, I have visited dozens of milk tea shops in Sanlitun, and my biggest impression is that there are too many types of milk tea. There are so many flavors that it’s hard to choose.”

Ma Pingshan said: "It's okay to say that it's off-season. If it's peak season, there must be a long queue at the milk tea shop at the university. If it's difficult for them to choose, everyone will have to think for a long time when buying milk tea, which will seriously reduce efficiency. If Let them have no choice, and they can only take the goods and leave when it is their turn, which will undoubtedly greatly improve efficiency."

The more these college students chatted, the more enjoyable they became.

Zhen Yu said softly: "It can even be like this. When there are too many people in line, you can make it first and then place an order. It can truly realize the assembly line production of milk tea, just like box lunches. Students don't need to wait. You can get milk tea with money, and it only takes a few seconds before and after.”

Ma Pingshan slapped his hands, "That's a good idea! Shopping is a good mood, but queuing will often kill this mood. If you can effectively reduce everyone's queuing time, it will increase everyone's enthusiasm for buying and improve the brand." image."

Chen Dong said deeply: "This is indeed the truth. I saw it with my own eyes in Sanlitun. Some milk tea shops are very popular and there are many people queuing. However, some people get irritable after queuing for a long time Bought it. If we can solve this problem, it will greatly increase the recognition of Yuanwei milk tea.”

Zhen Yu said: "In addition to cost control and personnel efficiency, supply chain management must also be strengthened, and a good employee training and promotion mechanism must be established. If these three points are done well, the chain expansion of milk tea shops will have a smooth future."

Manager Liu of the research institute was stunned.

Are they really college students?

Are college students so high-end now?

Is this a double combination of market research and business theory?

What business model, what Costco, what efficiency, what assembly line production, what supply chain management...

Write it down, write it down quickly!

All useful!

Manager Liu grasped something keenly and kept it in his heart.

"I'm afraid that the taste will be so single that everyone will get tired of drinking it." Ma Pingshan raised a little concern of his own.

Zhou Buqi was very satisfied, and said with a smile: "Brother Ma, you are worrying too much. What we see now is only the basic recipe, and all milk tea recipes are made by adding different flavors of ingredients based on the basic recipe. You can In this way, let the milk tea shop contact the fruit supplier to have a flavor every day. If you buy mangoes today, they will only sell mango flavors; Relying on the different fruits, our milk tea shop will introduce different flavors every day, and it will be fresh every day."

"Is there something new every day?"

Everyone's eyes lit up, thinking that this sentence was wonderful.

Zhen Yu said pleasantly: "I think this sentence can be printed on the brand as the main slogan of Yuanwei Milk Tea."

Zhou Buqi smiled, "One of them, there are quite a lot of marketing strategies."

Chen Dong glanced at him, with a hesitant expression on his face, and said in a low voice: "Fruit supply is a problem. As far as I know, the gross profit of fruits retailed in fruit shops can reach at least 60% to 70%. If you buy directly from fruit shops, the cost The expenditure is too high. Sister Zhen is right, supply chain management is a core issue.”

Zhou Buqi pondered for a while, "It's okay, I'll solve the supply chain problem."

In fact, he wanted to assign this task to Liu Wenbo.

It is a pity that Liu Wenbo completely lost his trust after the Beiwai incident. And these other college students do not have enough social experience. There is no way but to go out in person.

Manager Liu paused for a moment, then laughed loudly, and patted Zhou Buqi on the shoulder, "I can see it, Xiao Zhou, you are a person who does great things, responsible and courageous, okay! How about it, the last Three days later, brother, I will give you a gift to help you solve the problem!"

"what gift?"

"Keep secret first, haha."