Chapter 453

In many cases, it is really the ass that decides the head.

Zhang Yiming is the person in charge of Youyou.com, so he focuses on the positioning gap between Youyou.com and Xiaonei.com, and prevents the two parties from overlapping in business and causing internal consumption.

Guo Pengfei is in charge of the part-time jobs for college students. If the school network expands its business scope, it will increase the operational burden. The part-time jobs for college students will not be able to do what it wants. It is necessary to recruit a large number of more mature and experienced employees from the society. Shi Jinglin will lead Team. So his attitude is somewhat conservative.

He Yang is concerned about new projects such as Weizhi.com and Friends.com public accounts, and he must have a clearer understanding of design, architecture, and positioning.

Shi Jinglin's main business is group buying, so she wants to ensure the stability of the group buying process. The real-name system is allowed, but people outside the school are strictly prohibited from participating in group buying activities, and a bachelor’s degree is useless... Highly educated criminals abound.

Wang Haoyang is the chief financial officer. He most hopes that Xiaonei can expand traffic and obtain more advertising revenue...

Zhou is not in charge, so it is natural to balance the interests of more parties.

Fortunately, the general opinion is the same.

It is necessary to increase the scope of target users of the school intranet, and expand the current students to all college students, whether they are in school or graduates.

The dual-standard certification of "real" standard and "school" standard proposed by Zhou Buqi has also been recognized by everyone.

The "real" standard refers to users who have passed the real-name authentication, proving that they all have a bachelor's degree or above, and can use the campus forums, Weizhi.com, Weimi.com and other services under Xiaonei.com.

The business sectors such as sign-in benefits, group buying, job hunting for fresh graduates, and selection of school flowers and grassroots are exclusively open to current students, and need to have a "school" mark in addition to the "real" standard.

There is another benefit to certification.

The accounts on Xiaonei and Youyou.com are synchronized. If you are authenticated on Xiaonei, it will also be displayed on Youyou.com.

This can show identity.

With the "real" standard, it can at least prove that you have a bachelor's degree or above. In the process of using Friends.com, it will be easier to gain the trust of strangers, it will be easier to pass when applying for friends, and it will be easier to attract attention when leaving a message.

"This is a major revision. I suggest that the revision time can be arranged in the summer. During this period, we should first listen to everyone's opinions through the Xiaonei forum." Seeing that the general trend cannot be changed, Guo Pengfei put forward a relatively safe suggestion.

Zhou Buqi nodded, "It should."

Guo Pengfei glanced at Shi Jinglin and said, "If you do this, it will expand the operation scale of Xiaonei. I suggest that you can recruit a vice president who is in charge of website operation and has enough Internet experience to coordinate operations, Marketing, management and other work, and participate in the operation, marketing, advertising and value-added product operation and sales of each sub-channel, and effect evaluation.”

This is a bit of a separation of powers for Shi Jinglin.

If it was in the past, she would definitely be blown up.

However, she has already obtained a letter of approval from Zhou Buqi, and when the next two waves of group buying business are completed, she can be promoted to the president of Xiaonei.com.

Recruiting a vice president to assist him is not about fighting for power, but about helping.

Shi Jinglin twirled her hair by her ears, and said with a smile, "I think it's fine."

After the meeting, Zhang Yiming stayed.

During this period of time, Liu Qing has been watching politics at Ziweixing, and her main target is Friends.com.

After going to the United States, she will be the executive director and president of Twitter, and concurrently serve as a director of Facebook. She operates in the social field, so it is necessary to learn from Friends.com.

During the communication process, Zhang Yiming was naturally touched.

"Twitter is socializing with strangers?"

"right."

"The entertainment and coverage of social interaction with strangers is far greater than social interaction with acquaintances."

Zhang Yiming's words are not aimless, and he also has examples.

MSN was beaten to pieces by QQ. The very important reason is that QQ has the function of talking to strangers. However, MSN believes that talking to strangers will cause suspicion of disturbing others, so they are unwilling to add this function even if they say nothing.

Zhou Buqi has considered this issue long ago, and explained: "Different websites have different positioning. Friends.com... is actually a circle of friends, a connection between good friends. Compared with Twitter, the unfamiliar It is a social platform with strong privacy protection.”

Zhang Yiming asked: "Will we socialize with strangers? Like Twitter? I think this direction is very promising."

"Yes, but it won't be Friends Network."

"ah?"

"It's going to be a new website, a vertical for socializing with strangers, like Twitter."

"Do so many different types of vertical sites?"

Zhang Yiming opened his eyes wide.

I almost had a question mark written all over my face.

Zhou Buqi said: "The Internet is still in the early stages of development, and many businesses are very generalized. Users are the most picky. Everyone has different aesthetics, tastes, experience, and knowledge, which will lead to different website preferences. .”

He has too much experience in this regard.

Some people check Moments every day, but don’t play Weibo very much; some people check Weibo every day, but they don’t like Moments very much; Persevering in the Tianya community...

And Zhihu's diehard fans despise all social platforms on the market, and feel that Zhihu is the best.

A user may have Weibo, Moments, Douyin, and Zhihu accounts at the same time, but there are only one or two community platforms that are really frequently used.

According to the different preferences of each person, there will be different distinctions.

In this regard, the best example is undoubtedly the future of Facebook.

There are dozens of strange businesses under its umbrella.

Through different products, targeting at different classes, to complete the monopoly of social users. Instead of trying to catch all users through one product like those domestic websites that imitate Facebook.

Zhang Yiming nodded. In fact, this is not his main problem. "The certification of the 'real' standard can be used on Youyou.com and Xiaonei.com, and the certification of the 'school' standard is exclusive to Xiaonei. certified."

"oh?"

"It's called 'name' mark."

"how to say?"

"That is the certification of social celebrities, such as entrepreneurs, celebrities, writers, well-known lecturers, financial reporters, TV hosts, etc. With this celebrity certification, there will be better attraction."

Zhou Buqi disagrees.

He felt that by doing so, the business with Weibo would be a bit duplicative. Friends.com should still exist as a circle of friends, and you cannot expose all your privacy to the public just because you are a celebrity. Only those who have applied for friends and approved by themselves can become friends and pay attention to their latest developments.

This kind of positioning allows friends to have a lot of things to say to friends, whispers, and photos shared with friends on the Internet.

If it is too extensive, it will be impossible to be honest, and it will affect the market positioning of Youyou.com.

Zhou Buqi was a little helpless.

I feel that Zhang Yiming is still concentrating on socializing with strangers.

The bigger the company, the more problems there will be. It is impossible for everyone to think in the same way as him. Disagreements are inevitable, and it depends on whether he can persuade them one by one.

Once it is not handled well, people like Zhang Yiming may really quit and go out and set up another mountain.

"You should be more cautious, don't worry." Zhou Buqi paused, feeling that it is not easy to deny it completely, "You can have celebrity certification, but add a limit to the number of friends. Each person can have a maximum of 1,000 friends. Try to exercise restraint." , don’t rush to expand the scale, but maintain the basic disk of the acquaintance network.”

...

Because of the problem of the real-name system, the group buying activity was postponed for a while.

Seeing that the May Day holiday is coming.

Two days before the holiday, Shi Jinglin finally made a decision and decided to start group buying on mobile phones.

Liu Qing's political observation period is coming soon.

Celebrate May Day with my parents at home, and then leave for the United States.

Of course she really wanted to see with her own eyes the rumored miraculous Xiaonei group buying. Unexpectedly, she just raised her mouth casually, and Shi Jinglin made a sharp and decisive decision.

"What's the matter with that Shi Jinglin?" Liu Qing was startled, and hurried to find Zhou Buqi.

"What's wrong?"

"It's going to be a long holiday soon, and many college students are going home, why did she launch the group buying event!"

"oh."

Zhou Buqi's reaction was relatively calm.

"Huh?" Liu Qing was stunned for a moment, "What expression do you have?"

Zhou Buqi laughed and said, "What expression do you want? She is the senior vice president and group buying director of Xiaonei. She said it's okay, and you let me leapfrog command?"

"No, then you have to warn me, this... this is a bit of a nonsense."

Liu Qing lowered her voice, very vigilant. Because of observing politics in just a few days, she also saw that this Miss Shi has a bad temper.

Zhou Buqi shook his head, and said disapprovingly, "She thinks it's okay, so she should. There are a total of 85,000 mobile phones, and the price of each phone...seems like the price has been reduced again?"

"Yes, it has become 699 yuan."

"Isn't that enough? They are all sold out, and the total sales are more than 50 million, not much."

Liu Qing almost fainted.

What are you kidding? !

For college students, how much is the sales of more than 50 million? Do you think college campuses are piled up with gold?

Zhou Buqi laughed and said, "There are 20 million college students in the country, and the total sales volume is 50 million... On average, each person is less than 3 yuan. Is it a lot?"

"Is that how the account is calculated?"

Liu Qing gritted her teeth, feeling that he was fooling herself.

How many times have you conducted group buying activities on Xiaonei.com? Not to mention anything else, I did it once when school started in March, but the sales were mediocre. It has only been more than a month, and there is another wave of group buying...

Moreover, the May Day holiday is coming soon. Can you sell 85,000 mobile phones in two days?

Zhou Buqi said: "Group buying is a benefit for college students on Xiaonei. It seems that you don't understand the meaning of this sentence."

Liu Qing frowned, "What do you mean?"

"You go to the Xiaonei website to watch the politics, communicate more with Shi Jinglin, you will understand."

"I don't want to get too close to her."

"how?"

"Didn't you notice? There seems to be something wrong with her orientation... She always looks at my figure, her eyes are not right, she is more exaggerated than you..."

Zhou Buqi's face darkened, "Don't talk nonsense! Be careful, I will sue you for defamation!"