Chapter 510 Why do you need a mobile phone?

In June, Friends.com's advertising revenue reached 27 million yuan.

17% higher than the estimated 23 million yuan.

This month, the advertising fee is expected to reach 35 million. This is much higher than the Xiaonei website, which has more advertising space and wider resources, but the advertising fee in June is only 22 million yuan. Because it is summer vacation in July, the advertising fee will be reduced by half.

However, Friends.com's monthly advertising fee of 35 million yuan cannot satisfy Zhou Buqi's appetite.

Friends.com is a strong social platform, while Twitter and Weibo are weak social platforms. There is a big difference in advertising revenue.

When users use Weibo, because they follow a variety of objects, they often browse at a glance, read it roughly, and only carefully read some interesting content.

Even the content is swept away, and the advertisements are even more ignored.

Therefore, the conversion rate of advertising on platforms such as Weibo and Twitter is often not too high.

However, strong social platforms such as Friends.com and Facebook are different. Because the people who follow are friends, they will be more serious when paying attention to content, and will pay more attention to advertisements, which will naturally increase the conversion rate.

By splitting the indicators of advertising revenue, we can get such a formula: advertising revenue = number of active users * ARPU. ARPU refers to the average revenue per user per year, and is the core indicator for evaluating the profitability of a product.

Friends.com has 45 million users. Even if the monthly advertising fee is 35 million, the average advertising fee contributed by each user is about 9 yuan per year.

But what is the ARPU of Facebook after its rise?

A whole $20!

The difference is nearly 18 times!

Friends.com does not have the ability to place ads globally like Facebook, with 5 million advertisers. However, ARPU can reach half, one-third or one-fourth of the opponent's, right?

Optimistically, Friends.com still has huge room for growth.

It was originally planned that the social game "Happy Farm" will be launched in August, and Baidu has even paid a promotion fee of 10 million yuan, requiring its resources such as Tieba, hao123, search bidding, and page advertisements to be launched for a period of 4 months. strong push.

However, at the latest high-level meeting, Pei Yao was pessimistic, and Xu Liangjie asked to put it aside.

The two new executives brought up disagree.

Zhou Buqi has enough respect for Xu Liangjie.

In other words, the launch of this game will be a major event, and the cooperation with Baidu will be postponed until Xu Liangjie has a good understanding of the company's business before making a decision.

In fact, I was also worried.

I worked so hard to spend tens of millions of promotional fees to make "Happy Farm" popular, but someone secretly copied it behind the scenes and made an identical product. Wouldn't that be crying to death?

It was like an impassable mountain.

This further strengthened Zhou Buqi's obsession with being a mobile phone.

It can be seen that everyone has reservations about the boss's idea. But some people are different, such as Guo Pengfei and Meng Houkun, they will not oppose him publicly, they must find opportunities to talk about it in private.

"Secretary Ning, do you have coffee?"

"Can I have a latte?"

"OK, thanks."

Meng Houkun came to Zhou Buqi's office, sat down on the sofa carelessly, and stretched himself.

Zhou Buqi also came over and asked Ning Yaxian for a cup of tea, a little funny, "What's the matter?"

Meng Houkun sighed, "I said Boss Zhou, what kind of medicine are you selling in your gourd?"

"how?"

"Didn't you see it? Everyone is skeptical about your mobile phone strategy. If you don't solve it, I'm afraid people will be confused."

"Not at all." Zhou Buqi shook his head, relatively relaxed, "Ziweixing will not directly make mobile phones, but will take the lead in establishing an electronics group, and will not let this group of Internet people make mobile phones."

"Why?" Meng Houkun was puzzled.

Zhou Buqi smiled and said, "Didn't I say that I want to serve college students!"

Meng Houkun waved his hand, "Stop talking!"

"It can also promote our Xiaonei group buying B2BC model."

"Don't use these words to prevaricate me, Boss Zhou, don't forget, you brought me out with your own hands. When you took me to run the fruit supply chain of the milk tea shop, I will never forget that scene for the rest of my life. Who are you? , I can see clearly."

"Who am I?"

"You can bear that kind of humiliation, which is enough to show that you have a thorough understanding of society. If you were really an idealist, you might have left the country long ago."

"It's an exaggeration. There are also many idealists in China. Huawei's boss Ren is a role model for my generation."

"How many people are there? It's boring, don't talk about it, you know what I mean." Meng Houkun shook his head, took the coffee from Ning Yaxian's hand, and raised his legs, "Tell me, what do you think? Why? Want to make a cell phone?"

"because……"

"Wait a minute, don't say high-sounding words, it's humiliating me."

At this time, Ning Yaxian handed over the brewed tea, and tentatively said, "How about I avoid it first?"

"No need." Zhou Buqi waved his hand and sighed softly, "Do you know why the launch of "Happy Farm" has to be postponed?"

Meng Houkun frowned, "Isn't it Xu Liangjie and Pei Yao's objection?"

"On the one hand."

"Tell me specifically?"

"Do you know how many users there are in Qzone? 150 million! That's three times that of Friends!"

"Well……"

Meng Houkun understood what he meant.

Zhou Buqi said with a headache: "This problem really can't be solved. Lightweight web games like Happy Farm are not difficult to develop. We have launched it, and within three months, there will be follow-up."

Meng Houkun nodded, "You don't need to worry too much. The car grabbing space has not become popular, but the number of players on Youyou.com has exceeded 15 million. This kind of light web game is more suitable for white-collar workers and college students. Low-end users are playing large-scale games. As for online games, I’m not interested in playing such small games.”

Zhou Buqi said: "The game of grabbing a parking space is more suitable for car owners. They have more experience in grabbing a parking space. Almost everyone in the United States owns a car, so it is more popular there. But Happy Farm is different. It’s stealing food, and its popularity will be wider.”

"That's not as good as the user base of Friends Network."

"It's just a microcosm."

"Um."

Meng Houkun nodded solemnly.

This is true.

The current QQ is different from last year. It is so powerful that it is uncontrollable. Let alone MSN, it has almost won repeated battles in the face of repetitive products in all markets.

Friends.com does social networking, so it is natural to have some intersections.

Social gaming is just the beginning.

With the expansion of Friends.com's business and the growth of its performance, it will definitely cause jealousy, and then the competition will become stronger. They have user resources across the country in their hands. Once a direct war starts, Friends.com may become like MSN.

This is what Zhou Buqi is most worried about.

In the previous life, Xiaonei and Kaixin.com were all the rage, competing with Facebook in the United States. As a result, Facebook grew bigger and bigger, and all domestic SNS social networking sites were dead.

Zhou Buqi narrowed his eyes, and said in a deep voice: "If you want to solve the problem from the root, you can't rely on relationships or rely on the law. You can only use mobile phones!"

"Can making a mobile phone solve this problem?"

Meng Houkun couldn't understand it. Countless colleagues have died in this way, and even MSN, the world's largest technology giant, has lost significantly.

Boss Zhou can do it?