Chapter 575

As an outsider, Zhang Chaoyang is not good at speaking indiscriminately.

In fact, during the whole meeting, that is to say, when the few people at the decision-making level were speaking, most of them were just listening in, and they were still a little dazed.

At least Shi Jinglin didn't quite understand.

But Zhang Chaoyang already understood very thoroughly. Even though it was the first time he had heard of many words used in everyone's conversation, he was well-informed and immediately clarified the logical relationship.

Then, I was secretly surprised!

Good guy!

Zhou Buqi is such a big kid! Such ambition!

The three stages of Internet advertising are really summed up by God.

Yahoo and Microsoft led the earliest page advertising model, known as version 1.0, which are two world giants. Needless to say, Microsoft, Yahoo is also great, the three major domestic portals started by imitating Yahoo.

Next, Google was born, and relying on the 2.0 version of search advertising, it soared into the sky and became an emerging media giant. Its profitability far surpassed traditional media companies such as News Corporation and Viacom.

Google can do this by relying on strong technical support, search technology, keyword retrieval technology, big data integration technology and so on.

However, Ziweixing's idea is amazing.

In order to make money from advertisements, in addition to expanding traffic, it is to increase the conversion rate of advertisements, that is, to recommend advertisements that are more interesting to users.

Google's keyword search has increased the conversion rate of Internet advertisements by an order of magnitude, easily defeating Microsoft and Yahoo.

In terms of technology, Ziweixing is far inferior to Google.

Technology upgrades are definitely out of the question.

We can only use the advantages of localization, take advantage of different national conditions, and adopt different business models to complete the upgrade. That is, the use of personal information for advertising is not allowed in the United States, but it is not restricted in China.

Ziweixing has achieved this, which is equivalent to an upgrade of Google's advertising logic!

The conversion rate of advertising will increase by another order of magnitude!

To search from keywords, upgrade to personalized customization.

Moreover, Zhang Chaoyang keenly grasped some key words and mastered the internal secrets of Ziwei Star - information flow advertising.

He is too familiar with information flow advertising, that is, the advertising model of Friends Network. When Weidian input method competed with Sogou input method, he suffered a lot.

This time he understood.

Zhou Buqi still has huge ambitions for information flow advertisements!

The current friend network information flow advertisements are just random recommendations and fixed recommendations. There is no algorithm and no personalized customization. Listening to the tone, Ziweixing has already started to prepare for the algorithm.

Even so, Friends.com's monthly advertising costs exceed 30 million yuan.

When the advertising distribution system is launched, the advertising benefits will be greatly improved... Simple estimates, keyword advertising is twice as effective as random advertising, and personalized advertising is twice as effective as keyword advertising, that is... monthly advertising fee More than 100 million!

Sure enough, technology changes the world and leads the business of the new era!

"hiss!"

Zhang Chaoyang shuddered, his spine felt cold.

This year, Sohu's estimated advertising fee is about 600 million. After Ziweixing's advertising distribution system is launched, the advertising fee of just a friend.com will be more than Sohu's annual income?

But Friends.com is only one of the six major business groups of Ziwei Star!

Sohu's market value is 1 billion US dollars, how much is Ziweixing's valuation?

5 billion dollars can't stop it, right?

Zhang Chaoyang looked at Zhou Buqi, who had a youthful face, but was calmly and peacefully coordinating the atmosphere of the venue, feeling a lot of emotion in his heart and sighing endlessly.

It turned out that this little brother had already surpassed himself!

...

The meeting is still going on.

Discussions about Google's advertising system continue.

Google is number one in the world.

First understand the Google model thoroughly, and then talk about Baidu, which is the number one in China, and clarify the Baidu model. The advertising model of Weidian search can be constructed.

He Yang said: "There are 5 million companies in the country. It is unrealistic for our marketing department to send people to represent sales one by one. Google's approach is to focus on the big and let go of the small, and only grab those important big customers. For some small companies , let them actively participate through a platform.”

This is not uncommon, Baidu also does the same, and there is no technical difficulty in building this platform.

Wang Xiaozhou volunteered to say: "When I was in Sogou, I led the project team to build this system for automatically accepting advertisements. After it is completed, it can greatly reduce the cost of running the market. No matter who wants to do it on Weidian Search For advertising, you only need to fill out a form on our website, write clearly the content of the advertisement, and write clearly the advertising fee you are willing to pay every day."

Zhou Buqi shook his head, "The Weidian advertising alliance should not only serve Weidian search, but should cover all businesses under Ziweixing."

"Well……"

Wang Xiaozhou's face froze, and there was a bad omen of being seized power.

Sure enough, the next moment Zhou Buqi said bluntly: "Old Xu, you have to work hard. This system that automatically accepts advertisements, you will catch them yourself. It must be detailed and comprehensive to benefit the whole company."

There is no way, as a leader, you must balance.

Ziweixing has three great search masters, Xu Liangjie, Cheng Binghao and Wang Xiaochuan.

To advertise is to divide the cake.

The previous customized advertising system has been handed over to Cheng Binghao. Xu Liangjie is responsible for the automatic acceptance of advertising system.

Xu Liangjie saw Wang Xiaochuan's displeased face, so he explained: "This automatic acceptance advertising system is not as simple as you think. The one made by Baidu is not suitable for us. The project you did before was based on Baidu, and it is practical. Not big."

Then, he popularized some in-depth knowledge.

It is said that in the era of page advertising, because it is a random advertisement, the conversion rate of the advertisement is low, and the advertisers pay less, and they can pay generously, which is no problem.

In the era of search advertising, because it is a keyword search advertisement, the conversion rate of the advertisement has increased significantly. Coupled with Google's super traffic support, advertisers were shocked.

The one-month advertising budget of merchants may be spent on Google in one day.

If Google is allowed to advertise, except for large customers, small and medium-sized enterprises will not be able to afford advertising fees.

This requires another system for controlling rhythm.

For example, if a company has a daily budget of 1,000 yuan, and at the same time bids a lot for each click, the advertising budget may be spent in one hour every morning. After more than 20 hours, the advertisement of this company will be invisible, and people who do not surf the Internet early in the morning will never see this advertisement.

The ad didn't work well enough.

To make merchants more willing to come and advertise, the advertising budget of 1,000 yuan must be spread evenly over 24 hours a day.

For the sake of customers, the business model has more vitality.

Furthermore, it is necessary to ensure that the system can be automatically repaired. All data must be stored in multiple copies. When a data center fails, the traffic arriving at this data center must be automatically transferred to a nearby data center in the shortest possible time.

We also need to solve the problem of advertising rankings, and we can't engage in bidding rankings...

It is also necessary to build an automatic simulation system to tell merchants how many people can see similar advertisements every day, how many people click, and the expected advertising costs, so as to help them make sufficient judgments when placing orders...

The whole process is extremely complicated.

It is estimated that it will take 10-15 months for research and development, the research and development budget is 80 million, and the equipment procurement budget is more than 100 million.

As soon as these words came out, everyone was in an uproar.

Wang Xiaozhou's face looked much better.

What he wants to do is an automatic acceptance advertising system, that is, online form filling and online payment, which is equivalent to an advertising space purchase system.

Unexpectedly, Boss Xu already had a more detailed and comprehensive plan.

Zhang Chaoyang was also slightly taken aback, a little unsure, would Xiao Zhou approve such an application without in-depth argumentation?

Then, he was shocked.

Zhou Buqi said indifferently: "I still say the same thing, as long as it obeys the strategy, no matter how much money is spent! Let go of your hands and feet, and do it boldly!"

Xu Liangjie said with a smile: "In Silicon Valley, everyone calls Google's model a 'money printing machine'. Every moment in the world, individuals or businesses are buying Google's advertising services. Better user experience, Better advertising effect is the reason why merchants favor it."

Zhou Buqi waved his hand, "I'll talk about making money later, and decide on a strategy first. Old Xu, what do you think of medical advertisements?"

These days, medical advertisements haven't exploded yet, so Xu Liangjie was a little puzzled, "Is there any problem?"

Zhou Buqi said: "Advertisement, there must be true and false. Other advertisements are easy to talk about, but once there is a problem with medical advertisements, it will harm people's lives and health."

Xu Liangjie nodded, "We should pay attention to it. When dealing with medical advertisements, we need to strengthen the review...or we can directly review manually. Only those who have obtained relevant national qualifications can..."

"no!"

Zhou Buqi denied it very politely.

Qualifications, certificates, state approvals...these are bullshit. The medical advertisements on Baidu are all in compliance with laws and regulations, and they are all advertisements for qualified hospitals. When something goes wrong, no one will criticize whether the censorship system of the relevant department is flawed, and the platform can only be used as a scapegoat.

Zhou Buqi said: "There are a lot of false medical advertisements on TV. What kind of ancestral secret recipes, four generations of imperial doctors, cure all diseases, have been exposed, something went wrong, what is the result? Will anyone deeply investigate the responsibility behind it? Even the TV station is not responsible, only the celebrity spokespersons invited are criticized. Old Xu, I think you still don’t understand the national conditions enough. How about this, He Yang, you should coordinate the marketing department to be responsible for the review of the advertisement content.”

He Yang was also a little hesitant, "Do you still do medical advertisements? Is it one size fits all?"

Wang Xiaochuan said: "Medical advertisements are big."

Zhou Buqi asked, "Where's Google?"

Wang Xiaochuan said: "Google also has medical advertisements, but they are more restrained, and they have canceled keyword search recommendations, and adopted a vague recommendation method."

Zhou Buqi nodded, "One size fits all is definitely not enough, but there must be methods and methods, and there must be no clear orientation, and users cannot trust the relevant medical advertisements just because they trust Weidian. This matter will be discussed later. talk."