Chapter 578 Show you a clear way

If you want to do big business in the consumer market, there are usually two means.

First, monopoly.

Second, aggregator thinking.

The value chain of the consumer market consists of three parts: suppliers, distributors and consumers.

The so-called aggregator is to aggregate suppliers and channel providers.

For example, newspapers control the supply and channels of news at the same time; TV stations, for example, own radio and television networks and audio-visual resources; another example is Yuanwei milk tea.

Why do many young people open milk tea shops and spend hundreds of thousands of luxurious decorations, only to open one and close the other? Why does Zhou Buqi spend tens of thousands of dollars to build a milk tea shop, but the business is booming?

In addition to the various marketing methods, the deeper reason is that Zhou Buqi is playing an aggregator.

Other young people choose franchise stores, join a big brand, and let the brand owner provide technology, equipment, raw materials, business models, etc.

Simple is simple, easy to use. But this has become the lowest-level labor force industry, and the cash flow has been sucked away by brand owners through the supply chain, and they can't even earn rent.

Yuanwei milk tea is different. Zhou Buqi worked tirelessly. With the soldiers at the beginning, he worked hard to run the food research institute, ran the supply chain in a humble manner, and imported equipment through the relationship... All the links are independent. controllable.

Can minimize costs.

Cost reduction is still secondary. This process is very complicated and hard. After completing this series of processes, the team spirit will be honed, the ability will be improved, and the entrepreneurial ideal will be established.

Only then did Yuanwei milk tea shops quickly open in colleges and universities.

This is still a traditional industry.

When it comes to the Internet field, the gameplay is even more powerful.

Especially domestically.

If you can integrate monopoly and aggregator thinking, you will be invincible, just like BAT.

For example, Baidu's technology is not as good as Google's, but its market share is three times that of Google's.

Google is more of a platform attribute.

Baidu is an aggregator, which aggregates applications such as mp3, pictures, encyclopedia, Tieba, Zhizhi, etc., to provide a better and more direct user experience. By using Baidu, users can satisfy all their online needs, which is simple and convenient. You don't need to use Google to search for other people's services like Google, and you have to choose carefully.

More typical is the strong cohesion of QQ and WeChat.

Zhou Buqi's positioning of Toutiao is also an aggregator, an aggregator of content.

The traditional content platform is for users to find content.

Take Sohu for example, when users open the webpage, they will see a series of content provided by Sohu, and then find their favorite articles to read.

What Toutiao does today is to find users with content.

That is, according to the algorithm, calculate what the user likes to watch, and then recommend the corresponding content to him.

This content is much broader.

It's not like Sohu, which only has news, and it's not like Embarrassment, which only has jokes.

Today's headlines can aggregate news, entertainment, literature and history, jokes, novels, pictures, videos, comics and other content. Judge his taste and recommend accordingly.

Zhou Buqi changed the name of the school news channel to Toutiao, and the meaning is very clear. Toutiao is not a news provider, but a content provider.

The impact of this change can be seen from just a small category of news.

When users open Sohu.com, they can only see the news provided by Sohu.com.

But today's headlines are different. This is an aggregator that can aggregate Sohu, Sina, Netease, including People's Daily Online, Xinhuanet, Phoenix.com and many other media.

Here, you can see all the news you want to watch!

At that time, users will not need to frequently switch between major webpages to find different content, and log in to Toutiao directly. Everything you want is there.

This is the dimensionality reduction strike.

What defeats the portal is not the next portal, but a higher-dimensional product.

Zhang Chaoyang thought for a while, his face became more and more serious, he had already realized the coming crisis. The traditional portal model is being replaced.

What makes people feel even more sad is that Toutiao is not targeting portals at all, they are targeting all traditional content websites.

Defeating the portal network has never been the main purpose, it is just a incidental matter.

So aggrieved!

Want to vomit blood!

Today's young people are really incomparable!

Zhou Buqi had very high expectations for Toutiao. Once it was completed, it would be Ziwei Star's most important content product. Naturally, he wanted to fight for rights and interests as much as possible, so he said, "Old Zhang, jump from Toutiao. Switching to Sohu.com is impossible because the user experience is too bad. The page layout and reading experience are different. It is impossible for us to cooperate only for Sohu. It could be this model."

Of course Zhang Chaoyang understood this truth, and said with a bitter face: "Xiao Zhou, you are playing too much, right?"

"Yeah?"

"Too ruthless!"

"Iteration of technology, new technology must crush old technology. That's why we should encourage innovation and do more research and development. Ziweixing is a dynamic company with an adventurous spirit."

Zhang Chaoyang said dully: "If you do this, there is no need for Sohu to exist."

Not only Sohu, but also other portals must become wage earners to serve Toutiao.

Zhou Buqi shook his head and said: "You can't say that. The traditional paper media has been impacted by the Internet media. Isn't there a place for survival? Just find your own space. You know, it’s also about content. Today’s Toutiao is a comprehensive content platform, and other content websites must be vertical if they want to survive, just like Sohu Focus, which only targets real estate.”

Zhang Chaoyang sighed, "In the past few years, the status of the portal network has been greatly reduced, and so is Yahoo. I can feel the arrival of a new era, but I didn't expect it to be so fast!"

Zhou Buqi said: "In the early years, there were too few websites and lack of information. Everyone went to portals. Now that the Internet is so developed and information is everywhere, users' demand for information on portals will become less and less."

Zhang Chaoyang was silent for a long time, and sat there motionless.

Suddenly, he tilted his head and looked at Zhou Buqi carefully, "What if Sohu doesn't cooperate?"

Zhou Buqi smiled, "If you don't cooperate, you won't cooperate. Moreover, the Toutiao project has just started. In my opinion, it is difficult to do it without a year or two of development."

Guo Pengfei vowed that it will be launched in April next year.

Zhou Buqi felt that he was bragging.

Fortunately, he will graduate next year, full-time, and he can lead a more mature team, so he can speed up the progress.

Zhang Chaoyang was dubious, "That's it?"

Zhou Buqi didn't hide anything, and said calmly: "Today's Toutiao is a content platform. We don't produce content, but only move content. With the support of Xiaonei, we have a large number of college students. The income may not be too much , but college students are definitely willing to use their spare time to do some part-time jobs on the Internet to earn some income.”

"You let college students write articles?"

"right."

"College students need experience and no experience, and experience or no experience. What can they write? Can they write essays?"

Zhou Buqi snorted, "Old Zhang, don't you know that the masters of stereotyped printing in ancient times were all illiterate! Why are there so many fake characters in ancient Chinese? It is because the masters were illiterate and printed them wrongly."

Zhang Chaoyang was startled for a moment, then reacted, cursed, and widened his eyes: "Damn! Zhou Buqi, you are too damaged, aren't you? Printing masters, that is copying stroke by stroke!"

Zhou Buqi didn't take it seriously, "College students use their spare time to earn some pocket money, what's the matter? From the perspective of the level of intellectual copyright protection, it must be film and television first, then music, and finally text. The content of your three major portals is not You copy me and I copy you? It’s just a simple change of tricks. Big sites like yours are like this, and self-media has no obstacles.”

Zhang Chaoyang felt cold all over.

This trick is nirvana!

It is to kill all the portals!

If Sohu.com doesn't cooperate, then college students can copy every news on Sohu in different ways, and then post it on Toutiao.

This is even worse.

Toutiao got the content, but Sohu lost the advertising revenue.

There is no way to sue.

Because news is a public event, there is no copyright. Moreover, it is too easy to circumvent copyright for things like words. Even doctoral dissertations can be plagiarized and falsified to avoid censorship, not to mention a few superficial articles for the public.

Zhang Chaoyang completely collapsed, "So, there is no other way?"

"There is a way, cooperation, Sohu enters Toutiao. Either you go back immediately to organize people, and make a product similar to Toutiao."

"It's easy to say!" Zhang Chaoyang rolled his eyes and snorted, "It's like the Sogou input method. I worked so hard to make it, and then you took it over to help you work?"

He doesn't have the energy.

The key is not to have confidence.

There is no way to make breakthroughs in terms of technology. Once the technology is settled, it is even more difficult to operate. Backed by Xiaonei, Toutiao is able to mobilize college students across the country to help write articles, which is an inherent advantage.

Sohu can't do it.

Zhou Buqi sighed, "Old Zhang, I treat you as a friend, so I told you all these business secrets. Although profits are valued over righteousness in business, I don't think your old Zhang is the kind of person who stabs a knife in the back. So I believe in you, I am willing to tell you a few truths, and I am willing to help Sohu."

Zhang Chaoyang waved his hand and said angrily, "There's no need to apologize. In business, competition is indispensable. If you don't do it, someone else will do it sooner or later."

Zhou Buqi coughed lightly, "I'm not apologizing, I'm just showing you a way."

"Ming Lu?"

"Well, cooperate with Toutiao, otherwise... Sohu will die without a place to die."

"What did you say?"

Zhang Chaoyang laughed angrily.

Yes, the mode of Toutiao is very powerful, and it is amazing. But let Sohu die without a place to bury, is it too exaggerated? Can Sohu’s professional content be replaced by those self-media accounts?

Zhou Buqi said calmly: "Today's Toutiao will launch a beta version next year, and the official version will probably be launched in the next year. By then, Weidian Search will also start to scale."

"search……"

Zhang Chaoyang instantly understood what he meant, and immediately froze.

It's like a prisoner surrounded by a net, running left and right, but losing the possibility of survival.

This is the power of ecology.

It can be called a nuclear weapon, so powerful that it makes people frightened.

Here is a business question for everyone, why does "Wei Dian + Toutiao" make Lao Zhang frightened?

Answers are given in the next chapter.