Chapter 596 New Business Model

With YouTube's sky-high merger and acquisition case, the domestic online video field is also booming.

Youku sent the latest news.

They have completed the B round of financing. The company's overall valuation is 60 million US dollars, with 20% dilution of shares, and it is expected to raise 12 million US dollars.

It seems that the Yankees have been hit.

At the beginning of the news, Gu Yongqiang wanted to value the company at 120-150 million US dollars and raise 30 million US dollars.

Zhou Buqi still did not follow up, indicating that Ziweixing would not follow up.

He read Youku's report, and it was very shabby.

At the same time, Ziweixing has also received investment invitations from many video companies, more than 30. The more well-known ones are PPTV, Baofengyingyin, Tudou and Kuliuwang.

The best one is Tudou.com.

But can't afford to invest.

Moreover, Zhou Buqi didn't want to throw money around outside during this time period, making Ziweixing's tight finances even worse. But the report submitted by Ku6.com caught his attention.

The founder of Kuliu.com is Li Shanyou, who was the senior vice president of Sohu before leaving.

It can also be regarded as some origins.

More importantly, the proposal provided by Kuliu.com is very attractive. They proposed a brand new business model. According to them, it is to create UGC in the video field, which means "earn money together, and create ideas for everyone".

That is to say, in order to encourage creators to publish more original content, Kuliu.com is willing to give a part of the advertising share to the creators.

This model is not new in the future, but it is the first of its kind in the present. These days, no website is willing to share advertising costs.

Under the impetus of Zhou Buqi, it's not going very well for Mobai to follow this model, and the whole business model is still not clear. So at the moment, Embarrassment has attracted the interest of college students, with a daily traffic of more than 1 million, but it is still a free release and free reading model.

Investing in Kuliu.com will allow Guo Pengfei or Wang Jian to join the board of directors of Kuliu.com, get their first-hand data, master their business model, and improve their own business model.

Embarrassment is just an experiment.

It doesn't matter if you succeed or fail.

But the following Toutiao will be Ziweixing's blockbuster product. The business model adopted is also to share with creators advertising. So be sure to hit the front stop.

Entering Kuliu.com is to accumulate experience.

When it comes to strategy, there is no excuse for financial strain.

Zhou Buqi called Wang Haoyang and asked him to meet Li Shanyou and talk about the financing in detail.

"Isn't that good?"

Wang Haoyang frowned, feeling that this wave of operations did not conform to industry rules.

It stands to reason that Youku and Kuliu are competitors.

Ziweixing has already invested in Youku.

At this time to invest in Kuliu, what does Youku's management team think?

Zhou Buqi said: "It's okay, you can do it. First talk about the financing with Kuliu. It's best to win this case by the end of the year. It doesn't matter if you have less shares, don't spend too much money."

"What about Youku?"

"In the future, I will form a bureau and call Gu Yongqiang and Li Shanyou. If it doesn't work, I will also call Lao Zhang. They both started their businesses from Sohu and respect Lao Zhang. Let me make peace, no question."

Wang Haoyang heaved a sigh of relief, and said with a smile: "If you end up in person, then there must be no problem."

"By the way, how is Nie Caijun?"

"Good."

"oh?"

Zhou Buqi pretended not to know.

Wang Haoyang said with a smile: "Dong Zidan...is the financial manager I recruited before. She has a strong personality, good work attitude, serious and responsible, and hardworking. The disadvantage is that the structure is a bit small and the heart is not enough. After Nie Caijun joined the job , targeting him everywhere.”

"how is it now?"

"She took a week off."

"What?"

"Nie Caijun created a position as a cost accountant, and then asked to review all the reports of the finance department. This is equivalent to the right of supervision. All employees have been put under a spell, and they have to deal with it carefully, so as not to be punished if they make mistakes. Dong Zidan lost power a bit, felt unbalanced, and asked for leave."

Zhou Buqi frowned, "You approved?"

Wang Haoyang said: "Her report was called to Nie Caijun. He approved it and then handed it over to me. I can't object. He has only been in the job for a short time, let's see how he is."

Zhou Buqi nodded, "Dong Zidan's trick is really drastic. She, an old man, has asked for leave because she thinks that a newcomer, Nie Caijun, can't manage the finance department well. At that time, I can only lower my profile and invite her back."

Wang Haoyang smiled, "It's about the same, a woman, her vision is a bit low. In fact, she is quite good at work. If she has a broad mind, it is not an exaggeration to mention her as the financial director."

"Let's see if Nie Caijun can support this stall."

"You underestimated him."

"oh?"

"Do you read the management suggestion report given to you by the Finance Department?"

"Look at the fart!"

Zhou Buqi cursed angrily.

The financial director's management suggestion report is from a financial point of view, some suggestions for the management of the enterprise to increase revenue, reduce expenditure, improve efficiency, and reduce redundancy.

It's a very professional part.

There was a time when Zhou Buqi paid serious attention to such reports, intending to make the company better and stronger from a management perspective.

It didn't take long before he couldn't hold on anymore.

I can't understand it at all!

Among them are very complicated financial formulas, chart analysis of various accounting models, and professional concepts such as inventory turnover rate and accounts receivable turnover rate.

Not to mention that Zhou Buqi is a layman, even ordinary financial personnel can't understand such a professional financial report.

I can only hand over the report to He Yang and let him read it.

The result of the feedback is that Dong Zidan has strong financial ability, but his emotional intelligence is a bit weak.

Wang Haoyang smiled and said: "I read the report, it's different from what Dong Zidan did, otherwise I wouldn't be able to transfer you here."

Zhou Buqi shook his head and said, "He has only been employed for seven or eight days, and he hasn't even cleared up his office business. What kind of report can he make? Don't be an academic rhetoric."

"Really, take the time to have a look, it's pretty good."

Wang Haoyang suggested again.

Zhou Buqi was not stubborn, after he left, he asked Ning Yaxian to bring over the management report, and was surprised that it was only three pages, "So little?"

Ning Yaxian went back to the secretary's room to check again and confirmed the result, "It is indeed a very short report."

Take a closer look at it every week.

Um!

It really is different!

There are no more colorful tables, no graphic explanations, and no business model presentations. There are no complicated technical terms such as formulas, and they are basically vernacular.

It doesn't look like it was done by a professional at all, and it is precisely because of this that Zhou Buqi's eyes shine.

I feel that Nie Caijun is very good at life and knows the difficulties of being a boss.

Bosses are human too!

It is impossible to understand everything!

Your report is so professionally written, no matter how elegant and formal it is, what’s the use if you don’t understand it? It is still this kind of vernacular, the most plain truth is eye-catching and comfortable.

Look at the content again...

Um!

Well enough!

In this report, Nie Caijun listed 10 models of overstocked products, all of which were not sold out through group purchases on the Xiaonei website and were held in warehouses. Shi Jinglin didn't pay too much attention to this, because in her opinion, the stagnation is only temporary, and if it is not sold out this time, it will definitely be sold out next time.

However, this report puts forward some sharp views.

Commodities such as electronic products and cosmetics tend to be less valuable as they are hoarded.

In fact, Xiaonei has to pay warehouse fees and storage fees for these hoarded goods, which will cause a certain amount of waste and increase management costs.

At the same time, there are some products that are popular in group buying, but the purchase volume is small. As a result, the supply was in short supply, and it was sold out in a short period of time, causing many college students to buy it even if they wanted to.

Part of it is that it is not sold out, and part of it is that it is not hot enough.

There are some management flaws here.

The suggestion for improvement is to promote the communication between the purchasing department and the sales department of the group buying business on Xiaonei.com, hold docking meetings, and clarify the orders. Don't be unsalable in the front, and buy more in the back. It sold well in the front, but the purchase relationship was suspended later.

This made Zhou Buqi very embarrassed.

No wonder Nie Caijun dared to write such a management suggestion report after only a few days after joining the company. It turned out to be such a low-end management negligence. Shi Jinglin... She is very aggressive, she is blindly expanding the territory, but neglects to manage the rear.

This is not surprising.

She is very young and inexperienced, and she has risen through the ranks by virtue of her whimsy and daring style, but she has no management skills.

On the last page of the report, Nie Caijun tentatively made a small suggestion. The words were very modest, expressing that he had no experience, and proposed an idea for the leader's reference.

It is said that there is a newly emerging website in China called Aidaigou recently. The business model is very novel and it is B4C.

B2C is BtoC, B4C is BforC.

The former business model will often encounter inventory problems, just like group buying on Xiaonei. The latter is to be improved, using the "sales to buy" model.

That is, the user makes a reservation online, and then the website connects with the manufacturer to pick up the goods according to the amount of the reservation order received.

Thus perfectly avoiding inventory.

Greatly reduce management costs, save efficiency, avoid capital flow pressure, and at the same time break through the boundaries between B2C, B2B, and C2C.

This kind of business model is often used in the tourism industry. The major travel agencies first report to the tour group and then connect with the scenic spot. Or it is the traditional procurement model of IT giants. For example, if Ali wants to purchase 10,000 computers from Lenovo, he must first place an order. After receiving the order, Lenovo will tailor the required computer equipment according to Ali's hardware requirements.

Xiaonei had previously sold customized MP3 players and customized mobile phones, both of which had achieved great success.

Maybe we can expand this model and customize products specifically for college students. The outside world can’t buy it, only the Xiaonei website can buy it. Anyway, the order volume of Xiaonei.com is already large enough, often hundreds of thousands.

For example, if you sell Dabao SOD honey, you can cooperate with the manufacturer to change a batch of packaging and label it with the words "Xiaoneiwang is specially for college students", so that you can transcend the industry status of Xiaoneiwang and establish a brand that stands out from the crowd.

Zhou Buqi and Shi Jinglin also mentioned this idea.

But it's interesting that he didn't even come up with a theory like Nie Caijun, and he's also B4C.

"Ya Xian!"

"coming."

Zhou Buqi said: "Make a few copies of this report and pass it on to He Yang, Shi Jinglin, Guo Pengfei and Chen Dong for their feedback."