Chapter 616: A Real Taobao Customer

Zhou Buqi learned his lesson this time, he didn't make a decision on the spot.

Although he was very optimistic about the cooperation with Taobao, he kept calm and deliberately made decisions, saying that he would let the professional team in the company carry out further demonstrations.

Go back to the company and explain the matter.

Like Zhou Buqi's idea, everyone supports cooperation with Taobao.

The development scale of Youyou.com has reached the extreme, and if you want to develop it next, it will only take time.

Time is passing and the times are progressing.

When more people surf the Internet, they will become a new batch of low-end netizens. When low-end netizens master more Internet knowledge, they will become middle- and high-end netizens.

The market positioning of Youyou.com is mainly middle and high-end netizens.

Therefore, the growth of Youyou.com users has little to do with their own experience. It depends on the improvement of the general environment and the improvement of the public's awareness of the Internet.

For this reason, He Yang specifically said: "The traffic of Youyou.com has reached its peak. If we want to grow again, it is not our subjective will, but depends on the progress of the times. At this stage, traffic monetization can be used as the main strategy of Youyou.com .”

Chen Tong held a document and further explained, "This is a survey data I got when I was working in Sina. It has not been audited and is an internal document. Please refer to it. At present, there are 135 million netizens in my country, of which rural The number of Internet users is 28 million. Among urban residents, the average online time spent by Internet users is 137 minutes. According to this growth rate, the average daily online time next year will exceed the time spent watching TV.”

Zhou Buqi nodded and asked, "How about the advertisement? Is the new system effective?"

Zhang Yiming said with a smile: "The effect is very good. In the few days since its launch, the conversion effect of ads has increased by 80%. It will be the winter vacation and the Spring Festival soon, and everyone's online time will increase significantly. In the next two months, the advertising revenue of Youyou.com , will be between 130-150 million yuan."

"So, you also agree with the strategy of monetizing traffic?"

"Approved!"

"oh?"

Zhou Buqi was a little surprised. As the person in charge of Friends.com, Zhang Yiming can be said to have the most say on this topic.

Zhang Yiming said: "Adding a new shopping channel will have a certain impact on user experience, that's for sure, but it's not necessarily a bad thing. Youyou.com is a social network for acquaintances. Friends share some shopping experience and share some high-quality and cheap products. , this is a way of socializing. More importantly, the advertising distribution system is already online, will our open platform be far behind?"

"Any news from the US?"

"Yes, the basic framework has come out. According to Facebook's strategy, it will be launched around May next year. We haven't got the code yet, and it is estimated that it will definitely be launched next summer."

"Good thing!"

"So I think the cooperation with Taobao must not be delayed, and a package of cooperation agreement must be reached as soon as possible. Taobao channel is a must. Even if we don't cooperate, when our open platform goes online, Taobao can also directly settle in. At that time We are passive."

Zhang Yiming's words immediately aroused everyone's approval.

"right!"

"The cooperation with Taobao must be paid close attention!"

"If we don't cooperate quickly, Taobao can directly use Youyou's API interface to call Youyou's traffic when the Youyou open platform goes online."

"At that time, the bargaining power will be gone."

"You can't say that Taobao is not allowed to enter your own open platform, right?"

The impact would be too bad.

Now Boss Ma took the initiative to come to seek cooperation.

At this time, signing an agreement and making an information difference is the most beneficial choice for Friends.com.

Zhou Buqi nodded and said, "No matter what, Taobao is definitely going to join Friends.com. If that's the case, let's negotiate. He Yang, will you be in charge of this case?"

Xu Liangjie immediately objected, "This negotiation process requires a very complicated IT technology link."

"ah?"

Zhou Buqi didn't quite understand.

Xu Liangjie is now in charge of the business, and has more detailed information than Boss Zhou. He said, "I have studied the cases of Weimi.com and Taobao, and we have suffered a lot."

"A loss?"

"At Weimi.com, we will provide links to Taobao. Users enter Taobao through the links we provide and place orders to buy, and we will get commissions. But this model is not good for us. Taobao pages are too rich , there are many products of the same type, as well as recommendations for related products in the store.”

As soon as these words came out, everyone suddenly realized.

After entering Taobao through the Taobao link provided by Weimi.com, female college students may not necessarily place an order in the designated items, but are likely to be attracted by related products and buy other products.

If you buy a designated product, Weimi.com can get a commission.

However, the web pages after the second redirection and multiple redirection have nothing to do with Weimi.com, and they will not get commissions, which is equivalent to suffering losses.

Shi Jinglin dared to act boldly, and said calmly: "I am responsible for the case of Weimi.com. I didn't find any loopholes here. I accept criticism and punishment."

Zhou Buqi waved his hand, "Weimi.com has grown from scratch, and you are the only one who operates it. It is only due to your credit. You can't blame you for this."

Wang Haoyang said with a smile: "The positioning of Weimi.com is very good. It serves female college students. It is our Ziwei Star following the pace of the times and showing the trend of feminism. As for some flaws, it is inevitable. It is the first time to do it. This kind of business inevitably lacks experience. It is good to have experience, and this time the cooperation between Friends.com and Taobao, can we learn a lesson?"

He Yang also agreed, saying that she has done nothing but rewards but not punishment.

Shi Jinglin's complexion became much more beautiful.

We have worked together for a long time, and we all know how to get along. For Miss Shi's character, you must not go against her. The more you criticize her, the more lazy and resistant she becomes, and she may openly contradict her boss. The more you praise her and praise her, the more obedient she will be and the more motivated she will be at work.

Even Zhou Buqi has learned how to get along with her from work.

If you treat Teacher Wen and Miss Wu, the stricter you are, the more docile they will be. But it's different with Shi Jinglin, if you stare at her, she will stare at you too, not convinced at all, and even quarrel. But if you coax her to pet her and tell her to follow her nicely, she will be very gentle and will sit in your arms as a little bird.

"What kind of cooperation model should we adopt?" Zhang Yiming had less contact with Shi Jinglin and was more concerned about the main topic.

Xu Liangjie said: "Place an order on the local page without jumping to the webpage."

"Um?"

People didn't quite understand what it meant.

Xu Liangjie further explained, "It is to ask Taobao to open an API interface for us, and we can directly obtain data such as commodities, users, logistics, transactions, etc. There are loopholes. Moreover, the jumping process will waste time. If Taobao provides an interface, we can directly place an order on Weimi.com’s secondary page, but behind it are connected to various services of Taobao.”

Some people don't understand much, but Zhou Buqi understands it too well.

This is the real Taobao customer!

Taobao is the Taobao open platform launched in 2010, which opened Taobao's API interface to the Internet, which created the subsequent wave of Taobao customers. Relying on this open platform, large Taobao websites such as Meilishuo and Mogujie have emerged one after another with a market value of billions of dollars.

The reason is that with this API interface, there is no need to jump to the Taobao page. All orders are placed on the Taobao website page, and all orders can get commissions.

Cheng Binghao frowned, "It's difficult."

Xu Liangjie said: "If it is difficult, it has to be done! Only by doing so can we ensure the best interests of Youyou. The data of Weimi.com is shocking. The conversion rate of order transactions is only 39% in the way of jumping to the webpage, which means that we should have I got a commission of 9.3 million, but only got 4.6 million in the end. The rest was redirected by the webpage and converted into Taobao’s own traffic.”

Jumped, the order conversion rate is 39%. Without jumping, the order conversion rate is 100%.

This gap is too big.

Xu Liangjie's suggestion immediately got everyone's attention.

Cheng Binghao shook his head, "I'm not talking about the difficulty of operation, but the difficulty of technology. Taobao is a big website, and it involves all aspects behind it. To open an API for such a big website, Taobao's technical level may not be able to do it."

Well, techno-discrimination again.

Xu Liangjie said in a deep voice: "Taobao can't do it, so let's send a technical team to help them! When building Weimi.com, Taobao sent a few people to help, and we have to repay the favor. Now, Facebook even The open platform is ready, and the code can be obtained soon. With the technology of such a complex open platform, it will not be too difficult to help Taobao open an API interface!"

He Yang glanced at him, and said indifferently: "I'm afraid of delaying the time. Next summer, the open platform of Friends.com will be launched. If Taobao's API interface is not done well by then, Taobao will find the opportunity , Maybe we will cancel the cooperation and directly enter the open platform of Friends.com.”

Xu Liangjie said: "Then delay the launch time of the open platform. The order conversion rate is 39% if the page is redirected, and it is 100% if it is not redirected. What does this mean? With a commission of 750,000 yuan, calculated conservatively based on the traffic ratio, conversion rate, and Taobao sales growth rate, Friends.com can get a commission of 30 million yuan per month! But in fact, it will only be higher, because friends.com users The spending power of the website far exceeds that of female college students on Weimi.com.”

He Yang didn't take it seriously, and said coldly: "The commission is too high, but don't forget that the most important thing for Ziwei Star next year is financing. Sign a contract with Taobao as soon as possible, launch the open platform as soon as possible, and we can get a brighter share." An eye-catching report card. Get more funds during financing. 28 million commissions are quite a lot, but our financing, with a decimal point, is on the scale of 100 million."

Zhou Buqi is not very happy.

The executive meeting was fast becoming the scene of their struggle.

More importantly, both of them have a point. Xu Liangjie can get a higher commission for Friends.com, and He Yang can get better financing for Ziweixing.

At this time, no one else can speak.

The decision-making power can only be handed over to Boss Zhou.