Chapter 639 The Walled Garden

On the weekend, Zhang Chaoyang organized a game.

This buddy is a master in this way. Basically, it takes ten days and a half a month to form a round, inviting some friends from the Internet circle to sing and drink in KTV.

Pure green sings K.

It is more about matchmaking, and sometimes it is helping colleagues who have grievances to resolve conflicts.

On this day, another seven or eight people came.

Two of them met for the first time. One was Wang Zhidong, the founder of Sina, who had been eliminated long ago. The other is Wu Shichun, the founder of Kuxun.

Zhou Buqi has no great interest in these two people.

Especially the latter, even a little embarrassing.

Last year, Kuxun became popular with the vertical search of train tickets, but it was copied by Xiaonei.com. Comrade Xiao Zhou is relatively thin-skinned, and he has no face to copy others and say that their products are not good, and he is successful only by innovation.

The main thing is to deal with Zhou Hongyi.

"Not yet?"

"pay!"

"Then why hesitate?"

Zhou Hongyi frowned, "You took the plate, how do you arrange the staff?"

Zhou Buqi laughed and said: "Why, you want to help your soldiers find a way out?"

Zhou Hongyi said angrily: "I'm helping you find a way out! When the time comes, you'll take over. The job arrangement is not good, and the senior talents have left. Why don't you complain to me later?"

"Our Security Department currently has a talent gap of 220 people, and you only have more than 100 people, so you can arrange everything."

"It's different. Ordinary employees are easy to arrange. I'm talking about senior talents."

"Who is it?"

"Old Qi is definitely going to leave. It's not the right way for you. I have two generals under me, one is the vice president of product Fu Sheng, and the other is the technical director Xu Ming. If you don't make arrangements, something will happen."

Without hesitation, Zhou Buqi blurted out: "Easy! Fu Sheng's position is still the vice president of products, responsible for the two flagship products of Weidian Security Guard and Weidian Antivirus. The previous supervisor was Sheng Kang, and he was transferred to another position. "

"Ah? Really or not?"

Zhou Hongyi was very surprised, his eyes were full of incomprehension.

A defeated general actually squeezed away the vanguard general of the victorious army?

Zhou Buqi said: "There was an arrangement in the first place. The Weidian browser is also an important product now, but the few people in the Phoenix studio let them develop and develop it. , served as the vice president of the search business group, responsible for the browser and navigation business."

Zhou Hongyi still couldn't believe it, "Such an important position was handed over to my people so easily?"

Zhou Buqi looked at him amusedly, "What's the matter? You still want to fuck me behind your back?"

Zhou Hongyi looked at him deeply, "Have you figured out my background long ago? I don't believe this is a decision you made rashly."

Zhou Buqi laughed, and then said: "Your CTO Xu Ming, I also heard that he does search. It is a waste to follow you to make security products. I should transfer him to search and become a search business. How about the vice president of technology of the group?"

"You must have planned it long ago!"

"If you know yourself and the enemy, you will be victorious in all battles."

Zhou Hongyi snorted.

The two sat in the corner, listening to Li Guoqing singing "Thousand Paper Cranes" ostentatiously, and each of them was holding a can of dark beer, as if they could never finish it.

Zhou Hongyi sighed, "After Lao Qi leaves, if you deal with them, you will be able to stabilize this team."

Zhou Buqi nodded, "What about the price?"

"30 million."

"Depend on!"

Zhou Buqi widened his eyes.

Zhou Hongyi remained calm and said calmly, "Is 30 million a lot? I didn't ask you for dollars."

Zhou Buqi said: "How dare you ask for so much money for your mess? After a few more months, you will go bankrupt. How dare you quote this price?"

Zhou Hongyi said calmly: "You're right, the bankrupt can only leave a mess. Only by making a peaceful deal can you completely take over the team."

"Stop talking! Back then when Alibaba acquired Yahoo, you made a fool of yourself!"

"That's different."

"Did not see it."

Zhou Hongyi said angrily: "I have already handed over two of my generals to you, and you haven't noticed yet? Your eyesight is not good?"

Zhou Buqi kept shaking his head, "I'm not being taken advantage of, the offer of 30 million yuan is too ridiculous. I agreed, and my senior management team will not agree, so I will definitely reject it. Moreover, they warned me again and again, Don’t let me negotiate prices with others in private, I’m making an exception.”

Zhou Hongyi gritted his teeth and said, "Is 30 million a lot? Qihoo still has 5 million cash flow on its books, and 10 million is low for office equipment such as servers, computers, desks and chairs. There is also the intangible assets of the 360 ​​brand. , and several of our products. Moreover, our current office building has been rented for three years, and this year’s rent has been paid, which is more than 5 million. And my more than 120 employees, this saves you How much is the recruitment cost? Is the price of 30 million yuan high?"

"high!"

"Nothing."

"The relationship between supply and demand determines the price. What's the use of your rhetoric? Without me, you can't get a penny... Oh no, at most, you can sell the equipment as junk for the 5 million cents on the book One sell."

"you are wrong."

Zhou Hongyi shook his head and glanced at it, which was meaningful.

"Um?"

Zhou Buqi was taken aback.

Zhou Hongyi said calmly: "Weidian's search is threatening Baidu, do you think they will fight back? Do you think Baidu will take over?"

"Damn!" Zhou Buqi opened his eyes wide, "Old Zhou, can't you? You don't have any friends if you do this! If you play tricks, old horse, you will play tricks. He is in Hangzhou and you are in the capital. You are not in the same circle. Even I and you do this?"

If he helped someone else make a wedding dress, he would regret it to death.

Zhou Hongyi said: "That's why I've been talking to you all the time, and even gave you good advice."

"thank you!"

"You're welcome."

"hehe!"

Zhou Buqi felt a little upset, so he got up and went to howl the song "Wolf in Sheep's Clothing", which won a lot of applause.

After singing, sitting back, Zhou Buqi said helplessly: "Old Zhou, let me explain to you, the company set a limit for me, which is 20 million, and said that I should try to keep it below 10 million. .Your price makes it difficult for me to do it."

Zhou Hongyi said: "That's no way, I have to consider the interests of investors and make them lose as little as possible."

Zhou Buqi didn't believe it at all, "It's really ridiculous!"

In terms of price, there is some disagreement.

Zhou Hongyi said with a smile: "Recently, I specially studied Ziweixing's business model, it's amazing!"

"Yeah?"

"Very typical walled garden."

"What?"

"you do not know?"

Zhou Buqi coughed lightly, "Tell me?"

Zhou Hongyi didn't expect this kid to be so ignorant, and he really didn't know how Ziweixing was built, so he could only explain, "The walled garden is to set a wall for users, enclose them in the garden, use The beautiful scenery in the garden attracts them, so that they give up exploring the world outside the walls."

Zhou Buqi laughed and said, "Isn't it just a complete ecological circle, with a different term."

"It's very popular recently, a concept brought back from the United States."

"So what?"

"Ziweixing can continue to dig deeper in this direction. From the moment users turn on their computers, they are associated with products such as Weidian Antivirus and Weidian Input Method. Such a social platform, music services like Weidian Music, social games, and search services... As long as you make this garden more beautiful and refined, it will generate huge competitiveness. "

In this regard, the best in the United States is America Online AOL. 40% of Americans' online time is spent in their gardens. China is Monternet, which captures 90% of mobile Internet users.

Zhou Hongyi went on to say: "At the beginning, I wanted to lead Qihoo to do social search. Because I found that people now pay more and more attention to everyone's views or opinions on social media, rather than those provided by Baidu. A kind of rigid basic knowledge and brand information. Just like shopping on Taobao, users pay more attention to the buyer’s message, rather than the seller’s product introduction.”

Zhou Buqi nodded, "Well, it makes sense."

Zhou Hongyi smiled and said: "I failed, but you made it. WeiDian is now in exactly the same direction as Baidu, and its competitiveness is not too great. You can add social search, which is your strength. "

"Micro-point search has just started, I'm afraid of tearing my crotch!"

Zhou Buqi has more ideas than the old Zhou.

Not only social search, but also self-media search. Today's headlines will be launched this year.

In the search logic, Google's logic is "whatever the user needs, I will give it." Baidu's logic is "whatever I have, I will give it."

Google's logic certainly doesn't work.

The lack of technology is only one aspect, and the most important thing is policy restrictions.

In this case, it is better to maximize the localization model and make a luxurious and beautiful Internet garden.

"I see that Weidian search has cleared all the medical advertisements?"

"Um."

"How much less income?"

"Counting the advertising of medicines and some health products, the revenue will be reduced by at least 40%."

Zhou Hongyi gave a thumbs up, "Amazing, this is courageous enough!"

Zhou Buqi said flatly: "Selling advertisements is very profitable, but in my opinion, selling trust is more profitable. The trust of users is the foundation of Weidian."

Zhou Hongyi sighed with emotion, "The vision is so accurate! However, you can earn back the money lost in medical advertising through walled gardens. The essence of marketing is deception, and the logic behind the essence of making money is trust. With trust, You can market as you like. Don’t do medical advertisements to gain trust, and build a garden through trust, and there is no loss if you come and go.”

Zhou Buqi turned his head and looked at him with a smile, "This stall is gone, what are you going to do next?"

"Angel investor."

"Why don't you come to Ziwei Star as an independent director? Do some consulting work."

"ah?"

Zhou Hongyi was surprised.