Chapter 678 Open Platform Strategy
Once the general plan for selling to the outside world has been finalized, everything else will be easy to handle.
Following this line of thought, many problems can be easily solved.
In addition to making money, selling source code has three major benefits!
An open platform is a rarity in China. At present, only Baidu is developing its own open platform, but what Baidu does is a search platform, not a social platform.
It's a big system.
For users, as long as they input service requirements in the "box", the system can accurately identify and assign them to the optimal content provider, and finally return the most accurate results to users. This intelligent Internet demand interaction mode, as well as a simple and reliable implementation mechanism, Baidu calls "box computing".
At the beginning, Li Yanhong wanted to recruit Wang Xiaochuan to lead the project, but he refused and joined Ziweixing.
The open platform market in China is blank. If Ziweixing were to go it alone to develop the market, the pressure would be too great and it would not be able to carry it.
If the code of Friends.com's open platform is sold, and dozens of Internet companies work together and work together, it may be possible to drive this field in a short period of time.
This is one of them.
Second, Ziweixing’s financing plan has changed, and the A round will be completed in June.
If Friends.com’s open platform goes live on June 1st as scheduled, then this system, which is amazing in China, will not be able to work, and it will not be able to play a role in financing negotiations.
If it is sold and the market gives feedback, it will be able to demonstrate Ziweixing's strong technical and sales capabilities to the outside world, and it will play a catalytic role in promoting capital.
At that time, Ziweixing can get a higher quotation.
Thirdly, and most importantly, it can greatly improve Ziweixing's industry status.
Last year, Ziweixing launched a large national-level distributed database project, which once caused a huge sensation and was once touted by the media as a landmark event of my country's Internet technology cornering and overtaking.
The media has the role of guiding public opinion and boosting national morale, so it is inevitable to exaggerate. Industry insiders know very well that the prospect of this project is still relatively gloomy, and the difficulty of making a domestic database is not much lower than that of making a domestic operating system.
So after more than a year, the popularity of Ziweixing's "Flying Apsaras" project is very low, and no one talks about it.
Taking out the open platform at this time can play a role of asking for directions.
First use a small project to guide the domestic Internet technology trend!
This leader is Ziweixing!
The most prestigious in the circle are the three giants of BAT. After this battle, the pattern of the three giants should be rewritten and become the four giants of BATE.
E is the abbreviation of Ziweixing's English name: EmperSTAR.
For this reason, Xu Liangjie said excitedly: "We can propose the establishment of a China Internet Technology Innovation Association, led by Ziweixing, and call on private companies such as Ali, Baidu, Penguin, Sohu, Netease, Sina, Shanda, Dangdang, NetDragon, Jinshan, etc. Join us and jointly establish the next generation of technological trends."
"This idea is fine." Jiang Chengan nodded, looking thoughtful, "We can't compare with Silicon Valley. Silicon Valley has high-tech talents from all over the world, and every technology giant can develop super-large projects alone, because There are enough technical talents. It is not enough in China. Half of them are lost overseas, and half are in China, and they will be divided up by dozens of Internet companies. Under such circumstances, the technical strength of all companies will be greatly reduced. In the operation of some large When it comes to projects, if we can strengthen the mutual communication between companies and mobilize the best soldiers and generals of each company to focus on core projects, then we can complete technical breakthroughs and blockades.”
What these two people said was impassioned.
There is a kind of spirit of being a great man, serving the country and the people.
Just looking at the other people in the room, they all have complicated expressions and half-smiles.
Jiang Chengan was slightly taken aback, "Why? Can't it work? The domestic technical strength is not enough. After being divided into dozens of companies, the average technical strength will be even weaker. Without gathering elite strength, how can we be successful in high-end projects? breakthrough?"
Shi Jinglin was not polite at all, and said coldly: "What you are talking about is the game of the national team, not the business strategy of private enterprises. It is a big pot, not a market economy."
Seeing her aggressive tone, He Yang tapped his fingers on the table and coughed lightly, "This is not a question of big pot rice or market economy, but a question of whether it can be done. The Technology Innovation Association you are talking about is actually under the Ministry of Science and Technology There is a similar department responsible for coordinating and operating similar large-scale projects. As a result, everyone has seen it, but nothing happened. The relevant departments can’t move it. Can we apply to set up a non-governmental association to drive it?”
Wang Haoyang shook his head, "If you can't drive it, it's a failure. If you drive it, it's a failure. What do the relevant departments think? Who is leading whom? To do business, you should focus on solid and stable development. Don't always think about it. Show off."
Both Xu Liangjie and Jiang Chengan have worked in Silicon Valley all year round, and what they advocate is a set of ideas of self-confidence, publicity, and talent that should be displayed. For ordinary people, this is of course very good, but in China, it is a taboo for Zhou Buqi to be at this level.
Boss Ma, such a great entrepreneur, lost his wings because of his high profile. "If the bank does not change, change the bank", "The bank is the idea of a pawnshop"...Thirty years of reform and opening up have not changed, and a private businessman wants to create a huge financial change. Is this going to heaven?
Zhou Buqi knows what kind of achievements he can achieve in the future, so he has been learning from Mr. Ren and Mr. Ma, and pursues a low-key and humble style of doing things. One thing is worse than one thing. He said with a smile: "The idea is good, but it doesn't work. .Private enterprises are different from state-owned enterprises. Projects still have to be for-profit. Everyone is a partner. How do you take responsibility if you fail? How do you distribute the profits if you succeed? Both are competitors. It’s unrealistic to operate.”
A small disagreement, and that's it.
The next step is to determine the pricing of the open platform. It is very simple. After several discussions, the quotation is based on the number of website users, and 1 user costs 1 yuan.
Sohu blog has 5 million users, and the price is 5 million. Sina blog has 17 million users, and the price is 17 million.
In order to avoid some unnecessary troubles, the sales are carried out in two stages. The first stage is mainly for large companies such as Ali, Penguin, Sohu, and NetEase.
Such large companies are generally very disciplined and attach importance to the effectiveness of contracts.
Signing a contract of 100 million liquidated damages with Sohu, Sohu will definitely attach great importance to it and dare not break the contract, because Sohu can really come up with 100 million. If you sign a contract with a 100 million liquidated damages contract with a newly established start-up company, people don't care at all.
I am afraid that some big companies will not buy it themselves, and then encourage the small companies below to buy it at a low price, playing tricks of private transactions. Therefore, the first phase of the sales plan directly excludes small and medium-sized companies.
After half a year, we will connect with small and medium-sized companies.
Next, Zhang Yiming made a report, talking about the future direction of the friend network open platform.
Mainly web games.
Including but not limited to role-playing, action role-playing, massively multiplayer online role-playing games, action games, strategy games, music games, life simulation, development games, chess, puzzles and other game applications.
In addition to the general direction of the game, another general direction is tools.
Practical tools such as image processing, learning tools, trademark design, name art, and antivirus tools; life service tools such as ticketing, travel, making friends, and love; content tools such as information, e-books, videos, and pictures; fashion tools such as constellations, stars, and clothing... …
Because they are all online applications, they are basically in the form of web pages.
This means that these applications can only be small gadgets, and it is difficult to have too complex and large designs and functions.
However, it will be different after a few years.
If there is no accident, Wang Jian can be recruited from Microsoft this year, and then start the cloud computing strategy.
When the cloud computing platform is built, the significance of the open platform will be even higher. At that time, the open platform will not only provide small applications on the web page, but also provide large applications!
Store these large-scale applications in the cloud server of the cloud computing platform, connect the cloud server and users through the network, and use many large-scale applications without downloading, even including some small and medium-sized online games.
There are three main types of profit.
The first is the monetization model of advertising traffic.
Earn traffic monetization revenue by displaying social ads in the app. The sharing ratio is 3:7, 30% for the app and 70% for Friends.com.
The second is the traffic purchase mode.
In order to get more exposure and attention for their applications, developers need to purchase traffic from Friends.com, and Friends.com will aggregate the traffic to the application page through recommendation and other means. The charging standard is settled according to the fixed unit price or CPS with the traffic provider.
Third, in-app fee sharing.
Many web games require point cards or game props, which need to be purchased for a fee. In the user's consumption, the application and the friend network are divided into 50-50.
Other non-game applications have built-in fees, and Friends.com does not share dividends.
This charging model was formulated with Zhou Buqi's participation in the whole process, and it is already very comprehensive.
He Yangdao: "The open platform will be launched on June 1st, and the first three months will be free. In addition, an incentive bonus of 30 million will be given to the top 20 high-quality applications every month. Let's take 5 million every month. A direct offer of 1 million is a gimmick.”
With such a large amount of money, many big companies can't afford it.
For portals like Sohu and Sina, it is impossible for them to spend 30 million to reward developers.
Zhou Buqi said with a smile: "This is a good idea. This can be our reason for selling an open platform. We are responsible for promoting and promoting the developer market. They should spend more money. Don't let it be 30 million, just 50 million." ! Consecutive incentives for 10 months, be more generous!"
