Chapter 680 Old Zhang Please Advise

The relationship between the two is very good, so Zhou Buqi didn't hide it, and said that Ziweixing's financing plan mentioned June. Before that, I hope to sell a wave of technology products, earn a fortune, give greater confidence to the capital market, and give a higher quotation.

And briefly talk about the general strategy of open platform sales.

Zhang Chaoyang pondered for a long time, then shook his head, "Not right!"

"ah?"

"Your plan is too hasty."

"Yeah?"

"I feel that you still don't know much about the domestic Internet environment?" Zhang Chaoyang glanced at him a little strangely, "Don't overestimate your peers, this is not a technology-based industry at all, but a labor-intensive industry. There is no difference between moving bricks and farming.”

Zhou Buqi laughed and said, "It's exaggerated."

Zhang Chaoyang snorted, "I don't know yet? Sohu is considered a top company in China, right? As far as Sohu's technical strength is concerned, it is far from the level of open platforms. Sohu is okay, you gave the code, we are sure It can be done. For some other companies, it’s useless to code your face, and the size of that small website simply can’t support it.”

Zhou Buqi frowned, "You mean to catch the big and let go of the small? Only cooperate with a few big companies?"

"Yes." Zhang Chaoyang nodded, "Including companies like Ctrip, in my opinion, if you give it to them for free, they don't want it. To operate an open platform, junior engineers are definitely not good enough, no matter what you need 2 senior engineers Bring 8 mid-level engineers? The average annual salary is 300,000, and 10 is 3 million. Including various miscellaneous expenses, the cost of human resources alone will cost 5 million a year. Add in infrastructure costs, let alone It costs 5 million. If you want to operate this open platform, you need to invest 10 million a year, who can afford it?"

Zhou Buqi was silent.

Zhang Chaoyang said with a smile: "Don't look at your peers by your standards. You think this is advanced technology, and your peers will rush for technology. But more people care about profits. They will only do it if they are profitable. There is no profit. , They don’t care how advanced the technology is.”

"Then you have a plan?"

"Five or six companies are enough. Sina, Penguin, Baidu, Ali, Blog China and 51.com can also try to see their ambitions. Other companies can be ignored, there is no need to waste energy."

Then, Zhang Chaoyang explained the logic of this one by one.

Sina blog is the largest blog forum in China, with high traffic, but no profit model has been found. In particular, Sina Blog promotes a celebrity strategy, inviting many celebrities, scholars, writers, and moderators to open blogs to attract traffic, which is a lot of money.

As far as the open platform is concerned, Sina is the most urgent and most needed, and the blog business suffers from serious losses.

The second is Penguin, the largest Chinese online community in China, not Youyou.com but Qzone.

The daily flow of Qzone is 1 billion, what is this concept? Friends.com’s daily traffic is only between 160 million and 180 million. The traffic of Qzone is 7 times that of Friends!

However, in terms of profitability, the gap between the two is too great.

The advertising effect of QZone is the same as that of Sina Blog, which is very poor and useless. The reason why Qzone has no loss is because the marginal cost is small. The low marginal cost is a major advantage of the Internet. Serving 17 million users and serving 300 million users only increased the cost by three times, but the traffic increased by dozens of times.

Coupled with Q coins and yellow diamonds, Qzone can be profitable.

But this fell far short of expectations.

The huge gap between Qzone and Youwang, apart from the fact that the latter has a better user base, is that the technical content of Qzone is too low. Except that you can sell skins, the entire page structure is no different from other blog websites.

This led to a more difficult problem for QZone than Sina Blog. What's the use of such a high traffic? Can't realize it!

An open platform is an important measure for the realization of traffic.

For Qzone, this is a just-needed product, which is imminent and highly desirable.

Baidu and Ali are another business logic.

The technical content of the open platform is not low, but many internal architectural details and algorithm logic are interlinked.

What Baidu does is to search for open platforms. If there are reference objects and 200,000 lines of code to imitate and compare with research and development... then you can get twice the result with half the effort, increase the success rate, and reduce the development time.

Ali was even worse.

Baidu's technology is strong, and there is no reference, maybe it can be done by itself. But these days, Ali is a technological desert and its level is very low. It is wishful thinking for them to come up with their own open platform.

Last year, Ali started the Taobao customer strategy.

If you want to be a Taobao customer, you must have two systems, one is an advertising alliance system and the other is an open platform. Last year, Boss Ma mobilized elite soldiers and put general Wei Zhe in charge, and arranged for the Lakeside Garden, a blessed land of entrepreneurship, to conduct secret research and development.

Then successfully made the advertising alliance system.

But the open platform has no clue at all.

The Taobao channel that cooperates with Friends.com is still an API interface that Ziweixing sent a technical team to help open.

Now that the advertising alliance already exists, Taobao urgently needs an open platform to automatically connect the Taobao website to Taobao to complete the cooperation.

You can't always do the docking manually like the cooperation between Taobao and Friends.com? That's troublesome, personal websites and small businesses will never want to become Taobao customers, because Taobao is simply too busy and can only give priority to big customers.

Fully automatic operation with an open platform is a must.

Right now Friends.com can provide similar products. Although it is an open social platform rather than an open platform for e-commerce, it is better than nothing, and it can be regarded as half of the urgent need.

Sina and Penguin need products, while Baidu and Ali need technology.

These four major customers are the key targets of Ziwei Star's strategy.

As for Blog China and 51.com, they are also needed. But the strength is limited, even if you are willing to bid for it, you may not be able to afford too much money.

Zhou Buqi heard this, and couldn't help laughing: "Okay, Lao Zhang, you really are an Internet boss, and you know everything about the domestic situation. If you want me to say, don't do it at Sohu, go to Ziweixing, I will give you a director ! What expression do you have? It's not the eunuch, it's the director!"

Zhang Chaoyang's face darkened, "Get out!"

Zhou Buqi laughed, rubbed his hands, and said thoughtfully: "Hearing what you said, I suddenly feel that my products are really delicious!"

"That's for sure, you are a monopoly product."

"Then my price is low?"

"yes."

"How much do you think is appropriate?"

"It still depends on the company's strength. Sina is in urgent need, but the company's strength is not close. You can ask for 50 million."

Zhou Buqi coughed his throat, feeling a little weak, "So tall? Is it suitable?"

Zhang Chaoyang shook his head and said, "Not high!"

Zhou Buqi hesitated and said, "What if the deal fails and Sina communicates with the board of directors and goes to the United States to buy it?"

"America?" Zhang Chaoyang looked puzzled, "Does the United States have an open platform for social networking? Who is it?"

"Well……"

Zhou Buqi blinked his eyes a few times, and his heart beat violently.

Depend on!

Almost exposed!

That's right, Facebook's open platform hasn't launched yet, and Google's is still in the beta stage...the United States doesn't have it either.

Zhang Chaoyang said: "If you go to Silicon Valley to buy, the price will only be higher. The lawyer's fee alone will cost millions of dollars. Unless you have to, don't go to the United States to buy technology lightly. Giant companies don't care about the money. If you are willing to share technology, Just open source directly. If you don’t want to share, it doesn’t matter how much money you pay. Unless it’s some startups with no money. But startups can’t do open platform research and development for no reason.”

"Hmm! That's the truth!"

Zhou Buqi nodded, feeling that Lao Zhang's knowledge was much higher than Xu Liangjie's. This great god dug from Silicon Valley really couldn't see where the god was.

Zhang Chaoyang continued: "Sina's asking price is 50 million, Penguin is rich and powerful, and Qzone is the largest platform... It can be slaughtered, first quote 200 million or 300 million, let's talk about it."

Zhou Buqi laughed and said, "I think so too. QZone has 300 million users. I originally wanted to offer 300 million and kill him hard. This is a competitor. There is no reason not to kill him."

"Well, Baidu's desire for this thing is not too high, and your asking price of 50 million is enough. If it is too high, they may really go to the United States to discuss cooperation."

"Where's Ali?"

"100 million, I think it's fine, that old Ma guy... doesn't take money as money. He can fool people, and he is easy to be fooled by others."

"That's great! You're just practicing yoga at most, and that buddy also practices qigong!" Zhou Buqi clapped his hands and applauded, "What about Blog China?"

Zhang Chaoyang thought for a while, "Let's talk to these four big companies first. Blog China is too small and the risk is too high. I'm afraid of playing tricks."

"Then... what about Sohu?"

"Huh? Didn't you say send me off?"

Zhou Buqi said: "It's for you, but how much is it in name? I can't give it away to Sohu for free, and everyone else will be slaughtered? Then how can I mess around?"

Zhang Chaoyang thought for a while, "20 million. Too much is unrealistic. The volume of Sohu blog is too small to support the high price."

Zhou Buqi said with a smile: "Old Zhang, you are much better than the director of my open platform, that kid was dug back from Silicon Valley, the plan he made is shit, it is far from yours, why don't you go to my office?" That……"

Zhang Chaoyang snorted, "We haven't finished our business, so stop talking nonsense. Friends.com's open platform will be launched on June 1st, right?"

"Um."

"Then you can talk about the method when you sign the contract. The contract is signed first, and the delivery will be in August. Set aside two months for the buyer to observe. If the open platform of Friends.com is fake, or the technology is not up to standard If there are too many, then the contract will be canceled and renegotiated.”

"It must meet the standard! Guaranteed to be no problem! We completed this project in January, and it has been internally demonstrated for more than 3 months!"

Zhang Chaoyang said: "This arrangement can give them peace of mind and prevent them from being cheated. After all, it was bought at such a high price. Moreover, it will only be delivered in August, and Friends.com has a two-month monopoly period. You can make the most of it." During this period of time, we have reached a friendly cooperation with developers to gain an advantage in future competition.”

"Okay! Follow your plan!"