Chapter 731 The Best Product Manager

The board of directors has no power.

The power of Ziwei Star is in the hands of the decision-making committee.

The next morning, a meeting.

Does Ziweixing want to enter the instant messaging industry?

If you don't enter, is it a waste of an opportunity to take advantage of the popularity of "Happy Farm" to attract traffic?

If so, how do you do it?

Make an auxiliary small product, make a small fuss, or hit hard and do a big job?

There is a simple side to this and a complicated side.

On the simple side, Ziweixing has the advantage of being a latecomer.

What is the latecomer advantage?

If it is a first move, it is a blank market, a white no-man's land, no one knows where the target is, so they have to rush in blindly, and the probability of success is less than one in a hundred.

Therefore, Ziweixing should implement the strategy of "large, medium and small front desks", and use special forces to make surprise attacks and find directions in the vast no-man's land. After finding the direction, let the middle station provide resources, and the intensive firepower will cover the whole area.

Back hair is different.

This is not a no man's land anymore, there are already many living gathering areas in it, including MSN, Netease Paobao, Yahoo Messenger, YY, Aliwangwang, Lava...the biggest mountain is QQ.

There is no need to use special forces to attack, the target is there, very obvious.

Zhongtai saw the target, and directly covered it with artillery fire, and the decisive battle would be enough.

This is equivalent to omitting the process of finding the target, and can directly gather superior forces to start!

The domestic instant messaging market is relatively deformed.

The mountain of QQ is too big, it is Mount Everest, and the other mountains are too small, they are all small soil bags. In front of Mount Everest, small soil bumps can be ignored.

If it's a small fight, build your own little dirt bag, it's easy.

But it was rejected by many people.

Shi Jinglin resolutely said: "You can't make small troubles! Either you don't do it, or you do it, you have to do your best! The battle has not been fought yet, and we are afraid of ourselves. Aren't we taking advantage of others' aspirations to destroy our prestige?"

Wang Haoyang said slowly: "Countless cases have told us that making small troubles is tantamount to surrender. Perhaps relying on the popularity of "Happy Farm" in the short term can attract a group of users. But the popularity of the game will gradually pass. It has been forgotten by the market. Netease Paobao is also supported by games, and it is half dead."

Ji Zi'an said: "Ziweixing has developed to this day, and it is almost a constant victorious general. Victory is the most effective way to lead the team. Repeated victories can make the team full of confidence and strength. Friends network is a very important part of Ziweixing's business. , the instant messaging product launched, even if it is a small matter, will definitely attract the great attention of all employees and place high hopes on it. At this stage, Ziwei Star does not allow a single defeat!"

He Yang examined this issue from a higher perspective.

Ziweixing can raise so much money in its A round, largely because of its continuous success, which has brought great confidence to the capital market.

Once frustrated, you will be hit.

The current Ziwei Star is different from before. It is very troublesome to have capital to participate and to dictate. For example, during this period of time, Ziwei Star approved 500 million yuan to be an engineering institute, and the executives did not explain much about the strategy of "big, medium and small front desks", and kept it as a secret of the company. As a result, there has been a lot of criticism from the capital side, thinking that this is nonsense.

It's funny to mention this.

Softbank and Ali, which invested the most, didn't say a word, and they didn't participate in Ziweixing's business at all. Those new domestic venture capital institutions that followed the investment did not pay much money, but they were very active. It is auditing and making suggestions, and the spirit of the master is very strong.

Zhou Buqi snorted and waved his hand, "The focus cannot be shifted. Even if we raise funds, Ziwei Star will still be the same as in the past. We will not be disturbed by capital, we can do whatever we want, and they have no right to speak."

Zhang Yiming said very seriously: "Our decision-making should not be interfered by capital. We must respect capital, but we must think independently and not be influenced by it, not at all."

Shi Jinglin smiled and said: "Yes, you dull gourd seems to be enlightened recently. If you want me to say, isn't it an instant messaging software, what can't you do? QQ is very powerful, so what? Baidu is also very powerful! Let's After some operation, isn’t Micropoint also successful? Isn’t the market share also the second in the market?”

"That's different!"

Zhang Yiming and Guo Pengfei spoke in unison.

The success of Weidian's search business can be summarized into five points.

First, it acquired the relatively mature Sogou. This is not starting from scratch, it is to buy a high-level number when you come up, and then rush to the full level, and the difficulty will be halved when you get started.

Second, Ziweixing has gathered three generations of search experts, Xu Liangjie, Cheng Binghao, and Wang Xiaochuan. During this period, 360 gave up search and turned to security business, and Zhou Buqi became a receiver once, taking over a group of 360 search talents. Baidu abolished the software department, and Zhou Buqi went to take over again, taking over a group of Baidu enterprise search talents. There are also internal Zhang Yiming and Guo Pengfei, who also have a deep understanding of search technology.

Third, Zhou Buqi has a close relationship with Zhou Shaoning. At that time, Zhou Shaoning was the president of Google China. Google was crushed by Baidu in all aspects. He was a loser and knew where the failures were and where the improvement was.

Fourth, when Weidian's search service was launched, the brand of "Weidian" had already been established. In addition, at that time, "Panda Burning Incense" was popular all over the country, and micro-point antivirus was in full swing. Micropoint took advantage of the trend to launch the search business, using the excuse of security, but actually taking advantage of the "fear" psychology of netizens.

Fifth, Boss Zhou's foresight. Micropoint Security Guard, Micropoint Antivirus, Micropoint Input Method, Micropoint Browser... A series of related products have formed a booster for the search business.

Without any of these key points, micro-point search may not be so successful.

From the beginning of the layout to the final launch, it took two and a half years.

But even so, in the search market share, Baidu is still the overlord, accounting for more than 50% of the share. Micropoint's share remained between 33% and 35%.

In the instant messaging market, Ziweixing almost started from scratch, and then went online in a hurry without any preparation.

Baidu is going to be an e-commerce company, and it made a default decision in January. It’s already June, and it’s still doing research in secret.

It can be seen the complexity of starting a large project.

Then, there's the funny side.

There are 11 members in the decision-making committee, and the order of seating is Zhou Buqi, He Yang, Xu Liangjie, Wang Haoyang, Cheng Binghao, Zhang Yiming, Ji Zian, Shi Jinglin, Wang Xiaochuan, Guo Pengfei, Han Leshui, Guo Dan, and Wang Xing.

Xu Liangjie, Cheng Binghao, Zhang Yiming, Wang Xiaochuan, Guo Pengfei, and Wang Xing, all of whom have technical backgrounds, have all expressed their opinions one after another. You can make a small product first to test the water.

He Yang, Wang Haoyang, Ji Zi'an, Shi Jinglin, Han Leshui, and Guo Dan, who are not from a technical background, all felt that since they made a move, they should not be soft, and the brave will win when they meet on a narrow road, and the job will be over!

It turned out to be 6 votes!

Even!

Zhou Buqi has a big head.

The decision rests with you again.

Shi Jinglin chatted with him for a long time last night, and knew that he also wanted to show off his muscles and have a big fight. But at present, all technical executives are against it, and it is unreasonable for him, the big boss, to force the decision. He lacks respect for technology, and it is not in line with Ziweixing's technology-based philosophy.

She looked around and found that no one came forward, so she had no choice but to bite the bullet and go on stage in person to find a place for her man.

Shi Jinglin said coldly: "Our open platform can sell them 300 million yuan! We can do such a high-end search business, why are we afraid of a chat software? Our technology is worse than theirs?"

Wang Xiaozhou shook his head, "It's not about technology."

Guo Pengfei said: "It's a product."

Zhang Yiming added, "It's also an ecology. QQ has built a whole set of interpersonal networks."

Shi Jinglin thought it was like a debate.

Grab a point and attack hard.

She automatically ignored Zhang Yiming's words, mainly aimed at Guo Pengfei, and said mockingly: "Products? QQ's products are doing well?"

Guo Pengfei said: "Very good. At least in terms of the domestic environment, it is far better than the chat software of Microsoft, Google, and Yahoo. Instant messaging software has no technical content. The main thing is to look at the product. Whoever has a good product will have a market. "

Shi Jinglin's beautiful eyes flashed, and she felt that she had grasped the loophole, and a wonderful arc was drawn at the corner of her mouth, "Product? As far as I know, Ziwei Star has the best product manager. We are still afraid of competition in products. ?”

As soon as these words came out, the meeting room fell silent.

Everyone understood what she meant.

Who is the best product manager?

This is recognized within the company, of course, the big boss Zhou does not want to!

He generally rarely leapfrog command.

But once the shot is made, some suggestions on the direction of the product are often decisive. For example, at the beginning of the war between Weidian input method and Sogou input method, it was Boss Zhou who proposed to build a Mars character library package.

Then, the fighting is over.

Not only is the Sogou input method dead, but even Sogou search is packaged and sold.

Shi Jinglin held her head high and said lightly: "I don't know much about technology, but you said that chat software has no technical content. Technology is not very useful, so what does it depend on? It depends on product design and operation. This For this matter, Zhou Buqi has the most right to speak, and I think everyone can listen to him."

Xu Liangjie said with a smile: "Of course. Whether this chat software is going to be big or small, it actually makes sense. No one can be 100% sure that their ideas are correct. Being big has its benefits, and being small has its benefits. Small plus."

Wang Xiaochuan said: "There are two roads, whether you go left or right, you have to choose one."

He Yangdao: "During the discussion, everyone expressed their opinions, but when a decision is really made, everyone must twist into one rope and move in one direction."

Shi Jinglin snorted, "Whether it's going to be big or small, the direction Zhou Buqi chooses is the right direction!"

Zhou Buqi rubbed his nose.

A little ashamed on the face.

This Shi Jinglin, what are you doing! Let her kneel on the floor to lick, she is absolutely unwilling. That's good, come to the meeting room and lick it. This flattery is a bit too much.