Chapter 757 Interest circle

The forum is a product of the early days of the Internet, with obvious disadvantages and a single style. Even for popular forums such as Tianya and Maopu, as time goes by, users are attracted by more interesting new products.

Especially in the era of mobile Internet, there are all kinds of Apps, and the traditional forums are very difficult to live, and most of them are dead.

Baidu Tieba is the best place to live.

The fundamental reason is that Tieba is an innovative forum where users can create Tieba themselves to attract like-minded people.

This is fundamentally different from traditional forums.

In traditional forums, everyone is in one system, the content is numerous and complex, and there is no reliable recommendation algorithm, making it difficult for users to find the content they like in a short time.

After a long time, he left.

The post bar is different, you can cut it when you come up, and you can even subdivide it infinitely. If you like cars, go to Cars, if you like supercars, go to Supercars, if you like Ferrari, go to Ferrari...

This is equivalent to solving the problem of recommendation through product design, allowing users to go to their favorite post bars and directly read the content they are interested in.

This is an amazing design, which is more advanced than the traditional forum mode.

It is an important product supporting Baidu's early development.

But imitating Tieba is not easy.

Whether it is the current search bar or the future Q bar, they all failed. Many similar products were launched later, such as Feichat, Weibo Chaochao, and WeChat circles, but none of them took off.

Especially the WeChat circle, relying on the huge traffic of WeChat, they all operated at a loss and were forced to close down in the end. At one time, many people misunderstood that WeChat Moments had been shut down, causing huge concerns about the space for speech.

However, there is one product among similar products that has succeeded - Douban Group.

In Douban, there is a kind of Wenqing, niche, and high-cold temperament, and the traffic is not high. Especially in the mobile Internet era, traffic attraction has become the biggest problem. It is the Douban team that saved Douban and became the largest source of traffic.

Zhou Buqi invested in Douban in the early stage, but he is not very optimistic about Douban's prospects.

The Douban group is doing very well.

But too small.

What Ziweixing needs is a popular forum-type product similar to Baidu Tieba that can target all social classes.

Baidu has Baidu Tieba, Google has chosen to cooperate with Tianya, Soso has its own Soso, but Weidian does not have its own content forum... This is not a complete ecological structure.

Therefore, Zhou Buqi let Wang Yaojin work under the table, and he had to work hard.

Use the computer on the desk, first log in to the school intranet, and look at the school forum.

Look for directions.

Wandering around in the forum, I found nothing, but I was attracted by the hot news in the school news, which was the news about the private life of the new generation of female singer Zhang Meiyun.

I have to say that this kind of news is very attractive.

Zhou Buqi clicked in and looked.

Probably the content is also clear.

It is said that since last month, a large number of large-scale bed photos of Zhang Meiyun suddenly appeared on the Internet, causing an uproar. A very important point is that she became famous at a young age, the third runner-up of Super Girl, and became famous all over the country with the song "Sweet and Sour". When the photo was taken... she was not yet eighteen years old.

Immediately, all kinds of internal revelations came out, labeling her as an unlearned and incompetent little girl, and saying that she paid 500 yuan for nights when she was in junior high school, and that she was a celebrity on campus, and everyone knew it. After becoming famous, he bullied his colleagues and found a godfather in order to fight for resources...

Zhou Buqi's eyes were immediately attracted by the word "godfather", and couldn't help but shudder a few times.

Very guilty.

Hurry up to Baidu and search for Yang Mi.

There wasn't much news and nothing broke, so he let out a long sigh of relief.

Alas, the entertainment industry is so messed up.

I hope that in the future, I will be clean-spirited, know people with discerning eyes, and communicate more with queens like Xu Baihui in the entertainment industry. Don't be like that kind of godfather, it took 5 million to solve something that can be solved with 500 yuan.

Then, Zhou Buqi was slightly dazed.

Baidu?

How to use Baidu to search for information by yourself?

It's time to use your own Weidian!

No wonder the market share of the micro-point browser is so high, and the micro-point is still not as good as Baidu, and the habits formed are really hard to change. It seems that if Weidian wants to surpass Baidu, old netizens cannot be relied on, and it has to rely on the passage of time and use the power of new netizens.

Zhou Buqi researched on Xiaonei for a long time, but found no inspiration.

Logged in to Douban again, wandered around the Douban group for a while, saw a lot of topics about Zhang Meiyun, couldn't help but click in and read for a while.

My heart is very stable.

Although there were a lot of revelations, many of her junior high school classmates and locals came out to speak out. But it's all fake, true and false. She didn't mention anything about her godfather, which is the most important thing.

Watching and watching, I became a little addicted, and couldn't help but wandered in the Douban group for another half an hour. It wasn't until Wang Yaojin crawled out that he closed the Douban group page.

On the other side, Luo Qianli had already received water in a paper cup and handed it over.

Wang Yaojin took the water glass, a little embarrassed, "Thank you."

Luo Qianli smiled and said, "It's okay, it's all work, it's hard work."

Wang Yaojin drank a glass of water, bent down and rubbed her red knee, "It's not hard."

Zhou Buqi stood up and stretched, "Look at what Zhang Yiming is doing, let him come over."

"Well……"

Luo Qianli looked a little embarrassed.

Zhou Buqi raised his eyebrows and glanced at her.

Luo Qianli said in a low voice: "Boss, why don't you go downstairs and open the window in the office so that some fresh air can come in."

"Well, let's go downstairs." Zhou Buqi nodded, then turned to Wang Yaojin, "Clean up the office."

Wang Yaojin put down the paper cup, held her head high, her beautiful eyes flowing, Yingti said softly, "Boss, go to work, I will clean the office well."

After going downstairs, I found that Zhang Yiming was holding a personnel adjustment meeting.

He redistributed the work arrangement of Friends.com and entrusted Tang Binchen with a heavy responsibility, making him responsible for the three major businesses of basic platform products, Taobao optimization and open platform.

Coincidentally, after Zhou Buqi came over, he called Tang Binchen together.

"Over there, Wang Xiaochuan is going to create a forum similar to Tieba." Zhou Buqi cut to the chase, without any fuss. Everyone is busy and has no time to talk nonsense.

Zhang Yiming said: "Well, it can be done. Ziweixing needs a forum product for the public."

Zhou Buqi said slowly: "This task is very difficult. It is not easy to replicate the success of Baidu Tieba. At least I don't think Wang Xiaozhou can lead a team to do it well. The forum is a social product in the final analysis and should be classified as a social business. The group is responsible."

Zhang Yiming said with a smile: "Of course, we have made so many social products, accumulated a lot of relevant experience, and understand user needs and preferences."

Zhou Buqi nodded, "How about it, Binchen? Are you here to catch this project?"

"A forum?"

"It's not a traditional forum, it's something like Baidu Tieba...Users can create it independently, and divide it according to their interests. Well, interests!" Zhou Buqi paused, "Maybe it's called a circle of interests."

"Interest circle?"

"Yes, Friends.com is a circle of friends. You can create another circle, called a circle of interests, so that people with similar interests can discuss topics together."

Zhang Yiming pondered for a while, then smiled, "Interest circles are very interesting. I think this one is better than Soso's Souba. According to our experience, the opponents are small companies with simple imitation and large traffic models. You can win the battle. But for the core products of big companies, it is difficult to succeed blindly. The circle of interests is very good, and the name alone is hugely different from Tieba.”

Tang Binchen was silent for a long time, then suddenly said, "Let Chen pass through? He has been researching various forms of community products recently."

Zhou Buqi said simply, "Okay, let him come!"

Chen Tong is the vice president and editor-in-chief of Ziweixing. Recently, in addition to the content work of Toutiao, Weizhi, Huanbai, school forums and friends.com, he is also studying Twitter and Facebook in the United States, doing a content-level analysis Report.

After coming here, Chen Tong agreed with him and said, "Yes, this 'Interest Circle' is very good. It should be done, must be done, and must be successful. The forum model will not be outdated, only the traditional ones will be outdated. some forums."

After the division of powers and responsibilities at Friends.com, Tang Binchen took over the business of basic platform products. In other words, once this "Interest Circle" project is launched, it will be the basic platform product of Friends.com, and he will be in charge.

The project of the forum sounds quite big, but in fact, at this stage, it is just a small thing.

In particular, Ziweixing has Weizhi and internal forums, as well as the underlying code. If the project is really launched and put into operation, if it is developed today, it will be launched tomorrow.

The difficulty is product design, and the project R\u0026D team needs at most two people. It is reasonable to plan it as the basic platform product of Youyou.com.

Tang Binchen had this self-consciousness, and said very modestly: "Mr. Chen, you give us a lesson."

Chen Channel: "Facebook and Twitter have obvious differences. One is for socializing with acquaintances, and the other is for socializing with strangers. However, in terms of content, there is not much difference between the two products, mainly for fast reading and fast dissemination. If it is not time-sensitive and has a certain reading comprehension content, it is still dominated by the forum. Therefore, the forum will not disappear, but will only reappear in a different mode."

Zhou Buqi was very interested, "Come on, tell me in detail, we will launch Weibo next year."

Chen Tongdao: "Weibo and Friends.com are both people-centered circles, but they are positioned in different directions. They are generally similar. Forums are different. Forums are content-centered circles. What the three have in common is that they all It can solve some problems. For example, friends.com, because it is a circle of acquaintances, so the comments will be friendly, caring and hypocritical, just like real life. Weibo is a circle of strangers, and no one knows anyone. When it comes to content comments, it will not be so Friendly. It is especially important that in Weibo and Twitter models, the number of words in the comments is limited, and you can’t explain the arguments, you can only express the results. Therefore, everyone must express their opinions and emotions. There is no word limit in the forum. Being able to expound arguments for in-depth discussions without extensive and unrestricted dissemination, gathering in a small circle can focus on the content, which is conducive to calming negative emotions."

Zhou Buqi was secretly startled.

This Chen Tong deserves to be the master who created Sina Blog and Sina Weibo, and his views are very sharp!