Chapter 818 Data Statistics Platform

The bar is fresh and elegant, and there are some well-dressed business people coming and going. During the period, Shuimunianhua also came on stage and sang a few soothing and melodious campus songs, which was very emotional.

Zhang Chaoyang came here this time, definitely not to talk about some gossip news, but to have something more important, moved his seat, sat next to Zhou Buqi, and started whispering, "Wan Rui, do you know?"

"I don't know, what are you doing?"

"Data platform."

"oh."

Zhang Chaoyang pointed upwards, "The higher authorities attach great importance to this matter, and this company also has a background. If we want to scale up, we still have to cooperate with well-known Internet companies like ours."

Zhou Buqi understood, raised his eyebrows, "I'm looking for you?"

Zhang Chaoyang said "hmm", "This data platform is still very necessary. Currently, the most authoritative data platform in the world is Alexa, but it is a foreign website. Our domestic companies are subject to regulatory restrictions and cannot open all data interfaces. So much so that the Alex ranking of domestic websites is more calculated based on traffic. Websites with large traffic rank high, while websites with little traffic rank low. If the weight design is too simple, it will easily cause confusion and cause many people competing for traffic. Vicious competition and other acts."

Zhou Buqi laughed, "Your statement is quite official."

Zhang Chaoyang shook his head, "Don't talk about other interference factors, it is still necessary to talk about an authoritative and fair data information platform in China. Especially for a formally operated website like ours, the more fair and just the environment , the better we can live.”

"uncertain."

"It's a long-term solution."

"Um."

"There are now a bunch of messy third-party data platforms in China, and each platform has its own standards. There are also a bunch of foreign standards that do not meet the national conditions, and are not scientific and rigorous enough. Now, it is time to establish a set of domestic and foreign standards. An industry standard system that adapts to the characteristics of the Internet market."

Zhou Buqi blinked, "What does the above mean?"

Zhang Chaoyang thought slowly and said: "There is no evidence, I think it is. I will call a few people tomorrow, let's sit down and talk together. Behind Wanrui, there are CNNIC, Internet Society, New Generation, CCID Consulting, CCW, Localized data organizations such as iResearch. It is to establish a unified data standard system consisting of basic elements such as industry data, vertical segment data, enterprise data, and user data. Let the domestic data chaos end and abandon Foreign standards, use domestic standards."

Zhou Buqi narrowed his eyes.

Immediately understood the deep meaning of this, no wonder Lao Zhang is so enthusiastic.

This is the capital!

Those who are close to the water first get the moon!

This is a great opportunity to participate in setting industry standards.

As the second largest Internet country in the world, we must use our own country's industry standards, which is also a symbol of national sovereignty.

However, how to set this standard?

The official leaders also don't know much about the Internet, so in recent years, the country's attitude towards the Internet has been to develop first and then establish rules.

Observe slowly first, and then formally implement relevant policies and regulations when you understand it.

Officials cannot make mistakes. We are a centralized country. Once the center is wrong, everything is wrong.

On the issue of data industry standards, officials cannot act rashly. If we want to solve this problem, we must first promote the power of the people and let the people do it themselves!

Well done, officially recognized.

If it doesn't work out, a new group of people will continue to do it.

To let the people do it, we must first coordinate with the relevant data investigation agencies, CNNIC, Internet Society, New Generation, CCID Consulting, CCW Information, iResearch and other organizations have been called upon.

Then, there must be an Internet data platform, which is what Wanrui does.

Next, the most important thing is to have customers!

Now, domestic Internet companies have their own third-party cooperation agencies to conduct some evaluations on their own data. And this data evaluation will have a huge interest relationship, the most typical example is advertising fees.

Advertisers must of course choose the former between a website with 1 million traffic and a website with 100,000 traffic.

But the problem is that the current domestic data environment is too chaotic, and the third-party data standards have not been unified, and various cheating and abducting behaviors will occur.

Is a website with 1 million traffic really higher than a website with 100,000 traffic?

Possibly fake data.

Even if it is real data, it may be different audits under different data standards.

On many websites, a PV is calculated when the user presses F5 on the page to refresh. Refresh 10 times in a row, it becomes 10 PV.

This is too nonsense, and it will create a huge amount of traffic, thereby deceiving lay advertisers and allowing them to place advertisements.

The traffic calculation of formally operated websites, such as Friends.com and Sohu, is a jump, or a closing and opening, which is considered a PV. Constantly pressing F5 on a page is an invalid refresh, not counted as traffic.

In this way, regular websites will suffer.

In a chaotic market, websites operating in violation of regulations will greatly erode those formally operating websites, causing bad money to drive out good money.

More importantly, advertisers will lose confidence in online advertising if the advertisements they spend money on do not achieve good results, and they will no longer place online advertisements.

This will cause great harm to the entire Internet market.

Zhang Chaoyang said: "In my opinion, the biggest chaos in the domestic Internet market is the lack of complete and unified data standards and data systems that conform to the characteristics of the domestic Internet local market. This makes it difficult for the industry to make an accurate assessment of the value of a website. It is also difficult for advertisers and advertising companies to make accurate judgments on the media value and advertising value of a website. More importantly, the confusion of data will cause capital markets, especially foreign capital markets, to affect domestic Internet companies. Misjudgment will misinterpret the domestic Internet situation, and then form a certain valuation deviation. This is the reason why Sohu’s stock price has been sluggish in recent years.”

Zhou Buqi almost laughed, "You really know how to find reasons. However, the reason is right. A fair, just and unified data standard system is imminent in the current environment."

Zhang Chaoyang said very seriously: "According to CNNIC's data, the number of domestic enterprises that have launched on the Internet has just exceeded 10,000. But in the United States, there are already millions of them. For Sohu, including Weidian, Friends.com, and Toutiao For these websites, they mainly rely on advertising revenue. We should clean up the Internet environment, give more businesses confidence, and boldly place Internet advertisements.”

Zhou Buqi nodded, "It makes sense!"

"You agree?"

"It's not nonsense, establish industry standards, who doesn't want to come in and get a share? Is there any inside information?"

"I heard that several ministries and commissions are very concerned about it."

Zhou Buqi pondered for a long time and frowned, "How about Wan Rui? Is the data okay? The website under Ziweixing has a total daily traffic of 1 billion PV. With such a large amount of data, can they count it clearly?"

Zhang Chaoyang said: "With the support of CNNIC and universities, it is just the beginning. It is definitely not possible. It needs to be developed a little bit. I heard that Sina, Xinhuanet, and CCTV International have already used Wanrui's traffic statistics system. Every day The processing capacity has also exceeded 200 million PV. According to Lao Cao, the effect is very good.”

Zhou Buqi nodded lightly, "Well, that's okay. Since the authorities are not involved in this matter, we can only find more big Internet companies to use this data platform service together."

"Yes, these companies in the capital have reached an agreement, and it can basically be promoted."

Zhang Chaoyang is very confident about this.

If the domestic data standard system is established under the leadership of these Internet companies in the capital, then those Internet companies in the south will have to obey obediently.

This is a rare opportunity to master the right to speak with the first-class enterprise building rules.

Um?

etc!

Zhou Buqi had a flash of inspiration.

After all, he was a layman, and he was almost fooled. Uh, it can't be said to be cheating, because Lao Zhang didn't lie, and he thought so too.

But the general trend in the future is inconsistent with the current analysis of the two.

A unified domestic data standard system has not been established. The fundamental reason is that the mobile Internet era has arrived.

In the era of the PC Internet, how much website traffic, how many registered users, how many daily active users... these are all too easy to forge. Therefore, information from third-party data platforms must be adopted.

But in the era of mobile Internet, the environment has changed.

Real name system.

App users correspond to every real person, and it is difficult to forge. Others can make comprehensive judgments based on the app's downloads, installations, registrations, daily activity, revenue, and many other data to invest or advertise.

The difficulty of counterfeiting is greatly increased.

Coupled with the fact that the Internet environment has changed from chaos to order, and legal supervision has been strengthened, the role of third-party data platforms has been negligible, and all parties have begun to trust Internet companies' own data.

Judging from the current situation, this Wanrui data platform is very strong and powerful, with a deep background and a wide coverage. The first batch of partners are official websites such as Xinhuanet, Sina, CCTV International, and CDC. .

But Zhou Buqi had never heard of it in his previous life, which proves that the company failed to continue to grow and fell.

In different eras, there are really different industry rules.

Seeing that he suddenly calmed down and became pensive, Zhang Chaoyang couldn't help asking, "What are you thinking? Is there a problem?"

Zhou Buqi thought about it slowly and said, "Well, tomorrow afternoon, I will make an appointment with someone from Wanrui to talk about my understanding of this data standard system."

"Okay." Zhang Chaoyang waved his hand, "Anyway, I think this is a good thing. Let me tell you, this is the capital, and even if Internet companies are a bit tricky, there is a limit, and I dare not go too far. The south is different. , Over there, data fraud is the norm. Just like Xunlei, downloading videos... What kind of videos are you downloading? Piracy is nothing more than relying on adult content to attract users, which is a serious violation. The healthier the market, the better the The better off we are."

"Well, I understand."

Zhou Buqi felt that this matter should not be too arbitrary, but should be considered in the long run. We will hold a meeting tomorrow to communicate with you.

You must know that a big company like Ziwei Star also has its own data statistics system. If you use Wanrui's data platform, it means you have to abandon your own data statistics platform.