Chapter 820 Keeping Power in a Cage

It was collectively decided that this Wanrui data system platform is of little significance to a giant like Ziweixing.

In particular, Friends.com, Xiaonei.com, Weidian and other businesses are very mature, and they all have a pivotal position in the market and have a dominance.

If you have a brand, a reputation, and a huge influence, there is no need to prove it through a third-party platform. The existence itself is the greatest value.

This made Zhou Buqi a little embarrassed.

He agreed to Lao Zhang.

More importantly, there is a deep official background behind the Wanrui data platform. The business community, academia, and Internet industry associations are all working hard to promote the establishment of a data statistics standard system belonging to China.

Of course, it's okay if Ziweixing doesn't participate.

But this is something that offends people.

In the past few years since Zhou Buqi started his business, the biggest feeling is to be low-key and humble, don't make a lot of money and steal the limelight, and take all the benefits by himself. Don't offend people if you can.

Rejecting the invitation of Wanrui Data Platform will definitely make some people unhappy.

Doing business in the capital should not only consider commercial matters, there is no reason to just take advantage and not pay.

He Yang has a deep understanding of this, "From this point of view, I can't completely refuse."

Zhou Buqi immediately suggested, "Why don't you add Jinri Toutiao to it? Youyou.com and Xiaonei.com are the dominant players in the industry, so it's not necessary if they are inappropriate. But Jinri Toutiao is a new website with little fame and social influence. Among information websites, traditional websites such as Sohu, Sina, and NetEase are more popular among the general public. Adding Toutiao to it can be regarded as taking advantage of them.”

Xu Liangjie pondered: "I think it is possible. With the promotion of this data platform, advertisers will focus on referring to the data here when placing advertisements. Today's headlines have more advanced business models and technical algorithms, which can do better Advertising effectiveness. Sohu, Sina, and Netease are willing to stand on a transparent platform to compare data and compete for strength, and Toutiao is certainly not afraid.”

Zhang Yiming was very confident, and said with a smile: "This is a great favor for us."

Xu Liangjie said: "If we come up with some amazing data from Jinri Toutiao, the advertisers will definitely not believe it. An authoritative third-party organization provides this kind of open and transparent data comparison, which will make it easier to magnify the advantages and disadvantages."

Zhang Yiming looked firm, "Compared to traditional portals, Toutiao has no disadvantages! At least in terms of advertising effects, it can crush the traditional model. Science and technology are the primary productive forces. We have better technology and deserve more Advertisements, get more advertising revenue."

He Yang said with a smile: "Without such an authoritative, impartial and transparent data platform, it would be difficult for Jinri Toutiao to gain the favor of more advertisers than traditional portals in a short period of time. Their influence is too great, and many concepts It is deeply rooted. But with this platform, it will be different. Data will not lie. The first element of a businessman is rationality over emotion. Cold data is more convincing than stereotyped impressions."

Zhou Buqi was very happy, "So, everyone agrees?"

Wang Xiaochuan beamed and said: "For Toutiao, this is indeed a good thing. If it develops step by step, even if Toutiao's traffic exceeds that of traditional websites, in terms of website revenue, it will be difficult to surpass the three major portals within a few years. .An open and transparent platform will help us catch up from behind.”

He Yang concluded from a high-level view: "Fair and just, open and transparent, it is easy to destroy the interests of the powerful. Therefore, industry giants such as Youyou.com and Xiaonei.com must resolutely reject it. Including Taobao, QQ, and Baidu will definitely not accept it. However, Openness and transparency are conducive to giving ordinary people an equal opportunity to show their strength. Therefore, rising stars like Toutiao should actively participate in it. Take advantage of the rules and surpass the three major portals.”

Zhou Buqi nodded, "Okay, then it's settled!"

...

The small executive meeting room was very stuffy.

It's useless to add air conditioners, and the server room is next door.

The server cluster emits a lot of heat, and there are 8 exhaust outlets in the computer room, one of which faces this small conference room. There are too many people at the headquarters and the area is too small, so we can only make good use of every piece of space.

The office area for ordinary employees must not be located here, it is too bullying.

Later, He Yang decided to arrange the small conference room here.

Generally, executives hold meetings here, and it is worthwhile to work harder.

Walking out of the conference room, a gust of cool air swept over the whole body, making everyone feel refreshed, feeling refreshed and refreshed.

Zhou Buqi joked with Xu Liangjie: "It's not good to blow on the air conditioner all the time. It's cool to be tortured first and then blow some cold wind."

Xu Liangjie snorted, "I'd rather have the air conditioner on all the time."

Zhou Buqi laughed, "Go, go to my office and eat a piece of watermelon."

Back in the office, Zhou Buqi took the wet towel, wiped his face briefly, and asked casually: "Old Xu, what happened to the data modification mentioned in the meeting just now?"

Xu Liangjie said: "The internal revision of some data is also based on the interests of the company. The main thing is advertising data, more refunds and less compensation. If the conversion rate of advertising exceeds expectations, it means that our advertising unit price has been set low, which means that we are losing money and we need to revise it. The data increases some ad clicks to make up for our losses. If the ad conversion rate is low, it means that our ad unit price is set high, and we need to reduce some ad clicks to make up for the losses of the merchants.”

"This is a big deal, power cannot be delegated."

Zhou Buqi threw the towel to Ning Yaxian, and sat down on the sofa with a serious face.

Xu Liangjie is not a professional management talent, so he didn't quite understand it, so he tentatively said, "It's...not a lot of power, right? It's good to have a good balance."

Zhou Buqi shook his head, "Whoever has the right to modify the data has the power to control the revenue. What if someone contacts the advertiser privately and then secretly modifies the data to reduce the advertising fee in exchange for kickbacks?"

"ah?"

Xu Liangjie's eyes widened. This technologist obviously didn't think about it so much.

Zhou Buqi said: "Can Ziweixing's advertising system be managed in a unified way?"

"Is it the nature of Zhongtai?"

"That's right, don't use Friends.com, Xiaonei, and Weidian. Create a complete advertising system and put all the business in it. Use Dazhongtai to cover everything."

Xu Liangjie twitched the corner of his mouth, "This is a lot of work."

Zhou Buqi glanced at him, "Can it be done?"

Xu Liangjie nodded, "In theory, it is possible, um... But search advertising is another model, but let Weidian have its own advertising system. Then friends, Xiaonei, Jinri Toutiao, Mobai and other websites share it. An advertising system."

Zhou Buqi said: "Then do it! Power must be locked in a cage, and individual executives cannot be both athletes and referees. The greed of human nature cannot be curbed, and good people are restrained under a good system."

Xu Liangjie coughed lightly, and bit the bullet and said: "Recently, I have been devoting all my energy to working on the gold coin wallet system. This business project is not small. Yesterday, I specially transferred Wu Hanqing, the vice president of the software business group, and asked him to redo it. Firewall system to achieve a higher level of security."

"No hurry, take your time." Zhou Buqi waved his hand, at this moment, Luo Qianli had cut up the watermelon and brought it over, he smiled and said, "Come, eat two pieces!"

Xu Liangjie couldn't laugh or cry.

This boss Zhou is really down-to-earth, he doesn't take it seriously at all. Cut the watermelon into small pieces and eat it with a toothpick, which is more elegant and decent.

Zhou Buqi didn't care about this. He gnawed a large piece of watermelon, threw the watermelon rind on the table, picked up another piece, and said vaguely, "Old Xu, the matter of modifying data must be reformed."

Xu Liangjie's food was more elegant, mainly because he was afraid of getting it on his body. He was wearing a white shirt, and he would be embarrassed if it got dirty. He asked, "Want to take back the power?"

Zhou Buqi said: "Yes, this is not an easy matter. After the notification, similar data will be modified in the future. In addition to the opinions of the business supervisor, you and Zhang Yiming's signatures are also required. After I have read and agreed, it can be implemented. .”

Xu Liangjie nodded, "Well, this way, we can reduce some management risks."

"Let He Yang and Professor Han sort out the management structure again, and try to avoid this kind of behavior of being both an athlete and a referee. Old Xu, the trend of the middle stage is becoming more and more clear. Your task is not small. !"

"I can."

Xu Liangjie was affirmed and very happy.

Once Ziweixing's middle-end business is really started, it will be a huge career achievement for him.

...

In the afternoon, Zhou Buqi, He Yang, Xu Liangjie, Zhang Chaoyang and Gong Yu from Sohu went to Wanrui Data Company together.

Then, it was an eye-opener.

Wan Rui's boss is a woman named Qin Chen. In his thirties, he is quite handsome.

Having been in this industry for so many years, Zhou Buqi has never met a female Internet entrepreneur. I just heard in gossip that the founder of 56.com is also a woman. It is said that it is Xiaomi of a certain boss. As soon as 56.com was launched, it was immediately popular with CCTV, and its popularity was once higher than that of Tudou and Youku.

There is no doubt that this Qin Chen is also a released canary.

It's not that Zhou Buqi looks down on women, but that with the current chaos and barbarism in the domestic Internet environment, a woman can't handle normal business operations.

Looking at Wanrui's potential clients, in addition to Internet companies and advertising agencies, it also includes government departments, government agencies and state-owned enterprises. It has also received support from universities and authoritative organizations such as Peking University, National People's Congress, Internet Society, and CNNIC.

After a simple understanding, Zhou Buqi knew it in his mind.

Ms. Qin Chen seemed eager to prove herself, and she talked about the technical issues seriously when she came up: "At present, there are many ways to collect Internet data monitoring, and the most mainstream are four, namely Weblog... Oh, Mr. Zhou , do you understand me when I say this?"

Zhou Buqi almost burst out laughing, what a strange thing this is! I could only pretend to be ignorant, and pretended to be embarrassed and said: "Ms. Qin, I'm so sorry, I'm a layman, and I'm not good at English, so I really don't understand much."

Qin Chen was very happy, showing off: "Weblog is not a blog, but a web log. It means that all kinds of behaviors of users on a webpage will be stored in the form of logs. As long as you analyze the user logs, you can judge how many weblogs he has created. Traffic, what ad was clicked on.”

Zhou Buqi looked suddenly enlightened, "So that's how it is!"