Chapter 877 Differentiated Positioning

The 50 gold coins that Shi Jinglin proposed was not a random number.

50 gold coins, that is 5%.

And Helo's SMS business cooperates with China Mobile and signed a super large order, which is 5 million yuan for 1 billion text messages. The price of a single text message is exactly 5%.

Zhou Buqi was ruthless when he started making chat software.

He is well aware of the power of QQ.

Either don't make a move, if you want to make a move, you must come up with a big hand that shocks everyone, otherwise it is impossible to shake the position of QQ Big Mac.

Social software is a must.

Especially in the era of mobile Internet, this is the most important thing, and it is the soul of mobile apps, which must be grasped.

At the beginning of planning, Zhou Buqi even thought about starting this business without hesitating to burn 20 to 30 billion. If you spend money, you have to make a hole!

Free text messages and tens of billions of subsidies came into being.

But the current situation...

It seems different.

QQ is not as unattainable as imagined, and Ziweixing is not as weak as imagined. With friends.com and Jinri Toutiao, especially with the impetus of the gold coin wallet system, Ziweixing’s Helo seems to have a bright future, and has great potential to thrive!

According to Professor Han's speculation, under the stimulus of tens of billions of subsidies, within 3 months, the gold coin wallet system can have 50 million relatively regular active users.

There are only three daily routine tasks in the gold coin wallet system.

1. Log in to Helo, and you will be rewarded with 100 gold coins.

Second, log in to today's headlines and reward 100 gold coins.

3. Log in to Moments.com, and you will be rewarded with 100 gold coins.

This also means that the active users of the 50 million gold coin wallet system will all be active users of Helo, Youyou and Toutiao.

Coupled with the powerful incentives of the SMS function and the Xiaonei network, college students can also actively use Helo, which can add another 10 million...

That is to say, if Helo develops normally, if nothing unexpected happens... In 3 months, Helo will have 60 million active users.

This will be a huge success!

The current QQ has about 80 million active users.

The gap is already very small!

As long as Ziweixing can continue to optimize and deepen the role of Helo in the next product ecology, so that users can enjoy one-stop life-oriented services, Helo will survive and succeed.

With the absolute audience of teenagers, QQ is enough to be invincible.

However, even if Helo cannot defeat QQ, after this wave of operations, it is enough to keep pace with each other!

More importantly, how many young talents are there?

Under family planning, there will be fewer and fewer young people.

There will be more and more older people.

The older people will all become Helo users.

Just like in the previous life, teenagers prefer to use QQ and find it interesting. When they get older, they gradually abandon QQ and become senior users of WeChat, transforming from entertainment to life.

All in all, things are looking great right now!

Helo is more successful than imagined.

The product positioning in the early stage and the design and construction of supporting ecological products, as well as the strong popularity accumulated by Youyou.com, "Happy Farm" and Youyou.com in the early stage... all played a huge role.

In this case, there is no need to burn the money that should not be burned.

Investors don't like the model of burning money.

Spend less, and the next B round will be smoother.

In the original product design, the free texting function and the gold coin wallet system were separated. In other words, it costs Ziwei Star a certain amount of money to send text messages; the gold coin system also costs a certain amount of money.

Since Helo is far more successful than imagined, there is no need to spend that much.

Directly incorporate the SMS service into the "10 billion subsidy" plan.

In this way, when the Helo business matures in the future, there is a reason to cancel the text message service. Because the "10 billion subsidy" plan ended, the text message service was cancelled.

However, product design often affects the whole body.

If the mode of sending free text messages is changed to 50 gold coins to send a text message, this will contradict the original plan. Helo's SMS function has been incorporated into Monternet, and it has SP service.

That is to say, the user sends a text message to the mobile phone through Helo, and the mobile phone replies... This is a value-added service text message, 10 cents a piece, and Ziweixing can get 5 cents of the share.

This is a profitable business, and it must be vigorously promoted to encourage users to chat with mobile phone users through text messages on computer clients.

The more chats, the more Ziweixing earns.

Once there is a limit of 50 gold coins, and the client gold coins are not enough, it will not be able to communicate with the mobile terminal continuously, and the SP business will be restricted.

A text message of 50 gold coins, of course, restricts the behavior of many people who use Helo to send text messages indiscriminately, and also restricts the development of SP business.

Cheng Zhenping is also a member of Helo's decision-making team. After listening to the conversation between Boss Zhou and Demon King Shi, as the president of the SP business, he raised doubts immediately.

Zhou Buqi nodded, "That's right, the SMS service has gold coin restrictions, and the SP service will also be affected. Shi Jinglin, how do you think this should be solved?"

Shi Jinglin turned pale with anger.

I think this scumbag is avenging himself, you bastard!

Wasn't it just that when we took a bath together last night, she couldn't control it and kissed Baoshan's cheeky face, what's the big deal? Wen Zhixia and Wu Yu have done even more egregious things!

They are all family, and they still see each other like this!

What a stingy scumbag!

But in this situation, it's not easy for her to have an attack. However, she was not good at this kind of product design, so she was stunned for a while, unable to answer at all.

Fortunately, she reacted quickly enough, her expression was cold, her eyes looked around the audience, and the temperament of the glamorous queen was fully revealed, so that everyone present did not dare to look at her.

The corner of Shi Jinglin's mouth twitched, disdainful.

snort!

man!

A bunch of cowards!

She raised her chin slightly, arrogant and indifferent, and said without rushing, "I don't know much about the operation mode of Helo, and I can't say how to solve it. Da Liang, tell me, how should we solve it?"

Fu Hongliang was the vice president of Xiaonei in the early days, and she was her right-hand man. When she heard the order, she immediately replied: "This matter is also simple, just add a gold coin reward function for receiving text messages. Sending text messages costs 50 gold coins, and receiving text messages , you can get a reward of 50 gold coins. It means that every time you receive a text message, you can get 50 gold coins in your account, so you don’t have to worry about not having enough gold coins to send text messages. This can greatly promote SP business and encourage Helo The behavior of communicating with text messages on mobile phones."

Shi Jinglin's beautiful eyes sparkled, she felt that Da Liang was really talented, and said with a smile: "This idea is very good, but it can be improved."

Fu Hongliang respected this old leader very modestly, "Please advise."

Shi Jinglin rolled her hair by her ears, and said lightly: "The essence of stimulating consumption is not that the products are cheap enough, but to make users feel cheap. Sending a text message consumes 50 gold coins, and receiving a text message increases 50 gold coins. This time, there is no advantage to take advantage of? Hmm... It can be arranged in this way. Sending text messages consumes 50 gold coins, and receiving text messages rewards 100 gold coins! The more text messages you receive, the more cheap you can take advantage of. This will It greatly stimulates Helo users to keep flirting with mobile phone users and sending text messages. Especially female Helo users chatting with male mobile phone users, girls don’t want to stop, and boys don’t want to stop, it’s best never to stop.”

All the senior executives here are convinced.

It really is the Great Demon King!

Sure enough, he is the first person in the consumer sector of Ziwei Star, which created the miraculous group buying on campus.

The grasp of the market and people's hearts is really accurate.

Zhou Buqi nodded in satisfaction, "Well, this design is quite a coincidence, let's do it like this. Professor Han, what did you just say? You continue."

Han Leshui said: "That's almost the end of the story. We need to strengthen our awareness of product positioning. Helo is a lifestyle product, and we need to build it in this direction. You can't build it for entertainment if you want to compete with QQ for the youth market. It’s the last thing to do. Helo and QQ are two products with obvious differences.”

After a pause, he went on to say: "Don't set too high a goal, and remember that it is unrealistic to defeat QQ. For us, the best situation is to change from QQ being the only one big to QQ and Helo. Fighting for hegemony. Coincidentally, the pattern of two powers competing for hegemony is the result that both colleagues and officials hope to see."

He Yang agreed very much and said: "Since it is differentiation, it should be differentiated in all aspects. QQ's strategy is closed and rejects all external cooperation. Helo's positioning is open. We are willing to open to all peers and allow all official websites Through Helo's quick login, users are freed from the trouble of constantly registering and logging in when using some websites."

"That's it. We must grasp the difference between Helo and QQ, and put our minds in this regard. The greater the difference, the lower the possibility of QQ defeating Helo."

Zhou Buqi secretly sighed.

The greater the differentiation, the lower the possibility of QQ defeating Helo; by the same token, the possibility of Helo defeating QQ is also very low.

Fortunately, being able to coexist with QQ's top two is already a huge success.

It is equivalent to laying a very solid and reliable foundation for the future mobile Internet era.

QQ these years has been very closed.

Especially once Rainbow QQ is launched, in order to limit the auxiliary functions of cheating, QQ will only become more and more closed, and walls will be built around it to block all cheating.

At this time, what Helo has to do is to do the opposite, to actively open itself...to release permissions to colleagues, and even develop an open platform for Helo.

At that time, the industry structure will be established.

Penguin's road of imitation has killed a number of small and medium-sized enterprises, making the industry miserable. Ziweixing has the world in mind, is open, tolerant and generous, willing to provide help, and is a friend everywhere.

(Rainbow QQ is legal and genuine software. It belongs to a small company that makes more applications and services for the products of a big company. MSN, Twitter, and Facebook all have similar plug-ins. Big companies often welcome small companies to develop better products for their own products. Many new features. Except for QQ.)