Chapter 896 Jinshan withdraws

At this time, inside Penguin, among the more than a dozen senior executives of the head office, they have been divided into two distinct factions.

One faction is that everyone lives in peace, you are your Helo, I am my QQ, and the well water does not violate the river water to carry out compliant and legal business competition.

For good reason.

If it's an ordinary small company, it's definitely okay. With Penguin's business volume, strong ecological product group and QQ's appeal, it can sweep past with a crushing attitude.

Big companies can't do it.

It is necessary to develop slowly.

Just like when MSN entered the country back then, morale was boosted for a while, and it became a national-level product. Even people inside Penguin would choose MSN when communicating socially. QQ is full of people with three low levels, and they only use QQ when they are doing "vulgar" things.

At that time, Penguin's approach was to stay away from everything, make its own products well, cultivate its own users, and rely on products to speak. Over the past few years, QQ has finally defeated MSN by virtue of its strong localization characteristics, and has become the leading leader in China.

Now that Helo has come out, it should be dealt with in this way.

Ziweixing is not a small company. It has developed rapidly in the past few years. Its annual income is more than that of Penguin, and its traffic is larger than that of Penguin. It is not wise to go head-to-head at this time.

In fact, in the past few years, Penguin has often adopted this relatively moderate attitude when fighting against large companies, developing slowly without haste.

When confronting Sohu, Netease, Shanda, Baidu, Ali, and Sina, their attitudes are relatively friendly, and there is no extreme behavior, and many times they even deliberately avoid them.

For example, Sohu has a crushing advantage in Olympic coverage.

Penguin's own portal network was not comparable, so it took the initiative to lower its profile and united with NetEase, Sina, Tom Online, Blog, Tianji, Mop, Hexun, Phoenix, Finance, MSN Chinese, Yahoo China, and Kongkong. , CDC, CCID, Ping An Online and other 20 well-known websites formed an Olympic reporting alliance to jointly fight against Sohu.

This attitude of extensive cooperation with colleagues is still very welcome.

The reputation in the industry has also improved.

This hard-won reputation was damaged by a series of vicious competitions involving Helo, and marketing and public relations efforts were in vain.

The other faction is more radical, thinking that the relationship between Helo and QQ is life and death.

Penguin has many businesses, the six core businesses of the Internet-email, online advertising, games, e-commerce, search, and instant messaging.

Penguin is the only company in China that covers all six major businesses.

However, compared to the other five businesses, instant messaging is the soul of Penguin! It is the foundation of the enterprise that cannot be lost!

Other businesses can develop slowly and coexist in a friendly manner.

But QQ can't do it!

This is the most unshakable bottom line of Penguin.

It’s fine if Helo is a small fight, and QQ won’t even look at it. Over the past few years, hundreds of instant messaging products have been produced in China, and all of them have failed without exception.

However, Helo is different!

First of all, Helo has its own user relationship chain, backed by friends.com and Xiaonei.com, which can import friend relationships and quickly produce products.

Secondly, Helo is backed by Ziwei Star and has strong traffic support. Youyou.com, Xiaonei.com, Toutiao.com, security guard pop-up windows... There are also advertising recommendations from some cooperative websites, and the marketing ability is second to none.

The third and most important point is the gold coin wallet system.

With Helo, you can earn money!

This is the most important thing.

Using QQ costs money. With Helo, you can earn money.

In this comparison, the high and the low will be judged!

Although the money is not much, the impact on some teenagers is not serious, but it is very lethal to some mature netizens.

If QQ does not take some drastic countermeasures, the instant messaging market may really be taken away by Helo.

Both the peace faction and the war faction have their own reasons.

The risk of the main peace is that it will make the other party bigger. When the opponent becomes stronger and stronger, they may gather superior forces to destroy themselves. The risk of the main battle... is the possibility of death on the spot.

The former is a reprieve, and the latter is the immediate execution of the death penalty.

Brother Xiao Ma was caught in the middle, and the decision he made was to fight first to see the effect.

If you fight well, you will fight resolutely.

If you don't fight well...then hurry up and withdraw your troops, and each of them will develop steadily.

Doing business is not fighting a national war. For the sake of national dignity and national survival, there is no such thing as retreating. As a business, you can endure and take your time, even if you die, you must strive for a reprieve.

In the past few years of probation, everyone cashed out the stocks and lived a happy life.

Judging from the current situation, there is no risk of death for QQ. Although both Helo and QQ are instant messaging products, their positioning is different.

Helo is a bit like an enhanced version of MSN, with fewer entertainment features. QQ is a real entertainment software that can satisfy a richer entertainment life.

Especially for some teenagers who lack Internet knowledge, they don’t know much about various websites, they don’t know Friends.com, they have never heard of Qianqianjingting, 4399 and eDonkey Waga. With QQ, they can satisfy everything. Internet entertainment.

"At present, the situation is still good. Whether it is true or not, Ziweixing's 10 billion subsidy plan has a lot of criticism on the Internet, which is a good thing for QQ."

At the general office meeting, Brother Xiao Ma set the tone, saying that the battle with Ziwei Xing would continue.

Vice President Guo, who advocates peace, said: "A few days ago, Ziwei Star's senior vice president, Ji Zian, came over and wanted to negotiate peace with us, hoping to bring the competition back to the normal market competition..."

Brother Xiao Ma waved his hand, "No hurry! The situation is good now, let's call again!"

Vice President Guo said: "They have taken action to block viruses on our computer housekeeper, browser, and input method. Micropoint's security products are deeply trusted by users. Once the pop-up window is blocked, more than 95% of users will stop installing it. "

The representative of the War faction, CTO Mr. Zhang said indifferently: "Directly sue. The short-term predicament is conceivable, and persistence is the only option."

Another person added: "We have already reached an agreement with Kingsoft. Starting from January 1 next year, Kingsoft Antivirus will be officially free. At that time, the joint promotion of QQ Computer Manager and Kingsoft Antivirus will be enough to grab a piece of the security market. market."

Vice President Guo shook his head frequently, disapproving, even if he bit off a bone, "So what? The focus of the conflict now is QQ and Helo, not security products."

Mr. Zhang was very dissatisfied, "Guo Kaitian, what do you mean? Surrender?"

Brother Xiao Ma knocked on the table to avoid quarrels, and said in a calm tone: "The competition between Ziweixing and us does not lie in QQ and Helo. It is a traffic competition. To protect QQ, you must To defend against the enemy on the battlefield, we must also protect the flanks. To make security products is to dig a moat for QQ, which is an essential part of defense.”

Mr. Zhang said: "When Kingsoft Antivirus becomes free, a pop-up window recommends users to uninstall Weidian products and install the better and safer QQ Computer Manager and Kingsoft Antivirus security suite. Kingsoft Antivirus has been doing antivirus for nearly ten years. Software, in terms of brand, qualifications and reputation, is stronger than Weidian Antivirus.”

Another senior executive of the Zhuhe faction said coldly: "January 1 next year, is it still too late? QQ's daily active users are decreasing every day, but Helo's users are constantly increasing. In the next month, we don't know yet. What will happen!"

Mr. Zhang said angrily: "What do you mean? Could this situation be changed after the peace talks?"

Vice President Guo said: "At least Ziwei Star will not be allowed to take any drastic actions, and a balance will be reached in the end. If we continue to stimulate each other with vicious competition, once they use similar means to fight back, the consequences will be unpredictable. Ziwei MSI’s executive team is a group of kids in their twenties, young and energetic, and they are easy to get angry when they are provoked.”

Brother Xiao Ma pondered for a while, and said: "There is no need to sue. Let's put aside the measures to induce users to uninstall the micro-point software. Competition is fine, and the conflict should not be too intensified. Well, Yidan, communicate with Jinshan again. Kaitian is right. , Time waits for no one. Try to advance the free opening of Kingsoft Internet Security to December 1st."

At this time, the director of the office received a call and walked out of the conference room to answer it.

When he came back, his face was as dark as the bottom of a pot.

"What's wrong?"

"Ask Mr. Bo for a call, he has changed his mind."

"Um?"

"He said that the cooperation with us will be put on hold for the time being, and the negotiations will be restarted in three months."

"What?"

In the conference room, everyone's expressions changed drastically.

The atmosphere froze.

Without the support of Kingsoft Antivirus, QQ Computer Manager alone will not be able to play well. Without the support of security products, QQ will always be subject to security risks, so it dare not play some excessive competition methods.

Like the 3Q battle in the previous life, the reason why 360 lost was because Penguin has chat software and security products, which can meet the two-way needs of users and walk on two legs.

Qihoo 360 will not work. There are only security products but there is no chat software that can compete with QQ. Once the two sides kill red eyes and force users to choose one of the two, users will definitely choose QQ.

Choosing 360 is equivalent to breaking a leg.

Now the competition between Ziweixing and Penguin is that Ziweixing has two legs, while Penguin has only one leg. Once the forced choice between the two appears, users will definitely choose Ziweixing.

This is the most dangerous.

It is also the reason why the Peacemakers believe that they should not compete viciously with Ziweixing, but should compete within a legal and reasonable scope. Chat software is just needed, and security software is also just needed.

Penguins now have only one leg.

This is also the reason why the main battle faction will cooperate with Kingsoft in the first step and promote Kingsoft's drug tyrants for free. Only Kingsoft Antivirus is free, and it cooperates with QQ Computer Butler... Once the conflicts intensify and get out of hand, and there is a forced choice between the two, penguins can also walk on two legs, so they won't be too far behind.

Unexpectedly, Jinshan withdrew!

Stop playing!

Oops!

If one leg is missing, one must always be on guard against Ziweixing's forced choice of one or the other, passive!