Chapter 943 Small profits but quick turnover is the Internet

Zhou Buqi originally wanted to launch a wave of advertisements on this year's Spring Festival Gala and directly launch it on Weibo.

With the strong publicity of the Spring Festival Gala, it is easy to do.

Ziweixing also has the financial resources.

Can think for a long time, but also no.

With heavy snow this year, many people in the south were trapped, unable to go home during the Chinese New Year, which has become a concern for the people of the whole country. At the party, a donation ceremony was also arranged, and Yuanwei Group also attended. Representative Fang Qiwen, the general manager, went up holding a big sign. In fact, as early as a few days ago, the money was donated.

It is to use the influence of a wave of Spring Festival Gala to give a wave of publicity to these patriotic donation companies.

Under this situation, Ziweixing will not join in the fun, and the focus of this Spring Festival Gala cannot be advertising.

Postponed the launch date of Weibo to March 1st.

The last meeting before the Spring Festival was about Toutiao Literature.

It was a strategic meeting, and no one from the headline literature came.

It is mainly Zhou Buqi, Zhang Yiming, Guo Pengfei and a few young people who are making decisions.

Piracy problem.

"I've researched, and the current novel websites have anti-copying functions, but the technology is still not good enough, lacking anti-crawler technology. Pirate websites can directly use crawlers to forcibly scrape the content and hang it on their own websites."

Guo Pengfei is now the president of the Internet Media Division. Its core business is Toutiao, which also includes Toutiao Literature, Weizhi and Embarrassing Encyclopedia.

Zhou Buqi didn't quite understand.

Guo Pengfei explained it.

This is actually the same as the crawler technology of search engines. For example, Baidu and Weidian have cooperated to block all peer search engines and oppose other search engines from capturing their own ecological content such as Baidu Zhizhi, Baidu Encyclopedia, Weidian Baike, and Weidian Zhizhi.

This is a fatal blow to other search engines.

But here's a problem.

The crawler agreement is a gentleman's agreement.

Baidu and Weidian said: "Colleagues, I have added you to the blacklist, and you are not allowed to crawl our content." Then, the colleagues obeyed the agreement and stopped crawling.

This is a commitment shield, not a technology shield.

In other words, even if the blacklist is added, technology can be used to bypass the agreement and forcibly crawl.

Those search engines are regular websites of regular companies, and they will abide by the gentleman's agreement. The case of non-compliance by domestic formal enterprises is that 360 crawled the content of Baidu Encyclopedia.

Pirated websites don't care about these.

This is an illegal site.

This group of people doesn't even abide by the law, will they abide by the gentleman's agreement?

Directly bypass the protocol and forcibly crawl. It is easy to crawl the paid content on the genuine website to the pirated website.

The problem now is that the technology of the novel website is not enough to use technology to anti-crawler. It is impossible to expect to join the blacklist and abide by the gentlemen's agreement.

However, Ziweixing has it!

Guo Pengfei said confidently: "This is just a trivial matter. If you want to technically prevent reptiles, we can set up a technical team here and we can solve it in a week. The question is, is it necessary?"

Zhang Yiming frowned, "The current situation is a bit complicated. In addition to its own website, Toutiao Literature's novel content will also appear on Toutiao's novel channel. This is no problem, they are all channeled by Ziweixing Group. But the problem is What about third-party channels? We’ve already made it work, and we’re going to promote Toutiao Literature’s novels to Sohu Reading Channel, Penguin Reading Channel, and NetEase Reading Channel.”

Guo Pengfei nodded, "That's the problem, the third-party platform is out of control."

Even if their own platform technology is powerful, it can resist reptiles.

After authorizing the content to a third-party platform, if the technology of the third-party platform is not enough, it will directly pull the cross. Pirated websites go directly to third-party platforms to grab content.

With the rise of online literature, there will only be more and more such third-party genuine platforms.

This was the case in previous lives.

When the anti-crawler technology matures, legitimate novel websites will be able to block crawlers from pirated websites. The source of content for pirated novels is crawled from third-party websites.

There are indeed novel websites that have almost no pirated resources, so you can only go to genuine websites to read them. The reason behind it is because this novel website refuses to authorize any third party to prevent third party leakage.

Although this is to maintain the original version, the website income has also decreased.

Discussed for a few minutes.

Zhou Buqi got up and was about to leave, "Forget it, let's acquiesce to the status quo, there is no need to change it. This industry has not yet developed, and relying on piracy will bring the industry's popularity first. After all, with so many third-party channels, there are With the mobile reading platform, Toutiao Literature can start to make profits this year, which is stronger than before at Shanda.”

Seeing that he was leaving, Guo Pengfei hurriedly said, "Where are you going? What's the rush? I haven't finished yet, I have a new model. Can I cancel the subscription, make it free, and rely on advertising revenue. The pirated traffic is brought back to the genuine website.”

Zhou Buqi said angrily: "What a bad idea, who reads online novels these days? Just like Qzone, the traffic is quite high, can you earn advertising fees? Don't you also have to sell value-added services to make money?"

Guo Pengfei said, "What about the future?"

Zhou Buqi waved his hand, "I'll talk about it later!"

He really has something to do.

Going to JD.com, talk to Lao Liu about going to Japan to do e-commerce.

With the emergence of the economic crisis, Ali backed down a bit, and Lao Ma was afraid. This is also a lesson from the past, with experience. When he got the financing for the first time in 2000, he felt arrogant and arrogant for a while, so he went to Harvard to recruit employees, established branches in Europe and the United States, and planned to do internationalization in one go.

As a result, the bubble crisis burst.

Burned all the money and almost died. Later, Softbank came to the rescue. Sun Zhengyi also gave pointers to Lao Ma, saying that he could open up new businesses and imitate eBay to build a website, which will lead to the next Taobao.

During the economic crisis that year, Ali almost died.

Here it is again.

The old horse flinched, and didn't bother Zhou Buqi to cooperate anymore, the meaning of retreating was obvious.

Zhou Buqi is different.

The more the economic crisis, the more we have to go overseas!

Liu Qiangdong's mentality is similar to that of Lao Ma, and he also wants to survive the economic crisis. JD.com is no better than Ali, with a lot of debt and no profit for a long time.

Now some analysts have made assessments, and the outbreak of the financial tsunami is inevitable. In the case of a sluggish economy, venture investors will be extra cautious, and everyone is trying to find a way to "survive the winter."

This situation will continue at least until the end of 2009.

In other words, during this period of time, it was really difficult for JD.com to get financing.

But in order to do logistics, Jingdong is buying land everywhere. Although it is in the name of high technology and the land price is very low, enclosing land, building warehouses, and recruiting couriers are all huge expenses.

Without money, wages cannot be paid, and loans cannot be repaid.

Jingdong is about to die.

what to do?

The greatest hope is the big backer Ziweixing.

As long as Ziweixing can raise a wave of money for JD.com, JD.com will be able to survive.

Therefore, Lao Liu and Lao Ma both have winter thinking, but their choices are different. Lao Ma chose to quit, and Lao Liu chose to be radical. He has already made up his mind and agreed to Zhou Buqi's request to go to Japan to do e-commerce!

Only in this way can we successfully obtain financing from Ziweixing.

Liu Qiangdong still finds it difficult to do e-commerce in Japan. "A few years ago, eBay went to Japan and quit after a few years. Last year, eBay made a comeback and entered the Japanese market again, but it was still tepid. With the current situation, I think eBay has to leave the field again. Local Rakuten and Yahoo are very strong.”

Zhou Buqi waved his hand, "Old Liu, is it because you have a small structure, or do you have no confidence in me? In e-commerce in Japan, the competitors are not Rakuten and Yahoo, but physical stores! The ultimate physical store service in Japan is the real thing. The root cause of the difficulties of e-commerce. If I were in Japan, I would also go to a physical store to buy things, and the little girl would kneel on the ground to serve you, who would not enjoy it?"

Liu Qiangdong was slightly surprised, "Then you are..."

Zhou Buqi said indifferently: "As I said, we can't imitate the arrogance of the Americans. Ebay copied the American way to Japan, and it's no wonder that it succeeded. More importantly, Ebay is fighting alone. Think In e-commerce, the most important thing is traffic. I built a website in Japan called YikYak, and it has been online for a week, you know?"

"Yeah?"

Liu Qiangdong didn't feel anything.

Zhou Buqi said: "YikYak opened a channel on Yahoo Japan, which has traffic. It's not a big deal. I plan to invest in a few Hollywood movies and use Hollywood blockbusters to make some hard advertisements for YikYak."

"What? Investing in movies?"

Liu Qiangdong froze for a moment, didn't quite understand, is it true or not?

You can't do that even if you have money, can you?

Zhou Buqi waved his hand, "You don't understand, it's a platter investment. As long as the economic crisis breaks out, more and more high-quality Hollywood movie platters will be sold out. If someone takes the offer, the movie will continue to operate. If no one takes the offer, the film project will die." died young."

Liu Qiangdong felt the determination of the other party, "You are determined to start the Japanese market!"

Zhou Buqi said: "For sure, when YikYak is launched, there will be huge traffic. With traffic, are you afraid that our own e-commerce platform will have no chance? I have investigated Japanese e-commerce, and there is a huge Disadvantage."

"oh?"

"There is no difference between the price of online shopping and the price of physical stores. Therefore, Japanese e-commerce can make money by selling some things. It is not like domestic price wars. There are no coupons, shopping festivals and many other novel ways of playing. The whole style is very old-fashioned .We have too many advantages."

Liu Qiangdong took a deep breath, "It seems that we need to study it carefully."

Today’s JD.com’s competitors are not Taobao, but Gome and Suning, both of which sell home appliances.

Online shopping has huge cost advantages.

The operating cost of JD.com is about 6%, while the cost of Gome and Suning exceeds 16%.

This is the disadvantage of offline stores.

The cost of offline stores in Japan is higher, definitely more than 20%. The online shopping price is the same as the physical price, which shows that doing e-commerce in Japan definitely contains great benefits.

The social networking site mixi has no advertisements, and it can continue to make profits for many years by selling books and DVDs...

This is simply using the thinking of a physical store to do the Internet, the world's number one wonder.

It is to purchase, channel, and sell goods honestly.

It is the most basic business law that "enterprises should pursue profits".

This set has long been a bit outdated in economically active countries like China and the United States.

If you can earn 10,000 yuan with sales of 100,000 yuan and 10,000 yuan with sales of 1 million yuan, the choice in Japan must be the former. The scale is small, the management is simple, and the profit margin is higher.

A small business can earn high profits, this is their favorite way.

Domestically it is different.

Take the amount!

The big economic model in the new era is to make profits and sell volume, small profits but quick turnover.

To choose, you must choose 1 million sales to earn 10,000, or even 100,000 sales to earn 10,000 and 1 million sales to not make money. Under the Internet thinking, you must choose the latter.

The number of users with 1 million sales is more than the number of users with 100,000 sales.

More users, higher sales, higher valuations!

Plates are easier to make bigger.

The greater the potential.

The former is a workshop economy, without scale, which is better than stability; the latter can be a large-scale operation of capital, which is easy to expand the scale and has high risks.

Japanese society is too introverted, and no one likes to take risks. Young people would rather endure the workplace system based on seniority, and do not want to take risks and start a business, which is depressing and aggrieved.

Liu Qiangdong was full of confidence at once.

I feel that it is really feasible to go to Japan for a longer period of time after the Spring Festival.