Chapter 380 Suicidal Competition

"It's not a traitor. This has nothing to do with our people."

An Yimo said: "After our products were removed from the shelves of major drugstore chains, the vacated market space was immediately seized by Kaifeng Pharmaceutical in Jiangbei.

They first leaked our bottom prices to chain pharmacies, and then seized our market at low prices. This was completely a long-planned conspiracy. "

Ye Bufan asked in surprise: "But how did Kaifeng Pharmaceutical know the lowest price of our drugs?"

"It's very simple, Luo Feng, Shao Dongliang."

An Yimo said, "After these two people were fired from our place, they quickly ran to Kaifeng Pharmaceutical in Jiangbei.

One of them was the general manager before, and the other was responsible for drug research and development, and they knew our bottom price very well.

And now it seems that Shao Dongliang must have handed over all our research and development data to Kaifeng Pharmaceutical.

They first produced similar products, and then they did this. It was obvious that they wanted to kill us, Longteng Pharmaceutical. "

"These two guys?" Ye Bufan frowned and said, "Didn't you say that you were going to call the police and check their accounts? Did you mean that no problem was found at all?"

Logically speaking, people like Luo Feng and Shao Dongliang must have dirty butts, and they should be in prison now.

An Yimo said: "We called the police, and the authorities also arranged for professionals to conduct an examination, but somehow the relevant evidence disappeared overnight, and the matter was later dismissed."

Ye Bufan said: "It seems that someone is helping them, or they underestimated these two guys, their energy is not small."

An Yimo said: "It's not clear what happened now, maybe this is the condition for them to join Jiangbei Kaifeng Pharmaceutical.

They betrayed us, Longteng Pharmaceutical, in exchange for Kaifeng Pharmaceutical's help. "

Ye Bufan asked: "What's going on with Kaifeng Pharmaceutical? Why are they targeting us?"

The sales manager said: "Speaking of peers being enemies, Kaifeng Pharmaceutical and our Longteng Pharmaceutical are originally competitors, and many of the products they produce are very similar.

In the competition over the years, the strength of the two sides is not much different, the market they occupy is also not too different, and the strength has always been equal.

Now that the other party has captured Luo Feng and Shao Dongliang, they will definitely find a way to defeat us and put us to death. "

"Do you want to defeat us?" A smile appeared on Ye Bufan's lips, "Tell me, what is the bottom price of our sales in pharmacies? We have

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How much profit? "

An Yimo said: "Normally speaking, our drug sales are, for example, 10 yuan, of which 10% is the drug production cost and 30% is the company's overall operating cost.

In other words, we must sell for three yuan to ensure no loss, and the remaining seven yuan is profit.

One yuan is given to chain pharmacies as profit sharing, and the remaining 6 yuan is the profit of our Longteng Pharmaceutical.

In the past, we had always kept the bottom price as a trade secret, and chain pharmacies were not very clear about it. Now that the bottom price is exposed, they immediately feel that they are making too little and we are making too much.

In addition, Kaifeng Pharmaceutical's products are ready to go out, and the profits they provide are much higher than ours, so these pharmacies will not hesitate to remove our products from the shelves. "

The sales director of the unit said: "Chairman Ye, if we don't think of a good sales method quickly, we really won't be able to sell anything.

Moreover, unlike other things, medicines have a strict shelf life. We cannot afford the loss if it really takes too long. "

Ye Bufan asked: "In terms of drug production costs, do we have any advantages over Kaifeng Pharmaceutical?"

"I can't talk about advantages. After so many years of pharmaceutical production, the supply channels for raw materials are not much different. There are no advantages or disadvantages. The costs of both parties are basically the same."

The speaker was a middle-aged woman in her 40s who was the director of the production department.

"Since the costs are the same, it's easy to handle." Ye Bufan asked again, "How is Kaifeng Pharmaceutical's price positioned?"

"The price they quoted is only half of ours, which has already reduced profits to a very low level."

The sales director said, "This is a conventional method to suppress the opponent. First lower the price, completely defeat the opponent, and then raise the price back to obtain more profits."

"Since this is easy, let's go back to negotiating with those chain pharmaceutical companies and sell directly at cost price without making any profit."

As soon as Ye Bufan said his words, everyone else was startled, and An Yimo said with a look of astonishment: "Xiaofan, are you sure?

The consequences of this are very serious. If we only sell medicines produced for one dollar for three dollars, there will be no profit at all. "

"What I'm talking about is the production cost. A drug produced for one dollar is sold for one dollar without adding a penny."

Ye Bufan said nonchalantly.

"this……"

Everyone present was stunned. If Jane did this,

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This is not business competition, but suicide. I believe that Longteng Pharmaceutical will be completely brought down before long.

An Yimo said quickly: "Xiao Fan, this is absolutely not okay.

Originally, our overall cost was not much different from that of Kaifeng Pharmaceutical, but you have recently significantly increased the salary of your employees, and the overall cost is higher than that of Kaifeng Pharmaceutical.

If we continue to compete with the other side in this suicidal way, I'm afraid we will collapse before we can defeat the other side.

Even if we finally win this competition, the price is too low, and the market will not accept it if we try to raise it in the future, and there is no way to continue to make profits. "

Everyone else was very nervous, and they all thought the same thing. They had just received a high salary for a month. If they did this, not only would their salary not be guaranteed, but they would probably be laid off.

I really don’t know what this little boss is thinking. It seems that he is really a rich second generation who doesn’t understand business management at all.

Ye Bufan still looked indifferent and said: "It's not what you think. After the drug prices were adjusted down, I didn't think about adjusting them back again, and I will continue to sell them like this in the future.

I have seen our drug sales catalog, and most of them are necessary drugs for ordinary people.

I am a doctor, and what I am talking about is treating diseases and saving people. There is no need to make money with these medicines, just treat them as our doing good deeds and accumulating virtue. "

"This..." Hearing what he said, An Yimo suddenly became anxious, "Xiaofan, please don't be impulsive, okay?

Although you are a doctor, we are now a pharmaceutical company and a businessman. We must have a guaranteed profit to operate. If you do this, we will be completely destroyed in a few days. "

Others also looked at Ye Bufan nervously, worried that the little boss would not listen to the advice and insist on doing this. After all, the company belongs to others and they can do whatever they want.

"Don't worry, of course I know this. As a business, we must make money, but there is no need to make money on these products."

Ye Bufan said: "What about the three recently approved drugs? When will they be put on the market?"

When it came to the three newly developed drugs, An Yimo immediately calmed down a lot and said, "We have started mass production and will be on sale in the next two days.

Our drug this time has undergone clinical trials, and the effect is very, very good, absolutely crushing similar products on the market.

Xiaofan, do you want to price these three drugs higher and earn high profits? This is not a bad idea, it should be able to make up for the loss of those medicines. "