Chapter 50: The Apple Cake

Global Mobile Magazine: With the advent of the Star System, its excellent performance is more advanced and easier to use than Android and Apple systems. In the days to come, it seems that another mobile phone system war is coming.

If Android and Apple systems cannot come up with more advanced systems, they will become the dust of history like the Symbian system of Nokia back then...

With the reports and evaluations and reviews of the Star Mobile System by these media, they are all optimistic about the Star Mobile System.

Qin Hailang and Qin Xianhe saw this news and of course did not want to miss such an opportunity to be exposed, so they directly spent 50 million to start promoting the Star Mobile System in the media and TV stations!

In this way, the Star Mobile System directly broke through 80 million users!

80 million users is not small. It can be said that the Star Mobile System has now formed a position and strength in China that cannot be underestimated.

…………

Apple China Branch.

In the president's office, President Jack had just closed the video conference with the headquarters.

Lighting a cigarette, Jack puffed out the smoke, but he was irritated. That's right, he was scolded by the senior executives at the headquarters!

The reason is that the number of users of Huaxia Xingchen mobile phone system has reached 80 million! Among them, Apple mobile phone users account for 15 million, and the remaining 65 million are Android mobile phone users.

From this data, Apple should be very lucky, because their competitor Android occupies a larger number.

But Apple is not happy.

Because these 15 million Apple mobile phone users rebelled, they directly flashed their Apple phones to the Xingchen mobile phone system. That is, although these 15 million users are using their Apple phones, the system inside is not the Apple system. In this way, the software APPs and Apple Stores in the users' mobile phones have become APPs in the Xingchen Software Store.

In other words, these mobile phone users will no longer use the Apple Store and the software in it in the future, which is a huge loss for Apple.

Now the Xingchen mobile phone system has touched Apple's cake.

This cake not only includes the system, but the most important thing is that Apple has lost the Apple official payment channel for these 15 million users, and also lost the 30% commission income of APP.

This is a direct loss of money!

Everyone knows that Apple is very overbearing. Apple stipulated that APP users must use official payment channels to reward, and it would take 30% of the income.

Apple did this because it targeted the reward function of Chinese App users, and it just wanted to make more money from Apple users. This is Apple's forced collection of 30% "toll"

Only Apple in the world does this, which is very irritating. At that time, those Chinese companies could only swallow their anger and could not resist at all.

This forced collection of 30% "toll" means that developers want to provide the following functions in iOS software (such as user subscriptions, in-game virtual currency, game levels, access to high-end member content, or provide a full-featured version, etc.), and must use Apple software purchase. iOS software can use software purchase to allow consumers to pay "tips" to digital content providers. Related software shall not use other buttons, external links or other methods to allow consumers to use payment channels other than Apple.

The reward function has become more popular with the rise of self-media, live broadcasting, and knowledge payment in recent years. Nowadays, the frequency of use of the reward function on active self-media platforms including Weixin and Toutiao, live broadcasting platforms such as Yingke and Huajiao, and knowledge question-and-answer platforms such as Zhihu and Fenda is very high. This reward method also has "Chinese characteristics".

Apple aimed at this point and came up with this domineering 30% commission!

Therefore, no matter what kind of App you buy music, novels or videos on, you can only buy them through the payment channel of Apple App Store (IAP)

For example, last year, users of Yingke had to recharge through the IAP channel on the iOS side. For the same recharge of 6 yuan, the Android side could get 60 "diamonds", and the iOS system could only get 42.

For example, a fan used an Apple phone and Apple system to reward his favorite anchor with a rocket of 500 yuan on Douyu. Apple first took a 30% tip of the 500 yuan. Then the remaining 350 yuan was divided 50-50 between the Douyu platform and the anchor.

If fans use Android phones and systems to give rewards, Android will not take the 500 yuan, and the 500 yuan will be directly divided 50-50 between Douyu platform and the anchor. In this way, each person gets 250 yuan.

But if the Apple system is used, the anchor will only get 175 yuan in the end, which is 75 yuan less.

For example, a reader gives a leader to a book of an online novel author, and this leader is 1,000 yuan. If you use an Apple phone to give rewards, Apple phones will directly take 30% of the "toll". The remaining 700 yuan is the 50-50 share between the novel author and the novel website.

If readers use Android phones to give rewards to authors, then the author gets 500 yuan and the website gets 500 yuan.

Anyway, many people and companies are very disgusted with Apple's overbearing regulations!

But many companies can only "accept it". After all, Apple's users are there. If you don't use and agree to my terms, I'm sorry, the Apple Store will directly remove your APP, so you can't make any money.

Many companies protested: Rewards are gifts from users to content contributors, not Apple App official selling things to make money.

Unfortunately, other stores bully customers, and you have to endure it even if you are unhappy, unless you don't want to mix.

But now it's different, with the launch of the Xingchen mobile phone system. Once those Apple mobile phone users have switched to the Xingchen mobile phone system, the software store, payment methods and APPs inside have all become Xingchen stores and Xingchen software.

In this way, even if people use Apple phones, they will not be bound by the Apple Store, so Apple can no longer charge the 30% "toll". This has caused direct financial losses to Apple.

The 15 million users will give their own authors, anchors, or various rewards, which have nothing to do with Apple.

Do you think Apple can't be angry? That's why Jack was scolded.

Before, Apple was so arrogant because Apple phones can only use Apple systems, and Apple phones cannot install Android systems. Now it's different. Your Apple phone can be flashed by our Xingchen phone!

It directly broke the monopoly of the Apple system.

If we say that the Xingchen mobile phone system has taken a bite of Apple's reward cake, it is better to say that it has broken the other party's monopoly.

"It seems that I need to go to Xingchen Technology Co., Ltd." Jack said to himself in a deep voice after lighting a cigarette.