Chapter 264 I guess I fainted from crying
Mango's fully assembled computers were suddenly launched, and the advertisements were overwhelming, which shocked companies such as IBM, Compaq, and HP.
Obviously, a company with such publicity capabilities is not a small company, and there must be strong financial support behind it.
In the same industry, it is commonplace to understand and penetrate competitors, or conduct espionage activities.
The battle of swords and swords in the workplace is a war without smoke.
Well-informed people quickly deduced from some clues that this was another company founded by Li Zetian.
"What does Chronos Li want to do? Direct sales of computers? Haha, it's so stupid. This model doesn't work in the United States at all!!!" The CEO of IBM said with disdain, "Without the support of dealers with huge channels, how can we sell goods? Spread across the country? How many products can be sold through direct sales?”
Soon, someone revealed the news that the boss of the Mango Company was Li Zetian, and made a lot of ridicule.
That night, the media also expressed their opinions one after another, and the public opinion trend was also unfavorable to Li Zetian.
"Dear, many media and economics experts and professors have ridiculed Mango Company's direct sales model, aren't you worried?" After dinner, Yu Jingqiu said with a worried face in the living room.
Li Zetian was leisurely leaning on the sofa and reading a book. When he heard Yu Jingqiu talking to him, he raised his head and looked at her and said with a smile: "What is the media? Isn't it just something that adapts to the wind? IBM, HP, etc. Computer manufacturers want to disparage Mango Company, and the media naturally follows suit. As for experts and professors, how many of them have never received dirty money? Don’t worry about that, just keep a good attitude. Let them say it, Mango will wait for it later When the company succeeds, it would be fun to slap them in the face!"
Yu Jingqiu shook her head in a funny way. Her husband was too confident and never took any opponent seriously.
"What are the Mango Company's sales today?" she asked.
"So far, there have been orders for more than 8,600 computers!" Li Zetian replied.
Nowadays, the personal computer market has been activated. Mango Computer sells directly at low prices and is very cheap. Coupled with the fact that today is the first day of business, the advertising intensity is strong, and the sales volume can reach more than 8,600 computers, which is normal.
Yu Jingqiu said in surprise: "Sold so much on the first day, it seems that the low-price direct sales model is feasible!"
"It's indeed feasible!" Li Zetian nodded, "Mango computers are of high quality and low price, and customers can choose their own configurations. I really can't think of a reason why customers don't buy Mango computers. For Mango Company, the biggest problem is how to expand its customers channels and establishing after-sales services.”
Yu Jingqiu thought for a while and said: "It seems that Mango Company needs to establish its own stores and repair stations in each city. It is very convenient for door-to-door delivery and door-to-door maintenance!"
Li Zetian smiled and said: "Yes, you are right. However, the speed of development is not instantaneous. When building our own store, we have to use more sales methods, such as launching TV shopping programs. Order by phone, or order by phone through the magazine..."
"TV shopping program? This is quite novel!" Yu Jingqiu was startled.
"General advertising duration is too short and cannot reflect the advantages of Mango Computer Company's 'low-price direct sales and customized configurations', so TV shopping programs are needed to coordinate the promotion."
Li Zetian smiled. More powerful e-commerce has not yet been revealed. As long as the Internet rises, Mango Computer Company will have a huge sales channel.
At this moment, in a garage, a young man had a dejected expression on his face.
"Mango Computer Company's operating model is exactly the same as Dell's, and its publicity, product prices and after-sales service are much better than Dell's. This..." The young man no longer knew what to say. Dell's sales today Three-quarters less than usual!
As Mango Computer becomes more popular, who will buy Dell's products?
A feeling of despair spread in the garage.
"Dell, I found out that Mango Computer Company was founded by Chronos Li!!!"
A young man with dyed yellow hair ran into the garage panting and said loudly.
When Michael Dell heard this, he felt even more desperate.
With Li Zetian's great talent and strategy, other competitors could only be suppressed.
The young man with yellow hair consoled him: "Dell, don't be discouraged. You see, even Chronos Li uses the low-price direct sales model, which shows that you are also a business genius!"
Nowadays, young people in the United States all regard Li Zetian as their idol!
When Michael Dell heard this, he couldn't help but feel a little better, and even felt quite proud.
However, when I thought that my Dell company was likely to die, I suddenly couldn't be happy anymore.
The next day, when the news spread that Li Zetian was the founder of Mango Computer Company, the American people were very interested in Mango Computer Company and called them one after another to inquire about the products. For a time, the sales of Mango Computer surged!
It can be seen that Li Zetian's personal brand influence is more powerful than that of Hollywood superstars, making other computer manufacturers envious and jealous.
Dell's products have almost reached the point where no one cares about them.
Michael Dell is probably crying and fainting in the garage at this moment.
However, it didn't take long before a man with a bad taste for collecting celebrities came to him and took him under his command...
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Soon after the establishment of Mango Computer Company, it became a sensation in the United States. It was so awesome that no one except Li Zetian could do it.
Now, Mango Computer Company has less than 50 stores, but it invests heavily in TV advertising, and customers mainly order products by phone. The headquarters of Mango Computer Company has established a customer service team of nearly 400 people. In the future, when the number of stores increases, Mango Computer Company can reduce advertising investment costs. However, it is good to run more ads at the beginning to increase exposure opportunities and quickly increase brand awareness.
As for Mango Computer Company's products, Ant Factory is naturally responsible for OEM production in order to reduce labor costs. Product transportation is handed over to many American express delivery giants such as FedEx and UPS. The main unit of the product is already assembled, and customers only need to simply connect the wires, so easy!
Today, Ant Factory has developed into the world's largest foundry and is now preparing to enter the United States. In the previous life, Hon Hai Precision built the factory directly next to its headquarters in order to obtain large customers such as HP. How can such great sincerity not be touching? Ant Factory’s move is also to win over other companies.
In eastern California, Ant Factory and Evolution Robotics are working together to build an unmanned factory that will use robots for OEM production.
The reason why Ant Factory wanted to build such an unmanned factory was mainly because Li Zetian was greatly stimulated.
In early April, the world's first "unmanned factory" was built in Tsukuba Science City, Japan. In the past, it took nearly a hundred skilled workers to manufacture small gear machines, diesel engines, etc., which took two weeks, but now it only takes 4 using robots. It can be made by a worker in one day. From processing components to assembly and final finished product inspection, everything can be completed automatically without human intervention.
Japan's robots are developing at such a rapid pace, but Li Zetian is dissatisfied and thinks to himself: "I want to build a larger and more advanced unmanned factory!"
Hence the current “unmanned factory plan”.
The investment in this plan is huge, with a budget of up to 200 million U.S. dollars, but Li Zetian thinks it is worth the investment. Personal computers are developing too fast and will soon be spread across the United States. This unmanned factory will definitely make money...
