Chapter 43 Advertising
In the following week, Li Zetian continued to recruit people. When Apple was "overcrowded", he stopped.
At this time, the size of Apple has reached 35 people!
In the past few days, computer distributors or some retailers have almost crossed Apple's threshold, and at the same time they have brought a lot of checks to Apple. Subsequently, these people took the contract to pick up the goods from the factory designated by Apple and shipped Apple-l personal computers to all parts of the United States.
With the popularity of Apple-l, Apple-l has become more and more famous in the industry and computer enthusiast clubs.
As the saying goes: "A layman only sees the fun, an expert looks at the door!"
When they took apart the Apple-l personal computer and looked at the structure inside, people who knew technology were all amazed. It was simply a masterpiece of God! !
Fanless power supply!
Expansion bus!
Excellent BASIC programming language!
There are disk drives, monitor image display capabilities, and a lot of things on the circuit boards, almost all of which are the culmination of clever engineering techniques to save hardware and reduce costs!
The design is so exquisite that it has to be applauded!
Although Apple-l sells for US$2,000, which seems expensive, the technology applied to it far exceeds this price! ! !
Soon, Apple-l's powerful technology and design spread in the circle, and everyone was shocked!
Many computer enthusiasts had no money to buy an Apple-l, but in order to own an Apple-l, many members of the club pooled their money to buy one.
In one month, Apple-l sold 1,250 Apple-l units, creating a sales legend of US$2.5 million!
Soon, more American media began to report on Apple-l. For example, Apple-l was listed as a featured product in the "Worldwide Catalog", further broadening sales. The "Worldwide Catalog" represents the perspective of a rough and confident pioneer, which is the main representative of the spirit of computer hackers. What does it mean? It shows that Apple-l technology is awesome and innovative! ! !
The same words used by the "Global Catalog" to describe Altair 8800 in the previous life were used to describe Apple-l this time, claiming: "This is an absolute, undisputed, incredible success that was formed overnight!!!"
In addition to the "Worldwide Catalog", Apple-l has swept the covers of almost all computer magazines and newspaper headlines in the United States, and even "USA Today", one of the top ten newspapers in the United States, has reported on it.
Hundreds of American universities, including Stanford University, Harvard University, and MIT, have purchased Apple-l from Apple. But what’s funny is that Harvard University still doesn’t know that the founder of Apple is a Harvard dropout. ——Li Zetian!
MITS, which also produces personal computers, is extremely jealous of Apple. The hardware manufacturing costs of Altair8800 and Apple-l are not much different, at most two hundred US dollars. However, an Altair8800 only costs US$375, and each machine It only makes about 75 US dollars, and the Apple-l sells for 2,000 US dollars, and each machine can earn 1,500 US dollars. It takes 20 units of Altair8800 to be worth the profit of one Apple-l. Don't you think it's irritating? ! !
In November, MITS finally got the Intel 8080 microprocessor, and the Altair 8800 personal computer was officially released in the United States. Prior to this, Roberts had advertised in many newspapers and media. Taking advantage of the popularity of Apple-l, Altair 8800 also attracted a lot of attention.
"Oh, I can't afford an Apple-l, so let's just buy an Altair 8800. I heard they are all personal computers!!!"
This is what many people think!
Once the Altair8800 was released, it really received a lot of orders, and Roberts' old face suddenly beamed.
However, it didn’t take long for many people to criticize him crazily.
"Compared with the Apple-l personal computer, the Altair 8800 is simply the garbage among the garbage. It's the next door to the spicy one. I shouldn't buy it!"
"No comparison, no harm. You get what you pay for!"
"..."
Despite the criticism, hundreds of Altair8800 units were sold.
Intel should say that it has made huge profits from it.
Both Apple-l and Altair8800 use Intel8080 microprocessor, which undoubtedly gives people the impression that Intel8080 microprocessor has become the standard configuration of personal computers. Therefore, whether they are computer enthusiasts or companies interested in entering personal computers, they will buy the Intel8080 microprocessor for research.
Under the leadership of Li Zetian, Apple detonated the personal computer revolution, and it won't be long before many personal computers will spring up across the United States!
…
No matter how enthusiastic the flame is, I am afraid it will be extinguished by the high price!
After more than a month of booming sales, Apple-l's sales have dropped sharply. Since mid-November, only a dozen units have been sold every day!
Zhang Hao grimaced and said to Li Zetian: "Boss, many people say the price is too expensive and they can't afford it. Do you want us to lower the price?"
"No!" Li Zetian shook his head resolutely, and then said, "If the price is reduced in just one month, customers who bought Apple-l before will be very dissatisfied!!!"
After finishing speaking, Li Zetian fell into deep thought and said after a while: "I plan to advertise on TV so that more individuals, companies, and governments can see our company's products and know what a personal computer is and what its uses are! In addition, ..." Li Zetian paused and said, "We should also actively explore the global market!!! By the way, Zhang Han, you are now responsible for establishing the Apple production factory, recruiting some workers, training and guiding them in production! I believe , Apple-l sales will increase soon!!!”
"Well, okay, then I will prepare for this now!" Zhang Hao responded and left.
Li Zetian took out the phone number from the drawer and found the phone number of the advertising business department of ABC TV station.
"Hello, hello, this is ABC TV station!"
"Hello, I am the CEO of Apple. I would like to ask how much does it cost to advertise on ABC TV?"
"This depends on the time period and the length of the advertisement. In which time period do you plan to advertise?"
“The best of the golden era!”
"That's 7 to 10 p.m., $40,000 per second, which can last for a month!"
****So expensive! ! !
Li Zetian complained endlessly in his heart. He gritted his teeth and said, "I want to advertise for 10 seconds, just for a month!"
"Okay, sir, the total is 400,000 US dollars! You'd better sign the contract with us as soon as possible, because only in this way can we arrange the time for you as soon as possible!"
"Okay, I will send someone to contact your company as soon as possible. Is there an office of yours in San Jose?"
"Of course, ABC TV station is one of the three major commercial radio and television companies in the United States!!!"
Li Zetian responded and then hung up the phone.
Since ABC has an office in San Jose, Li Zetian is not in a hurry to sign the contract. First of all, you have to shoot the commercial short film well, otherwise the commercial will be in vain!
"Ask a celebrity to endorse? Or what should I do? In addition, which advertising shooting company should I find?"
Li Zetian couldn't help but think deeply.
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