Chapter 44 Miracle!

The most popular singer in the United States right now is probably the rock star Elvis Presley.

Li Zetian then thought about it, asking Elvis Presley to endorse it would definitely be ridiculously expensive, and it would easily overwhelm others and make people forget the existence of Apple-l.

When advertising, your positioning must be accurate!

People who can afford Apple-l personal computers must be interested in computers or need to use computers. Therefore, advertisements must highlight youth, fashion and practicality. Just ask some actors to play college students and white-collar workers. Not only is the positioning accurate, The key is, it’s also cost-effective! ! !

There are really too many places where the company needs to spend money, so save it if you can!

After thinking of this plan, Li Zetian then went to San Jose to find a strong advertising company and let them shoot advertisements according to his requirements.

That afternoon, Li Zetian visited five advertising companies and finally negotiated a cooperation with an advertising company called JWT.

JWT was founded in 1864. It was the world's first advertising company and the first advertising company in the world to carry out international operations.

After Li Zetian learned about the background of this advertising company, he suddenly thought that Apple was preparing to enter overseas markets and also needed advertising, so he decided to cooperate with JWT.

"Mr.li, choose JWT, this will definitely be a successful cooperation! JWT will use full brand marketing planning, combining advertising, direct marketing, promotion, sponsorship and public relations activities to help Apple achieve short-term goals. Growth in performance and creation of long-term brand value!!!" Mars Black, head of JWT in San Jose, said with a smile!

"Yes, Mars Black, I also believe that this will definitely be a win-win cooperation!!!" Li Zetian nodded. After talking carefully with Mars Black, he said all kinds of marketing The technique made Li Zetian stunned, and he realized that simply advertising on the TV station seemed too simple!

As expected of a professional, but different!

Li Zetian felt ashamed.

For JWT, cooperating with Apple will help expand its influence in the advertising field of the technology industry!

Although Apple is a new company, the emergence of Apple-l shocked the computer industry!

Apple has also become a representative name for technology and innovation, with huge development potential!

After Mars Black, the head of JWT, learned that Li Zetian was the CEO of Apple, he wanted to promote this cooperation. With his eloquent eloquence, Li Zetian finally decided to cooperate with JWT.

After walking out of JWT, Li Zetian shook his head and sighed: "Oh, the money I just earned is almost gone again!"

Within a few days, JWT sent someone a very detailed advertising plan, which also included overseas promotion.

Li Zetian read it over and thought it was OK, so he nodded and agreed to use this plan.

…

At this time, it had been almost two months since Apple-l was launched, and a total of 1,800 machines had been sold.

Black Friday is coming soon, which is the day of Christmas sales in American shopping malls. On this day, shopping malls in the United States will launch a large number of discounts and promotions to carry out the last large-scale promotion at the end of the year. And the discount promotions on this day are no worse than China’s “Double 11 Shopping Carnival”!

If Apple-l were discounted at this time, previous customers would not complain too much. After all, all products are on crazy discounts on this day. It is normal for Apple-l to be discounted!

"Boss, how much discount do you want on Apple-l?" Zhang Hao asked.

Li Zetian thought for a while and said, "Let's get 30% off!"

"30% off? Then they're going crazy!!!" Zhang Han said in astonishment.

"We just want them to grab it. Otherwise, how can we explain the popularity of our Apple-l?" Li Zetian smiled, "By the way, control the shipment volume of Apple-l. In this promotion, we will only sell 1,000 units!!!”

When Zhang Hao heard this, his face was full of doubts. Shouldn't he take advantage of the discount and sell as much as possible? Why do we still need to control shipments?

Before Zhang Hao could ask, Li Zetian smiled and asked, "Do you know what hunger marketing is?"

Zhang Hao shook his head.

Li Zetian explained: "Hunger marketing refers to a marketing strategy in which product providers intentionally reduce production in order to regulate supply and demand, create the 'illusion' that supply exceeds demand, maintain product image, and maintain higher selling prices and profit margins! In the future, Apple must continue to engage in hunger marketing so that it can get high interest rates in return!!!”

Zhang Hao seemed to understand it, but in his previous life in 2016, I am afraid that everyone had heard of this term. Hunger marketing has almost been ruined by Apple and Xiaomi...

Li Zetian smiled, picked up the phone, and began to notify Apple's dealers and powerful computer retailers that there would be a 30% discount on Black Friday!

Of course, some retailers are reluctant to give 30% off, thinking it's too much. Li Zetian had to give up the profits to them and bear most of the discounted losses.

Because of this incident, Li Zetian began to wonder again, should Apple build its own retail stores?

The cost of establishing retail stores is high, and Apple currently only has one product. Should it be established that retail stores will only sell Apple-l? It will definitely be a waste of money! ! !

Li Zetian thought for a while and put the idea aside for the time being.

Apple needs to accumulate more power and accumulate more power.

…

After the news that Apple-l was offering a 30% discount on Black Friday, it immediately attracted a lot of attention.

"That's 30% off, which means you can buy an Apple-l for only $1,400, saving $600!!!"

Everyone was extremely surprised and shocked.

"It's a rare opportunity. It's said that only a thousand Apple-l's are on sale. This store is gone after passing this village!"

"I'm going to sell my old Ford and buy an Apple-L."

"I plan to borrow money from my father. No matter what, I will buy an Apple-l this time."

"Sigh, $1,400 is still a sky-high price for me..."

"I don't have any money either. Let's all pool our money together and take advantage of the discount to buy one. I think people in other clubs must think the same way. We must act fast!"

"Yes! Pool up the money to buy it!!!"

"..."

Li Zetian's little plan aroused people's desire to buy!

As Black Friday approaches, you can see lines of tens of meters forming at the entrance of computer retail stores, which is quite spectacular!

Passers-by not far away were surprised and asked the people next to them: "What is going on? Why are there so many people lining up?"

The man replied: "Don't you know, Apple-l is on sale at 30% off, and everyone is coming to grab it!!!"

"What is Apple-l?"

"Personal computers can manage data and run various software, including school course schedules, corporate employee data, and bank customer information. All are managed by computers. For example, if you want to find someone's data, you only need to search for it on the computer. Enter his name and all his information will come out, isn’t it very convenient?”

"Indeed!!! How much does this Apple-l personal computer cost? I just need something like this!"

“The original price is US$2,000, now it’s 30% off, it’s only US$1,400!”

"Thank you very much. I'll hurry up and queue up now. There are so many people. If I'm late, I might not be able to buy it!"

"..."

As a result, in less than an hour, all 1,000 Apple-l units in the United States were sold out.

After Zhang Hao got the news, his eyes widened and he couldn't believe it. He had only sold 1,800 Apple-l units in the past two months, but today he sold 1,000 units in less than an hour!

That night, the Los Angeles Times reported: "Apple created an astonishing sales of 1,000 Apple-l personal computers in one hour, writing a miracle in the technology world!!!"

PS: There will be another update tonight, the update is awesome, right?