Chapter 108: "Human Elimination Project" box office released on the first day
a few days later.
June 14, 1997.
The midnight box office of "Human Clearance Project", as well as the box office data on the day of the premiere, have been freshly released, and they have been put together in the hands of the group CEO Victor for the first time.
"Good job!"
Victor looked at Kevin Fitch in front of him and said excitedly: "Our new movie really did not disappoint us. The box office at midnight was $5.01 million, and the box office on the premiere day was 23.7 million, ranking No. 1 at the box office in North America on Friday. One."
The first-day box office of 23.7 million, even if it was placed in Hollywood in 1997, is still the top ten in the first-day box office of the new year.
The box office at Midnight is $5.01 million. Although it is not much, it is not as good as the future box office of "Star Wars 7" at midnight of more than 57 million US dollars; it is not as good as the midnight box office of "Avengers 4" of more than 60 million US dollars. In 1997, it was considered a pretty good box office result.
Kevin Fitch was also happy to say: "Not only that, the average attendance rate of our "Human Elimination Project" in the major theaters is also the first place on Friday. It is conceivable that the North American box office champion for three days this weekend , Must belong to us."
Victor and Kevin, there are reasons to be excited.
You must know that the production cost of "Human Removal Project" is only 12 million US dollars. If you don't count the box office components with theaters and film funds, and the cost of film promotion, Wald Pictures will have it in just one day. Able to recover costs.
This achievement is enough to be proud of!
"Kevin, in my name, you will inform Ms. Donna of UPN TV network to cooperate fully with the second announcement of the "Human Removal Project". At the same time, contact our cooperative media and newspapers and ask them to add For big publicity, I will call to inform you financially."
Victor said immediately.
"Okay!" Kevin Fitch replied immediately.
"Wait a minute!"
Victor suddenly added again: “Don’t forget the online media and forums, as well as the navy troops we hired, to make them act again.”
Kevin nodded immediately, agreeing.
You must know that in this film publicity work, online publicity accounted for almost half of the publicity funds.
In Hollywood in the 90s, this is undoubtedly a very bold act!
But the final result is also a surprise to the entire Wald Pictures!
The publicity effect on the Internet has more than doubled compared to last year. This has made Victor very keenly aware that the main publicity channel for movies in the future will no longer be the offline traditional paper media, but the online Internet. .
The establishment of the navy unit, Wald Pictures is the first to implement it in the Hollywood field!
The effect is naturally great!
DaDaDa~!
After Kevin Fitch left the office, Victor called immediately to inform Zhuke of the good news.
"Really?!"
At this moment, Zhuke couldn't hide his excitement.
"Our new film is so good at the box office, and it ranks first on Friday at the box office?!"
The box office of "Human Elimination Project" far exceeded Zhuke's expectations.
You must know that in the original time and space, the film produced by Universal Pictures has a total box office of more than 89 million US dollars in North America; in 2013, it did not even enter the top 30 North American box office rankings of that year.
But...
But now, according to the current box office trend, the film has exceeded 100 million US dollars in North America. This is definitely a sure thing. As for how much dollars can be harvested in the end, it depends on the publicity.
"Victor, the second promotion of the movie, it's all up to you. If you need support, please feel free to contact me." Zhu Ke immediately gave a promise.
"Okay, boss."
Victor hung up solemnly.
Now that the group is growing, it is in good condition, and Zhu Ke does not need to worry about a lot of things, but only needs to control the overall situation.
Zhuke, who is so happy, just wants to open a bottle of champagne to celebrate.
...
Disney Pictures.
Compared with the excitement of Wald Pictures as a whole, the senior management inside Disney Pictures is a bit full of haze.
Because their company’s movie "Shocking Earth" was only ranked second in the North American box office charts this Friday.
At the box office on Friday, only $6.3 million was reported!
"Damn Wald Pictures, go to his mother's "Human Removal Project"!"
An executive scolded: "According to our previous estimates, even if the box office of "World Shaking" is less than $10 million the following Friday, it will definitely not be so low!"
The movie "The Earth Shaking Earth" is its second weekend this weekend.
On the three days of last week’s weekend, the movie "Shocking Earth" scored 51 million US dollars at the box office, ranking first; this weekend, although they knew that the "Human Removal Project" was coming, they did not expect that the box office gap would be so. Great.
"Humph!"
Another executive snorted coldly: “Now it’s useless to say that. At the box office for three days this weekend, our "Shocking Earth" is out of play, but we definitely can’t just sit back and wait.”
"That's right!"
The first executive who spoke, agrees very much.
Now they don’t count on "The Earth Shaking", but June 15th, which is tomorrow, is Father’s Day in Western countries, and on this day Disney has a new movie released.
—"Hercules"!
It is a well-known IP work of Disney Pictures. As early as the 1970s, it was already on the movie screen, but it was in the form of an animated film; in the late 1980s, Governor Arnold starred in the live-action film version of "God", and achieved the top five box office results in North America that year;
But this time, Governor Arnold and Disney have joined hands again to perform the new "Hercules". Disney also attaches great importance to this.
But!
The "Human Removal Project" that suddenly appeared, made them feel threatened.
This incident even shocked the Walt Disney Group, the parent company of Disney Pictures.
Disney Group Chairman Michael Eisner, personally gave instructions:
"Idiots, we are the great Disney, I don't care what you do, you must suppress the arrogance of the "Human Removal Project" to me. Once the box office of "Hercules" is affected, you will all get out of here! "
"Yes!"
A group of executives from Disney Pictures were sweating coldly.
After all, the speaker is Michael Eisner!
The famous Disney emperor!
Even though he is now deeply involved in a struggle with members of the Disney family, he still has absolute rights to the Disney Group. It is not an empty word to say to let them go.
If you don’t believe me, just look at Michael Ovitz!
Ovitz is well-known in Hollywood, and he co-founded the CAA brokerage company that can be called a giant. In the acquisitions of Columbia and Universal Pictures, he is even more invincible, and has repeatedly ranked first in Hollywood power. one person.
And, in 1995, he joined the Disney Group and became the president of the Disney Group, second only to Eisner.
But the result?
Only less than a year later, he was swept out by Eisner!
Ovitz, the former brokerage giant, was so embarrassed that it once became a joke for the entire Hollywood.
You said, Disney Pictures employees, can you not be afraid of Eisner?
Can you not take his words to heart?
