Chapter 3356: Eliminate Scalpers

The next day, Ye Chen, Xiao Churan and Dong Ruolin flew back to Jinling as planned.

Ye Chen made a special appointment with He Yuanjiang and Han Meiqing, wanting to talk to them in person about Tawana's concert tomorrow.

So, after sending Xiao Churan home, he used the excuse that Hong Wu wanted to see him for something, left home, and went to Tianxiang Mansion.

He Yuanjiang and Han Meiqing were already waiting here.

Hong Wu was waiting at the door. When Ye Chen arrived, he personally accompanied him to the diamond box and said, "Mr. Ye, I will arrange for someone to serve the cold dishes first. You can chat with Professor He and Professor Han first."

"Okay." Ye Chen nodded and greeted He Yuanjiang and Han Meiqing, "Uncle He, Aunt Han."

He Yuanjiang smiled and said, "Ye Chen, you asked us to meet right after you came back from Japan. What's the hurry?"

Ye Chen said: "I have two things to discuss with you two. First of all, I met Miss Fei in Tokyo this time. She gave some suggestions on the future model selection of Changying Automobile. She thinks that the most suitable model for our first car should be positioned as a neutral medium-to-large sports sedan. What do you think?"

Han Meiqing smiled and said, "I don't know much about cars, but Yuanjiang seems to have the same idea."

"Yes." He Yuanjiang nodded and said, "We have brought all the models of Gao Heng, but they are all relatively alternative crossovers. After discussion, everyone felt that those crossover models are not suitable for the positioning and planning of our Changying Automobile, so we are designing a total of three prototypes, one is a large five-seater SUV for family use, one is a six- to seven-seater SUV, and the other is the medium-to-large sports sedan you mentioned. We are indeed preparing to launch the sports sedan first, and the SUV models will be our second and third models."

Ye Chen smiled and said, "That basically coincides with Miss Fei's point of view, but I am a little worried that our positioning will form a direct competition with the currently popular Remy car."

"Yes." He Yuanjiang said: "We currently regard Remy Automobile as our primary competitor. There are many things about Remy Automobile that are worth our reference and learning. However, we will still do some differentiated competition based on the same positioning. Remy Automobile's overall investment is about 20% of ours, which means that we can use better and more advanced manufacturing equipment than them, and increase the overall competitiveness of our cars without increasing the cost of production materials. In addition, Remy Automobile's production capacity is a major obstacle to their development. The current delivery cycle is close to half a year. If new cars are launched, the delivery cycle will be longer. We will do better than them in this regard."

At this point, He Yuanjiang continued to analyze: "In addition, we have another big killer, which is AI. At present, our AI computing power is definitely the highest among all car series in the world. Even if all of them are added together, they can't beat us. This means that if our vehicles are connected to our AI model, the computing power that each car can get will far exceed the highest computing power of the current automotive terminal. So we have the opportunity to create the best intelligent driving system. By that time, our overall competitiveness will have sufficient support."

"Okay." Ye Chen said with satisfaction: "Since you have made up your mind, let's talk about the second thing."

Ye Chen kept them in suspense and asked, "Do you know anything about Tawana Sweet?"

Han Meiqing smiled and said, "It's that big star, a famous singer. She's very popular. Sometimes I also like to listen to her songs."

He Yuanjiang said: "I haven't listened to it much, but Zhiqiu liked it very much in the past, so I passively followed and listened to some of it."

Ye Chen smiled and said, "The next thing I want to discuss with you two is how to let Changying Automobile undertake to hold 20 solo concerts of Tawana in China."

"Twenty concerts?!" He Yuanjiang, who majored in economics, was shocked when he heard this number. "I've seen some financial articles before. The articles analyzed the economic benefits brought by Tawana's concerts in Singapore. When I saw the specific data, I was amazed. Her performances are not just about selling tickets, advertising, venues, and catering. It can attract many fans to travel thousands of miles to watch the concert. Although they are only to watch a concert for a few hours, they will bring a lot of transportation, accommodation, catering, shopping and other consumption. If she can hold twenty concerts in China, it will also have a great boost to our domestic economy."

After saying that, he couldn't help but ask Ye Chen: "I seem to have heard that this singer has never come to China to hold a concert. Our Changying Automobile is not a professional performance organizer. Do we have the ability to invite her over?"

Ye Chen smiled and said, "I have reached an agreement with her and her agency. In the next few years, she will at least complete 50 concerts for me. However, I am not planning to hold all 50 concerts in a row. Let's hold 20 concerts this year to see the effect."

He Yuanjiang said in amazement: "That's incredible! Let's not talk about how much economic benefits 20 concerts can generate, but the advertising effect alone is unparalleled!"

"Yes." Ye Chen nodded and said, "These 20 concerts will be exclusively hosted and sponsored by Changying Automobile. What I mean is that we don't need to sell any other advertisements. All the advertising space will be used to display the brand name and logo of Changying Automobile."

He Yuanjiang said: "In this case, we will lose a lot of advertising revenue, right? If her concert appearance fee is too high, will we lose this part of the revenue and fail to recover the cost?"

"It doesn't matter." Ye Chen smiled and said, "These 20 concerts don't charge us anything, so we only need to cover the venue costs. For a star of his size, we don't need to spend a penny on publicity. As long as it is officially announced, as long as she officially announces that she will hold these 20 concerts, all domestic media will report it in turn, and it will be reported on the front page."

He Yuanjiang said excitedly: "That's great. Only the concerts of top stars can have a terrifying long-tail effect. People will still talk about classic concerts many years later. This means that our advertising effect will continue with the long tail of the concerts."

Han Meiqing thought for a moment and said, "If Changying Automobile were to host these performances, we would first need a complete set of performance hosting qualifications. Starting from the performance application approval, we must ensure that all qualifications are in place. The performance requirements involving foreign performers should be more stringent, which we don't have yet."

Ye Chen said: "This should be what Aunt Han is good at. How do you think we should solve it?"

Han Meiqing said: "The simplest solution is to buy a company with complete qualifications. After buying it, no matter what its name is, we can change it to Changying Automobile Performance Agency Co., Ltd. Cultural Communication Co., Ltd. If we find a suitable one, we should be able to complete the change and name change procedures quickly."

"Okay." Ye Chen said, "Then just buy a ready-made one."

He Yuanjiang thought for a moment and said, "We will host the performance. Should we find a platform to cooperate with for ticketing?"

Ye Chen waved his hand and said, "I don't trust any performance ticketing platform in the country. I'm worried that they will be blinded by greed and become official scalpers."

He Yuanjiang asked: "Do you mean we should do the ticketing ourselves?"

"Yes." Ye Chen said, "I thought about it before coming here. The biggest challenge for this performance should be the ticketing issue. For an international star like Tawana, there will definitely be no problem with the approval of various performance procedures. China is now also strongly supporting international stars to perform in China. As for the performance venue, there is nothing to worry about. Because our Chinese economy has developed rapidly in recent years, the domestic performance market has also flourished. Second-tier and above cities have excellent performance venues. The venue conditions are ready, and Tawana's team has its own stage and sound equipment needed for the performance, so all hardware issues can be assured."

"I don't make money from performing, so I hope there won't be any favoritism or fraud in the ticket sales process. It must be fair, fair, and fair again. Not only do we have to use a fair real-name system for ticket sales, but we also have to use a fair and strict real-name system for admission. We have to make it so that even if a visitor buys a ticket for 2,000 yuan, and someone wants to pay 20,000 yuan or even 2 million yuan more to buy it, the latter won't be able to enter with the ticket."

Ye Chen said here, "Since we have to ensure absolute fairness and justice, I prefer that we do the ticketing ourselves. We can develop a software or a small program to carry out ticket sales."

He Yuanjiang said: "This kind of ticketing software may have high requirements for instantaneous traffic. It is very likely that at the moment when the tickets are available, millions of people from all over the world will rush in to grab tickets at the same time. If we develop software or mini-programs temporarily now, it may be very difficult to carry such a large instantaneous traffic and ensure that there are no problems."

Han Meiqing said, "Even if we are the official ticket sellers, and we use the real-name system, we still have to worry about technical scalpers."

"When I was researching some new cases in the mainland, I saw cases involving technical scalpers. These technical scalpers would develop some ticket grabbing software specifically. Audiences who don't have time to grab tickets or are afraid that they won't be able to grab tickets would give them their personal information, and they would put it into the software to grab tickets for them. In this way, their success rate in grabbing tickets would be greatly improved, and they would usually charge very high fees in advance. After the transaction, the tickets are purchased with real names, and the real names are required for admission, but the scalpers are still there, earning a lot of illegal profits, and also greatly damaging the legitimate rights and interests of other audiences."