Chapter 3357 Stir up the Heat

Han Meiqing has been working in the legal field all her life. Whether in the United States or in China, studying the latest case precedents is a very important part of her job.

Because she knew very well that the revision of legal provisions was a very long and cautious process, so if one wanted to see the latest legal direction and the latest judicial practices, studying case law was the best way.

By studying these cases, she also learned about the prevalence of technical scalpers today.

She said to Ye Chen: "There are more and more cases like this now, but the punishment standards are still a bit conservative. In the current performing arts market, the premium is getting higher and higher, and the profit margins of technical scalpers and the actual benefits they obtain are also getting bigger and bigger, but the punishments for them are still relatively light. We don't have the ability to change the judicial provisions in a short period of time, so we need to find a way to fundamentally eliminate these technical scalpers and suck blood from us."

Ye Chen nodded and said, "The way technical scalpers play is to invest a lot of manpower, material resources and even technical strength to participate in the competition at the first time. In this case, can we change our thinking and not set up this kind of timed ticket grabbing?"

"No scheduled ticket grab?" He Yuanjiang asked Ye Chen: "Then how should it work?"

"Draw lots."

Ye Chen said very seriously: "We will first set up a registration channel, so that everyone who wants to watch the show can register to participate in the lottery, and then we will randomly draw the numbers using the computer, and then let the notary department intervene to ensure that our lottery is fair and just."

He Yuanjiang said thoughtfully, "This is a good idea. It can also avoid network congestion caused by a large number of users rushing to buy tickets. Moreover, everyone registers with their real name to participate in the lottery. Everyone only has one chance. No matter how many people participate in the lottery, the chances are equal. Technical scalpers have no way to increase the success rate of certain people. Combined with the real-name system throughout the process, scalpers cannot obtain the identity information of many people to increase the chance of grabbing tickets. It's perfect."

Han Meiqing also nodded and said, "As long as the lottery process is fair and just, the final result must be absolutely fair. Why are they unwilling to use such a simple method?"

Ye Chen smiled and said, "It's not that we don't want to use it, but we are reluctant to use it. Most businessmen have no moral integrity. They want to make money that they should and shouldn't make. You ask them to stop scalpers, but they are the biggest scalpers themselves. We can't let them fight themselves, right? We don't want to make this money, so we have ways to stop this problem. As long as there are no problems internally, there will be no problems with the tickets. Every fan will participate in the lottery based on their ability and luck. If they are drawn, they will be notified by SMS to our official channel to pay the ticket price. If they pay within the specified time, they can lock the ticket. If they don't pay within the specified time, the tickets will be drawn again."

"But no matter who buys our tickets, only the person himself can watch. The rules should be clearly stated when selling tickets. If we find out it's not the person himself, we have the right to refuse admission and make the ticket invalid. If someone is willing to take the risk of transferring or buying someone else's ticket, in the end both the person and the ticket will be lost."

"Okay!" He Yuanjiang said, "We will start arranging this matter immediately. It is very easy to develop a lottery system in a short period of time."

After that, he asked Ye Chen: "Mr. Ye, when can we officially announce this matter? Once this matter is officially announced, it will definitely attract a lot of attention. Tawana is too popular. The sooner we start the warm-up phase, the better."

Ye Chen thought for a moment and said, "If we want this to immediately make the headlines in China, the best way is not for us to make the official announcement, but for Tawana to make the official announcement. In recent years, fake news about his concerts has often appeared, and nothing is as direct as an official announcement from the artist."

Then he said, "How about this, you notify the management of Changying Automobile, especially the brand promotion team, to tell our employees about this matter in an internal meeting first, and remind them that there is no confidentiality agreement and they can disclose it to the outside world. In this way, they will tell their relatives and friends, and even the cooperating media reporters, the news as soon as possible;"

"But remember, don't reveal that there are 20 concerts in total. Just say one. Once it starts to ferment among the public, it will spread from one person to ten, and from ten to a hundred. Since no one can be sure of the authenticity of the news for a while, and Changying Automobile has not officially announced it, this kind of gossip will definitely spread everywhere, which will raise the public's expectations to the highest level;"

"Once the public's expectations are high, there will definitely be a large number of media outlets trying every possible way to verify it. At that time, among the top 10 hot searches on social media, it is estimated that 5 will be related to discussions about this matter. At this time, we don't need to make an official announcement, but directly let Tawanna release the news. The news of a total of concerts will be announced through Tawanna's channels, and the enthusiasm of domestic fans and social media will definitely explode."

"Okay!" He Yuanjiang said without hesitation: "Then I will start working on this matter and try to spread the gossip through the private social circles of the company's internal employees tonight."

……

It's about nine o'clock in the evening.

A piece of gossip is spreading wildly in the social circles of Jinling people.

Many Changying Automobile employees excitedly told their families and friends that the famous and popular female singer Tawanna Sweet is very likely to cooperate with Changying Automobile and hold a solo concert in Jinling.

As soon as this news appeared, it began to spread rapidly. As soon as Ye Chen got home, Xiao Churan said to him: "Hubby, Ruolin just sent me a WeChat message. There is a rumor that Tawana will come to Jinling for a concert soon!"

"Really?" Ye Chen pretended to be curious and asked, "It can't be such a coincidence. We just went to Tokyo to watch it, and she came to our doorstep to hold a concert."

"I have my doubts too." Xiao Churan said, "Ruoli told me that it seems that the newly established Changying Automobile wants to cooperate with Tawana and invite her to hold a concert, but Changying Automobile has not made any official statement. However, it makes sense when you think about it. Changying Automobile is rich and powerful, and it has just been established. It is the time when they need to promote themselves and build brand influence. With their strength, it should not be difficult to invite Tawana to hold a concert."

"That's true." Ye Chen nodded slightly.

In fact, this is the publicity effect he wants. He wants everyone to discuss this matter and speculate on the authenticity and feasibility of this matter. When everyone is discussing it but it cannot be verified, this matter will spread more and more widely.

Xiao Churan smiled and said, "We have a group of local designers in Jinling who are now discussing the ticket prices for the concert. Some people say that if this concert really takes place, the ticket prices will be much more expensive than Mr. Zhou's concert. Maybe the first row ticket prices will be in the six figures!"

Ye Chen said: "If this news is true, you can try to grab the tickets then. Don't you like her very much? It must be a different feeling to be able to watch her concert at home."

Xiao Churan shook his head and laughed, "How is it possible to get one? I started trying to get Mr. Zhou's tickets a few years ago, and I never got one after so many attempts. I always went in on time, and all the tickets were sold out, especially the tickets for the good seats. But soon scalpers started selling tickets in the circle of friends, and the price of a ticket was several times or even dozens of times higher. Tawanna is so famous, I guess it will be even more outrageous this time."

Ye Chen smiled but didn't say anything. The whole city was going crazy about this news now. All the people who were interested were discussing this matter. His goal had been achieved. Starting tomorrow, people all over the country might start discussing this matter. Once the heat was raised, he could let Tawanna make an official announcement!