Chapter 3511 The Iron Tree Blooms

Bernard Elno's business acumen is so good that even Ye Chen would feel ashamed of himself.

He has been thinking about one thing all his life, which is how to make more money, so he has a very strong financial mind.

Collaboration has always been a common tactic in the luxury and fashion industries. A few years ago, LV collaborated with the trendy brand Supreme. At that time, an ordinary short-sleeved T-shirt was sold for five figures because it combined the logos of the two brands. After a group of terminal speculators continued to hype it up, the price even doubled based on the original price.

Even in the digital world, collaborations often occur. For example, some computer and hardware brands collaborate with well-known games, which can further increase their sales.

For consumers, co-branded products are also very cost-effective, because they only need to buy one item and can get the support of two brands, which is naturally more cost-effective.

For Bernard Erno, in most cases, he disdains to engage in joint ventures, because most brands are not as well-known as his brand. If he collaborates with brands of lower levels, it is equivalent to letting others take advantage of him.

But the situation is different now. Our production capacity is severely limited, and consumers are waiting with money to buy our products!

After so many years of running-in, their supply chain perfectly meets their previous needs in terms of production costs, production efficiency and production quality. However, they never thought that sales would suddenly increase dozens of times, selling out the sales of previous months in one day.

If we ask them to increase production capacity now, they will work themselves to death and only be able to increase it by 30% at most, which is not enough to meet the current demand.

And Bernard Arnault knew very well that the enthusiasm of the people would ebb and flow like the tide of the sea.

If you can fully meet their purchasing needs before their enthusiasm dies down, you can maximize their value. But if the supply chain fails at this time, then when people's enthusiasm dies down, you will have completely missed this good opportunity to make money.

And collaboration can just solve this problem.

Handing over the production task to other companies is equivalent to opening up N production lines and supply chains at the same time, and all problems can be solved!

Moreover, since his reputation is now at its peak, people all want to buy products from his brand, which naturally squeezes the market of other brands, causing other brands' products to be unsalable. The sales of many brands today have dropped by more than 80% compared with the past. At this time, if they can collaborate with Bernard Arnault's brand, it can be regarded as solving their own excess production capacity and making more money.

As a result, almost all major brands that received the joint invitation accepted the proposal of joint cooperation at the first opportunity.

Soon after, the designers of these brands obtained authorization and began to use the classic elements of Bernard Erno's brands to design joint products.

Bernard Arno was thrilled.

He had someone calculate that if this popularity lasted for a month, he might be able to make up for his nominal three-year losses in the American market.

If the spillover from the American market is taken into account, it is very likely that he would reap even higher profits from this matter, which means that not only would he not have to lose a penny, but he could also earn billions extra a year!

He was so excited that he thought to himself, "This is the true meaning of fame and fortune!"

"And this kind of fame is something I never dared to hope for in most of my life!"

This also made him full of gratitude towards Ye Chen.

Immediately afterwards, he fulfilled his promise to Ye Chen. Not only did he donate 99 billion US dollars to the Wanlong Palace, he even spent hundreds of millions of dollars to buy the -year use rights of an island from Sri Lanka and transferred it to the Wanlong Palace.

This island is located near the international shipping route in the Indian Ocean. Sri Lanka is a must-pass route from East Asia to the Middle East, Europe and Africa. Half of Wanlongdian's revenue now comes from ocean escort. Now that we have the island of Maldives, if we add this island of Sri Lanka, the escort work will be more time-saving and efficient.

Bernard Elno specifically called Ye Chen to tell him about the island, and added: "I'm sorry, Mr. Ye, I acted first and asked for your permission later, so I want to apologize to you..."

Although this island is only worth two or three hundred million US dollars, Ye Chen saw Bernard Elno's attitude from this matter.

In fact, he had already seen through Bernard Arno. Although this old man was very rich, he was also very stingy at heart. A product that cost 199 was 199. He couldn't just not give him the change for the one dollar after giving him two hundred just because he was rich. This would make him upset for a long time and was absolutely unacceptable.

An old nobleman like Grandet would usually not be willing to pay a penny more than the agreed price, but this time he actually took the initiative to give an extra island on top of the agreed price. It can be seen that the old man has made some progress.

To use a Chinese saying, his iron tree has finally blossomed.

So, Ye Chen affirmed his approach and said with a smile: "Mr. Elno is thoughtful. I thank you on behalf of Wanlong Hall."

Bernard Elno quickly said, "You're welcome, Mr. Ye. This is just a small token of my appreciation."

After that, he quickly said to Ye Chen: "By the way, Mr. Ye, Mr. Hamid, who was almost assassinated, should have a good relationship with you, right?"

Ye Chen smiled and said, "Hamid and I have a good relationship. What's wrong?"

Bernard Erno immediately said, "Mr. Ye, I personally feel that Mr. Hamid's situation in Syria should be quite dangerous. Since he is your friend, I would like to offer him $200 million as a small token of my appreciation. I hope you will pass it on to him to help him consolidate his foundation in Syria."

Ye Chen said in surprise: “Why does Mr. Elno suddenly want to sponsor Hamid?”

Bernard Erno said with a smile, "Oh, Mr. Ye, to be honest, this is just a small token of my appreciation. I hope Mr. Hamid can further improve his abilities and try not to cause you any worries, Mr. Ye."

"Very good." Ye Chen praised: "I really didn't expect you to have such a heart. Hamid is now trying to form alliances in Syria, and he will inevitably have to spend money to win over some warlords. This money can just help him. I thank you on his behalf."

Bernard Elno said excitedly, "You're too polite, Mr. Ye. I'm already very satisfied to do my best to help you with your worries! After all, you've helped me so much!"

Ye Chen smiled and said, "No need to be polite. I will say hello to Hamid later and tell him the news."

"Okay, Mr. Ye!" Bernard Erno quickly added, "If two hundred million dollars isn't enough, just let me know and I can add more!"

Ye Chen teased him: "Mr. Elno, I want to remind you that Syria is unlikely to become a market for luxury goods. You have invested so much in Hamid, and you may not have the chance to make it back."

Bernard Erno quickly said, "Mr. Ye, you misunderstood me. I'm not doing this to make money. I just want to share some of the burden with you..."