Chapter 2392 Cutting off the destiny
However, Chen Mo's instructions did not end there.
"Old Qiao, don't announce the information of our "girl group" members to the public yet. All of them will be given stage names.
After becoming famous, I will find the members’ families to have fun with.
I think the fathers, brothers, and younger brothers of these members have probably never seen a member of a girl group in their lifetime."
Chen Mo said with a smile.
Qiao Zhengyu nodded palely and left, not knowing what he was thinking.
Early the next morning.
Chen Mo always felt that something was missing.
Sanctioning the three companies only in terms of patents and materials is only sanctioning them in terms of "money".
Chen Mo also planned to impose sanctions based on his reputation.
He intends to make Sansang notorious!
However, even if Chen Mo did nothing, Sansang Company would soon become notorious.
Because in the previous life, the Sansang Group had done many things to discriminate against Daxia consumers.
In the previous life, Sansang mobile phones took advantage of the wave of the 3G era and swallowed up a large part of the market share of Motorola and Nokia, and became a well-known mobile phone brand in Daxia.
At this time, Sansang Mobile's attitude seemed very good on the surface, and it put a lot of thought into pleasing the consumers of Daxia.
For example, in order to ensure that users have a good impression of the brand, Sansang in the previous life specially established a user management system, and would regularly arrange playbacks and user meetings to fully understand user opinions.
In 2005, in order to thank mobile phone users, Sansang organized a collection of information from old users in Daxia.
Afterwards, a representative from the old users was selected to represent the Sansang Group and become the torchbearer for the Winter Olympics!
Then, Sansang Group took advantage of the Android system and counterattacked to become the leader in the Daxia mobile phone market.
However, at that time, the market share gap between Sansang mobile phones and brands such as Xiawei and Lianxiang was very small, basically in single digits.
But the Sansang executives smiled disdainfully and were not worried about these opponents at all.
Because at that time almost all domestic mobile phones were using Sansang parts.
In 2012, Sansang executives opened champagne at halftime during an interview with foreign media and shouted: "All local brands in Daxia are afraid of Sansang!"
Misled by this illusion of supremacy, the Sansang Group gradually revealed its true colors in Daxia.
To please Daxia?
Haha, I was just pretending!
In 2012, Sansang Group launched a "quad-band global roaming mobile phone", the main selling point of which was that it claimed to have signal coverage all over the world.
However, Daxia consumers soon discovered...
This is pure bullshit!
Not to mention all over the world, even across provinces in Daxia there may be no signal.
Many business people who travel between Mainland China, Taiwan and Hong Kong bought this phone, but were stunned when they got off the plane because the phone screen showed no signal!
Later, professionals conducted investigations and research and found that it was the Sansang Group that treated Daxia users differently.
It is the same mobile phone, but the version sold by Sansang Group to Daxia used inferior parts, which resulted in no signal.
In response to consumers' questions, Sansang Group proudly stated: "It was the Daxia user whose SIM card was not installed properly."
However, when our Daxia Quality Supervision Bureau came to investigate, they changed their words and said that it was due to negligence in their work that they made an incorrect statement about the network frequency band of that mobile phone, and that some users had a misunderstanding about the applicability of this model of mobile phone.
Sansang Group also emphasized that there are no product quality issues with this model of mobile phone. At the same time, Sansang Group did not respond to any requests raised by consumers.
In 2013, the new flagship phone launched by Sansang Group crashed twenty to thirty times a day due to design flaws.
The user contacted Sansang Group’s after-sales service, and the reply he got was that it was not covered by warranty.
However, the funny thing is that foreigners had the same problem and Sansang fixed it immediately!
Even if it can't be repaired, we will replace it with a new one!
It was from this time that Sansang's reputation began to rot in Daxia.
Moreover, the Sansang Group continued to carry out this shameless double standard behavior and completely buried itself three years later.
By the end of 2013, the 4G era arrived and low-priced thousand-yuan phones began to emerge.
Although the Sansang Group also had many thousand-yuan phones at that time, their prices were often more expensive than domestic phones with the same configuration.
Many domestic brands have been focusing on this point since their early days.
After only two years, Sansang mobile phones had completely lost their market share in the low-end and mid-range markets, so Sansang withdrew its low-end and mid-range mobile phones from the market. There are fewer and fewer Sansang mobile phones priced below 2000 yuan.
Later, Pingguo made great efforts in the field of high-end mobile phones, and Sansang's market share in high-end mobile phones was seriously squeezed.
It was during this period that the most shameless incident of the Three Sangs occurred!
That was the famous three cell phone explosion incident!!!
This incident directly caused it to lose the entire Daxia market.
The origin of the incident can be traced back to the launch of the note7 mobile phone.
As the flagship product of Samsung, note7 has won the favor of the market with its outstanding performance and design.
However, soon after the phone was launched on the market, some users began to report problems with battery overheating, swelling, and even explosion.
Initially, these problems did not attract enough attention from Sansang Company, which simply attributed them to individual cases and promised to strengthen product quality management.
However, as time goes by, more and more Note7 phone explosion incidents are exposed.
From the Yin Yang Kingdom to all over the world, explosions have occurred one after another, causing widespread social concern.
In just one month, at least thirty-five incidents of Note 1 explosions were reported around the world.
The most frightening thing was probably the fire on a passenger plane with flight number 994 of a certain hegemonic airline. The cause was the explosion of a damaged Note7. Fortunately, the captain acted decisively and turned around and returned immediately, so no casualties were caused.
If the captain had hesitated for a moment, the entire plane would probably have been destroyed!
Later, under market pressure, Sansang announced that it had recalled 2500 million mobile phones sold worldwide and would compensate owners of exploded phones for their losses.
Of course, if it comes to this, there is still room for recovery.
After all, the mobile phone manufacturer has a good attitude, compensating with a new phone and compensating for losses, so consumers must feel that it is full of sincerity.
Unfortunately, Sansang recalled mobile phones worldwide, but Daxia was not included! ! ! !
Sansang Group publicly stated that the Note7 released in the Daxia market uses a different battery supplier and is safe and reliable. It is not within the scope of this recall and Daxia consumers can buy it with confidence.
However, not long after the announcement was issued, the domestic version of Note7 began to explode one after another.
Finally, under the multiple pressures of public opinion and policy, Sansang began to reluctantly and symbolically recall 1858 Note7 phones in Daxia.
Unsurprisingly, this became the last straw that broke the camel's back for Sansang Mobile.
From then on, all consumers would think of "explosion" and "double standards" when they mention the Sansang mobile phone.
The final result was that Sansang’s market share in Daxia fell to less than 2%.
The Sansang Group finally got anxious and said they would definitely change it!
But what has changed?
Well, we changed the CEO in Daxia, adjusted some organizational structures, and changed the sales model.
Even the old employees of Sansang sighed: "What a shitty change!"
In the Daxia market, the Sansang Group still lets the Yin-Yang executives who do not understand the Daxia market make the final decisions and does not promote any Daxia person to be the highest manager.
After several rounds of changes, the Sansang Group looked back.
My goodness, mobile phones only have a 1.1% market share in Daxia.
It’s even worse than the bankrupt Motorola and Nokia!
In 2019, Sansang announced the closure of its last mobile phone factory in Daxia. At its peak, one-third of the world's mobile phones came from this factory.
Therefore, even if Chen Mo did nothing, the Sansang Group's reputation in Daxia would be ruined by itself.
However, after living a new life, Chen Mo did not want to wait until the Sansang Group adopted double standards towards the consumers of Daxia and disgusted the consumers before disappearing from Daxia.
He wanted to take the opportunity of sanctioning the Sansang Group in 2008 to directly cut off its luck!!!
