Chapter 2394 Monkey Style Contrast Method
When Lei Jun heard this, his eyes lit up instantly!
Sansang mobile phone is currently the most popular mobile phone brand in Daxia country!
Because the three Android phones have the advantage of large screens, while the Apple mobile phone currently only has the iPhone 5s.
Therefore, if you want a large-screen high-end flagship phone, there are only two brands to choose from: Xia Wei and Sansang.
And because Sansang mobile phones had not yet been involved in many bad incidents of double standards in treating Daxia consumers, they were still very popular in the Daxia market, and their sales volume was almost comparable to that of Pingguo.
Lei Jun originally intended to enter the mid-to-high-end mobile phone market. When he heard what Chen Mo said, he immediately responded: "Before, Dami mobile phones only served the low-end market, and we didn't even dare to call the mobile phone brand "Dami". Instead, we followed your advice and changed it to "Redmi mobile phone".
In fact, I had already been thinking about entering the mid-to-high-end market last year.
The profit margins in the low-end mobile phone market are too thin, and the profit from a single phone is even so thin that you can only make a few dollars.
Even if the sales volume reaches 200 million, the profit is not as good as the one million units sold by Pingguo and Sansang mobile phones. "
"To be honest, our new mobile phone has been developed and mass production has begun. All that's left is to hold a press conference."
Chen Mo nodded: "I know, that's why I came to see you.
However, it is very risky to go high-end all at once. My suggestion is to go for high cost-performance, because the characteristic of Xiaomi mobile phone since its debut is its high cost-performance, which is the core purpose of Xiaomi mobile phone's survival. "
"So I suggest that the price of the new phone should not compete with high-end phones that cost more than 3500 yuan, and it would be best if it is less than 3000 yuan."
Lei Jun smiled and said, "Mr. Chen, you have the same idea as me. I also think that pricing at more than 2000 yuan is very appropriate. Compared with high-end phones, our phone is halved in price, but the configuration is not much different. It will definitely be favored by many consumers!"
Chen Mo agrees with this view: "Dami now gives people the impression of high cost performance, good configuration, and relatively young and fashionable. If we rashly give up this advantage to compete in the so-called high-end market, the possibility of failure is as high as 99%."
In fact, Chen Mo still had something to say.
In Chen Mo's future layout, Xiawei's high-end mobile phones are intended to replace Sansang and Pingguo mobile phones and take over the global high-end mobile phone market.
It would be best for Xiaomi Mobile to help Chen Mo and Xia Wei Mobile to defend the mid- and low-end market.
In this way, the two mobile phone companies controlled by Chen Mo will be able to fully cover the mid- and low-end markets.
But there is no need to say this to Lei Jun. After all, no one is willing to be a goalkeeper for others.
"What do you think... is a suitable price for our flagship phone this time?" Lei Jun felt a little unsure after hearing what Chen Mo said.
"What is your temporary internal pricing?" Chen Mo asked.
"2599 dollars."
Lei Jun said hesitantly.
"What is the basis for setting this price?" Chen Mo asked.
"Based on the profit margins of high-end mobile phones such as Pingguo and Sansang, we don't expect to have the same profit as theirs, half of it will be enough," said Lei Jun.
However, Chen Mo shook his head.
Lei Jun said anxiously, "What's wrong, Mr. Chen? Is there something wrong? The configuration of our Xiaomi mobile phone 1 can compete with the mobile phones of to yuan on the market. And it has a self-made UI and many personalized functions..."
Chen Mo interrupted, "The price of 2599 is indeed very advantageous in comparison. But it's not shocking enough! I tell you, don't think about making money in the early stage, first gain a foothold in the mid-range market, and then take it step by step."
"Then what should be an appropriate amount?" Lei Jun asked.
Chen Mo hesitated for a moment and said, "1999."
"impossible!"
When the price of 1999 came out, even Lei Jun exclaimed that it was impossible!
Chen Mo smiled: "Why not?"
Lei Jun blushed and said, "This price almost gives up all the profits. A mobile phone with this configuration in China costs at least 3500 yuan. If it's Pingguo or Sansang, I'd be very kind if I don't sell it to you for 5000 yuan."
We have to make money, right? "
Chen Mo shrugged: "Even you think the price is impossible, how do you think consumers will feel when they see it?"
In the previous life, the first generation of Xiaomi mobile phone came out of nowhere and became an instant hit in the whole of China, precisely because of its shocking price of 1!
When Lei Jun called out the price, all the audience stood up spontaneously and cheered "Awesome!"
In this life, Chen Mo must of course replicate the glory of the first generation of Xiaomi mobile phone in the previous life!
Lei Jun was stunned for a moment.
Yes, if even the manufacturers think that the price of 1999 is impossible, how shocked will the consumers be?
The profit margin is a bit low, but there is still profit to be made at the price of 1999, and the profit is much higher than that of low-end machines.
And the price of 1999 is very intriguing.
If it costs one yuan more, it will enter the 1 yuan range, which will discourage many consumers. However, if it starts with 2000, the slogan of "thousand-yuan phone" can be used, and subsequent marketing plans will be easier to implement.
"You're right. The price of 1999 is indeed more appropriate than 2599. Even professional manufacturers like us find this price shocking, so will consumers." The more Lei Jun thought about it, the more he felt that this price was better than 2599.
He can even customize a series of top-notch marketing plans around this price.
"Then how should we deal with the three-sadness mobile phone?" Lei Jun raised the core question.
"It's very simple. First, let's briefly review your ups and downs in entrepreneurship, Mr. Lei, and then focus on introducing the configuration and price advantages of the Xiaomi mobile phone. Finally, and most importantly, it is to diss the Sansang mobile phone!" Chen Mo said.
"what?"
"Diss" means criticism and can sometimes be understood as an insult. Lei Jun was stunned: "Are you going to start a war at the press conference?"
"What do you mean by starting a war?"
Chen Mo corrected him dissatisfiedly: "We are pointing out the shortcomings of our competitors, promoting their progress, and prospering the mobile phone market together."
"understand."
Lei Jun actually knew that Chen Mo just wanted to take advantage of the popularity of the Sansang phone and find an opportunity to hype it up.
High cost-effectiveness and topicality, coupled with the fact that it is a very popular phone and is controversial, it is hard for the Xiaomi phone not to be popular!
Then Chen Mo taught Lei Jun the essence: "Let's compare it with the three mobile phones. But we will only compare our advantages and not mention our shortcomings.
In short, we want to beat the three major mobile phones in terms of parameters. As for the invisible parts and the parts with castrated functions, we should not mention them at the press conference.
As for whether the overall experience can be compared, that is another matter.
I call this comparison method the "Monkey Comparison Method", and now I will pass it on to you, Junzi, you must inherit my legacy well!"
